I. - Basic information

I.1 - Surname

Deptová

I.2 - Name

Tatiana

I.3 - Degrees

Mgr., PhD.

I.4 - Year of birth

1972

I.5 - Name of the workplace

Department of Marketing Communication, Fakulty of Arts

I.6 - Address of the workplace

Štúrova 9, Bratislava

I.7 - Position

assistant professor

I.8 - E-mail address

tatiana.deptova@uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/20139

I.10 - Name of the study field in which a person works at the university

23. Media and Communication Studies

I.11 - ORCID iD

0000-0001-6116-375X

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.2 - Second degree of higher education

II.a - Name of the university or institution

Faculty of Arts, University of Constantine the Philosopher in Nitra

II.b - Year

2001

II.c - Study field and programme

teaching of general education subjects: slovak language and literature and folklore studies

II.3 - Third degree of higher education

II.a - Name of the university or institution

Faculty of Arts, University of Constantine the Philosopher in Nitra

II.b - Year

2015

II.c - Study field and programme

3.2.3. mass media studies - marketing communication

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
independent professional officer	Dean's Office of the Faculty of Arts, University of Constantine the Philosopher in Nitra	1991-2002
assistant professor	Department of Marketing Communication and Advertising, Faculty of Arts, University of Constantine the Philosopher in Nitra	2002 - 2009
assistant professor	Department of Marketing Communication and Advertising, Faculty of Arts, University of Constantine the Philosopher in Nitra	2013 - 2015
scientific researcher	Department of Marketing Communication, Faculty of Arts, Charles University	2015 - 2017
assistant professor	Department of Marketing Communication, Faculty of Arts, Charles University	2017 -

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Working with academic information systems	Faculty of Arts, University of Constantine the Philosopher in Nitra; Faculty of Arts, Comenius University in Bratislava
Using AI in thesis development	Comenius University in Bratislava	2024
Using AI in education	Comenius University in Bratislava	2024
Citation basics according to APA7	Comenius University in Bratislava	2024
Excel tweaks 1 - 3	Faculty of Arts, Comenius University in Bratislava	2024 - 2025

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.2.a - Name of the study programme	V.2.b - Degree	V.2.c - Field of study
marketing communication	I.	23. media and communication studies
marketing communication	II.	23. media and communication studies

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.2 - Number of defended theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Slovak language - spelling practice	marketing communication	I.	23. media and communication studies
Forms and means of marketing communication: audio advertising	marketing communication	I.	23. media and communication studies
Below-the-line activities of marketing communication	marketing communication	I.	23. media and communication studies
Stylistics	marketing communication	I.	23. media and communication studies
Seminar for bachelor thesis	marketing communication	I.	23. media and communication studies
Advertising ethics	marketing communication	I.	23. media and communication studies
Propaedeutics of marketing communication	marketing communication	I.	23. media and communication studies
Interpersonal communication in marketing communication	marketing communication	I.	23. media and communication studies
Seminar for the State Final Examination	marketing communication	II.	23. media and communication studies
Language and style of advertising 1	marketing communication	II.	23. media and communication studies
Seminar for master thesis	marketing communication	II.	23. media and communication studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

ACB Deptová, T. - Szabo, P.: Promotional means in marketing communication - text. Mikuláš Peter (Reviewer), Spálová Lucia (Reviewer). - 1st ed. - Nitra : UKF, 2015. - 100 pp. - ISBN 978-80-558-0894-9 (Output of the project co-funded by the EU "Modern education for knowledge society").

Šramová, B., DEPTOVÁ, T. (2025). Building a Smart System of Pilgrimage Tourism Through a Mobile Application for Mary’s Way in Slovakia. In: Reis, J.L., Peter, M.K., Reis, L.P., Bogdanovic, Z. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 393. Springer, Singapore. https://doi.org/10.1007/978-981-97-3698-0_27

V2 DEPTOVÁ, Tatiana. Truth and lie in advertising. In: Marketing communication (electronic document): media - advertising. Vol. 22. Bratislava : Comenius University in Bratislava. 2023. p. 27 - 39. ISBN 978-80-223-5685-5 (online).

V2 DEPTOVÁ, Tatiana: The Via Mariae pilgrimage route and slow tourism as part of the rurAllure project. In: Chudinová, E. (ed.) Marketing communication: media - advertising. Vol. 23. Bratislava : Comenius University in Bratislava. 2024. p. 25 - 41. ISBN 978-80-223-5853-8 (online).

V2 DEPTOVÁ, Tatiana. Retail food stores and their frequency in Bratislava. In: Kita, P. (ed.) Model approaches to the creation of innovative business model and marketing communication in the period of digitalization (electronic document). Bratislava : Comenius University in Bratislava. 2024. p. 42 - 60. ISBN 978-80-223-5826-2 (online).

VI.3 - The most significant research/artistic/other outputs over the last six years

ACB ŠRAMOVÁ, Blandína et al.: Violence in intimate relationships of adolescents methodology for prevention work. Bratislava : Comenius University in Bratislava, 2019. 187 pp. [3,2 AH] [CD-ROM] ISBN 978-80-223-4849-2 - T. Deptová (16,9 %, 1,2 AH)

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

AFD DEPTOVÁ, Tatiana: Spoken form of language in advertising communications. In. Nitra. ISBN 978-80-8094-293-9. [o3]Szabo, Peter. Komedia. Proceedings of the conference papers in 2nd ed. 1. vol. Czech Republic: Zlín, FMK UTB 2008. p. 54 ISBN 978-80-7318-677-7

AFD DEPTOVÁ, Tatiana: Spoken form of language in advertising communications. In. Nitra. ISBN 978-80-8094-293-9. [o4]Lalík, Igor: Motivation in the Language of Advertising. In. II.1/2003. Banská Bystrica: FHV UMB 2003. p. 75, 80, 85. ISSN 1339-0392

AFD DEPTOVÁ, Tatiana: Spoken form of language in advertising communications. In. Nitra. ISBN 978-80-8094-293-9. [o4]Jůnová, Elena. In. Issues of narration in the media. Žilina: FHV ŽU, 2013. p. 52-58. ISBN 978-80-554-0759-3

ACB Deptová, T. - Szabo, P.: Promotional means in marketing communication - text. Mikuláš Peter (Reviewer), Spálová Lucia (Reviewer). - 1st ed. - Nitra : UKF, 2015. - 100 s. - ISBN 978-80-558-0894-9 (Output of the project co-funded by the EU "Modern education for knowledge society"). [o5] "Propagation tools in marketing communication - Text" : Rewiev of publication "Advertising tools in marketing communication - text" / Spálová Lucia, 2015. In: Dot.comm : journal for theory, research and practice of media and marketing communication. Journal of theory, research and practice of media and marketing communication. - ISSN 1339-5181. - Vol. 3, no. 1 (2015), pp. 57-58.

ACB Šramová, Blandína et al. Violence in adolescent intimate relationships. Methodology for prevention work. Bratislava : Comenius University in Bratislava, 2019. 187 p. ISBN 978-80-223-4849-2. Cit. 2020. Brunclíková, Z. In. 26, no. 2, 2020; pp. 74, 76.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Horizont 2020 - č. 101 004 887, riešenie: 2021 - 2023 - rurAllure - Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes. Principal investigator for UK.

VEGA 1/0012/22, solution: 2022-2024, FiF UK Bratislava: Innovative business models of retail unit formats based on geomarketing data and their impact on the creation of value proposition and food retail network in the period of digitalization. Deputy Principal Investigator

KEGA 043UK-4/2017, solution 2017-2019, PdF and FiF UK Bratislava: Development and implementation of methodology for work in the field of prevention of violence in intimate relationships of adolescents. Deputy Principal Investigator

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
member of the organizing committee of the E-Motion (The Power of Neuromarketing, Emotions and Virtual Reality) expert colloquium	Organiser: Department of Marketing Communication and Advertising, Faculty of Arts, Constantine the Philosopher University, Nitra	2021

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update

2025-03-18

Name and surname:	Mgr. Tatiana Deptová, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava