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Name and surname:
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prof. Mgr. Peter Štarchoň, PhD.
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Document type:
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Research/art/teacher profile of a person
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The name of the university:
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Comenius University Bratislava
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The seat of the university:
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Šafárikovo námestie 6, 818 06 Bratislava
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| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| banking officer | Československá obchodná banka, a. s. | 1989 – 1990 |
| Associated Pofessor | Comenius University Bratislava, Faculty of Management | 2005 – 2015 |
| Professor | Comenius University Bratislava, Faculty of Management | 2015 - present |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| Quality management system according to ISO 9001:2015 | Office for Standardization, Metrology and Testing of the Slovak Republic | 2019 |
| Use of customer data: Getting ahead of the competition with AI | SAS Institue | 2021 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Marketing | management | 1. degree | Economy and Management |
| International marketing | International Management | 2. degree | Economy and Management |
| V.2.a - Name of the study programme | V.2.b - Degree | V.2.c - Field of study |
|---|---|---|
| Management | 1., 2., 3. degree | Economy and Management |
| V.3.a - Name of the field of habilitation procedure and inaugural procedure | V.3.b - Study field to which it is assigned |
|---|---|
| Management |
| V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
|---|---|---|---|
| Modern Marketing – New Trends | Management | 1. degree | Economy and Management |
| Market Research | Management | 3. degree | Economy and Management |
Štarchoň, Peter: Bankový marketing: princípy a špecifiká. 1. vyd. Praha : Wolters Kluwer, 2017. 120 s. ISBN 978-80-7552-948-0.
Štarchoň, Peter – Jurášková, Olga – Weberová, Dagmar – Juříková, Martina – Kocourek, Josef – Ližbetinová,Lenka – Vilčeková, Lucia – Kovářová, Kristýna :Značky a český zákazník. 1. vyd. Zlín : Radim Bačuvčík -VeRBum, 2015. 104 s. ISBN 978-80-87500-76-7.
Smolková, Eva – Štarchoň, Peter – Vilčeková, Lucia – Olšavský, František – Smolka, Samuel – Kravec, Peter: Značky a slovenský zákazník. 1. vyd. Bratislava : Univerzita Komenského, 2013. 177 s. ISBN 978-80-223-3535-5.
Hesková, Marie – Štarchoň, Peter: Marketingová komunikace a moderní trendy v marketingu. 1. vyd. -Praha : Oeconomica, 2009. 180 s. ISBN 978-80-245-15220-5.
Štarchoň, Peter – Faltys, Jan – Dzugasová, Jaroslava: Priamy marketing : Alebo priama cesta ako si získať a udržať zákazníka. 1. vyd. Bratislava : Direct Marketing Beta, 2004. 340 s.+2 príl. ISBN 80-969078-5-9
Miklošík, Andrej (aut) [UKOMAKMR] (45%) - Štarchoň, Peter (aut) [UKOMAKMO] (20%) - Jantová, Martina (aut) [UKOMAKMR] (20%) - Kuchta, Martin (aut) (15%): The attitudes of Slovak digital native students towards online video advertising[elektronický dokument]
In: Communication Today [elektronický dokument]. - Roč. 13, č. 1 (2022), s. 92-106 [print]. - ISSN (print) 1338-130X
URL: https://communicationtoday.sk/wp-content/uploads/07_MIKLOSIK-et-al_CT-1-2022.pdf
Registrované v:
SCO SCOPUS
WOS CC Web of Science Core Collection
ESCI Emerging Sources Citation Index
Indikátor časopisu:
SJR (SCOPUS) 2022=0,266
SNIP (SCOPUS) 2022=0,558
CiteScore (SCOPUS) 2022=1,5
IF (JCR) 2022=1.1
AIS (JCR) 2022=0.241
Nordic List Level (Norwegian Register for Scientific Journals, Series and Publishers) 2022=1
Kvartil Q:
scimago-sjr -- Q2 [Communication] -- 2022
scimago-sjr -- Q3 [Marketing] -- 2022
wos-ais -- Q3 [Communication] -- 2022
wos-jci -- Q2 [Communication] -- 2022
Hitka, Miloš (aut) [KAUT] (25%) - Miklošík, Andrej (aut) [UKOMAKMR] (25%) - Gejdoš, Miloš (aut) (25%) - Štarchoň, Peter (aut) [UKOMAKMO] (25%): Insights into consumer preferences and purchasing behaviour for wooden bed furniture in Slovakia
In: Journal of retailing and consumer services. - č. 76 (2024), s. [1-11], art. no. 103613. - ISSN (print) 0969-6989
URL: https://doi.org/10.1016/j.jretconser.2023.103613
Registrované v:
SCO SCOPUS
OA Open access
CCC Current Content Connect
WOS CC Web of Science Core Collection
SSCI Social Sciences Citation Index
Indikátor časopisu:
SJR (SCOPUS) 2022=2,543
SNIP (SCOPUS) 2022=2,651
CiteScore (SCOPUS) 2022=16,1
IF (JCR) 2022=10.4
AIS (JCR) 2022=1.543
Kvartil Q:
wos-jcr -- Q1 [Business] -- 2022
scimago-sjr -- Q1 [Marketing] -- 2022
wos-ais -- Q2 [Business] -- 2022
wos-jci -- Q1 [Business] – 2022
Štarchoň, Peter–Weberová, Dagmar: Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia.In: Strategic Innovative Marketing. IC-SIM 2017. Springer Proceedings in Business and Economics.. -Berlin : Springer Nature Switzerland, 2019. -S. 151-158. ISBN 978-3-030-16098-2 [International Conference on Strategic Innovative Marketing IC-SIM 2017: Strategic Innovative Marketing]
Miklošík, Andrej - Štarchoň, Peter - Vokounová, Dana - Korčoková, Marína: The future of TV advertising targeting young Slovak consumers [elektronický dokument]. In: Marketing and Management of Innovations [elektronický dokument]. - č. 2 (2020), s. 122-138 [print]. - SSN (online) 2227-6718 URL: http://doi.org/10.21272/mmi.2020.2-09 . Registrované v: wos
Pikulík, Tomáš - Štarchoň, Peter: GDPR: The Battle for European Consumer Data [elektronický dokument] In: Personal data protection and legal developments in the European union [elektronický dokument]. Hershey : IGI Global, 2020. - S. 256-277 [1,1 AH] [print]. - ISBN 9-781-5225-9489-5 Edícia: (Advances in information security, privacy, and ethics = AISPE, ISSN 1948-9730)
Hitka, Miloš -Lorincová, Silvia -Pajtinková Bartáková, Gabriela -Ližbetinová, Lenka -Štarchoň, Peter -Li, Chenguang -Zaborova, Eva -Markova, Tatiana -Schmidtová, Jarmila -Mura, Ladislav: Strategic Tool of Human Resource Management for Operation of SMEs in the Wood-processing Industry. In:Bioresources. -Vol. 13, Iss. 2 (2018), s. 2759-2774. IF (JCR) 2017= 1,321 Ohlasy (5/19): [o1] 2018 Szeiner, Zsuzsanna - Szobi, Ádám - Sklenár, Dávid: Employee benefits practice in Slovakia. In: AD ALTA, roč. 8, č. 2, 2018, s. 246-253 - SCIE ; SSCI [o1] 2018 Korauš, Antonín - Dobrovič, Ján, - Mazák, Michal: Quantitative analysis of the competitiveness of BENELUX countries. In: Entrepreneurship and sustainability issues, roč. 5, č. 4, 2018, s. 1069-1083 - SCIE ; SSCI ; SCOPUS [o1] 2019 Tong, Peng - Zhao, Chao - Wang, Huaqing: Research on the Survival and Sustainable Development of Small and Medium-Sized Enterprises in China under the Background of Low-Carbon Economy. In: Sustainability, vol. 11, iss. 5, 2019, s.1-7, [art. no. 1221] - SSCI ; SCIE [o1] 2019 Peric, I. - Groselj, P. - Sujova, A. -Kalem, M. - Greger, K.: Analysis of Implementation of Integrated Information Systems in Croatian Wood Processing Industry. In: Drvna Industrija, vol. 70, iss. 2, 2019, s. 129-139 - SCIE [o1] 2020 Kohnova, L. - Papula, Jan - Papulova, Z. - Stachova, K. - Stacho, Z.: Job mismatch: the phenomenon of overskilled employees as a result of poor managerial competences. In: Entrepreneurship and sustainability issues, vol. 8, iss. 1,2020, s. 83-102 - ESCI
Ližbetinová, Lenka - Štarchoň, Peter - Lorincová, Silvia - Weberová, Dagmar - Průša, Petr: Application of cluster analysis in marketing communications in small and medium-sized enterprises [elektronickýdokument] : an empirical study in the Slovak Republic. In: Sustainability [elektronický dokument]. - Roč. 11, č. 8 (2019), s. [1-18], art. no. 2302 [online]. - ISSN (online) 2071-1050 URL: https://www.mdpi.com/2071-1050/11/8/2302/htm, SJR (SCOPUS) 2019=0,581, SNIP (SCOPUS) 2019=1,165, CiteScore (SCOPUS) 2019=3,2, IF (JCR) 2019=2,576 , Kvartil Q: wos-jcr -- Q3 [Green & sustainable science & technology] – 2019 wos-jcr -- Q2 [Environmental sciences] – 2019 scimago-sjr -- Q2 [Renewable energy, sustainability and the environment] – 2019 Ohlasy (5/5): [o4] 2020 Kádeková, Zdenka - Košičiarová, Ingrida: Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia. In: Marketing science and inspirations, vol. 15, iss. 1, 2020, s. 13 [o1] 2020 Majerova, J. - Sroka, W. - Krizanova, A . - Gajanova, L. - Lazaroiu, G. - Nadanyiova, M.: Sustainable Brand Management of Alimentary Goods. In: Sustainability, vol. 12, iss. 2, 2020, s. 1-18 - SSCI; SCIE; SCOPUS [o1] 2019 Krizanova, A. - Lazaroiu, G. - Gajanova, L. - Kliestikova, J. - Nadanyiova, M. - Moravcikova, D.: The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment. In: Sustainability, vol. 11,iss. 24, 2019, s. 1-19 - SSCI; SCIE; SCOPUS [o1] 2019 Kucharcikova, A. - Miciak, M. - Malichova, E. - Durisova, M.: The Motivation of Students at Universities as a Prerequisite of the Education's Sustainability within the Business Value Generation Context. In: Sustainability, vol. 11,iss. 20, 2019, s. 1-25 - SSCI; SCIE; SCOPUS [o1] 2019 Nastisin, L. - Fedorko, R. - Vavrecka, V. - Rigelský, M.: Quantitative study of selected Facebook marketing communication engagement factors in the optics of different post types. In: Innovative Marketing, vol. 15, iss. 3, 2019, s.16-25 - SCOPUS
Smolková, Eva – Štarchoň, Peter – Vilčeková, Lucia – Olšavský, František – Smolka, Samuel – Kravec, Peter: Značky a slovenský zákazník. 1. vyd. Bratislava : Univerzita Komenského, 2013. 177 s. ISBN 978-80-223-3535-5. Ohlasy (5/10): [o1] 2017 Kočišová, Lucia - Stoličná, Zuzana: The specifics of unemployment rate in Slovakia and Czech republic. In: Education excellence and innovation manangement through Vision 2020: From regional development sustainability to globaleconomic growth. [Norristown, PA] : IBIMA, 2017, S. 3851 - SCOPUS [o1] 2017 Kampf, Rudolf - Lizbetinova, Lenka - Tislerova, Kamila: Management of customer service in terms of logistics information systems. In: Open engineering, vol. 7, iss. 1, 2017, s. 30 - ESCI [o1] 2016 Ližbetinová, Lenka - Weberová, Dagmar: Managing attitudes of consumers towards brands and quality. In: Vision 2020 : Innovation management, development sustainability, and competitive economic growth. Norristown : IBIMA, 2016, S.2155 - CPCI-SSH [o1] 2016 Weberová, Dagmar - Ližbetinová, Lenka: Consumer attitudes towards brands in relation to price. In: Vision 2020 : Innovation management, development sustainability, and competitive economic growth. Norristown : IBIMA, 2016, S. 1858 -CPCI-SSH [o1] 2017 Strážovská, Ľubomíra - Ďuriš, Marcel: Online marketing trends for 2017. In: Hradec economic days 2017. Hradec Králové : University of Hradec Králové, 2017, S. 844 - CPCI-SSH
Hesková, Marie – Štarchoň, Peter: Marketingová komunikace a moderní trendy v marketingu. 1. vyd. Praha : Oeconomica, 2009. 180 s. ISBN 978-80-245-15220-5. Ohlasy (5/35): [o1] 2015 Šula, T. - Banyár, M.: Innovative marketing as a tool for building a positive image of an institution of higher education and increasig the competitivness of its graduates-Analysis of the functional use of projects of the departementof mareketing communications at the faculty of multimedia communications of TBU in Zlín and their potencial for integration into the teaching process. In: Procedia- Social and Behavioral Sciences, vol. 175, 2015, S. 146-153 - CPCI-SSH [o1] 2017 Gubíniová, Katarína - Pajtinková-Bartáková, Gabriela - Mruškovičová, Juliana - Treľová, Silvia: Appraisal of driving forces in the reverse distribution channel in the Slovak republic. In: TRANSCOM 2017 : Conference Proceedings of the12th International scientific conference of young scientists on sustainable, modern and safe transport. Amsterdam: Elsevier, 2017, S. 277-282 - CPCI-S [o1] 2015 Marčeková, Radka - Malachovský, Andrej: New trends in marketing communication and their use in tourism eterprises in Slovakia as a factor of regional development. In: 18th international colloquium on regional sciences. Brno :Masarykova univerzita, 2015, S. 721 - CPCI-SSH [o1] 2013 Lieskovská, Vanda - Bilohuscinova, Denisa - Megyesiova, Silvia: The influence of marketing communication on the merchantability of food products in the Slovak Republic. In: 7th international days of statistics and economics. Slaný :Melandrium, 2013, S. 786 - CPCI-SSH [o2] 2011 Majtán, Štefan - Frianova, Viera: Marketing communication of service-based enterprises in tourism - creation and optimization of communication mix. In: Ekonomický časopis, roč. 59, č. 2, 2011, s. 193 - SSCI
Slabá, Marie (34%) - Štarchoň, Peter [UKOMAKMR] (33%) - Jáč, Ivan (33%): Identification and prioritization of key stakeholder groups in marketing communication of colleges. In: E+M Ekonomie a Management. - Vol. 17, Iss. 4 (2014), s. 101-110. - ISSN 1212-3609. Indikátor časopisu: IF (JCR) 2014=1,021 [2013-0,422] Ohlasy (5/12): [o1] 2016 Okrepilov, Vladimir - Gravit, Marina - Nedviga, Ekaterina - Dudnik, Oleg: Effect of goodwill on the performance of the organization of the construction sector. In: Journal of applied engineering science, vol. 14, no. 1, 2016, s. 138- SCOPUS [o1] 2017 Vokoun, Marek - Daza Aramayo, Lourdes Gabriela: Business environment index for developing countries: The case of Latin America. In: Latin American business review, vol. 18, no. 2, 2017, s. 121-137 - SCOPUS [o1] 2018 Strážovská, Ľubomíra - Ďuriš, Marcel: Digitalization of society and e-government. In: Hradec economic days 2018 vol.8(2). Hradec Králové : University of Hradec Králové, 2018, S. 324-332 - CPCI-SSH [o1] 2016 Martiskova, Petra - Svec, Roman: Obtaining Customer Feedback: Experience of "Staffino" from the Managerial Point of View. In: Vision 2020: Innovation management, development sustainability, and competitive growth, vols. 1-7. Norristown : International business information management association (IBIMA), 2016, S. 657 - CPCI-SSH [o1] 2019 Wijonarko, G. - Nastisin, E. - Fedorko, R. - Bacik, R. - Rigelsky, M.: Engagement factors analysis of companies managing their presence on facebook platform: a quantitative approach research in airlines sector. In: Polish journal ofmanagement studies, vol. 20, iss. 1, 2019, s. 456-467 – ESCI
VEGA 1/0737/20 - Consumer Literacy and Intergenerational Changes in Consumer Preferences when Purchasing Slovak Products, 2020 - 2022, project leader.
VEGA 1/0646/20 - Diffusion and consequences of green innovations in markets of imperfect competition, 2020 - 2022, member of the project's research team, 2020 - 2022, member of the project's research team.
KEGA 016EU-4/2019 - Innovative marketing teaching texts for secondary schools, 2019-2020, co-investigator.
VEGA 1/0876/17 - Research on cognitive-behavioural determinants of diffusion of product innovations in EU markets, 2017 - 2019, member of the research team.
KEGA 030STU-4/2018 - Electronic platform for streamlining cooperation between universities and industrial enterprises in the field of education, 2018 - 2019, co-investigator.
| VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
|---|---|---|
| Member of the Academic Senate | Comenius University Bratislava | |
| Chairman of the Quality Council | Comenius University Bratislava, Faculty of Management | 2019 - 2020 |
| Dean | Comenius University Bratislava, Faculty of Management | 2023 - súčasnosť |
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| Manchester Metropolitan University | Manchester, Great Britain | november – december 1998 | TEMPUS-PHARE European Studies in Business Administration |
| Istanbul Kültür University | Istanbul, Turecko | 22. – 28. november 2008 | Erasmus+ |
Within the pedagogical activities, he tries to promote interactive forms of education and the conceptual connection of theory with current practice and the latest trends, actively organizes workshops and lectures with experts from practice or with representatives of selected institutions (he also lectures for the University Technological Incubator of STU, currently participates in the project of the Fair Foundation O2 Consumer Literacy for All). He also uses his experience from teaching mobility at foreign universities and colleges, within the Socrates/Erasmus programme at the Universidade de Coimbra, Istanbul Kültür University, Ecole Supériore de Commerce de Chambéry, or external work at the University of South Bohemia in České Budějovice, the University of Economics in Prague and the Tomas Bata University in Zlín. An important result of his activities is the interest of domestic and foreign authors in publishing in the journal Marketing Science and Inspirations, an established international scientific journal devoted to the issues of marketing and marketing management, which has been included in the research databases EBSCOhost since 2013, in the research database Ulrichsweb since 2014, in EconBiz since 2015, and in ERIH PLUS since 2018. The journal has also created a space for the presentation of the results of scientific research of PhD students of the Faculty of Management, as well as other domestic and foreign universities and colleges.
The ŠKODA AUTO College, Mladá Boleslav, and the University of Applied Sciences Upper Austria, School of Business & Management, Steyr, have been cooperating for a long time in its publication. He is a member of the Czech Marketing Society, Eurasia Business and Economics Society, member of the Editorial Board of the scientific journals Holistic Marketing Management, Romanian Distribution Committee Magazine and Auspicia. h-index (Scopus): 7 h-index (WoS): 7 h-index (WoS): 7