I. - Basic information

I.1 - Surname

Rajčák

I.2 - Name

Peter

I.3 - Degrees

Mgr., PhD.

I.4 - Year of birth

1975

I.5 - Name of the workplace

Department of Marketing Communication, Faculty of Arts, Comenius University

I.6 - Address of the workplace

Sturova 9, Bratislava, Slovak Republic

I.7 - Position

Assistant Professor

I.8 - E-mail address

peter.rajcak@uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/69920

I.10 - Name of the study field in which a person works at the university

Media and Communication Studies

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.2 - Second degree of higher education

II.a - Name of the university or institution

Comenius University, Faculty of Education

II.b - Year

1993-

II.c - Study field and programme

History, Civics and Ethical Education

II.3 - Third degree of higher education

II.a - Name of the university or institution

Comenius University, Faculty of Education, History Department

II.b - Year

2020

II.c - Study field and programme

History Didactics

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistant Professor	Department of Marketing Communication, Faculty of Arts, Comenius University	2024
Creative Director	EFFE Advertising Agency	2014
Creative Director, Copywriter	MUW Saatchi & Saatchi, Advertising Agency	2006
Copywriter	Publicis Knut, Advertising Agency	2003
History Teacher	Private High School IP, Kremnicka 26, Bratislava	1998

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Ideas Academy	Saatchi & Saatchi London	2007

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Creativity Studio I	Marketing communication	I - Bc.	Media and Communication Studies
Literary practice	Marketing communication	I - Bc.	Media and Communication Studies
Creativity Studio II	Marketing communication	I - Bc.	Media and Communication Studies
Text analysis	Marketing communication	II - Bc.	Media and Communication Studies
Author's practice	Marketing communication	II - Bc.	Media and Communication Studies
Video Advertising	Marketing communication	II - Bc.	Media and Communication Studies
Content and formal text analysis	Marketing communication	I - Mgr.	Media and Communication Studies
Screenwriting and dramaturgy	Marketing communication	I - Mgr.	Media and Communication Studies
Language and style of advertising 2	Marketing communication	II - Mgr.	Media and Communication Studies

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.2.a - Name of the study programme	V.2.b - Degree	V.2.c - Field of study
Marketing Communication	I - Bc.	Media and Communication Studies
Marketing Communication	II - Mgr.	Media and Communication Studies

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.2 - Number of defended theses

V.4.b - Diploma (second degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

Didactics of history in the middle of the digital revolution or how to make technology an ally= Didaktika dejepisu uprostred digitálnej revolúcie alebo ako spraviť z technológii spojenca / Rajčák, Peter [Autor, 70%] ; Bocková, Anna [Autor, 30%]. – [recenzované]. – DOI 10.18355/PG.2022.11.2.11

In: Slavonic Pedagogical Studies Journal [textový dokument (print)] [elektronický dokument] : the Scientific Educational Journal . – Nitra (Slovensko) : Slovenská Vzdelávacia a Obstarávacia. – ISSN 1339-8660. – ISSN (online) 1339-9055. – Roč. 11, č. 2 (2022), s. 302-309 [tlačená forma] [online]

Dá sa minulosť počuť? : K otázke jazyka v historickom edukačnom filme = Can the past be heard? On the question of language in historical educational film / Rajčák, Peter [Autor, 100%]. – text, graf. – [slovenčina]. – [OV 060]. – [ŠO 6213]. – [článok]. – [recenzované].

In: Verbum historiae [elektronický dokument] : vedecký e-časopis Katedry histórie Pedagogickej fakulty UK v Bratislave. – Bratislava (Slovensko) : Univerzita Komenského v Bratislave. Pedagogická fakulta UK. Katedra histórie a didaktiky dejepisu. – ISSN (online) 1339-4053. – Roč. 11, č. 2 (2023), s. 124-138 [online]

Tvorba obrázkov v Midjourney ako súčasť vyúčby dejepisu = Creating Midjourney Images as Part of History Education / Rajčák, Peter [Autor, UKOFIPG, 100%] ; Aktuální problémy pedagogiky ve výzkumech studentů doktorských studijních programů 19, 19 [07.11.2023-08.11.2023, Olomouc, Česko]. – text, ilustr. – [slovenčina]. – [OV 060]. – [ŠO 6213]. – [príspevok z podujatia].

In: Výzvy pedagogického výzkumu v době síťování a nastupující umělé inteligence [elektronický dokument] : recenzovaný sborník příspěvků z mezinárodní vědecké konference / Miková, Jana [Zostavovateľ, editor] ; Chráska, Miroslav [Zostavovateľ, editor] ; Kantorová, Jana [Zostavovateľ, editor] ; Molnár, Jozef [Recenzent] ; Čech, Tomáš [Recenzent]. – 1. vyd. – Olomouc (Česko) : Univerzita Palackého v Olomouci, 2024. – (Nordic list ; Palacký University Olomouc 978-80-244 ; level 1). – ISBN (elektronické) 978-80-244-6557-9, s. 114-123 [online]

Ferdiš Juriga, priekopník tvorby sloganov = Ferdiš Juriga, a pionneer in slogan creation / Rajčák, Peter [Autor, UKOFIPG, 100%]. – text. – [slovenčina]. – [OV 060]. – [ŠO 6213]. – [príspevok].

In: Marketingová komunikácia Médiá Reklama (24) [elektronický dokument] : Zborník vedeckých štúdií z histórie a teórie marketingovej komunikácie a médií / Chudinová, Eva [Zostavovateľ, editor] ; Tušer, Andrej [Recenzent] ; Hajduk, Ľudovít [Recenzent]. – 1. vyd. – Bratislava (Slovensko) : Univerzita Komenského v Bratislave, 2025. – ISBN (elektronické) 978-80-223-6044-9, s. 56-66 [online]

VI.3 - The most significant research/artistic/other outputs over the last six years

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
Erasmus Coordinator	Department of Marketing Communication, Faculty of Arts, Comenius University	2024-
SVOC Coordinator	Department of Marketing Communication, Faculty of Arts, Comenius University	2024-

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

2013, 2015, 2018 - New York Advertising Festival, Grand Jury

2018 - ADC Europe Festival, Jury

2017, 2019, 2022 - Zlaty Klinec, Jury

2025 - Cannes Young Lions, Jury Chair

Date of last update

2025-02-28

Name and surname:	Mgr. Peter Rajčák, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava