Research/art/teacher profile of a person
Name and surname:
Ing. Lukáš Vartiak, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Vartiak
I.2 - Name
Lukáš
I.3 - Degrees
Ing. PhD.
I.4 - Year of birth
1989
I.5 - Name of the workplace
Institute of Mediamatics, Faculty of Social and Ecnomic Sciences, Comenius University
I.6 - Address of the workplace
P. O. Hviezdoslava 21, 036 01 Martin
I.7 - Position
researcher
I.8 - E-mail address
lukas.vartiak@fses.uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/34277
I.10 - Name of the study field in which a person works at the university
Media and communication studies
I.11 - ORCID iD
https://orcid.org/0000-0002-9735-5945

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
University of Prešov, Faculty of Management
II.b - Year
2011
II.c - Study field and programme
Management
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Žilina, Faculty of Operation and Economics of Transport and Communications
II.b - Year
2013
II.c - Study field and programme
Sectoral and cross-sectional economies / E-commerce and management
II.3 - Third degree of higher education
II.a - Name of the university or institution
University of Žilina, Faculty of Operation and Economics of Transport and Communications
II.b - Year
2017
II.c - Study field and programme
Economics and Management / Economics and Business Management
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
researcher Faculty of Social and Economic Sciences, Comenius University 2020 - 2022
High school teacher Obchodná akadémia, Veľká okružná 32, 011 57 Žilina 2017 - 2024
Project manager Benefit Consulting, s.r.o., Tulská 1683/8, 010 08 Žilina 2018 - 2021
Finance Manager Univerzitný inštitút ekonomických a právnych vied, Tulská 1683/8, 010 08 Žilina 2018 - 2021
Universal banker OTP Banka, a.s., Sládkovičova 9, 010 01 Žilina 2013 - 2014
Associate Professor Faculty of Social and Economic Sciences, CU 2022 -

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Course Communication in Business English University of Žilina 2020
Cambridge English: Advanced (certificate) – C1 (196/210 points) University of Žilina 2020
General State Examination from English (C1-C2) Language school Žilina (state language school) 2017
Complementary pedagogical study in the program Economic Subjects University of Žilina 2014

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing Mediamatics I. Media and Communication Studies
Management Mediamatics I. Media and Communication Studies
Economic Literacy Mediamatics I. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Mediamatics I. Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
6
V.4.b - Diploma (second degree)
12
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
6
V.4.b - Diploma (second degree)
1
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Marketing Applied economy I. Economics and Management
Management Applied economy I. Economics and Management
Economic Literacy Applied economy I. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
78
VI.1.b - Over the last six years
45
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
20
VI.1.b - Over the last six years
10
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
227
VI.1.b - Over the last six years
164
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
116
VI.1.b - Over the last six years
94
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
3
VI.1.b - Over the last six years
3
VI.2 - The most significant research/artistic/other outputs
1

Das, S., Mondal, S., Majerova, J. & Vartiak, L. (2025). Tweet Sentiments: Understanding X (Twitter) Users' Perceptions of the Russia-Ukrainian Crisis on Consumer Behavior and the Economy. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 49(1), e70009. doi.org/10.1111/ijcs.70009

2

Cannistra, M., De Beckker, K., Agasisti, T., Amagir, A., Poder, K., Vartiak, L., & De Witte, K. (2024). The impact of an online game-based financial education course: Multi-country experimental evidence. Journal of Comparative Economics, 52(4), 825–847. https://doi.org/10.1016/j.jce.2024.03.001

3

Cannistra, M., Agasisti, T., Amagir, A., Poder, K., Holz, O., Vartiak, L., & De Witte, K. (2022). A comparative analysis of financial literacy levels and initiatives among students in five European countries. Research in Comparative and International Education, 17(2), 246–280. https://doi.org/10.1177/17454999211066183

4

Jankalová, M. & Vartiak, L. (2017). Identification of bases for evaluation of the business excellence status in relation to the CSR concept. International journal for quality research = IJQR, 11(2), 315-330. https://doi.org/10.18421/IJQR11.02-05

5

Vartiak, L. 2016. CSR reporting of companies on a global scale. Procedia - Economics and finance, 39, 176-183. https://doi.org/10.1016/S2212-5671(16)30276-3

VI.3 - The most significant research/artistic/other outputs over the last six years
1

Das, S., Mondal, S., Majerova, J. & Vartiak, L. (2025). Tweet Sentiments: Understanding X (Twitter) Users' Perceptions of the Russia-Ukrainian Crisis on Consumer Behavior and the Economy. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 49(1), e70009. doi.org/10.1111/ijcs.700099.

2

Cannistra, M., De Beckker, K., Agasisti, T., Amagir, A., Poder, K., Vartiak, L., & De Witte, K. (2024). The impact of an online game-based financial education course: Multi-country experimental evidence. Journal of Comparative Economics, 52(4), 825–847. https://doi.org/10.1016/j.jce.2024.03.001

3

Cannistra, M., Agasisti, T., Amagir, A., Poder, K., Holz, O., Vartiak, L., & De Witte, K. (2022). A comparative analysis of financial literacy levels and initiatives among students in five European countries. Research in Comparative and International Education, 17(2), 246–280. https://doi.org/10.1177/17454999211066183

4

Vartiak L. & Garbarova M. (2024). KEY PERFORMANCE INDICATORS FOR THE CREATIVE INDUSTRY. BALTIC JOURNAL OF ECONOMIC STUDIES, 10(2), 14-23. https://doi.org/10.30525/2256-0742/2024-10-2-14-23

5

Garbarova M. & Vartiak L. (2022). Identification of Customer's Preferences as One of the Main Activities of Destination Management. TEM Journal, 11(1), 159-163. https://doi.org/10.18421/TEM111-18

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

Socoliuc, M.; Cosmulese, C.G.; Ciubotariu, M.S.; Mihaila, S.; Arion, I.D.; Grosu, V. 2020. Sustainability Reporting as a Mixture of CSR and Sustainable Development. A Model for Micro-Enterprises within the Romanian Forestry Sector. Sustainability, Vol. 12, no. 2: 603 - Vartiak, L. 2016. CSR reporting of companies on a global scale. Procedia - Economics and finance, Vol. 39: 176-183

2

Majerova, J. & Cizkova, S. (2024). Global economic crisis impact on organic food consumption in the Czech Republic. FRONTIERS IN SUSTAINABLE FOOD SYSTEMS, 8, 1331257. https://doi.org/10.3389/fsufs.2024.1331257

3

Mallah, M.F.; Jaaron, A.A.M. 2021. An investigation of the interrelationship between corporate social responsibility and sustainability in manufacturing organisations: an empirical study. International Journal of Business Performance Management, Vol. 22, no. 1: 15-43 - Jankalová, M.; Vartiak, L. 2016. Identification of bases for evaluation of the business excellence status in relation to the CSR concept. International journal for quality research = IJQR, Vol. 11, no. 2: 315-330

4

AlZawati, O.K.; Alsyouf, I.; Bashir, H. 2020. An exploratory study of common issues and key differences between the European Foundation for Quality Management and the United Arab Emirates Public Sector Excellence Model: public sector organisation results. International Journal of System Assurance Engineering and Management, Vol. 11, no. 6: 1156-1169 - Vartiak, L.; Jankalová, M. 2017. The Business Excellence assessment. Procedia Engineering, Vol. 192: 917-922

5

Sebastiao, H., Silva, N., Torres, P., Godinho, P. 2024. Financial literacy bias: a comparison between students and nonstudents. REVIEW OF BEHAVIORAL FINANCE, 16(4), 620-642. https://doi.org/10.1108/RBF-01-2023-0023

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

Project title: Basic research into new paradigms of social marketing in the context of post-pandemic restructuring of societal values, Grant scheme: VEGA 1/0551/24, Implementation years: 2024-2027

The current post-pandemic situation is taking shape and stabilizing over time as the next normal state, the so-called next normal. The research concerns the post-pandemic period, which, as a result of the restructuring of society and its reorientation to new societal values, causes changes in consumer preferences, patterns of social behavior, and thus the essence of social marketing. The research project fills the gap in the current state of knowledge of social marketing caused by the impact of the pandemic. The main objective of the project is to create a proposal for a model of effective social marketing in the conditions of the Slovak Republic. In the process of fulfilling the project objective, knowledge regarding the role of social marketing in marketing theory and practice will be respected.

Position: Principal Investigator

2

Project title: Basic research on the perception of social responsibility in the academic environment, Grant scheme: FSEV-1/2024, Years of implementation: 2024

CSR forms the basis of the objectives of the Europe 2020 strategy and significantly contributes to the achievement of the objectives of the Treaty on European Union, which relate to sustainable development and a highly competitive social market economy. The concept of CSR is especially important when entities provide public services. Education can also be included in this area. The main objective of the project is to create a draft framework model for the creation and implementation of a CSR strategy in the academic environment.

Position: Principal Investigator

3

Project title: Research of key competences for the knowledge society in the context of historical, social and economic specificities of the Slovak Republic, Grant scheme: APVV-18-0479, Years of implementation: 2019-2023

The aim of the project is to explore key competences in the context of the knowledge society, i. e. to identify a set of key competencies necessary for the effective implementation of knowledge processes and, at the same time, examine key competences in the context of historical and cultural specifics of the Slovak Republic, and to focus on current and future factors determining the nature of society in the near future and also to find the most appropriate methods of mass diffusion of the necessary knowledge and skills into the society.

Position: Researcher

https://www.crp.gov.sk/vyskum-klucovych-kompetencii-pre-znalostnu-spolocnost-v-kontexte-historickych-socialnych-a-ekonomickych-specifik-sr/

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Bell English, Homerton College Red Cross Ln, Cambridge CB2 0QU, UK 28.07.2019 – 10.08.2019 Erasmus+
GENERI, s.r.o. Uničovská 2907/50, 787 01 Šumperk, Czech republic 01.05.2017 – 31.07.2017 Erasmus+
Budapest University of Technology and Economics Műegyetem rkp. 3, 1111 Budapest, Hungary 09.01.2017 – 10.02.2017 CEEPUS

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Member of the editorial board of the JOURNAL OF ORGANIZATIONAL BEHAVIOR RESEARCH (ISSN 2528-9705) from 2024

Member of the editorial board of the journal Acta Academiae Primae (ISSN 2730-1109) from 2023

Member of the editorial board of the journal Socio-economics and humanities studies (ISSN 1804-6800) from 2023

Member of the FSEV UK Ethics Committee (from 2021)

Member of the organizing committee of the international scientific conferenceRozvoj Euroregiónu Beskydy X (2016)

Member of the organizing committee of the international scientific conferenceMarketing a manažment vzdelávacích inštitúcií 2016

Member of the organizing committee of the international scientific conferenceRozvoj Euroregiónu Beskydy IX (2015)

Member of the organizing committee of the international scientific conferencePostPoint 2015

Member of the organizing committee of the international scientific conferenceMarketing a manažment vzdelávacích inštitúcií 2014

Date of last update
2024-05-09