Research/art/teacher profile of a person
Name and surname:
Ing. Zuzana Mikulášová, MBA
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Mikulášová
I.2 - Name
Zuzana
I.3 - Degrees
Ing., MBA
I.4 - Year of birth
1977
I.5 - Name of the workplace
Department of marketing and business
I.6 - Address of the workplace
Odbojárov 10, 820 05 Bratislava
I.7 - Position
Internal doctoral student
I.8 - E-mail address
zuzana.mikulasova@uniba.sk
I.10 - Name of the study field in which a person works at the university
Economics and management
I.11 - ORCID iD
https://orcid.org/0009-0006-2516-0045

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
University of Innsbruck, Austria
II.b - Year
1998
II.c - Study field and programme
Economics
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Zurich, Switzerland
II.b - Year
2002
II.c - Study field and programme
Business economy
II.3 - Third degree of higher education
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Internal doctoral student Faculty of management UK in Bratislava 04.09.2023 -
Executive director of the civil association Brand Slovensko 2022 -
Adviser to the State Secretary Ministry of Economy of SR 2008 - 2010
Head of the direct marketing department SARIO 2006 - 2008

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Master of Business Administration Univesity of Salzburg, Austria 2014

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing in German language Management 1. Economics and Management
Building brands porfolio on international markets Management I. Economics and Management
Strategic Marketing Management I. Economics and Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
7
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
8
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Marketing - German program Management 1. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
4
VI.1.b - Over the last six years
3
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
4
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

ID: 2049077 | Sustainability and political continuity in decision-making : challenges, solutions, and case studies / Mikulášová, Zuzana [Autor, 100%] ; Publicy 2024 [03.12.2024, Trnava, Slovensko]. 

In: Publicy 2024 I. [elektronický dokument] : Obce, mestá a vyššie územné celky v regionálnom rozvoji / Švikruha, Martin [Zostavovateľ, editor] ; Kóňa, Andrej [Zostavovateľ, editor] ; Greisigerová, Luisa [Zostavovateľ, editor] ; Fodranová, Iveta [Recenzent] ; Meluš, Matúš [Recenzent]. – 1. vyd. – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave, 2025. – ISBN 978-80-572-0516-6, s. 175-191 [online]

2

ID: 1387155 | Sustainability and political continuity in decision-making : challenges, solutions, and case studies / Mikulášová, Zuzana [Autor, 100%] ; Publicy 2024 [03.12.2024, Trnava, Slovensko]. 

In: Publicy 2024 I. [elektronický dokument] : Obce, mestá a vyššie územné celky v regionálnom rozvoji / Švikruha, Martin [Zostavovateľ, editor] ; Kóňa, Andrej [Zostavovateľ, editor] ; Greisigerová, Luisa [Zostavovateľ, editor] ; Fodranová, Iveta [Recenzent] ; Meluš, Matúš [Recenzent]. – 1. vyd. – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave, 2025. – ISBN 978-80-572-0516-6, s. 175-191

3

ID: 1417284 | The influence of country branding on student’s mobility : an academic perspective / Kamenský, Juraj [Autor, 33%] ; Laudárová, Lujza [Autor, 33%] ; Mikulášová, Zuzana [Autor, 34%]. – [recenzované]. – DOI 10.54933/jmbrp-2025-17-1-5. 

In: Journal of management and business [textový dokument (print)] [elektronický dokument] : research and practice. – Prešov (Slovensko) : Prešovská univerzita v Prešove. – ISSN 1338-0494. – ISSN (online) 1339-9381. – Roč. 17, č. 1 (2025), s. 1-13

4

ID: 552063 | AutoSlovakia 2008 a rast autopriemyslu na Slovensku / Švač, Vladimír (Autor) (50%) ; Mikulášová, Zuzana (Autor) (50%) 

In: Automotive Engineering Journal [textový dokument (print)] : časopis so zameraním na automobilový priemysel, strojárstvo a súvisiace oblasti = časopis se zaměřením na automobilový průmysl, strojírenství a související oblasti. – ISSN 1337-7671. – Roč. 1, č. 1 (2008), s. 83-83 [tlačená forma]

VI.3 - The most significant research/artistic/other outputs over the last six years
VI.4 - The most significant citations corresponding to the research/artistic/other outputs
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Manchester Metropolitan University Manchester, UK 2-11/5 2025 students mobility

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned
Grant UK 2024 Grant UK 2025
Date of last update
2026-02-25