I. - Basic information

I.1 - Surname

Gubíniová

I.2 - Name

Katarína

I.3 - Degrees

doc. JUDr. PhDr., PhD.

I.4 - Year of birth

1984

I.5 - Name of the workplace

Comenius University Bratislava, Faculty of Management, Department of Marketing and Commerce

I.6 - Address of the workplace

Odbojárov 10, 820 18 Bratislava 218, Slovakia

I.7 - Position

university professor, head of department

I.8 - E-mail address

Katarina.Gubiniova@fm.uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/5307?do=filterForm-submit&surname=Gub%C3%ADniov%C3%A1&sort=surname&employment_state=yes&filter=Vyh%C4%BEada%C5%A5

I.10 - Name of the study field in which a person works at the university

Economics and Management

I.11 - ORCID iD

https://orcid.org/0000-0003-0306-6411

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management / College in Sládkovičovo, Janko Jesensky Faculty of Law

II.b - Year

2005 / 2009

II.c - Study field and programme

study field Management, specialization Management of the Organization / study field Law, study programme Law

II.2 - Second degree of higher education

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management / Trnava University, Faculty of Law

II.b - Year

2007 / 2013

II.c - Study field and programme

study field Management, specialization Marketing / study field Law, study programme Law

II.3 - Third degree of higher education

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management

II.b - Year

2010

II.c - Study field and programme

study field Management, study programme Management

II.4 - Associate professor

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management

II.b - Year

2016

II.c - Study field and programme

field Management

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
assistant professor	Comenius University in Bratislava, Faculty of Management	2011 - 2016
associate professor	Comenius University in Bratislava, Faculty of Management	2016 - 2021
professor	Comenius University in Bratislava, Faculty of Management	2021 – up to the present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
English language	State Language School, Bratislava	2009
Spanish language	State Language School, Bratislava	2015
Exercise Typo3 editor Start	Comenius University in Bratislava	2007
PivotTable, Graphs in Excel	Comenius University in Bratislava	2019
Student Centered Learning; Quality of Distance Learning; Academic Integrity; Open Our Universities to the World	Slovak Accreditation Agency for Higher Education	2021
How Not to Violate Copyright on the Internet?	Comenius University in Bratislava	2022
MS Excel	Comenius University Bratislava, Faculty of Management	2024
MS Word; MS PowerPoint; MS Excel	Comenius University Bratislava	2024
ChatGPT in Teaching Process – A Help or a Threat?	Comenius University Bratislava, Faculty of Arts	2023

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Marketing (Slovak)	Intenational Management	I.	Economics and Management
International Marketing (Slovak)	International Management	II.	Economics and Management
Ethical and Legal Aspects of Marketing (English)	Management and Law	I.
Marketing (English)	Management and Law	I.	ekonómia a manažment, právo
Marketing (Slovak)	Sports Management	I.	vedy o športe, ekonómia a manažment
Marketing Management (Slovak, English)	Management	II.	Economics and Management

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.2.a - Name of the study programme	V.2.b - Degree	V.2.c - Field of study
International Management	I.	Economics and Management
International Management	II.	Economics and Management
Management and Law	I.	ekonómia a manažment, právo
Sports Management	I.	vedy o športe, ekonómia a manažment

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.c - Dissertation (third degree)

V.4.2 - Number of defended theses

V.5 - Overview of other courses taught in the current academic year according to study programmes

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Academic Writing (Slovak)	Management, International Management, Entrepreneurship	I.	Economics and Management
Ethical and Legal Aspects of Marketing (Slovak, English)	Management	I.	Economics and Management
Digital Marketing Innovations (Slovak)	Management	II.	Economics and Management
Marketing Management (Slovak, English)	Management, Managerial Mathematics	II.
Marketing Management and Marketing Applications in Healthcare and Pharmacy (Slovak)	Management and Health Care Technologies	II.
Practicum for Final Theses I (Slovak)	Management, International Management, Strategy and Entrepreneurship	II.	Economics and Management
Qualitative Methods of the Scientific Research (Slovak)	Management	III.	Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

111

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.a - Overall

37 (Scopus: 31, WoS 20)

VI.1.b - Over the last six years

23 (Scopus: 21, WoS: 9)

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.a - Overall

492

VI.1.b - Over the last six years

282

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

238 (Scopus: 194, WoS: 177)

VI.1.b - Over the last six years

155 (Scopus: 137, WoS: 114)

VI.1.5 - Number of invited lectures at the international, national level

VI.1.a - Overall

1/1

VI.1.b - Over the last six years

1/1

VI.2 - The most significant research/artistic/other outputs

GUBÍNIOVÁ, Katarína (100 %): Aspekty realizácie racionálneho marketingového manažmentu. Trenčín : Inštitút aplikovaného manažmentu, 2016, 224 s. ISBN 978-80-89600-29-8

4 citations

category o1 – 1 citation
category o4 – 3 citations

STACHO, Zdenko (34 %) – GUBÍNIOVÁ, Katarína (33 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (33 %): Selected Components of Pricing Strategies of Organizations and Their Perception by Customers in Slovak Republic. In: Economic Annals-XXI. No. 9-10 (2015), pp. 78-82.

SNIP (2016) = 0,457

SNIP (2017) = 0,411

Registered in the database: Scopus

12 citations

category o1 – 7 citations
category o3 – 1 citation
category o4 – 1 citation
category n1 – 1 citation
category n2 – 2 citations

GUBÍNIOVÁ, Katarína (25 %) – ŠTARCHOŇ, Peter (20 %) – VILČEKOVÁ, Lucia (25 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – BRTKOVÁ, Jarmila (10 %): Marketing Communication and Its Role in the Process of Creating Rational Awareness of Generation Z Representatives. In: Studies in Systems, Decision and Control, Vol. 376, Springer Science and Business Media Deutschland GmbH, 2021, s. 203-221. ISSN 2198-4182

Registered in the database: Scopus

SJR – Scopus (2021) = 0,11

SNIP – Scopus (2021) = 0,37

CiteScore – Scopus (2021) = 1,3

Kvartil:

SJR – Scimago (2021): Q4 – Automotive Engineering

SJR – Scimago (2021): Q4 – Computer Science (Miscellaneous)

SJR – Scimago (2021): Q4 – Control and Optimization

SJR – Scimago (2021): Q4 – Control and Systems Engineering

SJR – Scimago (2021): Q4 – Decision Sciences (Miscellaneous)

SJR – Scimago (2021): Q4 – Economics, Econometrics and Finance (Miscellaneous)

SJR – Scimago (2021): Q4 – Social Sciences (Miscellaneous)

5 citations

category n1 – 4 citations
category n2 – 1 citation

GUBÍNIOVÁ, Katarína (60 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (13 %) – MRUŠKOVIČOVÁ, Juliana (13 %) – TREĽOVÁ, Silvia (14 %): Appraisal of Driving Forces in the Reverse Distribution Channel in the Slovak Republic. In: TRANSCOM 2017: International Scientific Conference on Sustainable, Modern and Safe Transport: Procedia Engineering, Vol. 192. Amsterdam: Elsevier, 2017, s. 277-282. [TRANSCOM 2017: 12th International Scientific Conference of Young Scientists and Ph.D. Students, High Tatras, 31. 05.-02. 06. 2017]

Evidované v databázach: Scopus, Web of Science

SJR – Scopus (2017) = 0,282

SNIP – Scopus (2017) = 0,793

CiteScore – Scopus (2017) = 1,1

1 citation

category o1 – 1 citation

Gubíniová, Katarína (16,67 %) – Pajtinková Bartáková, Gabriela (16,67 %) – Vilčeková, Lucia (16,67 %) – Olšavský, František (16,67 %) – Jantová, Martina (16,67 %) – Ganobčík, Ján (16,67 %): Trendy v spotrebiteľskom správaní – teória a prax. Zlín: Radim Bačuvčík – VeRBuM, 2022, 203 s.

Compiled by: Gubíniová, Katarína (100 %). ISBN 978-80-88356-12-7

VI.3 - The most significant research/artistic/other outputs over the last six years

LUKÁČ, Michal (20 %) STACHOVÁ, Katarína (20 %) – STACHO, Zdenko (20 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %): Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums. In: Sustainability, No. 15, 2021.

Registered in the database: Scopus, Web of Science

SJR (2020) = 0,612

SNIP (2019) = 1,242

CiteScore (2019) = 3,9

IF (2019) = 3,251

35 citations

category o3 – 1 citation
category n1 – 22 citations
category n2 – 12 citations

Ganobčík, Ján (25 %) – Gubíniová, Katarína (25 %) – Jantová, Martina (25 %) – Pajtinková Bartáková, Gabriela (25 %): Smart Solutions for an Improved Experience in the Process of Buying Slovak Products.

In: 9^th International Conference on Mobility, IoT and Smart Cities (EAI/Springer Innovations in Communication and Computing). Cham: Springer Nature, 2023, s. 67-81. ISBN 978-3-031-28224-9

SJR – Scopus (2021) = 0,178

SNIP – Scopus (2021) = 0,303

CiteScore – Scopus (2021) = 1,3

Registered in the database: Scopus

Gubíniová, Katarína (25 %) – Möller, Thorsten Robert (25 %) – Treľová, Silvia (25 %) – Jarossová, Malgorzata Agnieszka (25 %): Loyalty Programmes and Their Specifics in the Chinese Hospitality Industry – Qualitative Study. In: Administrative Sciences, roč. 13, č. 6, 2023, s. 1-12, ISSN 2076-3387

SJR – Scopus (2022) = 0,530

SNIP – Scopus (2022) = 1,018

CiteScore – Scopus (2022) = 3,9

IF – JCR (2022) = 3,0

AIS – JCR (2021) = 0,427

SJR – Scimago (2022) – Q2 – Business, Management and Accounting

JCI – WoS (2022) – Q2 – Management

AIS – WoS (2021) – Q1 – Management

Registered in the database: Scopus, Web of Science

9 citations

category n1 – 3 citations
category n2 – 6 citations

Gubíniová, Katarína (25 %) – Seuser, Phillipp (25 %) – Jarossová, Malgorzata Agnieszka (25 %) – Treľová, Silvia (25 %): Consumer Protection Versus Ecological Sustainability – Theoretical and Practical Aspects in the Tyre Recycling Industry. In: International Journal of Services Technology and Management, roč. 30, č. 2/3, 2025, s. 91-103

SJR (2024) = 0,153

SNIP (2024) = 0,162

CiteScore (2024) = 0,9

IF (2024) = 0,3

AIS (2024) = 0,052

Kvartil:

AIS (2024): Q4 – Management

JCI (2024): Q4 – Management

JIF (2024): Q4 – Management

Scimago (2024): Q4 – Computer Science Applications, Q4 – E-Learning, Q4 – Engineering (Miscellaneous), Q4 – Marketing, Q4 – Strategy and Management

Registered in the database: Scopus, Web of Science

ČVIRIK, Marián (20 %) – MACIEJEWSKI, Grzegorz (20 %) – KOŠÍKOVÁ, Martina (20 %) – GUBÍNIOVÁ, Katarína (20 %) – KOMARA, Silvia (20 %): A New Perspective on Consumer Ethnocentrism and Its Selected Factors Using Ordinal Logistic Regression. In: Virtual Economics, roč. 9, č. 1, 2026, s. 7-27

Registered in the database: Scopus

SJR (2024) = 1,618

SNIP (2024) = 1,271

CiteScore (2024) = 15,8

Kvartil:

Scimago (2024): Q1 – Business and International Management

Scimago (2024): Q1 – Cultural Studies

Scimago (2024): Q1 – Economics, Econometrics and Finance (Miscellaneous)

Scimago (2024): Q1 – Health, Social Science

Scimago (2024): Q1 – Management Information Systems

Scimago (2024): Q1 – Management of Technology and Innovation

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

MELOVIĆ, Boban (15 %) – CIROVIĆ, Dragana (10 %) – BACKOVIC-VULIĆ, Tamara (10 %) – DUDIĆ, Branislav (35 %) – GUBÍNIOVÁ, Katarína (30 %): Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market-Relevance for Sustainable Agriculture Business Development. In: Foods, Vol. 9, No. 11, 2020.

Registered in the database: Scopus, Web of Science

SJR (2019) = 0,661

SNIP (2019) = 1,243

CiteScore (2020) = 2,1

IF (2019) = 4,092 (Q1)

Citations (5/110):

[o1] 2021 Drejerska, N. – Sobczak, W. – Golebiewski, J. – Gierula, W. A.: Does Organic Means Health for Consumers? Selected Issues of Organic Food Market. In: British Food Journal – Scopus, Web of Science

[o1] 2021 Najib, M. – Sumarwan, U. – Septiani, S. – Fahma, F.: Application of SWOT-AHP to Develop Organic Food Marketing Strategy. In: Academy of Strategic Management Journal, Vol. 20, No. 1, 2021 – Scopus

[o1] 2021 Zhang, A. – Jakku, E.: Australian Consumer’s Preferences for Food Attributes: A Latent Profile Analysis. In: Foods, roč. 10, č. 1, 2021 – Scopus, Web of Science

[n1] 2022 Vasiliev, D.: The Role of e-Commerce in Organic Farming in Latvia. In: Yang, X. – Sherratt, S. – Dey, N. – Joshi, A.: Proceedings of Sixth International Congress on Information and Communication Technology. Lecture Notes in Networks and Systems, Vol. 235. Springer, Singapore – Scopus

[n1] 2022 Zhou, Y. – Xia, Q. – Zhang Z. – Quan, M. – Li, H.: Artificial Intelligence and Machine Learning for the Green Development of Agriculture in the Emerging Manufacturing Industry in the IoT Platform. In: Acta Agriculturae Scandinavica, Section B – Soil and Plant Science, 2021 – Scopus, Web of Science

110 citations

category o1 – 5 citations
category o3 – 2 citations
category n1 – 54 citations
category n2 – 49 citations

PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %) – GUBÍNIOVÁ, Katarína (50 %): Udržateľný marketingový manažment. Trenčín : Inštitút aplikovaného manažmentu, 2012, 241 p. ISBN 978-80-89600-08

Citations (5/72):

[o1] 2015 Solarová, P.: Loyalty Programmes of Selective Grocery Retailers in the Czech Republic. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol. 63, Iss. 2, 2015, s. 617-625 – Scopus

[o1] 2016 Csikósová, A. – Čulková, K. – Jánošková, M.: Evaluation of Quantitative Indicators of Marketing Activities in the Banking Sector. In : Journal of Business Research, Vol. 69, Iss. 11, 2016, s. 5029 – Scopus, Web of Science

[o1] 2018 Nosáľová, M. – Loučanová, E. – Parobek, J.: Perception of Intelligent amd Active Packaging with Regard to Packaging from Wood-Based Materials. In: Increasing the Use of Wood in the Global Bio-Economy – Proceedings of Scientific Papers 2018, s. 9-17 – Scopus, Web of Science

[o1] 2018 Szafranska, M.: Selected Buying Behaviours of Cattle Breeders on the Polish Industrial Fed Market. In: Proceedings of the 2018 International Conference Economic Science for Rural Development, č. 48, 2018, s. 401 – Web of Science

[o1] 2021 Musova, Z. – Musa, H. – Matiova, V.: Environmentally Responsible Behaviour of Consumers: Evidence from Slovakia In: Economics and Sociology, Vol. 14, No. 1, 2021 – Scopus, Web of Science

72 citations

category o1 – 13 citation
category o2 – 1 citation
category o3 – 15 citations
category o4 – 29 citations
category n2 – 14 citations

PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %) – BRTKOVÁ, Jarmila (10 %) – HITKA, Miloš (50 %): Actual Trends in the Recruitment Process at Small and Medium-Sized Enterprises with the Use of Social Networking. In: Economic Annals-XXI, No. 3-4 (2017), pp. 80-84.

Registered in the database: Scopus, Web of Science

SNIP (2016) = 0,457

SNIP (2017) = 0,411

Citations (5/47):

[o1] 2018 Van Esch, P. – Mente, M.: Marketing Video-Enabled Social Media as Part of Your e-Recruitment Strategy: Stop Trying to Be Trendy. In: Journal of Retailing and Consumer Services, 44 (2018), 2018, s. 267 – Scopus, Web of Science

[o1] 2019 Kucharčíková, A. – Mičiak, M. – Ďurišová, M. – Chodasová, Z.: The Specifics and Criteria of Investment Appraisal for the Investment in Human Capital within the Field of Construction Technology and Management. In: Advances and Trends in Engineering Sciences and Technologies III. Proceedings of the 3rd International Conference on Engineering Sciences and Technologies, ESaT 2018, 2019 – Scopus

[o1] 2019 Pinho, G. – Arantes, J. – Marques, T. – Branco, F. – Au-Yong-Oliveira, M. The Use of LinkedIn for ICT Recruitment. In: New Knowledge in Information Systems and Technologies. Advances in Intelligent Systems and Computing, Vol. 930, Springer, Cham – Scopus, Web of Science

[o1] 2020 Pavlíček, A. – Syrovátková, J.: Privacy on Social Media – Sharing Information on Different Social Networks. In: IDIMT 2020: Digitalized Economy, Society and Informational Management, 28th Interdisciplinary Information Management Talks, 2020 – Scopus, Web of Science

[n1] 2022 Singh, K. K. – Srivastava, P.: Analysis of Factor Verification Affecting Recruitment Process Through Social Dynamics. In: Lecture Notes on Data Engineering and Communications Technologies, Vol. 117, 2022 – Scopus

47 citations

category o1 – 21citations
category o2 – 1 citation
category o3 – 8 citations
category o4 – 4 citations
category n1 – 7 citations
category n2 – 6 citations

GUBÍNIOVÁ, Katarína (50 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %): Customer Experience Management as a New Source of Competitive Advantage for Companies. In: Proceedings of the 5^th International Scientific Conference on Trade, International Business and Tourism. Bratislava : Ekonóm, 2014, pp. 164-168. ISBN 978-80-225-3994-4

Registered in the database: Web of Science

Citations (5/29):

[o1] 2015 Kachaňáková, A. – Urbancová, H.: Practical Application of Selected Theoretical Knowledge in Human Resources Management. In: Economic Annals-XXI, No. 1-2(1), 2015, s. 48-51 – Scopus

[o1] 2015 Potkány, M. – Stachová, K.: Required Skills and Abilities of Facility Manager on Strategic Level of Managing in Slovak Companies. In: Economic Annals-XXI, No. 3-4(1), 2015, s. 55-59 – Scopus

[o1] 2019 Lorincová, S. – Hitka, M. – Weberová, D.: Evaluating the Effectiveness in Education and Development Activities of Middle Managers. In: Proceedings of the 32nd IBIMA Conference 2018, 2019 – Scopus, Web of Science

[o1] 2020 Martíšková, P. – Švec, R.: Digital Era and Consumer Behavior on the Internet. In: Lecture Notes in Networks and Systems, Vol, 84, 2020 – Scopus

[n1] 2024 Soto-Ferrari, M. – Chams-Anturi, O. – Escorcia-Caballero, J. P.: The D3HDRS Approach: A Novel Clustering Framework for Customer Experience Management with a Case Study in the Telecom Sector of an Emergent Market. In: Journal of Marketing Analytics, Vol. 14, No. 1, 2024 – Scopus, Web of Science

29 citations

category o1 – 14 citations
category o2 – 1 citation
category o3 – 8 citations
category o4 – 2 citations
category n1 – 1 citation
category n2 – 3 citations

HITKA, Miloš (27 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (5 %) – LORINCOVÁ, Silvia (26 %) – PALUŠ, Hubert (20 %) – PIŇÁK, Andrej (1 %) – LIPOLDOVÁ, Martina (5 %) – KRAHULCOVÁ, Martina (5 %) – SLAŠŤANOVÁ, Nikola (5 %) – GUBÍNIOVÁ, Katarína (5 %) – KLARIĆ, Kristina (1 %): Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company. In: Marketing and Management of Innovations, No. 4 (2019), pp. 194-215

Registered in the database: Web of Science

Citations (5/28):

[o1] 2020 Us, Y. – Bilan, S. – Pimonenko, T. – Ostasz, G. – Seliga, R.: Green Brand for Sustainable Business: Biblimetric Analysis. In: Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development During Global Challenges. 35th International Business Information Management Association Conference, 2020 – Web of Science

[o1] 2021 Espadinha-Cruz, P. – Fernandes, A. – Grilo, A.: Lead Management Optimization Using Data Mining: A Case in the Telecommunication – Scopus, Web of Science

[o1] 2021 Li, R. C. – Tee, M. L.: Developing an Implementation Framework for Automated Customer Support Service in Collaborative Customer Relationship Management Systems. In: 2021 IEEE International Conference on Industrial Engineering and Engineering Management, 2021 – Scopus, Web of Science

[n1] 2022 Ferrer-Estévez, M. – Chalmeta, R.: Sustainable Customer Relationship Management. In: Marketing Intelligence & Planning, Vol. 41, No. 2, 2022 – Scopus, Web of Science

[n1] 2022 Guerola-Navarro, V. – Gil-Gomez, H. – Oltra-Badenes, R. – Soto-Acosta, P: Customer Relationship Management and Its Impact on Entrepreneurial Marketing: A Literature Review. In: International Entrepreneurship and Management Journal, 2022 – Scopus, Web of Science

28 citations

category o1 – 5 citations
category o2 – 1 citation
category o3 – 3 citations
category o4 – 1 citation
category n1 – 7 citations
category n2 – 11 citations

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

KEGA 065UK-4/2024 – The Use of Artificial Intelligence in Human Resource Management.

Functionprincipal investigatorAgency, project schemeCultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of SciencesDuration of the project2024 – 2026Amount of funds received30 028 Euros

VEGA 1/0737/20 – Consumer Literacy and Intergenerational Changes in Consumer Preferences when Purchasing Slovak Products.

Functionscientific co-workerAgency, project schemeScientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of SciencesDuration of the project2020 – 2022Amount of funds received24 586 Euros

VEGA 1/0646/20 – Diffusion and Consequences of the Green Innovations in the Imperfectly Competitive Markets.

VEGA 1/0389/22 – The Current Status and Perspectives of the Development of the Market of Healthy, Environmentally Friendly and Carbon-Neutral Products in Slovakia and European Union.

VEGA 1/0271/23 – Sustainable Renewal of Spa Tourism in the Slovak Republic in the Context of the Effects of Civilization Crises.

09I02-03-V01-00011/2025/VA/PZ – Smart Transformation and Innovation Consortium – STICS.

Functionscientific co-workerAgency, project schemeRecovery and Resilience Plan SRDuration of the project2025 – 2027Amount of funds received753 378,41 Euros

401101C937 – Supporting Students' Entrepreneurial and Innovative Potential.

Functionscientific co-workerAgency, project schemeMinistry of Education, Research, Development and Youth of the Slovak RepublicDuration of the project2025 – 2028Amount of funds received725 262,16 Euros

Implementation of Innovative Digital Measures in Higher Education at the Department of Health Technologies, Faculty of Pharmacy, Comenius University Bratislava.

Functionscientific co-workerAgency, project schemeMinistry of Education, Research, Development and Youth of the Slovak RepublicDuration of the project2026 – 2027Amount of funds received100 000 Euros

VEGA 1/0682/26 – Emotions, Algorithms, and Decision-Making: The Impact of the Digital Environment on Consumer Behavior in the Age of Artificial Intelligence.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
Advisor to the dean for legislation and preparation of accreditation materials	Comenius University in Bratislava, Faculty of Management	2015 - 2019
Vice-Dean for Accreditation and Legislation	Comenius University in Bratislava, Faculty of Management	2019 - 2023
Advisor to the Dean for Legislative Affairs	Comenius University in Bratislava, Faculty of Management	2023 – up to the present
Head of the Department of Marketing and Commerce	Comenius University in Bratislava, Faculty of Management	2023 – up to the present
Scientific academic board (member)	Comenius University in Bratislava, Faculty of Management	2019 – up to the present
The board of quality (member)	Comenius University in Bratislava, Faculty of Management	2019 – up to the present
Editorial board of the journal Naša univerzita (member)	Comenius University in Bratislava	2015 – up to the present
Scientific council of the journal Herbalism (member)	Państwowa Akademia Nauk Stosowanych w Krośnie Polskie Towarzystwo Zielarzy i Fitoterapeutów	2023 - 2025
Commemorative letter of Comenius University in Bratislava on the occasion of the celebration of the International Student Day	Comenius University in Bratislava	2021
Board of the study programme International Management (vice-chairperson)	Comenius University in Bratislava, Faculty of Management	2026 – up to the present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Universidade de Coimbra, Faculdade de Economia	Coimbra, Portugal	02. 02. 2009 – 02. 07. 2009	SYLFF Fellowship Mobility Program
Universidade de Coimbra, Faculdade de Economia	Coimbra, Portugal	08. 11. 2015 – 13. 11. 2015	Erasmus+ Teaching Mobility
Universidade de Coimbra, Faculdade de Economia	Coimbra, Portugal	26. 11. 2017 – 01. 12. 2017	Erasmus+ Teaching Mobility
Universidade de Lusófona	Lisabon, Portugal	08. 05. 2023 – 12. 05. 2023	Erasmus+ Teaching Mobility

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

2025 – up to the present: Presiding Judge of the Criminal Chamber of the Municipal Court Bratislava I

Rigorous examination procedure:

2014Comenius University in Bratislava, Faculty of Management,field of study Managementacademic degreePhilosophiae Doctor – PhDr.2015Comenius University in Bratislava, Faculty of Law,field of study Lawacademic degreeIuris Utriusque Doctor – JUDr.

Participation in conducting (leading) research projects more than the last six years:

Comenius University Grant UK/91/2009 – Strategic Analysis of the Situation of the Textile and Clothing Industry in the Slovak Republic and Trends in the Development.Functionprincipal investigatorAgency, project schemeComenius University in BratislavaDuration of the project2009Amount of funds received500 Euros

Comenius University Grant UK/523/2012 – Identification of the Significant Value Parameters in the Customer Service Process in the Current Market Environment.Functionprincipal investigatorAgency, project schemeComenius University in BratislavaDuration of the project2012Amount of funds received750 Euros

Developing Project 001UK-2/2016 – Centre for Educational Management – Analytical Workplace for Tertiary Education at FM CU.Functionprincipal investigatorAgency, project schemeMinistry of Education, Science, Research and Sport of the Slovak RepublicDuration of the project2016 – 2019Amount of funds received239 999 Euros

VEGA 1/4616/07 – Reactions of the Marketing Management of Companies to the Changes in the European Market Environment.Functionscientific co-workerAgency, project schemeScientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of SciencesDuration of the project2007 – 2009

VEGA 1/1051/11 – Analysis of Strategic Processes of Brand Building and the Management in the Context of Homogenization and Individualization of Consumer Needs.Functionscientific co-workerAgency, project schemeScientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of SciencesDuration of the project2011 – 2013Amount of funds received8 824 Euros

Demand Oriented Projekt ITMS 26240220086 – Comenius University Science Park.Functionscientific co-workerAgency, project schemeEuropean Regional Development FundDuration of the project2013 – 2015Amount of funds received39 811 056,92 Euros

VEGA 1/0205/14 – The Perspective of the Existence of the Dynamic Service Companies in the Slovak Republic in the Context of Applying the Principles of the Innovation in the Union Initiative.Functionscientific co-workerAgency, project schemeScientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of SciencesDuration of the project2014 – 2016Amount of funds received9 602 Euros

KEGA 030STU-4/2018 – E-Platform for Improving Collaboration among Universities and Industrial Enterprises in the Area of Education..Functionscientific co-workerAgency, project schemeCultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of SciencesDuration of the project2018 – 2019Amount of funds received15 339 Euros

h-index (Scopus)6h-index (Web of Science)5

Scopus Author Identifier57131141800Web of Science Researcher IDAAF-1079-2021

Date of last update

2026-10-11

Name and surname:	doc. JUDr. PhDr. Katarína Gubíniová, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava