Research/art/teacher profile of a person
Name and surname:
Mgr. Nataliia Parkhomenko, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Parkhomenko
I.2 - Name
Nataliia
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1978
I.5 - Name of the workplace
Department of Marketing and Commerce
I.6 - Address of the workplace
Odbojárov 10 P.O.BOX 95 820 05 BRATISLAVA 25 Slovak Republic
I.7 - Position
Research Fellow
I.8 - E-mail address
nataliia.parkhomenko@fm.uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.fm.uniba.sk/index.php?id=36503
I.10 - Name of the study field in which a person works at the university
economics and management
I.11 - ORCID iD
https://orcid.org/0000-0001-8776-6970

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Volodymyr Dahl East Ukrainian National University
II.b - Year
1999
II.c - Study field and programme
Management
II.2 - Second degree of higher education
II.a - Name of the university or institution
Volodymyr Dahl East Ukrainian National University
II.b - Year
2000
II.c - Study field and programme
Management, Management of organizations
II.3 - Third degree of higher education
II.a - Name of the university or institution
Volodymyr Dahl East Ukrainian National University
II.b - Year
2010
II.c - Study field and programme
Economics and Management
II.4 - Associate professor
II.a - Name of the university or institution
Volodymyr Dahl East Ukrainian National University
II.b - Year
2013
II.c - Study field and programme
Economics and Management
II.5 - Professor
II.a - Name of the university or institution
Simon Kuznets Kharkiv National University of Economics
II.b - Year
2023
II.c - Study field and programme
Economics and Management
II.6 - Doctor of Science (DrSc.)
II.a - Name of the university or institution
Simon Kuznets Kharkiv National University of Economics
II.b - Year
2021
II.c - Study field and programme
Economics and Management

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Lecturer Luhansk Cooperative College 2001-2008
Associate professor Volodymyr Dahl East Ukrainian National University 2008-2016
Professor Simon Kuznets Kharkiv National University of Economics 2016-2023
Research Fellow Comenius University in Bratislava 2023-2027

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
English, Level B2 Wyzsza Szkola Lingwistyczna in Czestochowa, Poland 2022

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing International management I. Economics and Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.b - Diploma (second degree)
1
V.4.2 - Number of defended theses
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
15
VI.1.b - Over the last six years
36
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
9
VI.1.b - Over the last six years
12
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
64
VI.1.b - Over the last six years
282
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
7
VI.1.b - Over the last six years
7
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
2
VI.2 - The most significant research/artistic/other outputs
1

Forecasting demand and consumer behaviour on the car market (case of Ukraine and Slovakia) / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.1504/IJSEM.2024.137214. – SCO. In: International journal of services, economics and management [textový dokument (print)] [elektronický dokument] . – Ženeva (Švajčiarsko) : Inderscience Publishers. – ISSN 1753-0822. – ISSN (online) 1753-0830. – Roč. 15, č. 2 (2024), s. 158-177 [tlačená forma] [online]. – CiteScore: 1,6 ; SJR: 0,214 ; SNIP: 0,548 Kvartil Q2024, Scimago - Economics and econometrics - Q4, Strategy and management - Q4, Tourism, leisure and hospitality management - Q4

2

Digitalization of marketing as an innovation tool for customers’ evaluation [Діджіталізація маркетингу як інноваційний інструмент оцінювання клієнтів] [Didžitalizacija marketynhu jak innovacijnyj instrument ociňuvanňa klientiv] / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Olšavský, František [Autor, UKOMAKMO, 25%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.21272/mmi.2024.1-10. – WOS CC ; ESCI. In: Marketing and Management of Innovations [textový dokument (print)] [elektronický dokument] . – Sumy (Ukrajina) : Sumy State University. – ISSN 2218-4511. – ISSN (online) 2227-6718. – TUTPR signatúra E067764. – Roč. 15, č. 1 (2024), s. 120-130 [tlačená forma] [online]. – AIS: 0.101 ; IF: 1.2 Kvartil Q2024, AIS - Management - Q4; 2024, JCI - Management - Q4; 2024, JIF - Management - Q4

3

The impact of climate changes on the development of agriculture and food security (case of Ukraine and Slovakia) / Parkhomenko, Nataliia [Autor, UKOMAKMO, 33.333%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33.334%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33.333%]. – text, tab. – [angličtina]. – [OV 080, 190]. – [ŠO 6213]. – [článok]. – [recenzované]. – WOS CC ; ESCI. In: Scientific Papers [textový dokument (print)] [elektronický dokument] : Series Management, Economic Engineering in Agriculture and Rural Development. – Bukurešť (Rumunsko) : University of agricultural sciences and veterinary medicine. – ISSN 1844-5640. – ISSN 2284-7995. – ISSN (online) 2285-3952. – Roč. 24, č. 1 (2024), s. 733-742 [tlačená forma] [online]. – AIS: 0.033 ; IF: 0.9 Kvartil Q2024, AIS - Agricultural economics & policy - Q4; 2024, JCI - Agricultural economics & policy - Q3; 2024, JIF - Agricultural economics & policy - Q4

4

Competitive positioning of agribusiness in the world food markets / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Mishyn, Оleksandr [Autor, 25%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – WOS CC ; ESCI. In: Scientific Papers [textový dokument (print)] [elektronický dokument] : Series Management, Economic Engineering in Agriculture and Rural Development. – Bukurešť (Rumunsko) : University of agricultural sciences and veterinary medicine. – ISSN 1844-5640. – ISSN 2284-7995. – ISSN (online) 2285-3952. – Roč. 24, č. 4 (2024), s. 585-594 [tlačená forma] [online]. – AIS: 0.033 ; IF: 0.9 Kvartil Q2024, AIS - Agricultural economics & policy - Q4; 2024, JCI - Agricultural economics & policy - Q3; 2024, JIF - Agricultural economics & policy - Q4

5

Parkhomenko N., Otenko I., Otenko V., Gron О. Enterprise development strategy in the global environment / ACADEMY REVIEW. 2024. № 1 (60). DOI: 10.32342/2074-5354-2024-1-60-12 (Web of Science) 

6

Management of competitive advantages in confectionery industry enterprises : a case study of Slovakia and Ukraine / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.32342/3041-2137-2025-1-62-18. – WOS CC ; ESCI. In: Academy review [elektronický dokument] [textový dokument (print)] . – Dnipro (Ukrajina) : Universitet Aľfreda Nobeľa. – ISSN 2074-5354. – ISSN 3041-2137. – ISSN (online) 2522-9745. – ISSN (online) 3041-2145. – č. 1 (2025), s. 254-266 [online]

7

Brand development strategy of agrarian products / Parkhomenko, Nataliia [Autor, UKOMAKMO, 20%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 20%] ; Mishyn, Оleksandr [Autor, 20%] ; Mishyna, Svitlana [Autor, 20%] ; Štarchoň, Peter [Autor, UKOMAKMR, 20%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.37394/23207.2025.22.112. – SCO. In: WSEAS transactions on business and economics [textový dokument (print)] [elektronický dokument] . – Atény (Grécko) : World Scientific and Engineering Academy and Society. – ISSN 1109-9526. – ISSN (online) 2224-2899. – Roč. 22 (2025), s. 1381-1392 [tlačená forma] [online]

8

Modelling consumer demand for organic agricultural products : sustainable and digital marketing approach / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Olšavský, František [Autor, UKOMAKMO, 25%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.3390/su18010420. – WOS CC ; SCIE ; SSCI ; SCO. In: Sustainability [elektronický dokument] . – Bazilej (Švajčiarsko) : Multidisciplinary Digital Publishing Institute. – ISSN (online) 2071-1050. – Roč. 18, č. 1 (2026), s. 1-21 [online]

9

Smart agritourism : the role of digital tools in enhancing visitor experience and farm profitability / Parkhomenko, Nataliia [Autor, UKOMAKMO, 50%] ; Vilčeková, Lucia [Autor, 50%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.2478/ejthr-2026-0003. – WOS CC ; ESCI. In: European Journal of Tourism, Hospitality and Recreation [textový dokument (print)] [elektronický dokument] : The Journal of CiTUR Centre of Tourism Research, Development and Innovation. – Berlin (Nemecko) : SCIENDO, Portugalsko : Polytechnic Institute of Leiria. – ISSN 2182-4924. – ISSN (online) 2182-4916. – Roč. 16, č. 1 (2026), s. 28-39 [tlačená forma] [online]

10

Big data technologies in analysis of consumer behavior / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.7251/EMC2402711P. – WOS CC ; ESCI. In: Časopis za ekonomiju i tržišne komunikacije [textový dokument (print)] [elektronický dokument] . – Banja Luka (Bosna a Hercegovina) : Panevropski univerzitet. – ISSN 2232-8823. – ISSN (online) 2232-9633. – Roč. 14, č. 2 (2024), s. 711-720 [tlačená forma] [online]. – AIS: 0.017 ; IF: 0.3 Kvartil Q2024, AIS - Business - Q4; 2024, JCI - Business - Q4; 2024, JIF - Business - Q4

VI.3 - The most significant research/artistic/other outputs over the last six years
1

Forecasting demand and consumer behaviour on the car market (case of Ukraine and Slovakia) / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.1504/IJSEM.2024.137214. – SCO. In: International journal of services, economics and management [textový dokument (print)] [elektronický dokument] . – Ženeva (Švajčiarsko) : Inderscience Publishers. – ISSN 1753-0822. – ISSN (online) 1753-0830. – Roč. 15, č. 2 (2024), s. 158-177 [tlačená forma] [online]. – CiteScore: 1,6 ; SJR: 0,214 ; SNIP: 0,548 Kvartil Q2024, Scimago - Economics and econometrics - Q4, Strategy and management - Q4, Tourism, leisure and hospitality management - Q4

2

Digitalization of marketing as an innovation tool for customers’ evaluation [Діджіталізація маркетингу як інноваційний інструмент оцінювання клієнтів] [Didžitalizacija marketynhu jak innovacijnyj instrument ociňuvanňa klientiv] / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Olšavský, František [Autor, UKOMAKMO, 25%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.21272/mmi.2024.1-10. – WOS CC ; ESCI. In: Marketing and Management of Innovations [textový dokument (print)] [elektronický dokument] . – Sumy (Ukrajina) : Sumy State University. – ISSN 2218-4511. – ISSN (online) 2227-6718. – TUTPR signatúra E067764. – Roč. 15, č. 1 (2024), s. 120-130 [tlačená forma] [online]. – AIS: 0.101 ; IF: 1.2 Kvartil Q2024, AIS - Management - Q4; 2024, JCI - Management - Q4; 2024, JIF - Management - Q4

3

The impact of climate changes on the development of agriculture and food security (case of Ukraine and Slovakia) / Parkhomenko, Nataliia [Autor, UKOMAKMO, 33.333%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33.334%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33.333%]. – text, tab. – [angličtina]. – [OV 080, 190]. – [ŠO 6213]. – [článok]. – [recenzované]. – WOS CC ; ESCI. In: Scientific Papers [textový dokument (print)] [elektronický dokument] : Series Management, Economic Engineering in Agriculture and Rural Development. – Bukurešť (Rumunsko) : University of agricultural sciences and veterinary medicine. – ISSN 1844-5640. – ISSN 2284-7995. – ISSN (online) 2285-3952. – Roč. 24, č. 1 (2024), s. 733-742 [tlačená forma] [online]. – AIS: 0.033 ; IF: 0.9 Kvartil Q2024, AIS - Agricultural economics & policy - Q4; 2024, JCI - Agricultural economics & policy - Q3; 2024, JIF - Agricultural economics & policy - Q4

4

Parkhomenko N., Otenko I., Otenko V., Gron О. Enterprise development strategy in the global environment / ACADEMY REVIEW. 2024. № 1 (60). DOI: 10.32342/2074-5354-2024-1-60-12 (Web of Science) 

5

Competitive positioning of agribusiness in the world food markets / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Mishyn, Оleksandr [Autor, 25%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – WOS CC ; ESCI. In: Scientific Papers [textový dokument (print)] [elektronický dokument] : Series Management, Economic Engineering in Agriculture and Rural Development. – Bukurešť (Rumunsko) : University of agricultural sciences and veterinary medicine. – ISSN 1844-5640. – ISSN 2284-7995. – ISSN (online) 2285-3952. – Roč. 24, č. 4 (2024), s. 585-594 [tlačená forma] [online]. – AIS: 0.033 ; IF: 0.9 Kvartil Q2024, AIS - Agricultural economics & policy - Q4; 2024, JCI - Agricultural economics & policy - Q3; 2024, JIF - Agricultural economics & policy - Q4

6

Brand development strategy of agrarian products / Parkhomenko, Nataliia [Autor, UKOMAKMO, 20%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 20%] ; Mishyn, Оleksandr [Autor, 20%] ; Mishyna, Svitlana [Autor, 20%] ; Štarchoň, Peter [Autor, UKOMAKMR, 20%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.37394/23207.2025.22.112. – SCO. In: WSEAS transactions on business and economics [textový dokument (print)] [elektronický dokument] . – Atény (Grécko) : World Scientific and Engineering Academy and Society. – ISSN 1109-9526. – ISSN (online) 2224-2899. – Roč. 22 (2025), s. 1381-1392 [tlačená forma] [online]

7

Management of competitive advantages in confectionery industry enterprises : a case study of Slovakia and Ukraine / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.32342/3041-2137-2025-1-62-18. – WOS CC ; ESCI. In: Academy review [elektronický dokument] [textový dokument (print)] . – Dnipro (Ukrajina) : Universitet Aľfreda Nobeľa. – ISSN 2074-5354. – ISSN 3041-2137. – ISSN (online) 2522-9745. – ISSN (online) 3041-2145. – č. 1 (2025), s. 254-266 [online]

8

Modelling consumer demand for organic agricultural products : sustainable and digital marketing approach / Parkhomenko, Nataliia [Autor, UKOMAKMO, 25%] ; Štarchoň, Peter [Autor, UKOMAKMO, 25%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 25%] ; Olšavský, František [Autor, UKOMAKMO, 25%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.3390/su18010420. – WOS CC ; SCIE ; SSCI ; SCO. In: Sustainability [elektronický dokument] . – Bazilej (Švajčiarsko) : Multidisciplinary Digital Publishing Institute. – ISSN (online) 2071-1050. – Roč. 18, č. 1 (2026), s. 1-21 [online]

9

Smart agritourism : the role of digital tools in enhancing visitor experience and farm profitability / Parkhomenko, Nataliia [Autor, UKOMAKMO, 50%] ; Vilčeková, Lucia [Autor, 50%]. – text. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.2478/ejthr-2026-0003. – WOS CC ; ESCI. In: European Journal of Tourism, Hospitality and Recreation [textový dokument (print)] [elektronický dokument] : The Journal of CiTUR Centre of Tourism Research, Development and Innovation. – Berlin (Nemecko) : SCIENDO, Portugalsko : Polytechnic Institute of Leiria. – ISSN 2182-4924. – ISSN (online) 2182-4916. – Roč. 16, č. 1 (2026), s. 28-39 [tlačená forma] [online]

10

Big data technologies in analysis of consumer behavior / Parkhomenko, Nataliia [Autor, UKOMAKMO, 34%] ; Vilčeková, Lucia [Autor, UKOMAKMO, 33%] ; Štarchoň, Peter [Autor, UKOMAKMO, 33%]. – text, tab. – [angličtina]. – [OV 080]. – [ŠO 6213]. – [článok]. – [recenzované]. – DOI 10.7251/EMC2402711P. – WOS CC ; ESCI. In: Časopis za ekonomiju i tržišne komunikacije [textový dokument (print)] [elektronický dokument] . – Banja Luka (Bosna a Hercegovina) : Panevropski univerzitet. – ISSN 2232-8823. – ISSN (online) 2232-9633. – Roč. 14, č. 2 (2024), s. 711-720 [tlačená forma] [online]. – AIS: 0.017 ; IF: 0.3 Kvartil Q2024, AIS - Business - Q4; 2024, JCI - Business - Q4; 2024, JIF - Business - Q4

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

2026 [01] CHE - Xu, Xilan - Qin, Ziyi - Liu, Yue - Wan, Wu - Yu, Yan. Research on certification of zero-carbon plant based on accounting statement information [elektronický dokument]. DOI 10.3390/su18073623 In: Sustainability. Bazilej: Multidisciplinary Digital Publishing Institute, 2026, Roč. 18, č. 7, art. no. 3623, s. 1-44 [online]. ISSN (online) 2071-1050. https://doi.org/10.3390/su18073623. https://www.webofscience.com/wos/woscc/full-record/WOS:001738919300001. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105035620951&origin=inward. [angličtina], s. 44

2

2026 [01] CHE - Yao, Ting - Han, Dong. Research on agricultural product brand design strategy based on the AHP-consumer decision model [elektronický dokument]: empirical evidence from China. DOI 10.3389/fsufs.2025.1720676 In: Frontiers in Sustainable Food Systems. Lausanne: Frontiers Media, 2026, Roč. 9, s. 1-16 [online]. ISSN (online) 2571-581X. https://doi.org/10.3389/fsufs.2025.1720676. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105028501167&origin=inward. https://www.webofscience.com/wos/woscc/full-record/WOS:001668830300001. [angličtina], s. 16

3

2025 [01] POL - Kráľ, Štefan - Kráľová, Lenka - Fedorko, Richard - Kizák, Mikuláš. Gender differences in the perception of key e-commerce aspects influencing consumer purchasing behavior. DOI 10.17512/pjms.2025.31.2.10 In: Polish Journal of Management Studies. Czestochowa: Politechnika Czestochowska. Wydzial Zarzadzania, 2025, Roč. 31, č. 2, s. 162-178 [tlačená forma] [online]. ISSN 2081-7452. https://pjms.zim.pcz.pl/article/551817/en. https://www.webofscience.com/wos/woscc/full-record/WOS:001625904800009. [angličtina], s. 178

4

2026 [01] ROM - Xu, WenJing - Ismail, Mazran - Shahruddin, Syafizal - Wen, Quan. Research on museum visitor behavior [elektronický dokument]: a case study of liangzhu museum in Hangzhou. DOI 10.36868/IJCS.2026.02.24 In: International journal of conservation science. Iasi: Romanian Inventors Forum, 2026, Roč. 17, č. 2, s. 761-768 [tlačená forma] [online]. ISSN 2067-533X. ISSN (online) 2067-8223. https://www.webofscience.com/wos/woscc/full-record/WOS:001799596300024. https://doi.org/10.36868/IJCS.2026.02.24. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105041625041&origin=inward. [angličtina], s. 768

5

2025 [01] POL - Pimonenko, Tetyana - Lyulyov, Oleksii - Us, Yana. Country green brand promotion [elektronický dokument]: a sentiment analysis. DOI 10.23762/FSO_VOL13_NO2_2 In: Forum scientiae oeconomia. Dąbrowa Górnicza : Wydawnictwo naukowe akademii WSB, 2025, Roč. 13, č. 2, s. 27-51 [tlačená forma] [online]. ISSN 2300-5947. ISSN (online) 2353-4435. https://doi.org/10.23762/FSO_VOL13_NO2_2. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105012539166&origin=inward. [angličtina], s. 51

6

2025 [02] USA - Arumugam, Thangaraja - Hameed, Shahul - Ehya, J. A. S. Mohamed - Subbulakshmi, S. - Sankar Ganesh, K. Empowering distributors by leveraging consumer tenacity with advanced marketing intelligence systems and intelligent process automation [elektronický dokument]. DOI 10.4018/979-8-3693-5380-6.ch018 In: Advancements in Intelligent Process Automation. Hershey: IGI Global, 2025, s. 459-480 [online]. ISBN 979-8-3693-5380-6. ISBN (online) 979-8-3693-5382-0. https://doi.org/10.4018/979-8-3693-5380-6.ch018. [angličtina], s. 480

7

2026 [01] ROM - Grubleac, Maria - Cimpoies, Liliana. Climate volatility and the evolution of agricultural risk governance in the Republic of Moldova [elektronický dokument] In: Scientific Papers: Series Management, Economic Engineering in Agriculture and Rural Development. Bukurešť: University of agricultural sciences and veterinary medicine, 2026, Roč. 26, č. 1, s. 357-366 [tlačená forma] [online]. ISSN 1844-5640. ISSN 2284-7995. ISSN (online) 2285-3952. https://www.webofscience.com/wos/woscc/full-record/WOS:001800498300004. https://openurl.ebsco.com/EPDB%3Agcd%3A16%3A21987472/detailv2?sid=ebsco%3Aplink%3Acrawler-gcd&id=ebsco%3Agcd%3A193986747&crl=c&jrnl=22847995&link_origin=scholar.google.sk. [angličtina], s. 366

8

2025 [01] CHE - Dossa, Kossivi Fabrice - Miassi, Yann Emmanuel. Nexus between food insecurity, poverty, and climate change [elektronický dokument]: a cross-regional multifactorial analysis. DOI 10.3389/frevc.2025.1689025 In: Frontiers in environmental economics. Lausanne: Frontiers Media, 2025, Roč. 4, s. 1-18 [online]. ISSN (online) 2813-2823. https://doi.org/10.3389/frevc.2025.1689025. https://www.webofscience.com/wos/woscc/full-

record/WOS:001632956800001. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105022643907&origin=inward. [angličtina], s. 18

9

2024 [01] UKR - Chygryn, Olena - Shevchenko, Kateryna - Tuliakov, Oleh. Neuromarketing as a mechanism of communication with the consumer [elektronický dokument]: the case for small business. DOI 10.21272/mmi.2024.2-03 In: Marketing and Management of Innovations. Sumy: Sumy State University, 2024, Roč. 15, č. 2, s. 26-38 [tlačená forma] [online]. ISSN 2218-4511. ISSN (online) 2227-6718. https://doi.org/10.21272/mmi.2024.2-03. https://www.webofscience.com/wos/woscc/full-record/WOS:001262385500001. [angličtina], s. 37

10

2024 [02] UKR - Kovalev, Valentin - Neiman, Ievgen - Dubovenko, Maksym - Kaylyuk, Oleksandr. Study of the digital marketing features: current trends and optimization prospects. DOI 10.32782/2524-0072/2024-63-80 In: Ekonomìka ta suspìlʹstvo. Odesa: Helvetica Publishing House, 2024, č. 63, s. 1-9 [online]. ISSN 2524-0072. https://doi.org/10.32782/2524-0072/2024-63-80, s. 9

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

KEGA 044UK-4/2024 - Digital tool for mastering management and marketing terminology 

2

KEGA 065UK-4/2024 - The using of AI in HRM

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Coordination of study for Ukrainian students Comenius University in Bratislava, Faculty of Management 2024-2026

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Nantes University rue de la Censive du Tertre BP8122 44312 Nantes 4/12/2023-8/12/2023 Mobility scheme
New Sorbonne University - University of Paris 3 17 rue de la Sorbonne 75230Paris 11/03/2024-15/03/2024 Mobility scheme
UNIVERSITE SAVOIE MONT BLANC 27 Rue Marcoz, 73000 Chambéry, France 14/10/2024 - 18/10/2024 Mobility scheme
INSTITUT MINES TELECOM, ECOLE NATIONALE SUPERIEURE DES MINES ALBI CARMAUX Campus Jarlard 81013 Albi CT Cedex 09 27 France 25/11/2024 - 29/11/2024 Mobility scheme BIP
Université de Caen Normandie Université de Caen Normandie esplanade de la paix · CS 14032 14032 CAEN cedex 05 16.06.2025-20.06.2025 Mobility scheme
University of the Basque Country Elcano, 21 | E48008 Bilbao Spain 02/03/2026-06/03/2026 Teaching mobility - Erasmus

IX. - Other relevant facts

Date of last update
2026-10-19