Research/art/teacher profile of a person
Name and surname prof. Ing. Pavol Kita, PhD.
Document type: Research/art/teacher profile of a person
The name of the university Comenius University Bratislava
The seat of the university Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Pavol
I.2 - Name
Kita
I.3 - Degrees
prof. PhD.
I.4 - Year of birth
1977
I.5 - Name of the workplace
Faculty of Arts at The Comenius University Bratislava
I.6 - Address of the workplace
Gondova 2, 811 02 Bratislava
I.7 - Position
professor
I.8 - E-mail address
pavol.kita@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/292
I.10 - Name of the study field in which a person works at the university
Media and Communications Studies
I.11 - ORCID iD
https://orcid.org/0000-0001-5870-9328

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2001
II.c - Study field and programme
Study field 62-95-8 Commercial engineering
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2001
II.c - Study field and programme
Study field 62-95-8 Commercial engineering
II.3 - Third degree of higher education
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2005
II.c - Study field and programme
Study field 62-03-9 Sectoral and cross-sectional economies and the Economics of Trade and Industry program
II.4 - Associate professor
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2011
II.c - Study field and programme
Study field 3.3.10 Trade and Marketing
II.5 - Professor
II.a - Name of the university or institution
University of Ecocnomics in Bratislava
II.b - Year
2019
II.c - Study field and programme
Study field 3.3.10 Trade and Marketing
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
professor Commenius University Bratislava, Faculty of Arts 2022- go on
professor University of Economic in Bratislava 2019-2022
Associate professor University of Economic in Bratislava 2013-2019
Assistent of professor University of Economic in Bratislava 2005-2013
Postgraduate student University of Economic in Bratislava 2002-2005

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
SPSS-multidimensional scaling SPSS CR 2004
ArcGIS Desktop I-III ArcGeo Slovakia 2012
Spatial analysis in ArcGIS Pro ArcGeo Slovakia 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing 1 Marketingová komunikácia 1st degree of study Media and Communication Studies
Marketing 2 Marketing communication 1st degree of study Media and Communication Studies
Management Marketing communication 2nd degee of study Media and Communication Studies
Methods and techniques of marketing research Marketing communication 1st degree of study Media and Communication Studies
Corporate identity Marketing communication 2nd degree of study Media and Communication Studies
Research Methodology in Media and Communication Sciences Media and Communication Studies 3rd degree of study Media and Communication Studies
Social and media communication theory Media and Communication Studies 3rd degree of study Media and Communication Studies
Creation of media and information products and systems Media and Communication Studies 3rd degree of study Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Marketing communication 1st degree of study Media and Communication Studies
Marketing communication 2nd degree of study Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.3.a - Name of the field of habilitation procedure and inaugural procedure V.3.b - Study field to which it is assigned
Mass Media Studies Media and Communication Studies
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
7
V.4.b - Diploma (second degree)
9
V.4.c - Dissertation (third degree)
2
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
24
V.4.b - Diploma (second degree)
109
V.4.c - Dissertation (third degree)
4
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Exhibition and trade fairs Marketing communication Ist degree of study 23. Media and Communication Studies
Marketing of art, culture and heritage Marketing communication 2nd degree of study 23. Media and Communication Studies
Ethics of marketing communication Media and Communication Studies 3rd degree of study 23. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
203
VI.1.b - Over the last six years
38
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
28 (WOS) a 32 (Scopus)
VI.1.b - Over the last six years
11(WOS) a 11(Scopus)
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
443
VI.1.b - Over the last six years
246
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
121(WOS) a 208(Scopus)
VI.1.b - Over the last six years
99 (WOS) a 41 (Scopus)
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
0
VI.2 - The most significant research/artistic/other outputs
1

Kita, P., Čvirik, M. (2024). Retailer processes centred on the food market as the main determinate of business models in the context of retail size. Journal of Retailing and Consumer Services, Vol. 81,103937, ISSN 0969-6989. https://doi.org/10.1016/j.jretconser.2024.103937.

2

Jánská, M., Žambochová, M. and Kita, P. (2023), "The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food", British Food Journal, Vol. 125 No. 8, pp. 3028-3049. https://doi.org/10.1108/BFJ-07-2022-0618

3

Kita, P., Čvirik, M., Maciejewski, G., Žambochová, M., Kitová Mazalánová, V. (2023). Activities of retail units as an element of Business model creation. Polish Journal of Management Studies. 2023, 27(1), pp. 133–147. DOI: 10.17512/pjms.2023.27.1.08

4

Kita, P., Maciejewski, G., Čvirik, M., Kitová Mazalánová, V. (2022). New factors of consumer behaviour in the context of business models used in retailing during the COVID-19 era.  Forum scientiae oeconomia. Roč. 10, č. 3 (2022), s. 75-92.DOI 10.23762/FSO_VOL10_NO3_4. – SIGN-UKO PD PP/22.

5

Mazalán P, Kita P, Kita J, Žambochová M, Hasan J, Prochotzký A. (2021). Slovakians' adversarial attitude towards consumption of functional food. Cent Eur J Public Health, 29(2):122-129. doi: 10.21101/cejph.a6431. PubMed PMID: 34245552.

VI.3 - The most significant research/artistic/other outputs over the last six years
1

 Kita, P., Čvirik, M., Maciejewski, G., Kitová Mazalánová, V. (2023). Design of a tool to measure the behavioural aspect of conscious and sustainable consumer attitudes. Forum scientiae oeconomia. Roč. 11, č. 2 (2023), s. 133-146. DOI 10.23762/FSO_VOL11_NO2_6

2

Jánská, M., Žambochová, M. and Kita, P. (2023), "The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food", British Food Journal, Vol. 125 No. 8, pp. 3028-3049. https://doi.org/10.1108/BFJ-07-2022-0618

3

Kita, P., Maciejewski, G., Čvirik, M., Kitová M., V. (2022). New factors of consumer behaviour in the context of business models used in retailing during the COVID-19 era. Forum Scientiae Oeconomiathis, 10(3), pp. 75–92

4

Kita, P., Žambochová, M., Strelinger, J., Mazalánová, V.K. 2021. Consumer Behaviour of Slovak Households in The Sphere of Organic Food in The Context of Sustainable Consumption. Central European Business Review, 2021, 10(1), pp. 1–17.

5

KITA, P., ŽAMBOCHOVÁ, M., KITOVÁ MAZALÁNOVÁ, V., KITA, J. Model marketingovej komunikácie na zdravie orientované nákupné správanie spotrebiteľov so zreteľom na postoje k spotrebe zdravých potravín. Recenzenti: Miroslava Szarková, Zdeněk Szczyrba. 1. vydanie. Bratislava : Gupress, 2020. 231 s. [13,78 AH]. VEGA 1/0066/18. ISBN 978-80-904926-4-6.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

Kita P., Maciejewski G., Cvirik M., Mazalanova V. K., 2022. New factors of consumer behaviour in the context of business models used in retailing during the COVID-19 era. Forum Scientiae Oeconomia, 10 (3), pp. 75-92.

In:

van Deventer, M., Sharp, K.-L., Żelazny, R., & Kot, S. (2024). Predicting South African consumers’ intention to continue using their preferred retail bank’s services: A model validation. Entrepreneurial Business and Economics Review, 12(4), 199-214. https://doi-1org14ar46zps03c2.erproxy.cvtisr.sk/10.15678/EBER.2024.120411

2

Jánská, M., Žambochová, M. and Kita, P. (2023), "The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food", British Food Journal, Vol. 125 No. 8, pp. 3028-3049. https://doi.org/10.1108/BFJ-07-2022-0618

In:

Firoozzare, A., Boccia, F., Yousefian, N., Ghazanfari, S., Pakook, S. 2024. Understanding the role of awareness and trust in consumer purchase decisions for healthy food and products. Food Quality and Preference, 121, 105275

3

Kita, P., Grossmanová, M. 2014. Reflection of Bratislava retail network in selected aspects of consumer behaviour [Úvaha o bratislaveskej maloobchodnej sieti vo vybraných aspektoch spotrebiteľského správania. Verslas : teorija ir praktika. Roč. 15, č. 3 (2014), s. 279-284.

In:

Sikos T., T. 2019. Changes in the retail sector in Budapest, 1989-2017. Regional Statistics, 9(1), pp. 135–149.

4

KRIŽAN, František - BILKOVÁ, Kristína - KITA, Pavol. 2014. Urban retail market in Bratislava (Slovakia): consumers perception and classification of shopping centres. In Management & Marketing : The official journal of the Society for Business Excellence. 7, 2014, vol. 9, no. 4, pp. 483-500.

In:

TELLER, Christoph - WOOD, Steve - FLOH, Arne. Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective. In Journal of Marketing Management. ISSN 0267257X, 2016, vol. 32, no. 17-18, pp. 1537-1561.

5

KRIŽAN, František - BILKOVÁ, Kristína - KUNC, Josef - SLÁDEKOVÁ MADAJOVÁ, Michala - ZEMAN, Milan - KITA, Pavol - BARLÍK, Peter. 2018. From School Benches Straight To Retirement? Similarities and Differences in the Shopping Behavior of Teenagers and Seniors in Bratislava, Slovakia. In Moravian Geographical Reports, vol. 26, no. 3, pp. 199-209.

In:

HLADKYI, Oleksandr - RASULOVA, Alla - RASULOV, Ramis - STEFURAK, Vitalii. Scientific-practical approaches to justification of location of quick service restaurants. In JOURNAL OF GEOLOGY GEOGRAPHY AND GEOECOLOGY. ISSN 2313-2159, 2019, vol. 28, no. 4, pp. 649-660.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

Grant VEGA 1/0012/22 Innovative business models of retail unit formats based on geomarketing data and their impact on the creation of value proposition and food retail network in the period of digitalization.with solution period 1.1. 2022/31.12.2024, principal investigator of the project

2

Grant APVV 16-0232 Consumer society and consumer regions. Stratification of post-communist society (coordinator for EUBA Faculty of Business) with the period of solution from 1.7.2017 to 31.12.2020.

3

Grant VEGA 1/0066/18 Model of marketing communication for health-oriented consumer purchasing behaviour (principal investigator of the project) with the period of solution from 1.1.2018 to 30.12.2020

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Letná škola CIFE/IEHEI-Nice, Marie France Perdigon 20.7-26.7.2008

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Univerzita J. E. Purkyně v Ústí nad Labem Pasteurova 3544/1, 400 96 Ústí nad Labem 23.9- 20.10.2013 Erasmus

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Visiting professor at the J. E. Purkyně University in Ústí nad Labem 2014-2020 and at the University of South Bohemia in České Budejovice since 2016. Member of the Scientific Council of the Faculty of Economics, Management and Business of the University of Prešov (2020-2023). Member of the Doctoral Board of the Faculty of Natural Sciences of Comenius University in Bratislava for the study field of Regional Geography in the Geographical Section since 2017. Member of the departmental board of the doctoral study programme Economics and Management at the Faculty of Economics, University of South Bohemia in České Budejovice since 2018.

Member of the scientific research network of the Visegrad Group countries, managed by the Ereco-PGV scientific research group at the Université Grenoble-Alpes, France since 2005 (https://www.ereco.eu/en/).

Member of the scientific board of the journal "Trends Economics and Management" since 2019 (https://journals.vut.cz/index.php/trends/ScientificAdvisoryBoard) and also of the Coffe&Tea Marketing Journal since 2024 (https://ctmri.eu/coffee-tea-marketing-journal/scientific-board/).

Date of last update
19.03.2025