45EDB9712E4AE2BD626B48127E85CC8F18A9D000 doc. JUDr. PhDr. Katarína Gubíniová, PhD. gubiniova1@uniba.sk true 0.00 67 Associated profesor FM.KMk Department of Marketing and Commerce http:// FM Faculty of Management Faculty of Management 0.00 98 Unknown FM.Dek Dean's Office http://www.fm.uniba.sk FM Faculty of Management Faculty of Management 0.00 27 Externí učitelia FaF.KZT Katedra zdravotníckych technológií https://www.fpharm.uniba.sk/pracoviska/katedra-zdravotnickych-technologii/ FaF Faculty of Pharmacy Faculty of Pharmacy -1 true I. Basic information -2 true I.1 Surname Gubíniová -3 true I.2 Name Katarína -4 true I.3 Degrees doc. JUDr. PhDr., PhD. -5 true I.4 Year of birth 1984 -6 true I.5 Name of the workplace Comenius University Bratislava, Faculty of Management, Department of Marketing and Commerce -7 true I.6 Address of the workplace Odbojárov 10, 820 18 Bratislava 218, Slovakia -8 true I.7 Position university professor, head of department -9 true I.8 E-mail address Katarina.Gubiniova@fm.uniba.sk -10 true I.9 Hyperlink to the entry of a person in the Register of university staff https://www.portalvs.sk/regzam/detail/5307?do=filterForm-submit&surname=Gub%C3%ADniov%C3%A1&sort=surname&employment_state=yes&filter=Vyh%C4%BEada%C5%A5 -11 true I.10 Name of the study field in which a person works at the university Economics and Management -12 true I.11 ORCID iD https://orcid.org/0000-0003-0306-6411 -13 true II. Higher education and further qualification growth -14 true II.1 First degree of higher education -15 true II.a Name of the university or institution Comenius University in Bratislava, Faculty of Management / College in Sládkovičovo, Janko Jesensky Faculty of Law -16 true II.b Year 2005 / 2009 -17 true II.c Study field and programme study field Management, specialization Management of the Organization / study field Law, study programme Law -18 true II.2 Second degree of higher education -19 true II.a Name of the university or institution Comenius University in Bratislava, Faculty of Management / Trnava University, Faculty of Law -20 true II.b Year 2007 / 2013 -21 true II.c Study field and programme study field Management, specialization Marketing / study field Law, study programme Law -22 true II.3 Third degree of higher education -23 true II.a Name of the university or institution Comenius University in Bratislava, Faculty of Management -24 true II.b Year 2010 -25 true II.c Study field and programme study field Management, study programme Management -26 true II.4 Associate professor -27 true II.a Name of the university or institution Comenius University in Bratislava, Faculty of Management -28 true II.b Year 2016 -29 true II.c Study field and programme field Management -30 true II.5 Professor -31 true II.a Name of the university or institution -32 true II.b Year -33 true II.c Study field and programme -34 true II.6 Doctor of Science (DrSc.) -35 true II.a Name of the university or institution -36 true II.b Year -37 true II.c Study field and programme -38 true III. Current and previous employment -39 true III.a Occupation-position assistant professor -40 true III.b Institution Comenius University in Bratislava, Faculty of Management -41 true III.c Duration 2011 - 2016 -39 true III.a Occupation-position associate professor -40 true III.b Institution Comenius University in Bratislava, Faculty of Management -41 true III.c Duration 2016 - 2021 -39 true III.a Occupation-position professor -40 true III.b Institution Comenius University in Bratislava, Faculty of Management -41 true III.c Duration 2021 – up to the present -42 true IV. Development of pedagogical, professional, language, digital and other skills -43 true IV.a Activity description, course name, other English language -44 true IV.b Name of the institution State Language School, Bratislava -45 true IV.c Year 2008 - 2009 -43 true IV.a Activity description, course name, other Spanish language -44 true IV.b Name of the institution State Language School, Bratislava -45 true IV.c Year 2011 - 2015 -43 true IV.a Activity description, course name, other Exercise Typo3 editor Start -44 true IV.b Name of the institution Comenius University in Bratislava -45 true IV.c Year 2007 -43 true IV.a Activity description, course name, other PivotTable, Graphs in Excel -44 true IV.b Name of the institution Comenius University in Bratislava -45 true IV.c Year 2018, 2019 -43 true IV.a Activity description, course name, other Student Centered Learning; Quality of Distance Learning; Academic Integrity; Open Our Universities to the World -44 true IV.b Name of the institution Slovak Accreditation Agency for Higher Education -45 true IV.c Year 2021 -43 true IV.a Activity description, course name, other How Not to Violate Copyright on the Internet? -44 true IV.b Name of the institution CIT, Comenius University in Bratislava -45 true IV.c Year 2022 -43 true IV.a Activity description, course name, other MS Excel -44 true IV.b Name of the institution Comenius University Bratislava, Faculty of Management -45 true IV.c Year 2023, 2024 -43 true IV.a Activity description, course name, other MS Word; MS PowerPoint; MS Excel -44 true IV.b Name of the institution Comenius University Bratislava -45 true IV.c Year 2023, 2024 -43 true IV.a Activity description, course name, other ChatGPT in Teaching Process – A Help or a Threat? -44 true IV.b Name of the institution Comenius University Bratislava, Faculty of Arts -45 true IV.c Year 2023 -46 true V. Overview of activities within the teaching career at the university -47 true V.1 Overview of the profile courses taught in the current academic year according to study programmes -48 true V.1.a Name of the profile course Marketing (Slovak) -49 true V.1.b Study programme International Management -50 true V.1.c Degree I. -51 true V.1.d Field of study Economics and Management -48 true V.1.a Name of the profile course International Marketing (Slovak) -49 true V.1.b Study programme International Management -50 true V.1.c Degree II. -51 true V.1.d Field of study Economics and Management -48 true V.1.a Name of the profile course Marketing Management (Slovak, English) -49 true V.1.b Study programme Management -50 true V.1.c Degree II. -51 true V.1.d Field of study Economics and Management -48 true V.1.a Name of the profile course Ethical and Legal Aspects of Marketing (English) -49 true V.1.b Study programme Management and Law -50 true V.1.c Degree I. -51 true V.1.d Field of study Economics and Management, Law -48 true V.1.a Name of the profile course Marketing (English) -49 true V.1.b Study programme Management and Law -50 true V.1.c Degree I. -51 true V.1.d Field of study Economics and Management, Law -48 true V.1.a Name of the profile course Marketing (Slovak) -49 true V.1.b Study programme Sports Management -50 true V.1.c Degree I. -51 true V.1.d Field of study Sport Sciences, Economics and Management -52 true V.2 Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year -53 true V.2.a Name of the study programme International Management -54 true V.2.b Degree first degree -55 true V.2.c Field of study Economics and Management -53 true V.2.a Name of the study programme International Management -54 true V.2.b Degree second degree -55 true V.2.c Field of study Economics and Management -53 true V.2.a Name of the study programme Management and Law -54 true V.2.b Degree first degree -55 true V.2.c Field of study Economics and Management, Law -53 true V.2.a Name of the study programme Sports Management -54 true V.2.b Degree first degree -55 true V.2.c Field of study Sport Sciences, Economics and Management -56 true V.3 Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year -59 true V.4 Overview of supervised final theses -60 true V.4.1 Number of currently supervised theses -61 true V.4.a Bachelor's (first degree) 3 -62 true V.4.b Diploma (second degree) 13 -63 true V.4.c Dissertation (third degree) 3 (1 passed the dissertation examination) -64 true V.4.2 Number of defended theses -65 true V.4.a Bachelor's (first degree) 121 -66 true V.4.b Diploma (second degree) 130 (rigorous theses: 1) -67 true V.4.c Dissertation (third degree) 3 -68 true V.5 Overview of other courses taught in the current academic year according to study programmes -69 true V.5.a Name of the course Ethical and Legal Aspects of Marketing (Slovak, English) -70 true V.5.b Study programme Management -71 true V.5.c Degree first degree -72 true V.5.d Field of study Economics and Management -69 true V.5.a Name of the course Bachelor Theses Preparing Seminar (Slovak) -70 true V.5.b Study programme Management -71 true V.5.c Degree first degree -72 true V.5.d Field of study Economics and Management -69 true V.5.a Name of the course Digital Marketing Innovations (Slovak) -70 true V.5.b Study programme Management -71 true V.5.c Degree second degree -72 true V.5.d Field of study Economics and Management -69 true V.5.a Name of the course Marketing Management (Slovak, English) -70 true V.5.b Study programme Management, Managerial Mathematics -71 true V.5.c Degree second degree -72 true V.5.d Field of study Economics and Management, Mathematics -69 true V.5.a Name of the course Qualitative Methods of the Scientific Research (Slovak) -70 true V.5.b Study programme Management -71 true V.5.c Degree third degree -72 true V.5.d Field of study Economics and Management -73 true VI. Overview of the research/artistic/other outputs -74 true VI.1 Overview of the research/artistic/other outputs and the corresponding citations -75 true VI.1.1 Number of the research/artistic/other outputs -76 true VI.1.a Overall 105 -77 true VI.1.b Over the last six years 52 -78 true VI.1.2 Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases -79 true VI.1.a Overall 33 (Scopus: 27, WoS 19) -80 true VI.1.b Over the last six years 25 (Scopus: 21, WoS: 13) -81 true VI.1.3 Number of citations corresponding to the research/artistic/other outputs -82 true VI.1.a Overall 447 -83 true VI.1.b Over the last six years 325 -84 true VI.1.4 Number of citations registered in the Web of Science or Scopus databases -85 true VI.1.a Overall 209 (Scopus: 168, WoS: 154) -86 true VI.1.b Over the last six years 171 (Scopus: 147, WoS: 122) -87 true VI.1.5 Number of invited lectures at the international, national level -88 true VI.1.a Overall 0/1 -89 true VI.1.b Over the last six years 0/1 -90 true VI.2 The most significant research/artistic/other outputs -91 true GUBÍNIOVÁ, Katarína (100 %): Aspekty realizácie racionálneho marketingového manažmentu. Trenčín : Inštitút aplikovaného manažmentu, 2016, 224 s. ISBN 978-80-89600-29-8 4 citations <ul> <li>category o1 – 1 citation</li> <li>category o4 – 3 citations</li> </ul> -91 true PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %) – GUBÍNIOVÁ, Katarína (50 %): Udržateľný marketingový manažment. Trenčín : Inštitút aplikovaného manažmentu, 2012. 241 s. ISBN 978-80-89600-08-3 72 citations <ul> <li>category o1 – 13 citations</li> <li>category o2 – 1 citation</li> <li>category o3 – 15 citations</li> <li>category o4 – 29 citations</li> <li>category n2 – 9 citations</li> </ul> -91 true STACHO, Zdenko (34 %) – GUBÍNIOVÁ, Katarína (33 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (33 %): Selected Components of Pricing Strategies of Organizations and Their Perception by Customers in Slovak Republic. In: Economic Annals-XXI. No. 9-10 (2015), s. 78-82. SNIP (2016) = 0,457 SNIP (2017) = 0,411 Registered in the database: Scopus 11 citations <ul> <li>category o1 – 7 citations</li> <li>category o3 – 1 citation</li> <li>category o4 – 1 citation</li> <li>category n2 – 2 citations</li> </ul> -91 true PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %) – BRTKOVÁ, Jarmila (10 %) – HITKA, Miloš (50 %): Actual Trends in the Recruitment Process at Small and Medium-Sized Enterprises with the Use of Social Networking. In: Economic Annals-XXI. No. 3-4 (2017), s. 80-84. SNIP (2016) = 0,457 SNIP (2017) = 0,411 Registered in the database: Scopus, Web of Science 47 citations <ul> <li>category o1 – 21 citations</li> <li>category o2 – 1 citation</li> <li>category o3 – 8 citations</li> <li>category o4 – 4 citations</li> <li>category n1 – 7 citations</li> <li>category n2 – 6 citations</li> </ul> -91 true GUBÍNIOVÁ, Katarína (16,67 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (16,67 %) – VILČEKOVÁ, Lucia (16,67 %) – OLŠAVSKÝ, František (16,67 %) – JANTOVÁ, Martina (16,67 %) – GANOBČÍK, Ján (16,67 %): Trendy v spotrebiteľskom správaní – teória a prax. Zlín: Radim Bačuvčík – VeRBuM, 2022, 203 s. Compiled by: GUBÍNIOVÁ, Katarína (100 %). ISBN 978-80-88356-12-7 -92 true VI.3 The most significant research/artistic/other outputs over the last six years -93 true LUKÁČ, Michal (20 %) STACHOVÁ, Katarína (20 %) – STACHO, Zdenko (20 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %): Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums. In: Sustainability, No. 15, 2021. Registered in the database: Scopus, Web of Science SJR (2020) = 0,612 SNIP (2019) = 1,242 CiteScore (2019) = 3,9 IF (2019) = 3,251 35 citations <ul> <li>category o3 – 1 citation</li> <li>category n1 – 19 citations</li> <li>category n2 – 15 citations</li> </ul> -93 true GUBÍNIOVÁ, Katarína (60 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (13 %) – MRUŠKOVIČOVÁ, Juliana (13%) – TREĽOVÁ, Silvia (14 %): Appraisal of Driving Forces in the Reverse Distribution Channel in the Slovak Republic. In: TRANSCOM 2017: International Scientific Conference on Sustainable, Modern and Safe Transport: Procedia Engineering. Vol. 192. Amsterdam : Elsevier, 2017, s. 277-282. Registered in the database: Scopus 3 citations <ul> <li>category o1 – 1 citation</li> <li>category n1 – 1 citation</li> <li>category n2 – 1 citation</li> </ul> -93 true GANOBČÍK, Ján (25 %) – GUBÍNIOVÁ, Katarína (25 %) – JANTOVÁ, Martina (25 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (25 %): Smart Solutions for an Improved Experience in the Process of Buying Slovak Products. In: 9th International Conference on Mobility, IoT and Smart Cities (EAI/Springer Innovations in Communication and Computing). Cham: Springer Nature, 2023, s. 67-81. ISBN 978-3-031-28224-9 SJR – Scopus (2021) = 0,178 SNIP – Scopus (2021) = 0,303 CiteScore – Scopus (2021) = 1,3 Registered in the database: Scopus -93 true Gubíniová, Katarína (25 %) – Möller, Thorsten Robert (25 %) – Treľová, Silvia (25 %) – Jarossová, Malgorzata Agnieszka (25 %): Loyalty Programmes and Their Specifics in the Chinese Hospitality Industry – Qualitative Study. In: Administrative Sciences, roč. 13, č. 6, 2023, s. 1-12, ISSN 2076-3387 SJR – Scopus (2022) = 0,530 SNIP – Scopus (2022) = 1,018 CiteScore – Scopus (2022) = 3,9 IF – JCR (2022) = 3,0 AIS – JCR (2021) = 0,427 SJR – Scimago (2022) – Q2 – Business, Management and Accounting JCI – WoS (2022) – Q2 – Management AIS – WoS (2021) – Q1 – Management Registered in the database: Scopus, Web of Science 5 citations <ul> <li>category n1 – 2 citations</li> <li>category n2 – 3 citations</li> </ul> -93 true Gubíniová, Katarína (25 %) – Seuser, Phillipp (25 %) – Jarossová, Malgorzata Agnieszka (25 %) – Treľová, Silvia (25 %): Consumer Protection Versus Ecological Sustainability – Theoretical and Practical Aspects in the Tyre Recycling Industry. In: International Journal of Services Technology and Management, roč. 30, č. 2/3, 2025, s. 91-103 SJR (2024) = 0,153 SNIP (2024) = 0,162 CiteScore (2024) = 0,9 IF (2024) = 0,3 AIS (2024) = 0,052 Kvartil: AIS (2024): Q4 – Management JCI (2024): Q4 – Management JIF (2024): Q4 – Management Scimago (2024): Q4 – Computer Science Applications, Q4 – E-Learning, Q4 – Engineering (Miscellaneous), Q4 – Marketing, Q4 – Strategy and Management Registered in the database: Scopus, Web of Science -94 true VI.4 The most significant citations corresponding to the research/artistic/other outputs -95 true MELOVIĆ, Boban (15 %) – CIROVIĆ, Dragana (10 %) – BACKOVIC-VULIĆ, Tamara (10 %) – DUDIĆ, Branislav (35 %) – GUBÍNIOVÁ, Katarína (30 %): Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market-Relevance for Sustainable Agriculture Business Development. In: Foods, Vol. 9, No. 11, 2020. Registered in the database: Scopus, Web of Science SJR (2019) = 0,661 SNIP (2019) = 1,243 CiteScore (2020) = 2,1 IF (2019) = 4,092 (Q1) Citations (5/96): [o1] 2021 Drejerska, N. – Sobczak, W. – Golebiewski, J. – Gierula, W. A.: Does Organic Means Health for Consumers? Selected Issues of Organic Food Market. In: British Food Journal – Scopus, Web of Science [o1] 2021 Najib, M. – Sumarwan, U. – Septiani, S. – Fahma, F.: Application of SWOT-AHP to Develop Organic Food Marketing Strategy. In: Academy of Strategic Management Journal, Vol. 20, No. 1, 2021 – Scopus [o1] 2021 Zhang, A. – Jakku, E.: Australian Consumer’s Preferences for Food Attributes: A Latent Profile Analysis. In: Foods, roč. 10, č. 1, 2021 – Scopus, Web of Science [n1] 2022 Vasiliev, D.: The Role of e-Commerce in Organic Farming in Latvia. In: Yang, X. – Sherratt, S. – Dey, N. – Joshi, A.: Proceedings of 6th International Congress on Information and Communication Technology. Lecture Notes in Networks and Systems, Vol. 235. Springer, Singapore – Scopus [n1] 2022 Zhou, Y. – Xia, Q. – Zhang Z. – Quan, M. – Li, H.: Artificial Intelligence and Machine Learning for the Green Development of Agriculture in the Emerging Manufacturing Industry in the IoT Platform. In: Acta Agriculturae Scandinavica, Section B – Soil and Plant Science, 2021 – Scopus, Web of Science 96 citations <ul> <li>category o1 – 5 citations</li> <li>category o3 – 2 citations</li> <li>category n1 – 47 citations</li> <li>category n2 – 42 citations</li> </ul> -95 true PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %) – GUBÍNIOVÁ, Katarína (50 %): Udržateľný marketingový manažment. Trenčín : Inštitút aplikovaného manažmentu, 2012, 241 s. ISBN 978-80-89600-08 Citations (5/72): [o1] 2015 Solarová, P.: Loyalty Programmes of Selective Grocery Retailers in the Czech Republic. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol. 63, Iss. 2, 2015, s. 617-625 – Scopus [o1] 2016 Csikósová, A. – Čulková, K. – Jánošková, M.: Evaluation of Quantitative Indicators of Marketing Activities in the Banking Sector. In : Journal of Business Research, Vol. 69, Iss. 11, 2016, s. 5029 – Scopus, Web of Science [o1] 2018 Nosáľová, M. – Loučanová, E. – Parobek, J.: Perception of Intelligent amd Active Packaging with Regard to Packaging from Wood-Based Materials. In: Increasing the Use of Wood in the Global Bio-Economy – Proceedings of Scientific Papers 2018, s. 9-17 – Scopus, Web of Science [o1] 2018 Szafranska, M.: Selected Buying Behaviours of Cattle Breeders on the Polish Industrial Fed Market. In: Proceedings of the 2018 International Conference Economic Science for Rural Development, č. 48, 2018, s. 401 – Web of Science [o1] 2021 Musova, Z. – Musa, H. – Matiova, V.: Environmentally Responsible Behaviour of Consumers: Evidence from Slovakia In: Economics and Sociology, Vol. 14, No. 1, 2021 – Scopus, Web of Science 72 citations <ul> <li>category o1 – 13 citation</li> <li>category o2 – 1 citation</li> <li>category o3 – 15 citations</li> <li>category o4 – 29 citations</li> <li>category n2 – 14 citations</li> </ul> -95 true PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %) – BRTKOVÁ, Jarmila (10 %) – HITKA, Miloš (50 %): Actual Trends in the Recruitment Process at Small and Medium-Sized Enterprises with the Use of Social Networking. In: Economic Annals-XXI, No. 3-4 (2017), s. 80-84. Registered in the database: Scopus, Web of Science SNIP (2016) = 0,457 SNIP (2017) = 0,411 Citations (5/47): [o1] 2018 Van Esch, P. – Mente, M.: Marketing Video-Enabled Social Media as Part of Your e-Recruitment Strategy: Stop Trying to Be Trendy. In: Journal of Retailing and Consumer Services, 44 (2018), 2018, s. 267 – Scopus [o1] 2019 Kucharčíková, A. – Mičiak, M. – Ďurišová, M. – Chodasová, Z.: The Specifics and Criteria of Investment Appraisal for the Investment in Human Capital within the Field of Construction Technology and Management. In: Advances and Trends in Engineering Sciences and Technologies III. Proceedings of the 3rd International Conference on Engineering Sciences and Technologies, ESaT 2018, 2019 – Scopus [o1] 2019 Pinho, G. – Arantes, J. – Marques, T. – Branco, F. – Au-Yong-Oliveira, M. The Use of LinkedIn for ICT Recruitment. In: New Knowledge in Information Systems and Technologies. Advances in Intelligent Systems and Computing, Vol. 930, Springer, Cham – Scopus [o1] 2020 Pavlíček, A. – Syrovátková, J.: Privacy on Social Media – Sharing Information on Different Social Networks. In: IDIMT 2020: Digitalized Economy, Society and Informational Management, 28th Interdisciplinary Information Management Talks, 2020 – Scopus, Web of Science [n1] 2022 Singh, K. K. – Srivastava, P.: Analysis of Factor Verification Affecting Recruitment Process Through Social Dynamics. In: Lecture Notes on Data Engineering and Communications Technologies, Vol. 117, 2022 – Scopus 47 citations <ul> <li>category o1 – 21citations</li> <li>category o2 – 1 citation</li> <li>category o3 – 8 citations</li> <li>category o4 – 4 citations</li> <li>category n1 – 7 citations</li> <li>category n2 – 6 citations</li> </ul> -95 true GUBÍNIOVÁ, Katarína (50 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %): Customer Experience Management as a New Source of Competitive Advantage for Companies. In: Proceedings of the 5th International Scientific Conference on Trade, International Business and Tourism. Bratislava : Ekonóm, 2014, s. 164-168. ISBN 978-80-225-3994-4 Registered in the database: Web of Science Citations (5/29): [o1] 2015 Kachaňáková, A. – Urbancová, H.: Practical Application of Selected Theoretical Knowledge in Human Resources Management. In: Economic Annals-XXI, No. 1-2(1), 2015, s. 48-51 – Scopus [o1] 2015 Potkány, M. – Stachová, K.: Required Skills and Abilities of Facility Manager on Strategic Level of Managing in Slovak Companies. In: Economic Annals-XXI, No. 3-4(1), 2015, s. 55-59 – Scopus [o1] 2018 Štarchoň, P. – Vetráková, M. – Metke, J. – Lorincová, S. – Hitka, M. – Weberová, D.: Introduction of a New Mobile Player App Store in Selected Countries of Southeast Asia. In: Social Sciences, 2018, 7(9), s. 172 – Scopus [o1] 2019 Lorincová, S. – Hitka, M. – Weberová, D.: Evaluating the Effectiveness in Education and Development Activities of Middle Managers. In: Proceedings of the 32nd IBIMA Conference 2018, 2019 – Scopus, Web of Science [o1] 2020 Martíšková, P. – Švec, R.: Digital Era and Consumer Behavior on the Internet. In: Lecture Notes in Networks and Systems, Vol, 84, 2020 – Scopus 29 citations <ul> <li>category o1 – 14 citations</li> <li>category o2 – 1 citation</li> <li>category o3 – 8 citations</li> <li>category o4 – 2 citations</li> <li>category n1 – 1 citation</li> <li>category n2 – 3 citations</li> </ul> -95 true HITKA, Miloš (27 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (5 %) – LORINCOVÁ, Silvia (26 %) – PALUŠ, Hubert (20 %) – PIŇÁK, Andrej (1 %) – LIPOLDOVÁ, Martina (5 %) – KRAHULCOVÁ, Martina (5 %) – SLAŠŤANOVÁ, Nikola (5 %) – GUBÍNIOVÁ, Katarína (5 %) – KLARIĆ, Kristina (1 %): Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company. In: Marketing and Management of Innovations, No. 4 (2019), s. 194-215 Registered in the database: Web of Science Citations (5/26): [o1] 2020 Us, Y. – Bilan, S. – Pimonenko, T. – Ostasz, G. – Seliga, R.: Green Brand for Sustainable Business: Biblimetric Analysis. In: Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development During Global Challenges. 35th International Business Information Management Association Conference, 2020 – Web of Science [o1] 2021 Espadinha-Cruz, P. – Fernandes, A. – Grilo, A.: Lead Management Optimization Using Data Mining: A Case in the Telecommunication – Scopus, Web of Science [o1] 2021 Li, R. C. – Tee, M. L.: Developing an Implementation Framework for Automated Customer Support Service in Collaborative Customer Relationship Management Systems. In: 2021 IEEE International Conference on Industrial Engineering and Engineering Management, 2021 – Scopus, Web of Science [n1] 2022 Ferrer-Estévez, M. – Chalmeta, R.: Sustainable Customer Relationship Management. In: Marketing Intelligence & Planning, Vol. 41, No. 2, 2022 – Scopus, Web of Science [n1] 2022 Guerola-Navarro, V. – Gil-Gomez, H. – Oltra-Badenes, R. – Soto-Acosta, P: Customer Relationship Management and Its Impact on Entrepreneurial Marketing: A Literature Review. In: International Entrepreneurship and Management Journal, 2022 – Web of Science 26 citations <ul> <li>category o1 – 5 citations</li> <li>category o2 – 1 citation</li> <li>category o3 – 3 citations</li> <li>category o4 – 1 citation</li> <li>category n1 – 7 citations</li> <li>category n2 – 9 citations</li> </ul> -96 true VI.5 Participation in conducting (leading) the most important research projects or art projects over the last six years -97 true Implementation of Innovative Digital Measures in Higher Education at the Department of Health Technologies, Faculty of Pharmacy, Comenius University Bratislava. Function: scientific co-worker Agency, project scheme: Ministry of Education, Research, Development and Youth of the Slovak Republic Duration of the project: 2026 – 2027 Amount of funds received: 100 000 Euros -97 true 09I02-03-V01-00011/2025/VA/PZ – Smart Transformation and Innovation Consortium – STICS. Function: scientific co-worker Agency, project scheme: Recovery and Resilience Plan SR Duration of the project: 2025 – 2027 Amount of funds received: 753 378,41 Euros -97 true KEGA 065UK-4/2024 – The Use of Artificial Intelligence in Human Resource Management. Function: scientific co-worker Agency, project scheme: Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2024 – 2026 Amount of funds received: 21 085 Euros -97 true VEGA 1/0271/23 – Sustainable Renewal of Spa Tourism in the Slovak Republic in the Context of the Effects of Civilization Crises. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2023 – 2025 Amount of funds received: 24 632 Euros -97 true VEGA 1/0389/22 – The Current Status and Perspectives of the Development of the Market of Healthy, Environmentally Friendly and Carbon-Neutral Products in Slovakia and European Union. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2022 – 2025 Amount of funds received: 19 520 Euros -97 true VEGA 1/0389/22 – VEGA 1/0737/20 – Consumer Literacy and Intergenerational Changes in Consumer Preferences when Purchasing Slovak Products. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2020 – 2022 Amount of funds received: 24 586 Euros -97 true VEGA 1/0646/20 – Diffusion and Consequences of the Green Innovations in the Imperfectly Competitive Markets. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2020 – 2022 Amount of funds received: 34 769 Euros -98 true VII. Overview of organizational experience related to higher education and research/artistic/other activities -99 true VII.a Activity, position Advisor to the dean for legislation and preparation of accreditation materials -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2015 - 2019 -99 true VII.a Activity, position Vice-Dean for Accreditation and Legislation -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2019 - 2023 -99 true VII.a Activity, position Advisor to the Dean for Legislative Affairs -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2023 – up to the present -99 true VII.a Activity, position Head of the Department of Marketing and Commerce -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2023 – up to the present -99 true VII.a Activity, position Scientific academic board (member) -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2019 – up to the present -99 true VII.a Activity, position The board of quality (member) -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2019 – up to the present -99 true VII.a Activity, position Editorial board of the journal Naša univerzita (member) -100 true VII.b Name of the institution, board Comenius University in Bratislava -101 true VII.c Duration 2015 – up to the present -99 true VII.a Activity, position Scientific council of the journal Herbalism (member) -100 true VII.b Name of the institution, board Państwowa Akademia Nauk Stosowanych w Krośnie Polskie Towarzystwo Zielarzy i Fitoterapeutów -101 true VII.c Duration 2023 – up to the present -99 true VII.a Activity, position Commemorative letter of Comenius University in Bratislava on the occasion of the celebration of the International Student Day -100 true VII.b Name of the institution, board Comenius University in Bratislava -101 true VII.c Duration 2021 -99 true VII.a Activity, position Board of the study programme International Management (chairperson) -100 true VII.b Name of the institution, board Comenius University in Bratislava, Faculty of Management -101 true VII.c Duration 2023 – up to the present -102 true VIII. Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study -103 true VIII.a Name of the institution Universidade de Coimbra, Faculdade de Economia -104 true VIII.b Address of the institution Coimbra, Portugal -105 true VIII.c Duration (indicate the duration of stay) 02. 02. 2009 – 02. 07. 2009 -106 true VIII.d Mobility scheme, employment contract, other (describe) SYLFF Fellowship Mobility Program -103 true VIII.a Name of the institution Universidade de Coimbra, Faculdade de Economia -104 true VIII.b Address of the institution Coimbra, Portugal -105 true VIII.c Duration (indicate the duration of stay) 08. 11. 2015 – 13. 11. 2015 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+ Teaching Mobility -103 true VIII.a Name of the institution Universidade de Coimbra, Faculdade de Economia -104 true VIII.b Address of the institution Coimbra, Portugal -105 true VIII.c Duration (indicate the duration of stay) 26. 11. 2017 – 01. 12. 2017 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+ Teaching Mobility -103 true VIII.a Name of the institution Universidade de Lusófona -104 true VIII.b Address of the institution Lisabon, Portugal -105 true VIII.c Duration (indicate the duration of stay) 08. 05. 2023 – 12. 05. 2023 -106 true VIII.d Mobility scheme, employment contract, other (describe) Erasmus+ Teaching Mobility -107 true IX. Other relevant facts -108 true IX.a If relevant, other activities related to higher education or research/artistic/other activities are mentioned 2025 – 2029: Presiding Judge of the Criminal Chamber of the Municipal Court Bratislava I Rigorous examination procedure: 2014: Comenius University in Bratislava, Faculty of Management, field of study Management, (academic degree Philosophiae Doctor – PhDr.) 2015: Comenius University in Bratislava, Faculty of Law, field of study Law, (academic degree Iuris Utriusque Doctor – JUDr.)   Participation in conducting (leading) research projects more than the last six years: Comenius University Grant UK/91/2009 – Strategic Analysis of the Situation of the Textile and Clothing Industry in the Slovak Republic and Trends in the Development. Function: principal investigator Agency, project scheme: Comenius University in Bratislava Duration of the project: 2009 Amount of funds received: 500 Euros Comenius University Grant UK/523/2012 – Identification of the Significant Value Parameters in the Customer Service Process in the Current Market Environment. Function: principal investigator Agency, project scheme: Comenius University in Bratislava Duration of the project: 212 Amount of funds received: 750 Euros Developing Project 001UK-2/2016 – Centre for Educational Management – Analytical Workplace for Tertiary Education at FM CU. Function: principal investigator Agency, project scheme: Ministry of Education, Science, Research and Sport of the Slovak Republic Duration of the project: 2016 – 2019 Amount of funds received: 239 999 Euros VEGA 1/4616/07 – Reactions of the Marketing Management of Companies to the Changes in the European Market Environment. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2007 – 2009 Amount of funds received: 9 329Euros VEGA 1/1051/11 – Analysis of Strategic Processes of Brand Building and the Management in the Context of Homogenization and Individualization of Consumer Needs. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2011 – 2013 Amount of funds received: 8 824 Eur Demand Oriented Projekt ITMS 26240220086 – Comenius University Science Park. Function: scientific co-worker Agency, project scheme: European Regional Development Fund Duration of the project: 2013 – 2015 Amount of funds received: 39 811 056,92 Eur VEGA 1/0205/14 – The Perspective of the Existence of the Dynamic Service Companies in the Slovak Republic in the Context of Applying the Principles of the Innovation in the Union Initiative. Function: scientific co-worker Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2014 – 2016 Amount of funds received: 9 602 Eur   KEGA 030STU-4/2018 – E-Platform for Improving Collaboration among Universities and Industrial Enterprises in the Area of Education. Function: scientific co-worker Agency, project scheme: Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences Duration of the project: 2018 – 2019 Amount of funds received: 15 339 Euros h-index (Scopus): 5 h-index (WoS): 5   Scopus Author Identifier: 57131141800 Web of Science ResearcherID: AAF-1079-2021 -109 true Date of last update 2026-02-18