Research/art/teacher profile of a person
Name and surname:
Mgr. Eva Ticina
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Ticina
I.2 - Name
Eva
I.3 - Degrees
Mgr.
I.4 - Year of birth
2001
I.5 - Name of the workplace
DEPARTMENT OF INFORMATION MANAGEMENT AND BUSINESS SYSTEMS (Comenius University)
I.6 - Address of the workplace
Odbojárov 10, 820 05 Bratislava
I.7 - Position
Doctorand
I.8 - E-mail address
ticina1@uniba.sk
I.10 - Name of the study field in which a person works at the university
Management
I.11 - ORCID iD
0009-0004-2478-4054

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Presov University
II.b - Year
3
II.c - Study field and programme
Management. Tourism, Hotel and Spa Industry
II.2 - Second degree of higher education
II.a - Name of the university or institution
Comenius University
II.b - Year
2
II.c - Study field and programme
Management. Applied digital management
II.3 - Third degree of higher education
II.a - Name of the university or institution
Comenius University
II.b - Year
1
II.c - Study field and programme
Management. Management
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Web designer AsicFox. Ukraine. Kyiv 1 year
Web developer AsicFox. Ukraine. Kyiv 1 year
Data Analytic AdvantISS. Ukraine. Sumy 6 month
Doctoral student DEPARTMENT OF INFORMATION MANAGEMENT AND BUSINESS SYSTEMS (Comenius University) 3 month

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Busines with China. The course includes knowledge about website development from a marketing and sales perspective, setting up contextual and display advertising in search networks, setting up targeted advertising on social media, working with analytical tools, monitoring the advertising budget, and its optimization. Sonimax 3 month
Digital Marketing. Basics of e-marketing Google Digital Garage 3 month
Web Design Junior. Advanced courses of UI/UX design Projector 4 month
English IELTS British Council 2 month
Bc. in Data Science UI University of Applied Sciences. Germany 2

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Business Analytics and Decision Making Erazmus Magister Management
Management of Information Systems Erasmus Mgr Management
Management of Information Systems English Mgr Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Management of Information Systems Mgr Management
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.2 - Number of defended theses
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
2
VI.1.b - Over the last six years
2
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

A Proposal for AI-Driven Method for Strategic Business Decision-Making

This article proposes a method of using AI to improve the business decision-making process, implemented within the Dara framework using the CausalNex model and integrating the interpretation of model results via ChatGPT-4. The study involved developing an experimental application for two specific business scenarios and comparing its effectiveness with standard ChatGPT-4. Results show that the app excels in detecting complex cause-and-effect relationships, surpassing the capabilities of ChatGPT-4. The utility of the approach in accurately visualizing patterns and responding to critical queries based on the interpretation of newly obtained data is demonstrated. The results suggest that the application can significantly contribute to strategic business decision-making, offering precise recommendations. Thus, the approach has potential to become an integral tool in shaping future strategic decision-making.

VI.3 - The most significant research/artistic/other outputs over the last six years
VI.4 - The most significant citations corresponding to the research/artistic/other outputs
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update
2025-03-06