Research/art/teacher profile of a person
Name and surname:
PhDr. RNDr. Miroslav Reiter, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Reiter
I.2 - Name
Miroslav
I.3 - Degrees
RNDr., PHDr., Ing. Mgr. DiS., MBA, MPA, DBA, MS
I.4 - Year of birth
1988
I.5 - Name of the workplace
Department of Marketing and Business
I.6 - Address of the workplace
Univerzita Komenského v Bratislave, Odbojárov 65 831 04
I.7 - Position
External PhD candidate and teacher
I.8 - E-mail address
reiter3@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/33639
I.10 - Name of the study field in which a person works at the university
Management
I.11 - ORCID iD
0000-0003-1804-651X

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Slovak Technical University in Bratislava, STU FEI
II.b - Year
2010
II.c - Study field and programme
Applied informatics
II.2 - Second degree of higher education
II.a - Name of the university or institution
Comenius University in Bratislava
II.b - Year
2020
II.c - Study field and programme
Management, Marketing and strategic management
II.3 - Third degree of higher education
II.a - Name of the university or institution
Comenius University in Bratislava
II.b - Year
2024
II.c - Study field and programme
Management
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Director and lecturer IT Academy s.r.o. 2012 and continues
Lecturer National Supercomputing Center (SAV) 2021 and continues
Expert evaluator and expert Ministry of Investments, Regional Development and informatization of the SR 2022 and continues
Member of the expert group a evaluator Slovak Innovation and Energy Agency 2021-2024
Consultant and IT expert National Council of the Slovak Republic 2022-2023
Expert evaluator Slovak Academic Association for international cooperation 2021-2022
Expert evaluator National Bank of Slovakia 2021
External teacher and pedagogue Pan-European University in Bratislava, Faculty of Informatics 2022-2023

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Expert professional minimum University of Economics in Bratislava 2021
Certificate of electrical competence §23 Secondary Industrial School of Transport in Trnava 2021
Certified ScrumMaster® Scrum Alliance 2020
Google Certified trainer Google 2023

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
1
V.4.b - Diploma (second degree)
5
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
16
V.4.b - Diploma (second degree)
1
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Digital marketing Management 2 Management
E-Business and E-Marketing Management 2 Management
Marketing in search engines Management 2 Management
Seminar for bachelor's thesis Management 1 Management
Diploma seminar II Management 2 Management
Diploma seminar III Management 2 Management
Online marketing tools and applications Management 2 Management
Diploma project Management 1 Management
Bachelor thesis project Management 1 Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
4
VI.1.b - Over the last six years
4
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
2
VI.1.b - Over the last six years
2
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
4
VI.1.b - Over the last six years
4
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
4
VI.1.b - Over the last six years
4
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

AFD Published contributions at domestic scientific conferences

Reiter, M. a Miklošík, A., 2020. Digital transformation of organisations in the context of ITIL® 4. In: Marketing Identity. Trnava: Fakulta masmediálnej komunikácie, 2020, s. 522-536. ISBN 978-80-572-0107-6

2

AFD Scientific works in other domestic journals

Reiter, M., Čupka, O. a Miklošík, A., 2021. Personas creation using Google Analytics. In: Marketing Science & Inspirations, 2021, 16(4), 26-33. ISSN 1338-7944

3

AFD Published contributions at domestic scientific conferences

Reiter, M., Čupka, O. a Miklošík, A., 2021. Management of risk in IT. In: The Poprad Economicand Management Forum 2021. Ružomberok: VERBUM – vydavateľstvo KU, 2021, s. 225-237.

ISBN 978-80-561-0888-8.

4

AFD Published contributions at foreign scientific conferences

Reiter, M. a Miklošík, A., 2023. Google Analytics Best Practices in Slovak and Czech Online Business. Proceedings of the 38th Eurasia Business and Economics Society Conference. - : 1. vyd. ISBN 978-3-031-36285-9. - Cham : Springer, 2023. - S. 101-112 ((Eurasian studies in business and economics, ISSN 2364-5067

VI.3 - The most significant research/artistic/other outputs over the last six years
1

AFD Published contributions at domestic scientific conferences

Reiter, M. a Miklošík, A., 2020. Digital transformation of organisations in the context of ITIL® 4. In: Marketing Identity. Trnava: Fakulta masmediálnej komunikácie, 2020, s. 522-536. ISBN 978-80-572-0107-6

2

AFD Scientific works in other domestic journals

Reiter, M., Čupka, O. a Miklošík, A., 2021. Personas creation using Google Analytics. In: Marketing Science & Inspirations, 2021, 16(4), 26-33. ISSN 1338-7944

3

AFD Published contributions at domestic scientific conferences

Reiter, M., Čupka, O. a Miklošík, A., 2021. Management of risk in IT. In: The Poprad Economicand Management Forum 2021. Ružomberok: VERBUM – vydavateľstvo KU, 2021, s. 225-237.

ISBN 978-80-561-0888-8.

4

AFD Published contributions at foreign scientific conferences

Reiter, M. a Miklošík, A., 2023. Google Analytics Best Practices in Slovak and Czech Online Business. Proceedings of the 38th Eurasia Business and Economics Society Conference. - : 1. vyd. ISBN 978-3-031-36285-9. - Cham : Springer, 2023. - S. 101-112 ((Eurasian studies in business and economics, ISSN 2364-5067

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

KEGA 016EU- 4/2019 The innovative learning texts from marketing for secondary schools

2

VEGA (S.G.A.) 1/0737/20 Consumer literacy and intergenerational changes in consumer preferences when purchasing Slovak products

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update
2025-02-28