Research/art/teacher profile of a person
Name and surname:
Mgr. František Olšavský, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Olšavský
I.2 - Name
František
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1978
I.5 - Name of the workplace
Comenius University Bratislava, Faculty of Management, Department of Marketing and Commerce
I.6 - Address of the workplace
Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25
I.7 - Position
lecturer
I.8 - E-mail address
olsavsky1@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/5060
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
https://orcid.org/0000-0001-7225-8359

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Comenius University Bratislava, Faculty of Management
II.b - Year
1999
II.c - Study field and programme
Study Field Management, Specialization Organizational Management
II.2 - Second degree of higher education
II.a - Name of the university or institution
Comenius University Bratislava, Faculty of Management
II.b - Year
2001
II.c - Study field and programme
Study Field Management, Specialization Financial Management
II.3 - Third degree of higher education
II.a - Name of the university or institution
Comenius University Bratislava, Faculty of Management
II.b - Year
2009
II.c - Study field and programme
Study Field Management, Study Program Business Management
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
assistant, assistant professor, lecturer Comenius University Bratislava, Faculty of Management from August 2001
technician, deputy head of the certification body Fires, s. r. o. from August 1996 until April 1999

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
MS Teams, Moodle courses Rectorate Comenius University Bratislava 2020, 2021

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing (subject taught in Slovak language and English language) Management 1st Economics and Management
Marketing (subject taught in Slovak language) International Management 1st Economics and Management
Marketing (subject taught in English language) Management and Law 1st Economics and Management, Law
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
5
V.4.b - Diploma (second degree)
10
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
131
V.4.b - Diploma (second degree)
157
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
International Marketing (subject taught in English language) Management 2nd Economics and Management
Marketing Research (subject taught in Slovak language) Management 2nd Economics and Management
Marketing Applications (subject taught in Slovak language and English language) Management 2nd Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
63
VI.1.b - Over the last six years
18
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
10
VI.1.b - Over the last six years
2
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
169
VI.1.b - Over the last six years
76
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
46
VI.1.b - Over the last six years
13
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

AAB: Scientific monographs published in domestic publishing houses

DOBRUCKÁ, Lucia - BALÁŽOVIČ, Ľuboš - COPLÁK, Jaroslav - DUCHOVÁ, Zuzana - NOVANSKÁ, Viera - JAMEČNÝ, Ľubomír - JAŠŠO, Matej - MRVA, Miloš - OLŠAVSKÝ, František - POTOČKOVÁ, Lenka: Strategic Development Plan of the Municipality. Bratislava: Peter Mačura - PEEM, 2007. 280 p. ISBN 978-80-89197-77-4


2 citations

  • category o2 - 1 citacion
  • category o3 - 1 citacion


2

AAB: Scientific monographs published in domestic publishing houses

SMOLKOVÁ, Eva (28%) - ŠTARCHOŇ, Peter (24%) - VILČEKOVÁ, Lucia (10%) - OLŠAVSKÝ, František (10%) - SMOLKA, Samuel (13%) - KRAVEC, Peter (15%): Brands and Slovak Customers. Bratislava: Comenius University Bratislava, 2013. 177 p.


10 citations

  • category o1 - 6 citations
  • category o3 - 2 citations
  • category o4 - 2 citations


3

AAB: Scientific monographs published in domestic publishing houses

DOBRUCKÁ, Lucia (21%) - COPLÁK, Jaroslav (14%) - NOVANSKÁ, Viera (14%) - MRVA, Miloš (24%) - OLŠAVSKÝ, František (12%) - POTOČKOVÁ, Lenka (6%) - BALÁŽOVIČ, Ľuboš (9%): Creation of the Municipal Strategic Development Plan. Bratislava: Peter Mačura - PEEM, 2007. 151 p. ISBN 978-80-89197-66-8


1 citacion

  • category o4 - 1 citacion


4

ADE: Scientific articles in other foreign journals

TREĽOVÁ, Silvia (50%) - OLŠAVSKÝ, František (50%): Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing. In: Holistica. 2017, 8(2), 7-16. ISSN 2067-9785.


8 citations

  • category o1 - 2 citations
  • category o2 - 1 citacion
  • category o3 - 4 citations
  • category o4 - 1 citacion


5

V1: Scientific output of publishing activity as a whole

GUBÍNIOVÁ, Katarína (16,67 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (16,67 %) – VILČEKOVÁ, Lucia (16,67 %) – OLŠAVSKÝ, František (16,67 %) – JANTOVÁ, Martina (16,67 %) – GANOBČÍK, Ján (16,67 %): Trends in Consumer Behaviour - Theory and Practice. Zlín: Radim Bačuvčík – VeRBuM, 2022, 203 p. Editor: GUBÍNIOVÁ, Katarína (100 %). ISBN 978-80-88356-12-7

VI.3 - The most significant research/artistic/other outputs over the last six years
1

AFC: Articles published at foreign scientific conferences

OLŠAVSKÝ, František (100%): Marketing and City Image as Tools Supporting Housing Development. In: Affordable housing in 21st century 21.06.2019 - 22.06.2019. Conference proceedings. Prague: Czech Technical University in Prague, 2019. p. 110-116. ISBN 978-80-01-06640-9

2

ADF: Scientific articles in other domestic journals

OLŠAVSKÝ, František (100%): Marketing of the Territorial Unit as a Unit of Living Space. In: Marketing science & Inspirations. 2019, 14(4), p. 25-40. ISSN 1338-7944

3

V3: Scientific output of publishing activity from the journal

OLŠAVSKÝ, František (35%) - ŠTARCHOŇ, Peter (20%) - MITKOVÁ, Ľudmila (35%) - DUDIĆ, Branislav (10%): Dynamics of the Slovak Consumer Behaviour in the Context of Ethnocentrism: Managerial Implications. In: Poljoprivreda i šumarstvo. 2022, 68(3), 7-21. ISSN 0554-5579


Registered in databases: Scopus

SJR (SCOPUS) 2022=0,219

SNIP (SCOPUS) 2022=0,485

CiteScore (SCOPUS) 2022=1,5

Quartile Q:

scimago-sjr -- Q3 [Agronomy and crop science] -- 2022

scimago-sjr -- Q3 [Food science] -- 2022

scimago-sjr -- Q3 [Forestry] -- 2022

scimago-sjr -- Q3 [Nature and landscape conservation] -- 2022

scimago-sjr -- Q3 [Soil science] -- 2022

scimago-sjr -- Q4 [Plant science] -- 2022


1 citation

  • category n1 - 1 citation


4

V2: Scientific publication output as part of an edited book or proceedings

CHARFAOUI, Emília (50%) - OLŠAVSKÝ, František (50%): Problems of translating anglicisms in advertising text. In: Challenges of modern economy and society through the prism of green economy and sustainable development. Proceedings Novi sad, 28.09.2023 - 01.10.2023. Novi Pazar: Državni Univerzitet u Novom Pazaru, 2024, p. 314-320. ISBN 978-86-81506-24-0

5

AEC: Scientific papers in foreign peer-reviewed scientific journals, monographs

OLŠAVSKÝ, František (100%): Regional Product Brands in the Segment of Beekeeping Products.

In: Socialium Actualis 9. - Týn nad Vltavou, Malá strana: Nová Forma, 2020, p. 7-13. ISBN 978-80-7612-292-5

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

AAB: Scientific monographs published in domestic publishing houses

SMOLKOVÁ, Eva (28%) - ŠTARCHOŇ, Peter (24%) - VILČEKOVÁ, Lucia (10%) - OLŠAVSKÝ, František (10%) - SMOLKA, Samuel (13%) - KRAVEC, Peter (15%): Brands and Slovak Customers. Bratislava: Comenius University Bratislava, 2013, 177 p.


Citations (5/10):

[o1] 2017 Kampf, Rudolf - Lizbetinova, Lenka - Tislerova, Kamila: Management of customer service in terms of logistics information systems. In: Open engineering. 2017, 7(1), 30 - ESCI

[o1] 2016 Ližbetinová, Lenka - Weberová, Dagmar: Managing attitudes of consumers towards brands and quality. In: Vision 2020: Innovation management, development sustainability, and competitive economic growth. Norristown: IBIMA, 2016, p. 2155 - CPCI-SSH

[o1] 2016 Weberová, Dagmar - Ližbetinová, Lenka: Consumer attitudes towards brands in relation to price. In: Vision 2020: Innovation management, development sustainability, and competitive economic growth. Norristown: IBIMA, 2016, p. 1858 - CPCI-SSH

[o1] 2017 Strážovská, Ľubomíra - Ďuriš, Marcel: Online marketing trends for 2017. In: Hradec economic days 2017. Hradec Králové : University of Hradec Králové, 2017, s. 844 - CPCI-SSH

[o3] 2017 Banyár, Milan: Brand & Logo. Zlín: Univerzita Tomáši Bati ve Zlíně, 2017, p. 288


10 citations

  • category o1 - 6 citations
  • category o3 - 2 citations
  • category o4 - 2 citations


2

AFC: Published papers at foreign scientific conferences

COPUŠ, Lukáš (34%) - PAPÍK, Mário (33%) - OLŠAVSKÝ, František (33%): Corporate social responsibility and societal marketing concept in financial sector (Slovak perspective). In: Education excellence and innovation management through Vision 2020: From regional development sustainability and competitive economic growth. Norristown, PA: IBIMA Conference. 29th, Vienna, 3.-4.5.2017, 2017. - p. 3317-3326. ISBN 978-0-9860419-7-6

Registered in databases: Scopus, Web of Science


Citations (5/10):

[o1] 2018 Dudić, Branislav - Drahosova, Martina - Lukic, Jelena - Dudic, Zdenka - Smolen, Jan - Mirkovic, Vladimir: Counterparty Credit Risk Closure: Challenges in Big Data Era. In: Innovation management and education excellence through vision. 2020, vols. 4-6. Norristown: International business information management association, 2018, p. 2441-2453 - CPCI-SSH, SCOPUS

[o3] 2019 Václav, I. - Horváth, M. - Kaiser, T. - Krásna, S.: Personálny audit vo finančných inštitúciách v Slovenskej republike. Brno: Tribune EU, 2019, p. 125

[o3] 2019 Horváth, Marian - Dušek, Jiří - Kaiser, Tomáš - Kettner, Karel - Krásna, Slávka - Ondrušek, Dávid - Poledňáková, Anna - Strnadová, Viera - Voborník, Petr: Aktuální otázky práva, managementu a personalistiky. České Budějovice: Vysokáškola evropských a regionálních studií, 2019, p. 49

[o3] 2019 Horváth, Marian - Kaiser, Tomáš - Krásna, Slávka: Personálny audit vo finančných inštitúciách v Slovenskej republike. In: Socialium actualis 4. Brno: Tribune, 2019, p. 53

[o1] 2021 Kuchta, Martin - Stanková, Monika - Hasprova, Mária: Corporate social responsibility (csr) reflected in advertisement activites. In: DOKBAT 2019. Zlín: Tomáš Baťa University in Zlín, Faculty of Management and Economics, 2021, p. 633, CPCI-S; CPCI-SSH


10 citations

  • category o1 - 2 citations
  • category o3 - 3 citations
  • category n2 - 5 citations


3

AFC: Published papers at foreign scientific conferences

OLŠAVSKÝ, František (100%): The importance of country of origin in buying behaviour of slovak consumers in selected product categories. In: Hradec economic days : double-blind peer reviewed proceedings of the international scientific conference Hradec economic days 2016, 2.-3.2.2016. Hradec Králové: Gaudeamus, 2016, p. 756-762. ISBN 978-80-7435-636-0


Citations (3/3):

[o1] 2016 Štarchoň, Peter - Ližbetinová, Lenka - Weberová, Dagmar: Clustering in relation to brand perception: an example based on Czech consumers. In: Vision 2020: Innovation management, development sustainability, and competitive economicgrowth. Norristown, Pa. : IBIMA, 2016, p. 2271-2285 - CPCI-SSH [o1] 2017 Kočišová, L. - Stoličná, Z.: The impact of a new foreign investor on economic growth in the Slovak Republic. In: Proceedings of the 30th International Business Information Management Association Conference (IBIMA 2017) - Vision 2020:Sustainable Economic development, Innovation Management, and Global Growth. Norristown : IBIMA, 2017, p. 4903-4907 - SCOPUS

[o1] 2017 Kočišová, Lucia - Chorvatovičová, Lenka -Stoličná, Zuzana: Level of Foreign Direct Investment in Slovakia in Relation to Euro Adoption and Comparison to Czech Republic. In: Vision 2020: Sustainable economic development, innovationmanagement, and global growth, vols. 1-9. Norristown: IBIMA, 2017, p. 4894-4902 - CPCI-SSH


3 citations

  • category o1 - 3 citations


4

ADF: Scientific papers in other domestic journals

OLŠAVSKÝ, František (100%): Marketing of Territorial Units in the Context of Municipal Elections 2014. In: Marketing Science & Inspirations. 2014, 9(4), 43-57. ISSN 1338-7944.


Citations (5/8):

[o2] 2016 Milošovičová, Petra - Stachová, Paulína: Development of the Slovak-Austrian relations. In: Globalization and its Socio-Economic Consequences, Proceedings Part 3. Žilina: Univerzita Žilina, 2016, p. 1409 - CPCI-SSH

[o1] 2017 Rafaj, Peter - Strážovská, Ľubomíra - Sulíková, Rozália: Using scorecards and benchmarking in management and development of cities and regions. In: Vision 2020: Sustainable economic development, innovation management, and globalgrowth. Norristown: IBIMA, 2017, p. 2348-2362 - Scopus; CPCI-SSH

[o4] 2018 Vilčeková, Lucia: Analyzing personality of selected brands: comparison between Slovak and Czech consumer perception. In: Management 2018: management and the world in motion, challenges, opportunities and threats. Prešov: Bookman,2018, p. 485

[o1] 2016 Vilčeková, Lucia: Brand personality of Apple in Slovak context. In: Vision 2020: Innovation Management, development sustainibilty, and competitive economic growth. Norristown: International business information managementassociation [IBIMA], 2016, p. 2863-2868 - SCOPUS; CPCI-SSH

[o3] 2018 Kaiser, Tomáš: Vybrané komponenty právnej úpravy kontroly hospodárenia obcí v podmienkach Slovenskej republiky. In: Socialium actualis 2. Brno: Tribune, 2018, p. 54


8 citations

  • category o1 - 2 citations
  • category o2 - 1 citation
  • category o3 - 1 citation
  • category o4 - 4 citations


5

AEC: Scientific papers in foreign peer-reviewed scientific journals, monographs

OLŠAVSKÝ, František (100%): Territorial Self-government in Slovakia as a Labour Market Actor. In: Legal, Social and Economic Aspects of Social Relations. Hodonín: Institute of Law and Forensic Engineering. 2014, p. 20-29. ISBN 978-80-905646-8-8


Citations (5/6):

[o2] 2016 Treľová, Silvia: The requirement of flexibility and labour mobility as a result of globalization. In: Globalization and its socio-economic consequences. Žilina : Žilinská univerzita, 2016, p. 2228-2235 - CPCI-SSH

[o1] 2016 Paškrtová, Lucia - Saxunová, Darina: Investičná pomoc a konkurencie schopnosť regiónov Slovenska. In: Sborník příspěvků z 8. ročníku meyinárodní vědecké konference KONKURENCE. Jihlava : College of Polytechnics Jihlava, 2016, p.307-321 - CPCI-SSH

[o1] 2018 Mitková, Ľudmila: Occupational segregation and gender pay gap in Slovakia. In: Innovation management and education excellence vision 2020. Norristown : International business information management association (IBIMA), 2018, p. 5023-5030 - CPCI-SSH

[o3] 2018 Kaiser, Tomáš: Vybrané komponenty právnej úpravy kontroly hospodárenia obcí v podmienkach Slovenskej republiky. In: Socialium actualis 2. Brno : Tribune, 2018, p. 55

[o3] 2019 Kaiser, Tomáš: Právna úprava systému kontroly hospodárenia obcí v Slovenskej republike. In: Socialium actualis 4. Brno : Tribune, 2019, p. 33


6 citations

  • category o1 - 3 citations
  • category o2 - 1 citation
  • category o3 - 2 citations
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

Grant KEGA 044UK-4/2024 Digital tool for mastering management and marketing terminology

Function: co-investigator

Awarding Agency: The Cultural and Educational Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Project duration: 2024-2025

2

Grant KEGA 044UK-4/2024 Cross-sectional Implementation of the Topic of Sustainability in Management Education at the Faculty of Management, Comenius University Bratislava

Function: co-investigator

Awarding Agency: The Cultural and Educational Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Project duration: 2023-2025

3

Grant VEGA 1/0737/20 Consumer Literacy and Intergenerational Changes in Consumer Preferences when Purchasing Slovak Products

Function: co-solver

Awarding Agency: Scientific Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Project duration: 2020-2022

4

Grant VEGA 1/0720/19 Innovative Strategies in Regional Policy with a Focus on the Development of Cultural Institutions

Function: co-investigator

Awarding Agency: Scientific Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Project duration: 2019-2021

5

Grant IGA VŠDTI No. 006/2019 Educational and Social Dimensions of Work Stress in Practice

Function: co-investigator

Awarding Agency: Internal Grant Agency of VŠDTI

Project duration: 2019-2021

6

Grant Consumer Literacy for All

Function: grant manager

Awarding Agency: The Fair O2 Foundation

Project duration: 2019-2020

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Secretary General Marketing Science & Inspirations, scientific journal from 2006
Scientific Secretary of the Department of Marketing and Commerce Comenius University Bratislava, Faculty of Management from 2020
Member Czech Marketing Association from 2006
Secretary of the Academic Senate Comenius University Bratislava, Faculty of Management from October 2023
Vice Chairman - within the Academic Staff Section Comenius University Bratislava, Faculty of Management from October 2015 until October 2023
Member of the Academic Senate Comenius University Bratislava, Faculty of Management from October 2011 until October 2015

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
National University of Ireland in Galway Galway, Ireland February – August 2006 SYLFF Fellowship Mobility Program /prof. Michael Cuddy
Luleä University of Technology Luleä, Sweden 19.11.2011 – 19.11.2011 Erasmus mobility for university teachers/Lars Bäckström
University of Coimbra Coimbra, Portugal 21.11.2016 – 25.11.2016 Erasmus+ mobility for university teachers/Arnaldo Coelho
European University Cyprus Nicosia, Cyprus 23.9.2018 – 26.9.2018 Erasmus+ mobility for university teachers/Alexios Kythreotis
Lapland University of Sciences Applied Rovaniemi, Finland 16.9.2019 – 20.9.2019 Erasmus+ mobility for university teachers/Anzelika Krastina
ISAL - Instituto Superior de Administração e Línguas Funchal, Portugal 5.6.2023 - 9.6.2023 Erasmus+ mobility for university teachers/Claudia Afonso
Bukhara State University Bukhara, Uzbekistan 27.2.2024 - 10.6.2024 invitation of the Bukhara State University for the purpose of teaching and scientific research/ass. prof. Mukhriddin Kilichov
Kaunas University of Technology Kaunas, Lithuania 14.10.2024 - 18.10.2024 Erasmus+ mobility for university teachers/ass. prof. Rimantė Hopenienė

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Publications category statistics (63):

AAB Scientific monographs published in domestic publishers (3)

ADE Scientific articles in other foreign journals (1)

ADF Scientific articles in other domestic journals (8)

AEC Scientific articles in foreign peer-reviewed scientific proceedings, monographs (4)

AED Scientific articles in domestic peer-reviewed scientific journals, monographs (4)

AFC Published articles at foreign scientific conferences (16)

AFD Published articles at domestic scientific conferences (7)

AGI Reports on solved scientific research tasks (3)

BCB Textbooks for primary and secondary schools (1)

BDF Articles in other national journals (1)

EDI Reviews in journals and conference proceedings (6)

GAI Reports (1)

V1 Scientific output of publishing activity as a whole (1)

V2 Scholarly output of publication as part of an edited book or proceedings (3)

V3 Scholarly output of publishing activity from a journal (3)

I3 Other publication output from a journal (1)


Citations statistics (169):

[o1] Citations in foreign publications registered in citation indexes (37)

[o2] Citations in domestic publications registered in citation indexes (9)

[o3] Citations in foreign publications not registered in citation indexes (51)

[o4] Citations in domestic publications not registered in citation indexes (55)

[n1] Citation in a publication registered in citation indexes (1)

[n2] Citation in a publication, including a citation in a publication registered in databases other than citation indexes (16)


Participation in projects over a period of more than six years:

Grant VEGA 1/0475/03-A Financial and Non-financial Aspects of the Creation and Implementation of Marketing Strategy in the Business Activities of Small and Medium-sized Enterprises as a Condition for their Transformation into European Structures

Awarding Agency: Scientific Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Function: co-investigator

Project duration: 2002 to 2004


Grant KEGA 3/3060/05 Computer Support for Teaching Students in the Civil Security Field of Study

Awarding Agency: The Cultural and Educational Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Function: co-investigator

Project duration: 2005 to 2007


Grant APVT-20-032104 Methodology for the Creation of a Strategic Development Plan for a Municipality

Awarding Agency: Slovak Research and Development Agency

Function: co-investigator

Project duration: 2005 to 2008


Grant VEGA 1/3759/06 Development Tendencies in Marketing Communication of Slovak Enterprises within the European Area and under the Influence of Globalization Processes

Awarding Agency: Scientific Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Function: co-investigator

Project duration: 2006 to 2008


Grant VEGA 1/1051/11 The Analysis of Strategic Processes of Brand Building and Brand Management in the Context of Homogenization and Individualization of Consumer Needs

Awarding Agency: Scientific Grant Agency of The Ministry of Education, Research, Development and Youth of the Slovak Republic

Function: co-investigator

Project duration: 2011 to 2013


Date of last update
2025-02-28