Research/art/teacher profile of a person
Name and surname:
 doc. PhDr. Milan Banyár, PhD.
Faculty:
FiF - Faculty of Arts

I. - Basic information

I.1 - Surname
Banyár
I.2 - Name
Milan
I.3 - Degrees
Associate Professor, PhDr., Ph.D.
I.4 - Year of birth
1982
I.5 - Name of the workplace
Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava
I.6 - Address of the workplace
Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava, Štúrova 9, 811 02 Bratislava 1, Slovak Republic
I.7 - Position
Associate Professor
I.8 - E-mail address
milan.banyar@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/5604
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0009-0001-8478-0475

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra, Faculty of Education, Institute of Literary and Artistic Communication, Department of Creative Arts and Art Education
II.b - Year
2005
II.c - Study field and programme
Teaching General Education Subjects, Art education - Aesthetics
II.3 - Third degree of higher education
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra, Faculty of Arts, Department of Mass Media Communication and Advertising
II.b - Year
2008
II.c - Study field and programme
Media Studies – Marketing Communication
II.4 - Associate professor
II.a - Name of the university or institution
Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication
II.b - Year
2018
II.c - Study field and programme
Media Studies – Marketing Communication
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Associate Professor Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication 2019-present
Assistant Professor Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication 2009–2019
Part-time job, External Academic Personnel Tomas Bata University in Zlín, Faculty of Multimedia Communications, Institute of Marketing Communications 2008–present
Assistant Professor University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Department of Marketing Communication 2008–2009
Internal doctoral student Constantine the Philosopher University in Nitra, Faculty of Arts, Department of Mass Media Communication and Advertising 2005–2008

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Training to work with the Academic Information System (AIS) Comenius University in Bratislava, Faculty of Arts 2009
Online education training in the MS Teams programme Comenius University in Bratislava, Faculty of Arts 2020

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Theory of Marketing Communication Marketing Communication I - Bc. Media and Communication Studies
Aesthetics in Advertising 1 Marketing Communication I - Bc. Media and Communication Studies
Aesthetics in Advertising 2 Marketing Communication I - Bc. Media and Communication Studies
Semiotics of Advertising Marketing Communication II - Mgr. Media and Communication Studies
Ethics in Marketing Communication Marketing Communication III - PhD. Media and Communication Studies
Marketing Communication Tools Marketing Communication III - PhD. Media and Communication Studies
Development of Media and Information Products and Systems Marketing Communication III - PhD. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Marketing Communication I - Bc. Media and Communication Studies
Marketing Communication II - Mgr. Media and Communication Studies
Marketing Communication III - PhD. Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
3
V.4.b - Diploma (second degree)
4
V.4.c - Dissertation (third degree)
4
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
41
V.4.b - Diploma (second degree)
53
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Art Work Training Marketing Communication I - Bc. Media and Communication Studies
Professional Practical Class 4 Marketing Communication I - Bc. Media and Communication Studies
Basics in Creating Art Work Marketing Communication I - Bc. Media and Communication Studies
Brand Building 1 Marketing Communication I - Bc. Media and Communication Studies
Forms and Means of Marketing Communication - Online Marketing Marketing Communication I - Bc. Media and Communication Studies
Current Issues in Marketing Communication 1 Marketing Communication II - Mgr. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
48
VI.1.b - Over the last six years
12
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
4
VI.1.b - Over the last six years
2
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
84
VI.1.b - Over the last six years
31
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
16
VI.1.b - Over the last six years
7
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
4
VI.1.b - Over the last six years
2
VI.2 - The most significant research/artistic/other outputs
1

AEC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): The analysis of microsites and thair functionality as a part of the promotion of higher education institutions, universities and their individual degree courses. In: International journal of education and information technologies, vol. 8. New York : NAUN, 2014. pp. 9-17. ISSN 2074-1316

2

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates : analysis of the functional use of projectsof the Department of marketing communications at the Faculty of multimedia communications of TBU in Zlín and their potential for integration into the teaching process. In: Procedia, vol. 175 : proceedings of the 3rd international conference on strategic innovative marketing. Amsterdam : Elsevier, 2015. pp.146-153. ISSN 1877-0428

3

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): An empirical study of public perceptions on ambient media. In: International journal of strategic innovative marketing. vol. 2, no. 4, 2015. pp. 49-64. ISSN 2241-8407

4

AFC

Banyár, Milan [UKOFIPG] (45%) - Šula, Tomáš (45%) - Juříková, Martina (10%): Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and an Analysis of their Impact on Consumers. In: Strategic Innovative Marketing. Mykonos: Springer, 2017. pp. 189-195. ISBN 978-3-319-33863-7

5

AAA

Banyár, Milan [UKOFIPG] (100%) : Značka a logo : vizuálne prvky značky a ich význam v procese brandingu. 1. ed. Zlín : Tomas Bata University, 2017. 300 p. ISBN 978-80-7454-681-5

VI.3 - The most significant research/artistic/other outputs over the last six years
1

AAA

Banyár, Milan [UKOFIPG] (100%) : Značka a logo : vizuálne prvky značky a ich význam v procese brandingu. 1. ed. Zlín : Tomas Bata University, 2017. 300 p. ISBN 978-80-7454-681-5

2

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Ambient media in the view of the general public and their relation to this communication form. In: Strategic innovative marketing. Mykonos : Springer, 2017. pp. 3-9. ISBN 978-3-319-33863-7

3

AFC

Banyár, Milan [UKOFIPG] (45%) - Šula, Tomáš (45%) - Juříková, Martina (10%): Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and an Analysis of their Impact on Consumers. In: Strategic Innovative Marketing. Mykonos: Springer, 2017. pp. 189-195. ISBN 978-3-319-33863-7

4

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Implementation of current marketing communication tools into practice in the Czech and Slovak Republic. 1. ed. In: Strategic innovative marketing. Cham : Springer, 2019. pp. 107-112. ISBN 978-3-030-16098-2

5

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Ambient media design as a tool of creation of new communication. 1. ed. In: Strategic innovative marketing. Cham : Springer, 2019. pp. 101-106. ISBN 978-3-030-16098-2

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates : analysis of the functional use of projectsof the Department of marketing communications at the Faculty of multimedia communications of TBU in Zlín and their potential for integration into the teaching process. In: Procedia, vol. 175 : proceedings of the 3rd international conference on strategic innovative marketing. Amsterdam : Elsevier, 2015. pp. 146-153. ISSN 1877-0428

 

[n1] 2016 - Chinomona, E. - Omoruyi, O. : The influence of CSR, innovation and supply chain partnership on firm competitiveness. - In: Risk Govermance and Control Financial Markets and Institutions, vol. 6, no. 4, 2016 ; p. 354 ; SCOPUS

2

AFC

Banyár, Milan [UKOFIPG] (45%) - Šula, Tomáš (45%) - Juříková, Martina (10%): Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and an Analysis of their Impact on Consumers. In: Strategic Innovative Marketing. Mykonos: Springer, 2017. pp. 189–195. ISBN 978-3-319-33863-7


[o1] 2020 - Cummins, R. G. - Gong, Z. - Reichert, T. - In: International Journal of Advertising. The Impact of Visual Sexual Appeals on Attention Allocation Within Advertisements: an Eye-Tracking Study. Informa UK Limited, 2020; pp. 1-25

3

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): An empirical study of public perceptions on ambient media. In: International journal of strategic innovative marketing. vol. 2, no. 4, 2015. pp. 49-64. ISSN 2241-8407


[n1] 2020 - Ahmed, R. R. - Quershi, J. A. - Štreimikine, D. - Vveinhardt, J. - Soomro, J. H. : Guerrilla marketing trends for sustainable solutions: Evidence from SEM-based multivariate and conditional process approaches. - In: Journal of Business Economics and Management, vol. 21, no. 3, 2020; p. 871; SCOPUS, SSCI

4

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): An empirical study of public perceptions on ambient media. In: International journal of strategic innovative marketing. vol. 2, no. 4, 2015. pp. 49-64. ISSN 2241-8407


[n1] 2017 - Yan, R. L. S. - Rashid, R. A. - Mohamed, S. B. : A Systematic Review of Unconventional Advertising Strategies for Business Proliferation. - In: International Journal of Applied Business and Economic Research, vol. 15, no. 15, 2017; p. 551; SCOPUS

5

AFC

Banyár, Milan [UKOFIPG] (50%) - Šula, Tomáš (50%): Ambient media in the view of the general public and their relation to this communication form. In: Strategic innovative marketing. Mykonos : Springer, 2017. pp. 3-9. ISBN 978-3-319-33863-7


[n1] 2021 - Košičiarová, I. - Kádeková, Z. - Štarchoň, P. : Leadership and Motivation as Important Aspect of the International Company s Corporate Culture. - In: Sustainability, vol. 13, no. 7, 2021; p. 25; SSCI

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

Name of the project: Guerilla, Viral, Buzz, Word of Mouth Marketing: The Implementation of New Forms of Marketing Communication into Slovak and Czech Marketing Practice 


Number of the project: FG03/2017, Comenius University in Bratislava


Duration: 2017–2018


The principal investigator: doc. PhDr. Milan Banyár, PhD. 


Goal of the project: The publication of a monograph focused on the analysis of new forms of marketing communication (guerilla marketing, viral marketing, buzz marketing, and word-of-mouth marketing) and their possibilities of functional use in current marketing practice. The content of the monograph consists of a theoretical definition of the researched issues, a content and comparative analysis of campaigns from marketing practice, and quantitative research mapping the scope of implementation of new forms of marketing communication in Slovak and Czech marketing practice.

2

Name of the project: Brand and Logo: Visual Elements of the Brand and their Importance in the Branding Process


Number of the project: RVO/FMK/2017/011, Tomas Bata University in Zlín  


Duration: 2017  


The principal investigator: doc. PhDr. Milan Banyár, PhD.  


Goal of the project: To create a scholarly monograph focused on the visual presentation of brands. The publication was the outcome of the author's long-term research activities, in which he dealt with the issue of branding and its application in the process of marketing communication. The monograph is intended primarily for students in media and communication studies as teaching material. 

3

Name of the project: Publication of a specialized monograph on the topic of Ambient Media in Advertising and the presentation of the outputs of scientific research at an academic conference


Number of the project: RVO/FMK/2017/008, Tomas Bata University in Zlín 


Duration: 2017 

 

The principal investigator: PhDr. Tomáš Šula, PhD., co-investigator: doc. PhDr. Milan Banyár, PhD. 


Goal of the project: Publication of a specialized monograph on the topic of Ambient Media in Advertising. The project also financed participation in IC-SIM 2017, which was the fifth International Conference of Strategic Innovative Marketing (Paphos, Cyprus, 6 to 9 September 2017) and publication outputs focused on ambient media and the implementation of new forms into practice. 

4

Name of the project: Innovative business models of retail unit formats based on geomarketing data and their impact on the creation of value proposition and food retail network in the era of digitization


Number of the project: VEGA 1/0012/22, Comenius University in Bratislava


Duration: 2022 - 2024


The principal investigator: prof. Ing. Pavol Kita, PhD., co-investigator: doc. PhDr. Milan Banyár, PhD., doc. PhDr. Eva Chudinová, PhD., Mgr. Tatiana Deptová, PhD., PhDr. Peter Uličný, PhD., Mgr. Michaela Danišik, Mgr. Magdalena Mihálova


Goal of the project: The project goal is the art and practice of transforming business models of retail unit formats based on geomarketing data and their impact on the creation of a value proposition and food retail network in the era of digitization. The project will make it possible to create an innovative business model based on predictive analysis combining customer data and location data to identify risks and opportunities resulting from trends in consumer behavior and decision-making.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Study Advisor Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava 2014–2023
Director of a student-run advertising agency The Centre for Mass Media and Marketing Communication Practice, Comenius University in Bratislava, Faculty of Arts, Department of Marketing Communication 2015–present
Scientific Editorial Board Member VeRBuM Publishing House, Zlín, Czech Republic, web: https://www.verbum.name/ 2018–present
Secretary of the Department Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava 2009–2014
Head of Department Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava 2023 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 8. May 2019 to 11. May 2019 Erasmus+ Teaching Mobility Topics of lectures and training of teaching skills: The Meaning of Logos and Brands in Marketing Communication, The Implementation of New Forms of Marketing Communication into Slovak and Czech Marketing Practice, Training in the Development of Teaching Skills and a Specialized Colloquium on Persuasive Communication in the Czechoslovak Socialist Republic. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 12. October 2015 to 16. October 2015 Erasmus+ Teaching Mobility Topics of lectures: Aesthetics in Advertising, Semiotics of Advertising, New Forms and Means of Marketing Communication, Logo and their Means of Expression. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 4. November 2013 to 8. November 2013 Erasmus+ Teaching Mobility Topics of lectures: Works of Art and their Functional Use in the Creation of Advertising Messages, Creative Aspects of Viral Marketing, Film Genres and their Use in the Creation of Audiovisual Promotional Materials, Classic vs. New Media in Marketing Communication. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz
Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Department of Marketing Communication and Public Relations, Smetanovo nábřeží 6, 110 01 Prague 1, Czech Republic 21. November 2022 to 25. November 2022 Erasmus+ Teaching Mobility Topics of lectures: Ethical aspects of influencer marketing, Visual elements of the brand and their importance in the branding process, Brief, insight and creative techniques in the design of a digital campaign. Working contact: doc. PhDr. Denisa Hejlová, PhD. Charles University in Prague, Faculty of Social Sciences, Department of Marketing Communication and Public Relations. Smetanovo nábř. 6, 110 00 Prague 1, Czech Republic Tel.: +420 222 112 246/260, E-mail: hejlova@fsv.cuni.cz

IX. - Other relevant facts

Date of last update
2023-09-26