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Name and surname:
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Mgr. Lucia Vilčeková, PhD.
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Document type:
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Research/art/teacher profile of a person
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The name of the university:
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Comenius University Bratislava
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The seat of the university:
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Šafárikovo námestie 6, 818 06 Bratislava
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| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| Assistant Professor | Comenius University in Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, PO Box 95, 820 05 Bratislava 25 | 2009-2024 |
| associate professor, functional position | Comenius University in Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, PO Box 95, 820 05 Bratislava 25 | 2024- |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| SPSS - work with software | Acrea | 2012 |
| SPSS - práca so softvérom | Acrea | 2014 |
| Basics of Facebook and Instagram advertising | Visibility | 2018 |
| SAS Enterprise Miner | SAS Slovakia | 2010 |
| IBM SPSS - multivariate analyses | IBM | 2019 |
| Make sure customers find you online | learndigital.withgoogle.com | 2023 |
| High-Level Digital Skills | MIRRI | 2025 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Marketing (exercise) | management | 1. | Economics and management |
| V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
|---|---|---|---|
| Marketingová analytika a vizualizácia dát | management | 2. | Economics and management |
| Practice of Marketing Research | management | 1. | Economics and management |
| Marketing research | management | 2. | Economics and management |
| Marketing analytics and data visualization | management | 2. | Economics and management |
| Online Data Collection and Analysis | management | I. | Economics and Management |
ADM01 Peráček, Tomáš [UKOMAKIS] (60%) - Vilčeková, Lucia [UKOMAKMR] (25%) - Strážovská, Ľubomíra [UKOMAKMR] (15%): Selected problems of family business: a case study from Slovakia [elektronický dokument] Lit.: 39 zázn. In: Acta Polytechnica Hungarica [elektronický dokument]. - Roč. 17, č. 7 (2020), 145-162 [print]. - ISSN (print) 1785-8860 URL: http://acta.uni-obuda.hu/Peracek_Vilcekova_Strazovska_104.pdf Registrované v: wos Registrované v: scopus Indikátor časopisu: IF (JCR) 2019=1,219 Kvartil Q: wos-jcr -- Q3 [Engineering, multidisciplinary] -- 2019 scimago-sjr -- Q2 [Engineering (miscellaneous)] -- 2019 scimago-sjr -- Q2 [Multidisciplinary] -- 2019
V3_005 Big data technologies in analysis of consumer behavior / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.7251/EMC2402711P. – WOS CC ; ESCI.
In: Časopis za ekonomiju i tržišne komunikacije [textový dokument (print)] [elektronický dokument] . – Banja Luka (Bosna a Hercegovina) : Panevropski univerzitet. – ISSN 2232-8823. – ISSN (online) 2232-9633. – Roč. 14, č. 2 (2024), s. 711-720 [tlačená forma] [online]. – AIS: 0.017 ; IF: 0.3
2024, AIS - Business - Q4; 2024, JCI - Business - Q4; 2024, JIF - Business - Q4
V3_009 Digitalization of marketing as an innovation tool for customers’ evaluation [Діджіталізація маркетингу як інноваційний інструмент оцінювання клієнтів] [Didžitalizacija marketynhu jak innovacijnyj instrument ociňuvanňa klientiv] / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Olšavský, František [Autor, UKOMAKMO, 25%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.21272/mmi.2024.1-10. – WOS CC ; ESCI.
In: Marketing and Management of Innovations [textový dokument (print)] [elektronický dokument] . – Sumy (Ukrajina) : Sumy State University. – ISSN 2218-4511. – ISSN (online) 2227-6718. – TUTPR signatúra E067764. – Roč. 15, č. 1 (2024), s. 120-130 [tlačená forma] [online]. – AIS: 0.101 ; IF: 1.2
2024, AIS - Management - Q4; 2024, JCI - Management - Q4; 2024, JIF - Management - Q4
V3_002 Culinary resilience in a globalized world : how social norms negotiate tradition and adaptation / Morkunas, Mangirdas [Autor, 33.333%] ; Wang, Yufei [Autor, 33.334%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33.333%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.3846/bmee.2025.23632. – WOS CC ; ESCI.
In: Business, Management and Economics Engineering [textový dokument (print)] [elektronický dokument] . – Vilnius (Litva) : Vilniaus Gedimino technikos universitetas. – ISSN 2669-2481. – ISSN (online) 2669-249X. – Roč. 23, č. 2 (2025), s. 381-397 [tlačená forma] [online]
V1_001 Doing business in the digitized world/economy – evidence cases from different branches/industries [textový dokument (print)] [editovaná kniha] / Vilčeková, Lucia [Autor, UKOMAKMR, 34%] ; Ivanochko, Iryna [Autor, UKOMAKFE, 33%] ; Melnyk, Olga [Autor, 33%] ; Yarimoglu, Emel [Recenzent] ; Yepifanova, Iryna [Recenzent] ; Vokounová, Dana [Recenzent]. – 1. vyd. – Praha (Česko) : Wolters Kluwer. Wolters Kluwer ČR, 2024. – 384 s. [30,15 AH] [tlačená forma] : text, graf., tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – ISBN 978-80-286-0063-1
ADM01 Peráček, Tomáš [UKOMAKIS] (60%) - Vilčeková, Lucia [UKOMAKMR] (25%) - Strážovská, Ľubomíra [UKOMAKMR] (15%): Selected problems of family business: a case study from Slovakia [elektronický dokument] Lit.: 39 zázn. In: Acta Polytechnica Hungarica [elektronický dokument]. - Roč. 17, č. 7 (2020), 145-162 [print]. - ISSN (print) 1785-8860 URL: http://acta.uni-obuda.hu/Peracek_Vilcekova_Strazovska_104.pdf Registrované v: wos Registrované v: scopus Indikátor časopisu: IF (JCR) 2019=1,219 Kvartil Q: wos-jcr -- Q3 [Engineering, multidisciplinary] -- 2019 scimago-sjr -- Q2 [Engineering (miscellaneous)] -- 2019 scimago-sjr -- Q2 [Multidisciplinary] -- 2019
V3_005 Big data technologies in analysis of consumer behavior / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.7251/EMC2402711P. – WOS CC ; ESCI.
In: Časopis za ekonomiju i tržišne komunikacije [textový dokument (print)] [elektronický dokument] . – Banja Luka (Bosna a Hercegovina) : Panevropski univerzitet. – ISSN 2232-8823. – ISSN (online) 2232-9633. – Roč. 14, č. 2 (2024), s. 711-720 [tlačená forma] [online]. – AIS: 0.017 ; IF: 0.3
2024, AIS - Business - Q4; 2024, JCI - Business - Q4; 2024, JIF - Business - Q4
V3_009 Digitalization of marketing as an innovation tool for customers’ evaluation [Діджіталізація маркетингу як інноваційний інструмент оцінювання клієнтів] [Didžitalizacija marketynhu jak innovacijnyj instrument ociňuvanňa klientiv] / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Olšavský, František [Autor, UKOMAKMO, 25%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.21272/mmi.2024.1-10. – WOS CC ; ESCI.
In: Marketing and Management of Innovations [textový dokument (print)] [elektronický dokument] . – Sumy (Ukrajina) : Sumy State University. – ISSN 2218-4511. – ISSN (online) 2227-6718. – TUTPR signatúra E067764. – Roč. 15, č. 1 (2024), s. 120-130 [tlačená forma] [online]. – AIS: 0.101 ; IF: 1.2
2024, AIS - Management - Q4; 2024, JCI - Management - Q4; 2024, JIF - Management - Q4
V3_002 Culinary resilience in a globalized world : how social norms negotiate tradition and adaptation / Morkunas, Mangirdas [Autor, 33.333%] ; Wang, Yufei [Autor, 33.334%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33.333%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.3846/bmee.2025.23632. – WOS CC ; ESCI.
In: Business, Management and Economics Engineering [textový dokument (print)] [elektronický dokument] . – Vilnius (Litva) : Vilniaus Gedimino technikos universitetas. – ISSN 2669-2481. – ISSN (online) 2669-249X. – Roč. 23, č. 2 (2025), s. 381-397 [tlačená forma] [online]
V1_001 Doing business in the digitized world/economy – evidence cases from different branches/industries [textový dokument (print)] [editovaná kniha] / Vilčeková, Lucia [Autor, UKOMAKMR, 34%] ; Ivanochko, Iryna [Autor, UKOMAKFE, 33%] ; Melnyk, Olga [Autor, 33%] ; Yarimoglu, Emel [Recenzent] ; Yepifanova, Iryna [Recenzent] ; Vokounová, Dana [Recenzent]. – 1. vyd. – Praha (Česko) : Wolters Kluwer. Wolters Kluwer ČR, 2024. – 384 s. [30,15 AH] [tlačená forma] : text, graf., tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – ISBN 978-80-286-0063-1
citation:
2024 [01] GBR - Zhou, Yuting, Yang, Junchao, Guo, Zhiwei, Shen, Yu, Yu, Keping, Lin, Jerry Chun-Wei. An indoor blind area-oriented autonomous robotic path planning approach using deep reinforcement learning [elektronický dokument]. DOI 10.1016/j.eswa.2024.124277 In: Expert Systems with Applications: An International Journal. Oxford: Elsevier. Pergamon Press, 2024, Roč. 254, art. no. 124277, s. 1-12 [tlačená forma] [online]. ISSN 0957-4174. ISSN (online) 1873-6793. https://doi.org/10.1016/j.eswa.2024.124277. https://www.webofscience.com/wos/woscc/full-record/WOS:001252022400001. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85195166130&origin=inward. [angličtina], s. 1 - 12
cited paper:
V3_012 An Intelligent Multi-Floor Navigational System Based on Speech, Facial Recognition and Voice Broadcasting Using Internet of Things / Ullah, Mahib [Autor, 12.5%] ; Li, Xingmei [Autor, 12.5%] ; Hassan, Muhammad Abul [Autor, 12.5%] ; Ullah, Farhat [Autor, 12.5%] ; Muhammad, Yar [Autor, 12.5%] ; Granelli, Fabrizio [Autor, 12.5%] ; Vilčeková, Lucia [Autor, UKOMAKMR, 12.5%] ; Sadad, Tariq [Autor, 12.5%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.3390/s23010275. – WOS CC ; SCIE ; SCO ; CCC.
In: Sensors [textový dokument (print)] [elektronický dokument] . – Bazilej (Švajčiarsko) : Multidisciplinary Digital Publishing Institute. – ISSN 1424-3210. – ISSN (online) 1424-8220. – Roč. 23, č. 1 (2023), s. 1-21 [tlačená forma] [online]. – IF: 3.4 ; SNIP: 1,247 ; SJR: 0,786 ; CiteScore: 7,3 ; AIS: 0.611
2023, AIS - Chemistry, analytical - Q2, Engineering, electrical & electronic - Q2, Instruments & instrumentation - Q2; 2023, JCI - Chemistry, analytical - Q2, Engineering, electrical & electronic - Q2, Instruments & instrumentation - Q2; 2023, JIF - Chemistry, analytical - Q2, Engineering, electrical & electronic - Q2, Instruments & instrumentation - Q2; 2023, Scimago - Analytical chemistry - Q1, Atomic and molecular physics, and optics - Q1, Biochemistry - Q2, Electrical and electronic engineering - Q2, Information systems - Q2, Instrumentation - Q1, Medicine (miscellaneous) - Q2
citation:
2020 [01] GBR - Leong, Lai-Ying, Hew, Teck-Soon, Ooi, Keng-Boon, Dwivedi, Yogesh K. Predicting trust in online advertising with an SEM-artificial neural network approach [elektronický dokument]. DOI 10.1016/j.eswa.2020.113849 In: Expert Systems with Applications: An International Journal. Oxford: Elsevier. Pergamon Press, 2020, Roč. 162, s. 1-19 [tlačená forma] [online]. ISSN 0957-4174. ISSN (online) 1873-6793. https://doi.org/10.1016/j.eswa.2020.113849. https://www.webofscience.com/wos/woscc/full-record/WOS:000582113700038. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85089826895&origin=inward. [angličtina], s. 19
cited paper:
ADE_002 Advertising credibility across different media channels / Vilčeková, Lucia [Autor, UKOMAKMR, 100%]. – text. – [angličtina]. – [OV 080]. – [článok]. – [recenzované]. – DOI 10.18769/ijasos.38812.
In: International e-journal of advances in social sciences [elektronický dokument] . – Istanbul (Turecko) : International Organization Center of Academic Research. – ISSN (online) 2411-183X. – Roč. 2, č. 4 (2016), s. 126-129 [online]
citation:
2024 [01] USA - Hyun, Hyowon, Ahn, Jiseon, Hong, Eun Pyo, Park, Jung Kun. Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context [elektronický dokument]. DOI 10.1080/10548408.2023.2239837 In: Journal of Travel & Tourism Marketing. Abingdon: Routledge Journals, 2024, Roč. 41, č. 1, s. 35-50 [tlačená forma] [online]. ISSN 1054-8408. ISSN (online) 1540-7306. https://doi.org/10.1080/10548408.2023.2239837. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85184450253&origin=inward. https://www.webofscience.com/wos/woscc/full-record/WOS:001158308100010. [angličtina], s. 50
cited paper:
ADE_010 The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumers / Vilčeková, Lucia [Autor, UKOMAKMR, 80%] ; Sabo, Miroslav [Autor, 010220, 20%]. – text, graf., tab. – [angličtina]. – [OV 080]. – [článok]. – [recenzované].
In: International journal of education and research [textový dokument (print)] [elektronický dokument] . – Dhaka (Bangladéš) : Contemporary Research Center. – ISSN 2411-5681. – ISSN (zrušené) 2201-6333. – ISSN (zrušené) 2201-6740. – Roč. 1, č. 11 (2013), s. 1-10 [tlačená forma] [online]
citation:
2020 [01] GBR - Shahsavar, Tina, Kubes, Vladimir, Baran, Dusan. Willingness to pay for eco-friendly furniture based on demographic factors. DOI 10.1016/j.jclepro.2019.119466 In: Journal of Cleaner Production. Oxon: Elsevier, 2020, ISSN 0959-6526. https://www.webofscience.com/wos/woscc/full-record/WOS:000508829800110. https://doi.org/10.1016/j.jclepro.2019.119466. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85076235805&origin=inward. [angličtina], s. 1 – 11
cited paper:
ADE_010 The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumers / Vilčeková, Lucia [Autor, UKOMAKMR, 80%] ; Sabo, Miroslav [Autor, 010220, 20%]. – text, graf., tab. – [angličtina]. – [OV 080]. – [článok]. – [recenzované].
In: International journal of education and research [textový dokument (print)] [elektronický dokument] . – Dhaka (Bangladéš) : Contemporary Research Center. – ISSN 2411-5681. – ISSN (zrušené) 2201-6333. – ISSN (zrušené) 2201-6740. – Roč. 1, č. 11 (2013), s. 1-10 [tlačená forma] [online]
citation:
Sajdakowska, Marta, Jankowski, Pawel, Gutkowska, Krystyna, Guzek, Dominika, Zakowska-Biemans, Sylwia, Ozimek, Irena. Consumer acceptance of innovations in food: a survey among Polish consumers DOI 10.1002/cb.1708 In: Journal of consumer behaviour. Hoboken: John Wiley & Sons, 2018, Roč. 17, č. 3, s. 253-267. ISSN 1472-0817.. https://www.webofscience.com/wos/woscc/full-record/WOS:000432011100002. https://doi.org/10.1002/cb.1708. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85043360683&origin=inward. s. 267
cited paper:
ADE_010 The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumers / Vilčeková, Lucia [Autor, UKOMAKMR, 80%] ; Sabo, Miroslav [Autor, 010220, 20%]. – text, graf., tab. – [angličtina]. – [OV 080]. – [článok]. – [recenzované].
In: International journal of education and research [textový dokument (print)] [elektronický dokument] . – Dhaka (Bangladéš) : Contemporary Research Center. – ISSN 2411-5681. – ISSN (zrušené) 2201-6333. – ISSN (zrušené) 2201-6740. – Roč. 1, č. 11 (2013), s. 1-10 [tlačená forma] [online]
VEGA 1/0737/20 Consumer literacy and intergenerational changes in consumer preferences when purchasing Slovak products. Co-investigator. 2020
MOVE - development project of the Ministry of Education, Science, Research and Sports of the Slovak Republic. Chief Investigator. 2021
CALOHEx - ERASMUS+ Key Action 3: Forward Looking Programmes the European Commission has funded the International Tuning Academy (TUNING Projects). Expert. 2023
| VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
|---|---|---|
| vice dean for international relations | FMCU | 2021- |
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| University of A Coruña | La Coruna, Spain | 4.-24.8.2014 | summer school |
| ŠKODA AUTO Vysoká škola | Mladá Boleslav, Czech republic | 21.28.9.2014 | summer school |
| Rīga Stradiņš University | Riga, Latvia | 03.11 – 08.11.2019 | Erasmus |
| SMK University of Applied Science | Vilnius, Lithuania | 23.9.-27.9.2019 | Erasmus |
| Western Galilee College | Akko, Israel | 29.2.2022-6.3.2022 | Erasmus |
| Skyline University College | UAE | March 4-8, 2024 | Erasmus |
| Peninsula College Georgetown | Malaysia | 11.03.2024 - 15.03.2024 | Erasmus |
| Montclair State University | 1 Normal Ave, Montclair, NJ 07043, Spojené štáty | 9.-16.11.2024 | Erasmus |
| Rajagiri Centre for Business Studies [RCBS] | Pappakudath Road Kakkanad, Rajagiri Valley, Kochi, Kerala 682039, India | 22.-30.6.2024 | Rajagiri Summer School |
| Univerzita Karlova | ČR | 23.6.2025 - 27.6.2025 | Erasmus |
Tabuľka 3: Recenzie v renomovaných časopisoch
Časopis / vydavateľstvoVydavateľRokPočet recenziíHuman Behavior and Emerging Technologies Wiley2023, 20241IEEE AccessIEEE20251 InderScienceInderScience Publishers2025, 20262 HeliyonElsevier2023, 20242