Research/art/teacher profile of a person
Name and surname:
prof. PhDr. Ľudovít Hajduk, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Hajduk
I.2 - Name
Ľudovít
I.3 - Degrees
prof. PhDr., PhD.
I.4 - Year of birth
1971
I.5 - Name of the workplace
Faculty of Arts, Comenius University, Department of Marketing Communication
I.6 - Address of the workplace
Gondova street 2, 81102 Bratislava, Slovak Republic
I.7 - Position
Professor
I.8 - E-mail address
ludovit.hajduk@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/12378
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
https://orcid.org/0000-0003-1786-4166

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Arts, Matej Bel University
II.b - Year
1994
II.c - Study field and programme
teaching of general education subjects, approval: history-civics
II.3 - Third degree of higher education
II.a - Name of the university or institution
Institute of Philosophy of the Slovak Academy of Sciences and the Faculty of Arts of Matej Bel University
II.b - Year
2005
II.c - Study field and programme
systematic philosophy
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Arts, University of Constantine the Philosopher
II.b - Year
2012
II.c - Study field and programme
Ethics
II.5 - Professor
II.a - Name of the university or institution
Pan-European University
II.b - Year
2018
II.c - Study field and programme
Media and Communication Studies / Mass Media Studies
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Professor Faculty of Arts, Comenius University, Department of Marketing Communication since 2026
Vice-Rector, Professor Pan-European University 2018-2026
Vice-Dean, Associate Professor Faculty of Media, Pan-European University 2013-2018
General Director National Institute for Education 2016-2020
Director Russian Centre of the Russian World Foundation 2011-2015
Assistent Professor, later Associate Professor and extraordinary Professor St. Elisabeth University of Health and Social Work 2011-2019
Marketing Director Dimico comp. in Banska Bystrica 2006-2007
Vice-Director National Institute for Education 2006-2010
Assistent Professor, Deputy Head of Department Faculty of Arts, Matej Bel University 1998-2006
High School Teacher Grammar School 1995-1998

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Google AI Professional Google 2026
Putting it into practice: Spreading innovative results from European Universities alliances to other higher education institutions German Academic Exchange Service Bonn (Germany) 2025
An international perspective on internal quality assurance in higher education Ghent University (Belgium) 2022
CAF system management model Slovak Office of Standards, Metrology andTesting 2019
English British Council Bratislava, 1st State language school Bratislava 2013
Russian language Pushkin State Institule of Russian Language Moscow (Russia) 2011
Project Design Ministry of Construction and Regional Development of the Slovak Republic 2006
German language University of Applied Sciences Aachen (Germany) 2002
Rigorosum Procedure in the field of Ethics Faculty of Arts, Matej Bel University 2001

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Advertising Ethics Marketing Communication I. Media and Communication Studies
Consumer Behavior Faculty-wide master course offering, Marketing Communication II. Media and Communication Studies
Sociology in Marketing Communication Marketing Communication II. Media and Communication Studies
Corporate Identity Faculty-wide master course offering, Marketing Communication II. Media and Communication Studies
Analytics and Measurement of Marketing Tool Effectiveness Marketing Communication II. Media and Communication Studies
Arts and Culture Marketing Marketing Communication II. Media and Communication Studies
Theory of Social and Media Communication Theory and History of Journalism III. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
0
V.4.b - Diploma (second degree)
2
V.4.c - Dissertation (third degree)
3
V.4.2 - Number of defended theses
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Ethics of Marketing Communication Theory and History of Journalism III. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
135
VI.1.b - Over the last six years
57
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
7
VI.1.b - Over the last six years
6
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
146
VI.1.b - Over the last six years
46
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
22
VI.1.b - Over the last six years
20
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
24
VI.1.b - Over the last six years
15
VI.2 - The most significant research/artistic/other outputs
1

Social media usage as a solution for financial problems of European SMEs: international comparison of firms in iron and mining industries / Civelek, Mehmet [Autor, 25%] ; Kasarda, Martin [Autor, PEUFMUMMK, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Szomolányi, Anton [Autor, PEUFMUDM, 25%]. – text, tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v27i4.12. – PEVŠ ID-1026877. – SCO ; WOS CC.

In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 27, č. 4 (2022), s. 982-993 [tlačená forma] [online]. – AIS: 0.145 ; CiteScore: 2,9 ; IF: 1.6 ; SJR: 0,342 ; SNIP: 0,687

2

Marketing innovation: the role of internal and external factors from a resource-based view and institutional theory perspective / Civelek, Mehmet [Autor, 20%] ; Ključnikov, Aleksandr [Autor, 20%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Hlawiczka, Roman [Autor, 20%] ; Durda, Lukáš [Autor, 20%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – PEVŠ_FM ID-1303245. – SCO ; WOS CC.

In: Transformations in Business & Economics [textový dokument (print)] [elektronický dokument] : international Journal of Scholarly Papers. – Kaunas (Litva) : Vilniaus universitetas. Kauno fakultetas. – ISSN 1648-4460. – Roč. 23, č. 63A (2024), s. 826-846 [tlačená forma] [online]

3

The concept of business ethics circles in the context of sustainable development / Drobot, Elena [Autor, 25%] ; Petrenko, Yelena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Benčič, Stanislav [Autor, PEUFMUMS, 25%]. – text, graf., tab. – [angličtina]. – [OV 060, 080]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd.v8i7.5162. – PEVŠ ID-1197395. – SCO.

In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 7 (2024), art. no. 5162, s. [1-15] [tlačená forma] [online]

4

A problem of responsibility in media studies [Problematika zodpovednosti v mediálnych štúdiách] / Hajduk, Ľudovít [Autor, PEVŠ.Bratislava, 100%] ; Current issues of science and research in the global world 2014 [27.05.2014-28.05.2014, Viedeň, Rakúsko]. – text. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [príspevok z podujatia]. – [recenzované]. – PEVŠ 2014AFC0062. – SCO.

In: Current issues of science and research in the global world [textový dokument (print)] [elektronický dokument] : proceedings of the international conference / Kunová, Vlasta [Zostavovateľ, editor] ; Dolinský, Martin [Zostavovateľ, editor]. – 1. vyd. – Leiden (Holandsko) : Taylor & Francis Group. CRC Press, 2014. – ISBN 978-1-138-02739-8. – ISBN (online) 978-1-317-52510-3. – PEVŠ 2014FAI0006, s. 153-159 [tlačená forma] [online]

5

The importance of risk management and marketing innovation activities of firms during health, political, energy, and economic crises / Civelek, Mehmet [Korešpondenčný autor, 40%] ; Brezina, Ivan [Autor, PEUFEPUE, 20%] ; Maňák, Radim [Autor, 10%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Vrátný, Tomáš [Autor, 10%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v30i2.05. – PEVŠ_FEP, FM ID-1441593. – SCO ; WOS CC ; SCIE.

In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 30, č. 2 (2025), s. 332-346 [tlačená forma] [online] SCOPUS (ID: 2-s2.0-105018078271) ; Web of Science Core Collection (ID: WOS:001599303900005) ; Science Citation Index Expanded (ID: WOS:001599303900005)

VI.3 - The most significant research/artistic/other outputs over the last six years
1

Social media usage as a solution for financial problems of European SMEs: international comparison of firms in iron and mining industries / Civelek, Mehmet [Autor, 25%] ; Kasarda, Martin [Autor, PEUFMUMMK, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Szomolányi, Anton [Autor, PEUFMUDM, 25%]. – text, tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v27i4.12. – PEVŠ ID-1026877. – SCO ; WOS CC.

In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 27, č. 4 (2022), s. 982-993 [tlačená forma] [online]. – AIS: 0.145 ; CiteScore: 2,9 ; IF: 1.6 ; SJR: 0,342 ; SNIP: 0,687

2

Marketing innovation: the role of internal and external factors from a resource-based view and institutional theory perspective / Civelek, Mehmet [Autor, 20%] ; Ključnikov, Aleksandr [Autor, 20%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Hlawiczka, Roman [Autor, 20%] ; Durda, Lukáš [Autor, 20%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – PEVŠ_FM ID-1303245. – SCO ; WOS CC.

In: Transformations in Business & Economics [textový dokument (print)] [elektronický dokument] : international Journal of Scholarly Papers. – Kaunas (Litva) : Vilniaus universitetas. Kauno fakultetas. – ISSN 1648-4460. – Roč. 23, č. 63A (2024), s. 826-846 [tlačená forma] [online]

3

The importance of risk management and marketing innovation activities of firms during health, political, energy, and economic crises / Civelek, Mehmet [Korešpondenčný autor, 40%] ; Brezina, Ivan [Autor, 20%] ; Maňák, Radim [Autor, 10%] ; Hajduk, Ľudovít [Autor, 20%] ; Vrátný, Tomáš [Autor, 10%]. – [recenzované]. – DOI 10.46544/AMS.v30i2.05. – SCO.

In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 30, č. 2 (2025), s. 332-346 [tlačená forma] [online]

4

Developing the concept of praxeological managerial activity / Petrenko, Elena S. [Korešpondenčný autor, 25%] ; Drobot, Elena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 30%] ; Benčič, Stanislav [Autor, PEUFMUMS, 20%]. – text, graf., tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd9939. – PEVŠ ID-1264319.

In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 15 (2024), art. no. 9939, s. [1-19] [tlačená forma] [online]

5

The concept of business ethics circles in the context of sustainable development / Drobot, Elena [Autor, 25%] ; Petrenko, Yelena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Benčič, Stanislav [Autor, PEUFMUMS, 25%]. – text, graf., tab. – [angličtina]. – [OV 060, 080]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd.v8i7.5162. – PEVŠ ID-1197395. – SCO.

In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 7 (2024), art. no. 5162, s. [1-15] [tlačená forma] [online]

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

SCOPUS ID: 57144068700

V3_002 The importance of risk management and marketing innovation activities of firms during health, political, energy, and economic crises / Civelek, Mehmet [Korešpondenčný autor, 40%] ; Brezina, Ivan [Autor, PEUFEPUE, 20%] ; Maňák, Radim [Autor, 10%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Vrátný, Tomáš [Autor, 10%]. –text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v30i2.05. – PEVŠ_FEP, FM ID-1441593. – SCO ; WOS CC ; SCIE. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 30, č. 2 (2025), s. 332-346 [tlačená forma] [online]

Citation in Scopus:

2026 [01] CHE - Makeeva, Aida S. - Bayboboeva, Firuza N. - Safronchuk, Marina V. - Chutcheva, Yuliya V. Best Practices in Climate-Smart Transitions of Agrarian Economies to Support Sustainable Rural Development in BRICS+ [elektronický dokument]. DOI 10.1007/978-3-032-20106-5_10 In: Sustainable Development of Rural Territories Based on Climate-Smart Technologies. Cham: Springer Nature, 2026, s. 97-108 [tlačená forma] [online]. ISBN 978-3-032-20105-8. ISBN (online) 978-3-032-20106-5. https://link.springer.com/chapter/10.1007/978-3-032-20106-5_10. [angličtina], s. 97 - 108

2

SCOPUS ID: 57144068700

V3_003 Marketing innovation: the role of internal and external factors from a resource-based view and institutional theory perspective / Civelek, Mehmet [Autor, 20%] ; Ključnikov, Aleksandr [Autor, 20%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 20%] ; Hlawiczka, Roman [Autor, 20%] ; Durda, Lukáš [Autor, 20%]. – text, tab. – [angličtina]. – [OV 060, 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – PEVŠ_FM ID-1303245. – SCO ; WOS CC. In: Transformations in Business & Economics [textový dokument (print)] [elektronický dokument] : international Journal of Scholarly Papers. – Kaunas (Litva) : Vilniaus universitetas. Kauno fakultetas. – ISSN 1648-4460. – Roč. 23, č. 63A (2024), s. 826-846 [tlačená forma] [online]. – AIS: 0.131 ; CiteScore: 2,3 ; IF: 1.6 ; SJR: 0,262 ; SNIP: 0,309 Kvartil Q2024, AIS - Business - Q4, Economics - Q4; 2024, JCI - Business - Q3, Economics - Q3; 2024, JIF - Business - Q3, Economics - Q2; 2024, Scimago - Business and international management - Q3, Economics and econometrics - Q3, Marketing - Q3, Political science and international relations - Q2, Social sciences (miscellaneous) - Q3

Citation in Scopus:

2026 [02] CHE - Popkova, Elena - Kloudová, Jitka - Bielik, Peter. Climate-smart technologies for managing the quality of agricultural products amid global economic uncertainty: a contribution to the sustainable development of rural areas [elektronický dokument]. DOI 10.1007/978-3-032-20106-5_20. PEVŠ_FEP ID-1580228 In: Sustainable Development of Rural Territories Based on Climate-Smart Technologies. Cham: Springer Nature, 2026, s. 201-212 [tlačená forma] [online]. ISBN 978-3-032-20105-8. ISBN (online) 978-3-032-20106-5. https://link.springer.com/chapter/10.1007/978-3-032-20106-5_20. [angličtina], s. 203, 210

3

SCOPUS ID: 57144068700

V3_004 The concept of business ethics circles in the context of sustainable development / Drobot, Elena [Autor, 25%] ; Petrenko, Yelena [Autor, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Benčič, Stanislav [Autor, PEUFMUMS, 25%]. – text, graf., tab. – [angličtina]. – [OV 060, 080]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.24294/jipd.v8i7.5162. – PEVŠ ID-1197395. – SCO. In: Journal of Infrastructure, Policy and Development [textový dokument (print)] [elektronický dokument] . – Tustin (USA) : EnPress Publisher. – ISSN 2572-7923. – ISSN (online) 2572-7931. – Roč. 8, č. 7 (2024), art. no. 5162, s. [1-15] [tlačená forma] [online]

Citation in Scopus:

2026 [02] CHE - Popkova, Elena - Kloudová, Jitka - Bielik, Peter. Climate-smart technologies for managing the quality of agricultural products amid global economic uncertainty: a contribution to the sustainable development of rural areas [elektronický dokument]. DOI 10.1007/978-3-032-20106-5_20. PEVŠ_FEP ID-1580228 In: Sustainable Development of Rural Territories Based on Climate-Smart Technologies. Cham: Springer Nature, 2026, s. 201-212 [tlačená forma] [online]. ISBN 978-3-032-20105-8. ISBN (online) 978-3-032-20106-5.https://link.springer.com/chapter/10.1007/978-3-032-20106-5_20. [angličtina], s. 203, 210

4

SCOPUS ID: 57144068700

V3_005 Social media usage as a solution for financial problems of European SMEs: international comparison of firms in iron and mining industries / Civelek, Mehmet [Autor, 25%] ; Kasarda, Martin [Autor, PEUFMUMMK, 25%] ; Hajduk, Ľudovít [Autor, PEUFMUMMK, 25%] ; Szomolányi, Anton [Autor, PEUFMUDM, 25%]. – text, tab. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [článok]. – [recenzované]. – DOI 10.46544/AMS.v27i4.12. – PEVŠ ID-1026877. – SCO ; WOS CC. In: Acta Montanistica Slovaca [textový dokument (print)] [elektronický dokument] . – Košice (Slovensko) : Technická univerzita v Košiciach. Fakulta baníctva, ekológie, riadenia a geotechnológií. – ISSN 1335-1788. – ISSN (online) 1339-3103. – Roč. 27, č. 4 (2022), s. 982-993 [tlačená forma] [online]. – AIS: 0.145 ; CiteScore: 2,9 ; IF: 1.6 ; SJR: 0,342 ; SNIP: 0,687

Citation in Scopus:

2024 [01] CHE - Stehlíková, Beátka - Taušová, Marcela - Čulková, Katarína. Impact of the COVID-19 pandemic on the economic development of the mining and construction industry: case study in Slovakia. DOI 10.3390/economies12050119 In: Economies. Bazilej: Multidisciplinary Digital Publishing Institute, 2024, Roč. 12, č. 5, art. no. 119, s. [1-16] [online]. ISSN 2227-7099. [angličtina], s. 14

5

SCOPUS ID: 57144068700

AFC_001 A problem of responsibility in media studies [Problematika zodpovednosti v mediálnych štúdiách] / Hajduk, Ľudovít [Autor, PEVŠ.Bratislava, 100%] ; Current issues of science and research in the global world 2014 [27.05.2014-28.05.2014, Viedeň, Rakúsko]. – text. – [angličtina]. – [OV 060]. – [ŠO 7205]. – [príspevok z podujatia]. – [recenzované]. – PEVŠ 2014AFC0062. – SCO. In: Current issues of science and research in the global world [textový dokument (print)] [elektronický dokument] : proceedings of the international conference / Kunová, Vlasta [Zostavovateľ, editor] ; Dolinský, Martin [Zostavovateľ, editor]. – 1. vyd. – Leiden (Holandsko) : Taylor & Francis Group. CRC Press, 2014. – ISBN 978-1-138-02739-8. – ISBN (online) 978-1-317-52510-3. – PEVŠ 2014FAI0006, s. 153-159 [tlačená forma] [online]

Citation in Scopus:

2025 [01] DEU - Shadieva, Gulnora M. - Shakirova, Farogat - Abdullayeva, Matluba - Dadabayeva, Nelyufar U. - Kurambayev, Alisher. The Contribution of Transport Digitalization to Improving Quality of Life [elektronický dokument]. DOI 10.1007/978-3-031-78686-0_20 In: Big Data and Artificial Intelligence for Decision-Making in the Smart Economy. Cham : Springer Nature, 2025, s. 189-197 [tlačená forma] [online]. ISBN 978-3-031-78685-3. ISBN (online) 978-3-031-78686-0.

https://link.springer.com/chapter/10.1007/978-3-031-78686-0_20. [angličtina], s. 197

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

Research Project. GAAA/2022/9. 2022-2024. Digital communication technologies as a means of effective communication in the organisation. Foreign project. General Researcher.

2

Research Project. 2017-2021. Grant APVV-16-0588. Freedom of expression in the context of modern technologies. General Researcher.

3

Research Project. 2016-2020. System model of curriculum document creation, including the process of their periodic innovation. Media education and media ethics. General Researcher.

4

Research Project. 2017-2020. Implementation of the CAF management model in public administration. General Researcher.

5

Research Project. 2016-2020. The CLIL method as a method of communication. CLIL. General Researcher.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Vice-Rector of the Pan-European University; member of scientific councils and departmental committees at universities with a major in media and communication studies (Trnava, Bratislava, Žilina) Pan-European University, Faculty of Media Communication of the University of SS. Cyril and Methodius, Zilina University 2017-2026
Person responsible for bachelor's, master's and doctoral study programs and co-guarantor of the HIK in the field of media and communication studies. Preparation of accreditation and active participation, participation in the international accreditation of the university within the Institutional Evaluation Programme EUA. Pan-European University 2017-2026
Chairman of the inaugural committee in proceedings: S. Chovanová Supeková (2026), M. Kasarda (2026), S. Benčič (2021), chairman of the habilitation committee in proceedings: M. Macková (2017), M. Vašečka (2018), Z. Kurucová (2020), S. Pitoňáková (2022), M. Grupač (2022), A. Brník (2025), Y. Vavrová (2026) Faculty of Media of the Pan-European University 2017-2026
Vice-Chair of the State National Commission for Research Integrity and Ethics Office of the Deputy Prime Minister of the Slovak Republic since 2025
Vice-Dean for Science and Research, Faculty of Media Faculty of Media of the Pan-European University 2013-2017
Member of the editorial boards of scientific journals http://www.ijefm.org/editorial-team since 2025
Active development of academic diplomacy: organization of entrance exams at embassies abroad. Close cooperation with the Ministry of Foreign and European Affairs of the Slovak Republic. Ministry of Foreign and European Affairs of the Slovak Republic, Border and Alien Police Office of the Slovak Armed Forces, Pan-European University od r. 2023
International scientific conferences, chairman of scientific committees Paneuropean University (Slovakia) / Matej Bel University (Slovakia) / University Collegde Prague (Czech Republic) / TU Vienna (Austria) / IP Leiria (Portugal) / Council of Europe (France) od roku 2013
International student scientific and artistic activity - Arthur Festival, co-organizer. Faculty of Media of the Pan-Euroepan University 2016-2021
Member of EPAN (Education Policy Advisors Network) - expert for the Slovak Republic. Creation of standards for the content of media education subjects, expert for the Slovak Republic Council of Europe Strasbourg (France) 2017-2024

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
German Academic Exchange Service Bonn (Germany) 20.-23.10.2025 TCA-Erasmus, SAIAC-contract
SLORD (Slovak Laison Office for Research and Development) Slovak Laison Office for Research and Development, Brussels, Belgium 22.-25.9.2025 CVTI-contract
Slovak Ambassy Moscow, Russia 2024, 2025, 2026 Contract
Karaganda Buketov State University Karaganda, Kazachstan 23.4.-2.5.2024 Erasmus+, contract
Council of Europe Strassbourg, France 10.-14.4.2022 CoE, contract
Ghent University Ghent, Belgium 8.-15.5.2022 Erasmus+, contract
Zhejiang University Ningbo, China 1.-30.4.2017 Erasmus+, contract
University Leiria Polytechnic Institute Leiria, Portugal 1.-30.6.2016, 1.5.-1.7.2015 Erasmus+, contract
University of Salzburg Salzburg, Austria 1.4.-30.5.2005 Erasmus, contract
BT University Cottbus Cottbus, Germany 1.7.-31.8.2002 Erasmus, contract

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned
  • Member of the Council for Science, Technology and Arts of the Council of Universities of the Slovak Republic.
  • Assessor of the National Accreditation Office for Tertiary Education (CZ).
  • Member of ENAI (European Network of Academic Integrity and Ethics).
  • Assessor of Projects of Public University Consortiums within the Renewal Plan
  • Assessor of the Council for Internal Quality Assessment of the University of St Cyril and Methodius in Trnava.
  • Member of the scientific councils: Faculty of Economics and Business at Pan-European University and Faculty of Mass Media Communication UCM.
  • Chairman of the habilitation and inauguration committees in the field of HIK Mass Media Studies.
  • Chairman of the departmental committee at the Faculty of Mass Media PEVŠ in the field of Media and Communication Studies, study programme: Mass Media Studies.
  • Member of the departmental committee at the Faculty of Mass Media Communication UCM in the field of Media and Communication Studies.
  • Chairman of the committee for the defence of dissertations and rigorous theses in the field of study Media and Communication Studies.
Date of last update
2026-10-08