Research/art/teacher profile of a person
Name and surname:
doc. PhDr. Milan Banyár, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Banyár
I.2 - Name
Milan
I.3 - Degrees
Associate Professor, PhDr., Ph.D.
I.4 - Year of birth
1982
I.5 - Name of the workplace
Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava
I.6 - Address of the workplace
Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava, Štúrova 9, 811 02 Bratislava 1, Slovak Republic
I.7 - Position
Associate Professor
I.8 - E-mail address
milan.banyar@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/5604
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0009-0001-8478-0475

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra, Faculty of Education, Institute of Literary and Artistic Communication, Department of Creative Arts and Art Education
II.b - Year
2005
II.c - Study field and programme
Teaching General Education Subjects, Art education - Aesthetics
II.3 - Third degree of higher education
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra, Faculty of Arts, Department of Mass Media Communication and Advertising
II.b - Year
2008
II.c - Study field and programme
Media Studies – Marketing Communication
II.4 - Associate professor
II.a - Name of the university or institution
Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication
II.b - Year
2018
II.c - Study field and programme
Media Studies – Marketing Communication
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Associate Professor Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication 2019-present
Assistant Professor Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication 2009–2019
Part-time job, External Academic Personnel Tomas Bata University in Zlín, Faculty of Multimedia Communications, Institute of Marketing Communications 2008–present
Assistant Professor University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Department of Marketing Communication 2008–2009
Internal doctoral student Constantine the Philosopher University in Nitra, Faculty of Arts, Department of Mass Media Communication and Advertising 2005–2008

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Training to work with the Academic Information System (AIS) Comenius University in Bratislava, Faculty of Arts 2009
Online education training in the MS Teams programme Comenius University in Bratislava, Faculty of Arts 2020

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Theory of Marketing Communication Marketing Communication I - Bc. Media and Communication Studies
Aesthetics in Advertising 1 Marketing Communication I - Bc. Media and Communication Studies
Aesthetics in Advertising 2 Marketing Communication I - Bc. Media and Communication Studies
Semiotics of Advertising Marketing Communication II - Mgr. Media and Communication Studies
Ethics in Marketing Communication Marketing Communication III - PhD. Media and Communication Studies
Marketing Communication Tools Marketing Communication III - PhD. Media and Communication Studies
Development of Media and Information Products and Systems Marketing Communication III - PhD. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Marketing Communication I - Bc. Media and Communication Studies
Marketing Communication II - Mgr. Media and Communication Studies
Marketing Communication III - PhD. Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
7
V.4.b - Diploma (second degree)
6
V.4.c - Dissertation (third degree)
4
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
45
V.4.b - Diploma (second degree)
56
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Art Work Training Marketing Communication I - Bc. Media and Communication Studies
Professional Practical Class 4 Marketing Communication I - Bc. Media and Communication Studies
Basics in Creating Art Work Marketing Communication I - Bc. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
51
VI.1.b - Over the last six years
11
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
4
VI.1.b - Over the last six years
0
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
86
VI.1.b - Over the last six years
18
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
19
VI.1.b - Over the last six years
5
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
4
VI.1.b - Over the last six years
2
VI.2 - The most significant research/artistic/other outputs
1

AEC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): The analysis of microsites and thair functionality as a part of the promotion of higher education institutions, universities and their individual degree courses. In: International journal of education and information technologies, vol. 8. New York : NAUN, 2014. pp. 9-17. ISSN 2074-1316

2

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates : analysis of the functional use of projectsof the Department of marketing communications at the Faculty of multimedia communications of TBU in Zlín and their potential for integration into the teaching process. In: Procedia, vol. 175 : proceedings of the 3rd international conference on strategic innovative marketing. Amsterdam : Elsevier, 2015. pp.146-153. ISSN 1877-0428

3

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): An empirical study of public perceptions on ambient media. In: International journal of strategic innovative marketing. vol. 2, no. 4, 2015. pp. 49-64. ISSN 2241-8407

4

AFC

Banyár, Milan [UKOFIPG] (45%) - Šula, Tomáš (45%) - Juříková, Martina (10%): Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and an Analysis of their Impact on Consumers. In: Strategic Innovative Marketing. Mykonos: Springer, 2017. pp. 189-195. ISBN 978-3-319-33863-7

5

AAA

Banyár, Milan [UKOFIPG] (100%): Brand and logo - visual elements of a brand and their importance in the branding process. 1. ed. Zlín : Tomas Bata University, 2017. 300 p. ISBN 978-80-7454-681-5

VI.3 - The most significant research/artistic/other outputs over the last six years
1

V2

Banyár, Milan [UKOFIPG] (100%): Influencer marketing - the process of designing and creating influencer marketing campaign. 1. ed. In: Marketing communication - media - advertising. Collective volume of scientific studies in the field of history and theory of marketing communication and media. Vol. 23. Bratislava : Comenius University in Bratislava, 2024. pp. 5-24. ISBN 978-80-223-5853-8

2

V2

Banyár, Milan [UKOFIPG] (100%): Possibilities of using augmented reality technology in retail and its specificities at the point of sale. 1. ed. In: Model approaches to creating an innovative business model and marketing communication in the era of digitalization. Bratislava : Comenius University in Bratislava, 2024. pp. 7-21. ISBN 978-80-223-5826-2

3

V2

Banyár, Milan [UKOFIPG] (100%): Ethical aspects of influencer marketing. 1. ed. In: Library and Information Science. Vol. 30. Bratislava : Comenius University in Bratislava, 2023. pp. 205-221. ISBN 978-80-223-5504-9

4

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Implementation of current marketing communication tools into practice in the Czech and Slovak Republic. 1. ed. In: Strategic innovative marketing. Cham : Springer, 2019. pp. 107-112. ISBN 978-3-030-16098-2

5

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Ambient media design as a tool of creation of new communication. 1. ed. In: Strategic innovative marketing. Cham : Springer, 2019. pp. 101-106. ISBN 978-3-030-16098-2

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates : analysis of the functional use of projectsof the Department of marketing communications at the Faculty of multimedia communications of TBU in Zlín and their potential for integration into the teaching process. In: Procedia, vol. 175 : proceedings of the 3rd international conference on strategic innovative marketing. Amsterdam : Elsevier, 2015. pp. 146-153. ISSN 1877-0428

 

[n1] 2016 - Chinomona, E. - Omoruyi, O. : The influence of CSR, innovation and supply chain partnership on firm competitiveness. - In: Risk Govermance and Control Financial Markets and Institutions, vol. 6, no. 4, 2016 ; p. 354 ; SCOPUS

2

AFC

Banyár, Milan [UKOFIPG] (45%) - Šula, Tomáš (45%) - Juříková, Martina (10%): Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and an Analysis of their Impact on Consumers. In: Strategic Innovative Marketing. Mykonos: Springer, 2017. pp. 189–195. ISBN 978-3-319-33863-7


[o1] 2020 - Cummins, R. G. - Gong, Z. - Reichert, T. - In: International Journal of Advertising. The Impact of Visual Sexual Appeals on Attention Allocation Within Advertisements: an Eye-Tracking Study. Informa UK Limited, 2020; pp. 1-25

3

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): An empirical study of public perceptions on ambient media. In: International journal of strategic innovative marketing. vol. 2, no. 4, 2015. pp. 49-64. ISSN 2241-8407


[n1] 2020 - Ahmed, R. R. - Quershi, J. A. - Štreimikine, D. - Vveinhardt, J. - Soomro, J. H. : Guerrilla marketing trends for sustainable solutions: Evidence from SEM-based multivariate and conditional process approaches. - In: Journal of Business Economics and Management, vol. 21, no. 3, 2020; p. 871; SCOPUS, SSCI

4

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): An empirical study of public perceptions on ambient media. In: International journal of strategic innovative marketing. vol. 2, no. 4, 2015. pp. 49-64. ISSN 2241-8407


[n1] 2017 - Yan, R. L. S. - Rashid, R. A. - Mohamed, S. B. : A Systematic Review of Unconventional Advertising Strategies for Business Proliferation. - In: International Journal of Applied Business and Economic Research, vol. 15, no. 15, 2017; p. 551; SCOPUS

5

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Ambient media in the view of the general public and their relation to this communication form. In: Strategic innovative marketing. Mykonos : Springer, 2017. pp. 3-9. ISBN 978-3-319-33863-7


[n1] 2021 - Košičiarová, I. - Kádeková, Z. - Štarchoň, P. : Leadership and Motivation as Important Aspect of the International Company s Corporate Culture. - In: Sustainability, vol. 13, no. 7, 2021; p. 25; SSCI

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

Name of the project: Innovative business models of retail unit formats based on geomarketing data and their impact on the creation of value proposition and food retail network in the era of digitization

Number of the project: VEGA 1/0012/22, Comenius University in Bratislava

Duration: 2022 - 2024

The principal investigator: prof. Ing. Pavol Kita, PhD., co-investigator: doc. PhDr. Milan Banyár, PhD., doc. PhDr. Eva Chudinová, PhD., Mgr. Tatiana Deptová, PhD., PhDr. Peter Uličný, PhD., Mgr. Michaela Danišik, Mgr. Magdalena Mihálova

Goal of the project: The project goal is the art and practice of transforming business models of retail unit formats based on geomarketing data and their impact on the creation of a value proposition and food retail network in the era of digitization. The project will make it possible to create an innovative business model based on predictive analysis combining customer data and location data to identify risks and opportunities resulting from trends in consumer behavior and decision-making.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Study Advisor Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava 2014–2023
Director of a student-run advertising agency The Centre for Mass Media and Marketing Communication Practice, Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication 2015–present
Scientific Editorial Board Member VeRBuM Publishing House, Zlín, Czech Republic, web: https://www.verbum.name/ 2018–present
Secretary of the Department Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava 2009–2014
Head of Department Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava 2023 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 8. May 2019 to 11. May 2019 Erasmus+ Teaching Mobility Topics of lectures and training of teaching skills: The Meaning of Logos and Brands in Marketing Communication, The Implementation of New Forms of Marketing Communication into Slovak and Czech Marketing Practice, Training in the Development of Teaching Skills and a Specialized Colloquium on Persuasive Communication in the Czechoslovak Socialist Republic. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 12. October 2015 to 16. October 2015 Erasmus+ Teaching Mobility Topics of lectures: Aesthetics in Advertising, Semiotics of Advertising, New Forms and Means of Marketing Communication, Logo and their Means of Expression. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 4. November 2013 to 8. November 2013 Erasmus+ Teaching Mobility Topics of lectures: Works of Art and their Functional Use in the Creation of Advertising Messages, Creative Aspects of Viral Marketing, Film Genres and their Use in the Creation of Audiovisual Promotional Materials, Classic vs. New Media in Marketing Communication. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 21. November 2022 to 25. November 2022 Erasmus+ Teaching Mobility Topics of lectures: Ethical aspects of influencer marketing, Visual elements of the brand and their importance in the branding process, Brief, insight and creative techniques in the design of a digital campaign. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Student-run advertising agency

Position: Director of the Student-run advertising agency

Student-run advertising agency is a part of The Centre for Mass Media and Marketing Communication Practice, Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication

web: https://fphil.uniba.sk/katedry-a-odborne-pracoviska/katedra-marketingovej-komunikacie/centrum-masmedialnej-a-marketingovo-komunikacnej-praxe/

https://kamako.sk/studentska-agentura/

Goal of the project: The student-run advertising agency is an integral part of the teaching process at the Department of Marketing Communication. It is intended to simulate work in a real advertising agency and allow students to try the design and the creation of a comprehensive marketing communication solutions, and gain valuable experience in various job positions and various areas of marketing communication. 

Implementation of student-run advertising agency projects:

2025 - A campaign proposal for FUN radio (in cooperation with the TRIAD Agency)

2024 - A campaign proposal for FUN radio (in cooperation with the TRIAD Agency)

2023 - A campaign proposal for VUB banka for their FEJM student product (in cooperation with the TRIAD Agency)

2022 - A campaign proposal for Slovenská sporiteľňa bank (in cooperation with the ZARAGUZA Agency)

2022 - A campaign proposal for Children's Hour (in cooperation with the TRIAD Agency)

2021 - A proposal of communication strategy on social networks of the Department of Marketing Communication

2020 - A VUB banka event proposal for their FEJM student product (in cooperation with the TRIAD Agency)

2019 - A campaign proposal for Children's Hour (in cooperation with the TRIAD Agency)

2019 - The design and creation of a promotional campaign for the Faculty of Arts, Comenius University in Bratislava

2018 - A campaign proposal for the Bratislava Volunteer Centre (in cooperation with the TRIAD Agency)

2017 - The design and creation of a campaign for the Slovak Red Cross (Valentine’s Drop of Blood and Student’s Drop of Blood)

Membership in evaluating panels:

2019, 2020, 2021, 2022, 2023, 2024, 2025 Expert guarantor and member of the evaluating jury of the Hermes Communicator of the Year competition 

Organizer: Respect APP, s.r.o.

web: https://www.cenyhermes.sk/

Goal of the project: To motivate institutions in Slovakia to improve communication with the public, the state authorities, business partners, their own employees, and especially their clients. To draw the attention of professionals to the importance of communication for the acquisition of new clients and the retention of existing ones. To develop communication and legal literacy for the public and increase their communication, ethical, and legal awareness. 

2017, 2018, 2019, 2020 Member of the evaluating panel of the Young Dolphin competition

Organizer: A Czech marketing company as a part of the Marketer of the Year competition

web: https://www.cms-cma.cz/

Goal of the competition: This competition gives students of marketing and marketing communication the opportunity to present a project on a topic that is relevant in a given year. The assignment always specifies a topic for the elaboration of a communication strategy, which includes an analysis of the initial situation, the design of communication channels, the design of a creative solution, a budget, and a schedule. 

2013 Member of the evaluating panel of the Popularization of Science and Technology in Slovakia media campaign 

Client: Centre of Scientific and Technical Information of the Slovak Republic

Goal of the project: Creative and ideological representation of science and technology in Slovakia through a media and information campaign and achieving a change in the perception and position of science in society through the popularization of science and technology towards three target groups: the general public, youth, and the scientific community.

2009 Member of the Advisory Board for Non-professional Art Creation

Organizer: National Enlightenment Centre, Bratislava

Date of last update
2025-02-28