1E0AA97AB5DA186EFFF310D36B038D4C725D4A4E prof. PhDr. Ľudovít Hajduk, PhD. hajduk22@uniba.sk true 0.00 61 Profesors FiF.KMK Department of Marketing Communication http:// FiF Faculty of Arts Faculty of Arts -1 true I. Basic information -2 true I.1 Surname Hajduk -3 true I.2 Name Ľudovít -4 true I.3 Degrees prof. PhDr., PhD. -5 true I.4 Year of birth 1971 -6 true I.5 Name of the workplace Faculty of Arts, Comenius University, Department of Marketing Communication -7 true I.6 Address of the workplace Gondova street 2, 81102 Bratislava, Slovak Republic -8 true I.7 Position Professor -9 true I.8 E-mail address ludovit.hajduk@uniba.sk -10 true I.9 Hyperlink to the entry of a person in the Register of university staff https://www.portalvs.sk/regzam/detail/12378 -11 true I.10 Name of the study field in which a person works at the university Media and Communication Studies -12 true I.11 ORCID iD https://orcid.org/0000-0003-1786-4166 -13 true II. Higher education and further qualification growth -14 true II.1 First degree of higher education -15 true II.a Name of the university or institution -16 true II.b Year -17 true II.c Study field and programme -18 true II.2 Second degree of higher education -19 true II.a Name of the university or institution Faculty of Arts, Matej Bel University -20 true II.b Year 1994 -21 true II.c Study field and programme teaching of general education subjects, approval: history-civics -22 true II.3 Third degree of higher education -23 true II.a Name of the university or institution Institute of Philosophy of the Slovak Academy of Sciences and the Faculty of Arts of Matej Bel University -24 true II.b Year 2005 -25 true II.c Study field and programme systematic philosophy -26 true II.4 Associate professor -27 true II.a Name of the university or institution Faculty of Arts, University of Constantine the Philosopher -28 true II.b Year 2012 -29 true II.c Study field and programme Ethics -30 true II.5 Professor -31 true II.a Name of the university or institution Pan-European University -32 true II.b Year 2018 -33 true II.c Study field and programme Media and Communication Studies / Mass Media Studies -34 true II.6 Doctor of Science (DrSc.) -35 true II.a Name of the university or institution -36 true II.b Year -37 true II.c Study field and programme -38 true III. Current and previous employment -39 true III.a Occupation-position Professor -40 true III.b Institution Faculty of Arts, Comenius University, Department of Marketing Communication -41 true III.c Duration since 2026 -39 true III.a Occupation-position Vice-Rector, Professor -40 true III.b Institution Pan-European University -41 true III.c Duration 2018-2026 -39 true III.a Occupation-position Vice-Dean, Associate Professor -40 true III.b Institution Faculty of Media, Pan-European University -41 true III.c Duration 2013-2018 -39 true III.a Occupation-position General Director -40 true III.b Institution National Institute for Education -41 true III.c Duration 2016-2020 -39 true III.a Occupation-position Director -40 true III.b Institution Russian Centre of the Russian World Foundation -41 true III.c Duration 2011-2015 -39 true III.a Occupation-position Assistent Professor, later Associate Professor and extraordinary Professor -40 true III.b Institution St. Elisabeth University of Health and Social Work -41 true III.c Duration 2011-2019 -39 true III.a Occupation-position Marketing Director -40 true III.b Institution Dimico comp. in Banska Bystrica -41 true III.c Duration 2006-2007 -39 true III.a Occupation-position Vice-Director -40 true III.b Institution National Institute for Education -41 true III.c Duration 2006-2010 -39 true III.a Occupation-position Assistent Professor, Deputy Head of Department -40 true III.b Institution Faculty of Arts, Matej Bel University -41 true III.c Duration 1998-2006 -39 true III.a Occupation-position High School Teacher -40 true III.b Institution Grammar School -41 true III.c Duration 1995-1998 -42 true IV. Development of pedagogical, professional, language, digital and other skills -43 true IV.a Activity description, course name, other Google AI Professional -44 true IV.b Name of the institution Google -45 true IV.c Year 2026 -43 true IV.a Activity description, course name, other Putting it into practice: Spreading innovative results from European Universities alliances to other higher education institutions -44 true IV.b Name of the institution German Academic Exchange Service Bonn (Germany) -45 true IV.c Year 2025 -43 true IV.a Activity description, course name, other An international perspective on internal quality assurance in higher education -44 true IV.b Name of the institution Ghent University (Belgium) -45 true IV.c Year 2022 -43 true IV.a Activity description, course name, other CAF system management model -44 true IV.b Name of the institution Slovak Office of Standards, Metrology andTesting -45 true IV.c Year 2019 -43 true IV.a Activity description, course name, other English -44 true IV.b Name of the institution British Council Bratislava, 1st State language school Bratislava -45 true IV.c Year 2013 -43 true IV.a Activity description, course name, other Russian language -44 true IV.b Name of the institution Pushkin State Institule of Russian Language Moscow (Russia) -45 true IV.c Year 2011 -43 true IV.a Activity description, course name, other Project Design -44 true IV.b Name of the institution Ministry of Construction and Regional Development of the Slovak Republic -45 true IV.c Year 2006 -43 true IV.a Activity description, course name, other German language -44 true IV.b Name of the institution University of Applied Sciences Aachen (Germany) -45 true IV.c Year 2002 -43 true IV.a Activity description, course name, other Rigorosum Procedure in the field of Ethics -44 true IV.b Name of the institution Faculty of Arts, Matej Bel University -45 true IV.c Year 2001 -46 true V. Overview of activities within the teaching career at the university -47 true V.1 Overview of the profile courses taught in the current academic year according to study programmes -48 true V.1.a Name of the profile course Advertising Ethics -49 true V.1.b Study programme Marketing Communication -50 true V.1.c Degree I. -51 true V.1.d Field of study Media and Communication Studies -48 true V.1.a Name of the profile course Consumer Behavior -49 true V.1.b Study programme Faculty-wide master course offering, Marketing Communication -50 true V.1.c Degree II. -51 true V.1.d Field of study Media and Communication Studies -48 true V.1.a Name of the profile course Sociology in Marketing Communication -49 true V.1.b Study programme Marketing Communication -50 true V.1.c Degree II. -51 true V.1.d Field of study Media and Communication Studies -48 true V.1.a Name of the profile course Corporate Identity -49 true V.1.b Study programme Faculty-wide master course offering, Marketing Communication -50 true V.1.c Degree II. -51 true V.1.d Field of study Media and Communication Studies -48 true V.1.a Name of the profile course Analytics and Measurement of Marketing Tool Effectiveness -49 true V.1.b Study programme Marketing Communication -50 true V.1.c Degree II. -51 true V.1.d Field of study Media and Communication Studies -48 true V.1.a Name of the profile course Arts and Culture Marketing -49 true V.1.b Study programme Marketing Communication -50 true V.1.c Degree II. -51 true V.1.d Field of study Media and Communication Studies -48 true V.1.a Name of the profile course Theory of Social and Media Communication -49 true V.1.b Study programme Theory and History of Journalism -50 true V.1.c Degree III. -51 true V.1.d Field of study Media and Communication Studies -52 true V.2 Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year -56 true V.3 Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year -59 true V.4 Overview of supervised final theses -60 true V.4.1 Number of currently supervised theses -61 true V.4.a Bachelor's (first degree) 0 -122 true Doplňujúce údaje, iné práce (prvý stupeň) Doplňujúce údaje, iné práce (prvý stupeň) -62 true V.4.b Diploma (second degree) 2 -123 true Doplňujúce údaje, iné práce (druhý stupeň) Doplňujúce údaje, iné práce (druhý stupeň) supervised work at the Faculty of Media at the Pan-European University -63 true V.4.c Dissertation (third degree) 3 -124 true Doplňujúce údaje, iné práce (tretí stupeň) Doplňujúce údaje, iné práce (tretí stupeň) supervised work at the Faculty of Media at the Pan-European University -64 true V.4.2 Number of defended theses -110 true V.4.a Bachelor's (first degree) -111 true Theses registered in AiS2 0 -112 true Theses registered outside AiS2 110 -65 true V.4.a Bachelor's (first degree) 110 -113 true Doplňujúce údaje, iné práce (prvý stupeň) Doplňujúce údaje, iné práce (prvý stupeň) -114 true V.4.b Diploma (second degree) -115 true Theses registered in AiS2 0 -116 true Theses registered outside AiS2 164 -66 true V.4.b Diploma (second degree) 164 -117 true Doplňujúce údaje, iné práce (druhý stupeň) Doplňujúce údaje, iné práce (druhý stupeň) -118 true V.4.c Dissertation (third degree) -119 true Theses registered in AiS2 0 -120 true Theses registered outside AiS2 7 -67 true V.4.c Dissertation (third degree) 7 -121 true Doplňujúce údaje, iné práce (tretí stupeň) Doplňujúce údaje, iné práce (tretí stupeň) -68 true V.5 Overview of other courses taught in the current academic year according to study programmes -69 true V.5.a Name of the course Ethics of Marketing Communication -70 true V.5.b Study programme Theory and History of Journalism -71 true V.5.c Degree III. -72 true V.5.d Field of study Media and Communication Studies -73 true VI. Overview of the research/artistic/other outputs -74 true VI.1 Overview of the research/artistic/other outputs and the corresponding citations -75 true VI.1.1 Number of the research/artistic/other outputs -76 true VI.1.a Overall 135 -77 true VI.1.b Over the last six years 57 -78 true VI.1.2 Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases -79 true VI.1.a Overall 7 -80 true VI.1.b Over the last six years 6 -81 true VI.1.3 Number of citations corresponding to the research/artistic/other outputs -82 true VI.1.a Overall 146 -83 true VI.1.b Over the last six years 46 -84 true VI.1.4 Number of citations registered in the Web of Science or Scopus databases -85 true VI.1.a Overall 22 -86 true VI.1.b Over the last six years 20 -87 true VI.1.5 Number of invited lectures at the international, national level -88 true VI.1.a Overall 24 -89 true VI.1.b Over the last six years 15 -90 true VI.2 The most significant research/artistic/other outputs -91 true Social media usage as a solution for financial problems of European SMEs: international comparison of firms in iron and mining industries / Civelek, Mehmet [Autor, 25%] ; Kasarda, Martin [Autor, PEUFMUMMK, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Szomolányi, Anton [Autor, PEUFMUDM, 25%]. – text, tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v27i4.12. – PEVŠ ID-1026877. – SCO ; WOS CC. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 27, č. 4 (2022), s. 982-993 [tlačená forma] [online]. – AIS: 0.145 ; CiteScore: 2,9 ; IF: 1.6 ; SJR: 0,342 ; SNIP: 0,687 -91 true Marketing innovation: the role of internal and external factors from a resource-based view and institutional theory perspective / Civelek, Mehmet [Autor, 20%] ; Ključnikov, Aleksandr [Autor, 20%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Hlawiczka, Roman [Autor, 20%] ; Durda, Lukáš [Autor, 20%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – PEVŠ_FM ID-1303245. – SCO ; WOS CC. In: Transformations in Business &amp; Economics [textový dokument (print)] [elektronický dokument] : international Journal of Scholarly Papers. – Kaunas (Litva) : Vilniaus universitetas. Kauno fakultetas. – ISSN 1648-4460. – Roč. 23, č. 63A (2024), s. 826-846 [tlačená forma] [online] -91 true The concept of business ethics circles in the context of sustainable development / Drobot, Elena [Autor, 25%] ; Petrenko, Yelena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Benčič, Stanislav [Autor, PEUFMUMS, 25%]. – text, graf., tab. – [angličtina]. – [OV 060, 080]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd.v8i7.5162. – PEVŠ ID-1197395. – SCO. In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 7 (2024), art. no. 5162, s. [1-15] [tlačená forma] [online] -91 true A problem of responsibility in media studies [Problematika zodpovednosti v mediálnych štúdiách] / Hajduk, Ľudovít [Autor, PEVŠ.Bratislava, 100%] ; Current issues of science and research in the global world 2014 [27.05.2014-28.05.2014, Viedeň, Rakúsko]. – text. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [príspevok z podujatia]. – [recenzované]. – PEVŠ 2014AFC0062. – SCO. In: Current issues of science and research in the global world [textový dokument (print)] [elektronický dokument] : proceedings of the international conference / Kunová, Vlasta [Zostavovateľ, editor] ; Dolinský, Martin [Zostavovateľ, editor]. – 1. vyd. – Leiden (Holandsko) : Taylor &amp; Francis Group. CRC Press, 2014. – ISBN 978-1-138-02739-8. – ISBN (online) 978-1-317-52510-3. – PEVŠ 2014FAI0006, s. 153-159 [tlačená forma] [online] -91 true The importance of risk management and marketing innovation activities of firms during health, political, energy, and economic crises / Civelek, Mehmet [Korešpondenčný autor, 40%] ; Brezina, Ivan [Autor, PEUFEPUE, 20%] ; Maňák, Radim [Autor, 10%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Vrátný, Tomáš [Autor, 10%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v30i2.05. – PEVŠ_FEP, FM ID-1441593. – SCO ; WOS CC ; SCIE. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 30, č. 2 (2025), s. 332-346 [tlačená forma] [online] SCOPUS (ID: <a href="https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105018078271&origin=inward" target="_blank" rel="nofollow">2-s2.0-105018078271</a>) ; Web of Science Core Collection (ID: <a href="https://doi.org/10.46544/AMS.v30i2.05" target="_blank" rel="nofollow">WOS:001599303900005</a>) ; Science Citation Index Expanded (ID: WOS:001599303900005) -92 true VI.3 The most significant research/artistic/other outputs over the last six years -93 true Social media usage as a solution for financial problems of European SMEs: international comparison of firms in iron and mining industries / Civelek, Mehmet [Autor, 25%] ; Kasarda, Martin [Autor, PEUFMUMMK, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Szomolányi, Anton [Autor, PEUFMUDM, 25%]. – text, tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v27i4.12. – PEVŠ ID-1026877. – SCO ; WOS CC. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 27, č. 4 (2022), s. 982-993 [tlačená forma] [online]. – AIS: 0.145 ; CiteScore: 2,9 ; IF: 1.6 ; SJR: 0,342 ; SNIP: 0,687 -93 true Marketing innovation: the role of internal and external factors from a resource-based view and institutional theory perspective / Civelek, Mehmet [Autor, 20%] ; Ključnikov, Aleksandr [Autor, 20%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Hlawiczka, Roman [Autor, 20%] ; Durda, Lukáš [Autor, 20%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – PEVŠ_FM ID-1303245. – SCO ; WOS CC. In: Transformations in Business &amp; Economics [textový dokument (print)] [elektronický dokument] : international Journal of Scholarly Papers. – Kaunas (Litva) : Vilniaus universitetas. Kauno fakultetas. – ISSN 1648-4460. – Roč. 23, č. 63A (2024), s. 826-846 [tlačená forma] [online] -93 true The importance of risk management and marketing innovation activities of firms during health, political, energy, and economic crises / Civelek, Mehmet [Korešpondenčný autor, 40%] ; Brezina, Ivan [Autor, 20%] ; Maňák, Radim [Autor, 10%] ; Hajduk, Ľudovít [Autor, 20%] ; Vrátný, Tomáš [Autor, 10%]. – [recenzované]. – DOI 10.46544/AMS.v30i2.05. – SCO. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 30, č. 2 (2025), s. 332-346 [tlačená forma] [online] -93 true Developing the concept of praxeological managerial activity / Petrenko, Elena S. [Korešpondenčný autor, 25%] ; Drobot, Elena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 30%] ; Benčič, Stanislav [Autor, PEUFMUMS, 20%]. – text, graf., tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd9939. – PEVŠ ID-1264319. In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 15 (2024), art. no. 9939, s. [1-19] [tlačená forma] [online] -93 true The concept of business ethics circles in the context of sustainable development / Drobot, Elena [Autor, 25%] ; Petrenko, Yelena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Benčič, Stanislav [Autor, PEUFMUMS, 25%]. – text, graf., tab. – [angličtina]. – [OV 060, 080]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd.v8i7.5162. – PEVŠ ID-1197395. – SCO. In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 7 (2024), art. no. 5162, s. [1-15] [tlačená forma] [online] -94 true VI.4 The most significant citations corresponding to the research/artistic/other outputs -95 true SCOPUS ID: 57144068700 V3_002 The importance of risk management and marketing innovation activities of firms during health, political, energy, and economic crises / Civelek, Mehmet [Korešpondenčný autor, 40%] ; Brezina, Ivan [Autor, PEUFEPUE, 20%] ; Maňák, Radim [Autor, 10%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Vrátný, Tomáš [Autor, 10%]. –text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v30i2.05. – PEVŠ_FEP, FM ID-1441593. – SCO ; WOS CC ; SCIE. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 30, č. 2 (2025), s. 332-346 [tlačená forma] [online] Citation in Scopus: 2026 [01] CHE - Makeeva, Aida S. - Bayboboeva, Firuza N. - Safronchuk, Marina V. - Chutcheva, Yuliya V. Best Practices in Climate-Smart Transitions of Agrarian Economies to Support Sustainable Rural Development in BRICS+ [elektronický dokument]. DOI 10.1007/978-3-032-20106-5_10 In: Sustainable Development of Rural Territories Based on Climate-Smart Technologies. Cham: Springer Nature, 2026, s. 97-108 [tlačená forma] [online]. ISBN 978-3-032-20105-8. ISBN (online) 978-3-032-20106-5. https://link.springer.com/chapter/10.1007/978-3-032-20106-5_10. [angličtina], s. 97 - 108 -95 true SCOPUS ID: 57144068700 V3_003 Marketing innovation: the role of internal and external factors from a resource-based view and institutional theory perspective / Civelek, Mehmet [Autor, 20%] ; Ključnikov, Aleksandr [Autor, 20%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Hlawiczka, Roman [Autor, 20%] ; Durda, Lukáš [Autor, 20%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – PEVŠ_FM ID-1303245. – SCO ; WOS CC. In: Transformations in Business & Economics [textový dokument (print)] [elektronický dokument] : international Journal of Scholarly Papers. – Kaunas (Litva) : Vilniaus universitetas. Kauno fakultetas. – ISSN 1648-4460. – Roč. 23, č. 63A (2024), s. 826-846 [tlačená forma] [online]. – AIS: 0.131 ; CiteScore: 2,3 ; IF: 1.6 ; SJR: 0,262 ; SNIP: 0,309 Kvartil Q2024, AIS - Business - Q4, Economics - Q4; 2024, JCI - Business - Q3, Economics - Q3; 2024, JIF - Business - Q3, Economics - Q2; 2024, Scimago - Business and international management - Q3, Economics and econometrics - Q3, Marketing - Q3, Political science and international relations - Q2, Social sciences (miscellaneous) - Q3 Citation in Scopus: 2026 [02] CHE - Popkova, Elena - Kloudová, Jitka - Bielik, Peter. Climate-smart technologies for managing the quality of agricultural products amid global economic uncertainty: a contribution to the sustainable development of rural areas [elektronický dokument]. DOI 10.1007/978-3-032-20106-5_20. PEVŠ_FEP ID-1580228 In: Sustainable Development of Rural Territories Based on Climate-Smart Technologies. Cham: Springer Nature, 2026, s. 201-212 [tlačená forma] [online]. ISBN 978-3-032-20105-8. ISBN (online) 978-3-032-20106-5. https://link.springer.com/chapter/10.1007/978-3-032-20106-5_20. [angličtina], s. 203, 210 -95 true SCOPUS ID: 57144068700 V3_004 The concept of business ethics circles in the context of sustainable development / Drobot, Elena [Autor, 25%] ; Petrenko, Yelena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Benčič, Stanislav [Autor, PEUFMUMS, 25%]. – text, graf., tab. – [angličtina]. – [OV 060, 080]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd.v8i7.5162. – PEVŠ ID-1197395. – SCO. In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 7 (2024), art. no. 5162, s. [1-15] [tlačená forma] [online] Citation in Scopus: 2026 [02] CHE - Popkova, Elena - Kloudová, Jitka - Bielik, Peter. Climate-smart technologies for managing the quality of agricultural products amid global economic uncertainty: a contribution to the sustainable development of rural areas [elektronický dokument]. DOI 10.1007/978-3-032-20106-5_20. PEVŠ_FEP ID-1580228 In: Sustainable Development of Rural Territories Based on Climate-Smart Technologies. Cham: Springer Nature, 2026, s. 201-212 [tlačená forma] [online]. ISBN 978-3-032-20105-8. ISBN (online) 978-3-032-20106-5.https://link.springer.com/chapter/10.1007/978-3-032-20106-5_20. [angličtina], s. 203, 210 -95 true SCOPUS ID: 57144068700 V3_005 Social media usage as a solution for financial problems of European SMEs: international comparison of firms in iron and mining industries / Civelek, Mehmet [Autor, 25%] ; Kasarda, Martin [Autor, PEUFMUMMK, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Szomolányi, Anton [Autor, PEUFMUDM, 25%]. – text, tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v27i4.12. – PEVŠ ID-1026877. – SCO ; WOS CC. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 27, č. 4 (2022), s. 982-993 [tlačená forma] [online]. – AIS: 0.145 ; CiteScore: 2,9 ; IF: 1.6 ; SJR: 0,342 ; SNIP: 0,687 Citation in Scopus: 2024 [01] CHE - Stehlíková, Beátka - Taušová, Marcela - Čulková, Katarína. Impact of the COVID-19 pandemic on the economic development of the mining and construction industry: case study in Slovakia. DOI 10.3390/economies12050119 In: Economies. Bazilej: Multidisciplinary Digital Publishing Institute, 2024, Roč. 12, č. 5, art. no. 119, s. [1-16] [online]. ISSN 2227-7099. [angličtina], s. 14 -95 true SCOPUS ID: 57144068700 AFC_001 A problem of responsibility in media studies [Problematika zodpovednosti v mediálnych štúdiách] / Hajduk, Ľudovít [Autor, PEVŠ.Bratislava, 100%] ; Current issues of science and research in the global world 2014 [27.05.2014-28.05.2014, Viedeň, Rakúsko]. – text. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [príspevok z podujatia]. – [recenzované]. – PEVŠ 2014AFC0062. – SCO. In: Current issues of science and research in the global world [textový dokument (print)] [elektronický dokument] : proceedings of the international conference / Kunová, Vlasta [Zostavovateľ, editor] ; Dolinský, Martin [Zostavovateľ, editor]. – 1. vyd. – Leiden (Holandsko) : Taylor & Francis Group. CRC Press, 2014. – ISBN 978-1-138-02739-8. – ISBN (online) 978-1-317-52510-3. – PEVŠ 2014FAI0006, s. 153-159 [tlačená forma] [online] Citation in Scopus: 2025 [01] DEU - Shadieva, Gulnora M. - Shakirova, Farogat - Abdullayeva, Matluba - Dadabayeva, Nelyufar U. - Kurambayev, Alisher. The Contribution of Transport Digitalization to Improving Quality of Life [elektronický dokument]. DOI 10.1007/978-3-031-78686-0_20 In: Big Data and Artificial Intelligence for Decision-Making in the Smart Economy. Cham : Springer Nature, 2025, s. 189-197 [tlačená forma] [online]. ISBN 978-3-031-78685-3. ISBN (online) 978-3-031-78686-0. https://link.springer.com/chapter/10.1007/978-3-031-78686-0_20. [angličtina], s. 197 -96 true VI.5 Participation in conducting (leading) the most important research projects or art projects over the last six years -97 true Research Project. GAAA/2022/9. 2022-2024. Digital communication technologies as a means of effective communication in the organisation. Foreign project. General Researcher. -97 true Research Project. 2017-2021. Grant APVV-16-0588. Freedom of expression in the context of modern technologies. General Researcher. -97 true Research Project. 2016-2020. System model of curriculum document creation, including the process of their periodic innovation. Media education and media ethics. General Researcher. -97 true Research Project. 2017-2020. Implementation of the CAF management model in public administration. General Researcher. -97 true Research Project. 2016-2020. The CLIL method as a method of communication. CLIL. General Researcher. -98 true VII. Overview of organizational experience related to higher education and research/artistic/other activities -99 true VII.a Activity, position Vice-Rector of the Pan-European University; member of scientific councils and departmental committees at universities with a major in media and communication studies (Trnava, Bratislava, Žilina) -100 true VII.b Name of the institution, board Pan-European University, Faculty of Media Communication of the University of SS. Cyril and Methodius, Zilina University -101 true VII.c Duration 2017-2026 -99 true VII.a Activity, position Person responsible for bachelor's, master's and doctoral study programs and co-guarantor of the HIK in the field of media and communication studies. Preparation of accreditation and active participation, participation in the international accreditation of the university within the Institutional Evaluation Programme EUA. -100 true VII.b Name of the institution, board Pan-European University -101 true VII.c Duration 2017-2026 -99 true VII.a Activity, position Chairman of the inaugural committee in proceedings: S. Chovanová Supeková (2026), M. Kasarda (2026), S. Benčič (2021), chairman of the habilitation committee in proceedings: M. Macková (2017), M. Vašečka (2018), Z. Kurucová (2020), S. Pitoňáková (2022), M. Grupač (2022), A. Brník (2025), Y. Vavrová (2026) -100 true VII.b Name of the institution, board Faculty of Media of the Pan-European University -101 true VII.c Duration 2017-2026 -99 true VII.a Activity, position Vice-Chair of the State National Commission for Research Integrity and Ethics -100 true VII.b Name of the institution, board Office of the Deputy Prime Minister of the Slovak Republic -101 true VII.c Duration since 2025 -99 true VII.a Activity, position Vice-Dean for Science and Research, Faculty of Media -100 true VII.b Name of the institution, board Faculty of Media of the Pan-European University -101 true VII.c Duration 2013-2017 -99 true VII.a Activity, position Member of the editorial boards of scientific journals -100 true VII.b Name of the institution, board http://www.ijefm.org/editorial-team -101 true VII.c Duration since 2025 -99 true VII.a Activity, position Active development of academic diplomacy: organization of entrance exams at embassies abroad. Close cooperation with the Ministry of Foreign and European Affairs of the Slovak Republic. -100 true VII.b Name of the institution, board Ministry of Foreign and European Affairs of the Slovak Republic, Border and Alien Police Office of the Slovak Armed Forces, Pan-European University -101 true VII.c Duration od r. 2023 -99 true VII.a Activity, position International scientific conferences, chairman of scientific committees -100 true VII.b Name of the institution, board Paneuropean University (Slovakia) / Matej Bel University (Slovakia) / University Collegde Prague (Czech Republic) / TU Vienna (Austria) / IP Leiria (Portugal) / Council of Europe (France) -101 true VII.c Duration od roku 2013 -99 true VII.a Activity, position International student scientific and artistic activity - Arthur Festival, co-organizer. -100 true VII.b Name of the institution, board Faculty of Media of the Pan-Euroepan University -101 true VII.c Duration 2016-2021 -99 true VII.a Activity, position Member of EPAN (Education Policy Advisors Network) - expert for the Slovak Republic. Creation of standards for the content of media education subjects, expert for the Slovak Republic -100 true VII.b Name of the institution, board Council of Europe Strasbourg (France) -101 true VII.c Duration 2017-2024 -102 true VIII. Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study -103 true VIII.a Name of the institution German Academic Exchange Service -104 true VIII.b Address of the institution Bonn (Germany) -105 true VIII.c Duration (indicate the duration of stay) 20.-23.10.2025 -106 true VIII.d Mobility scheme, employment contract, other (describe) TCA-Erasmus, SAIAC-contract -103 true VIII.a Name of the institution SLORD (Slovak Laison Office for Research and Development) -104 true VIII.b Address of the institution Slovak Laison Office for Research and Development, Brussels, Belgium -105 true VIII.c Duration (indicate the duration of stay) 22.-25.9.2025 -106 true VIII.d Mobility scheme, employment contract, other (describe) CVTI-contract -103 true VIII.a Name of the institution Slovak Ambassy -104 true VIII.b Address of the institution Moscow, Russia -105 true VIII.c Duration (indicate the duration of stay) 2024, 2025, 2026 -106 true VIII.d Mobility scheme, employment contract, other (describe) Contract -103 true VIII.a Name of the institution Karaganda Buketov State University -104 true VIII.b Address of the institution Karaganda, Kazachstan -105 true VIII.c Duration (indicate the duration of stay) 23.4.-2.5.2024 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+, contract -103 true VIII.a Name of the institution Council of Europe -104 true VIII.b Address of the institution Strassbourg, France -105 true VIII.c Duration (indicate the duration of stay) 10.-14.4.2022 -106 true VIII.d Mobility scheme, employment contract, other (describe) CoE, contract -103 true VIII.a Name of the institution Ghent University -104 true VIII.b Address of the institution Ghent, Belgium -105 true VIII.c Duration (indicate the duration of stay) 8.-15.5.2022 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+, contract -103 true VIII.a Name of the institution Zhejiang University -104 true VIII.b Address of the institution Ningbo, China -105 true VIII.c Duration (indicate the duration of stay) 1.-30.4.2017 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+, contract -103 true VIII.a Name of the institution University Leiria -104 true VIII.b Address of the institution Polytechnic Institute Leiria, Portugal -105 true VIII.c Duration (indicate the duration of stay) 1.-30.6.2016, 1.5.-1.7.2015 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+, contract -103 true VIII.a Name of the institution University of Salzburg -104 true VIII.b Address of the institution Salzburg, Austria -105 true VIII.c Duration (indicate the duration of stay) 1.4.-30.5.2005 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus, contract -103 true VIII.a Name of the institution BT University Cottbus -104 true VIII.b Address of the institution Cottbus, Germany -105 true VIII.c Duration (indicate the duration of stay) 1.7.-31.8.2002 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus, contract -107 true IX. Other relevant facts -108 true IX.a If relevant, other activities related to higher education or research/artistic/other activities are mentioned <ul> <li>Member of the Council for Science, Technology and Arts of the Council of Universities of the Slovak Republic.</li> <li>Assessor of the National Accreditation Office for Tertiary Education (CZ).</li> <li>Member of ENAI (European Network of Academic Integrity and Ethics).</li> <li>Assessor of Projects of Public University Consortiums within the Renewal Plan</li> <li>Assessor of the Council for Internal Quality Assessment of the University of St Cyril and Methodius in Trnava.</li> <li>Member of the scientific councils: Faculty of Economics and Business at Pan-European University and Faculty of Mass Media Communication UCM.</li> <li>Chairman of the habilitation and inauguration committees in the field of HIK Mass Media Studies.</li> <li>Chairman of the departmental committee at the Faculty of Mass Media PEVŠ in the field of Media and Communication Studies, study programme: Mass Media Studies.</li> <li>Member of the departmental committee at the Faculty of Mass Media Communication UCM in the field of Media and Communication Studies.</li> <li>Chairman of the committee for the defence of dissertations and rigorous theses in the field of study Media and Communication Studies.</li> </ul> -109 true Date of last update 2026-10-08