Research/art/teacher profile of a person
Name and surname:
doc. Ing. Andrej Miklošík, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Miklosik
I.2 - Name
Andrej
I.3 - Degrees
doc., Ing., PhD.
I.4 - Year of birth
1980
I.5 - Name of the workplace
Comenius University Bratislava, Faculty of Management, Department of Marketing and Business
I.6 - Address of the workplace
Odbojarov 10, P.O.Box 95, 82005 Bratislava 25
I.7 - Position
professor
I.8 - E-mail address
miklosik4@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/315?do=filterForm-submit&name=andrej&surname=miklosik&university=701000000&faculty=701120000&sort=surname&employment_state=yes&filter=Vyh%C4%BEada%C5%A5
I.10 - Name of the study field in which a person works at the university
Economy and Management
I.11 - ORCID iD
http://orcid.org/0000-0003-3318-534X

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2004
II.c - Study field and programme
Business and Marketing
II.3 - Third degree of higher education
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2007
II.c - Study field and programme
62-03-9 Sectoral and Cross-Sectoral Economics, program in Business and Industry Economics"
II.4 - Associate professor
II.a - Name of the university or institution
University of Economics in Bratislava
II.b - Year
2015
II.c - Study field and programme
Business and Marketing
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Professor Comenius University in Bratislava, Faculty of Management, Department of Marketing and Business 2022 - now
Academic Researcher Comenius University in Bratislava, Faculty of Management, Department of Marketing and Business 2019 - 2022
Associate Professor University of Economics in Bratislava, Faculty of Commerce, Department of Marketing 2015 - 2019
Senior Lecturer University of Economics in Bratislava, Faculty of Commerce, Department of Marketing 2007 - 2015

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
CGEIT (Certified in the Governance of Enterprise IT) ISACA 2014
IITL Foundation Axelos 2014
CISM (Certified Information Security Manager) ISACA 2013
CISA (Certified Information Systems Auditor) ISACA 2013

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
12
V.4.b - Diploma (second degree)
9
V.4.c - Dissertation (third degree)
4
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
38
V.4.b - Diploma (second degree)
60
V.4.c - Dissertation (third degree)
2
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Digital Marketing Economy and Management II. Digital Management and Online Marketing
Search Engine Marketing Economy and Management II. Digital Management and Online Marketing
Online Marketing Tools and Applications Economy and Management II. Digital Management and Online Marketing
Social Media and Content Marketing Economy and Management II. Digital Management and Online Marketing
Communication in Management and Marketing Economy and Management II. Digital Management and Online Marketing

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
218
VI.1.b - Over the last six years
51
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
54
VI.1.b - Over the last six years
33
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
485
VI.1.b - Over the last six years
343
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
343
VI.1.b - Over the last six years
309
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
0/1
VI.1.b - Over the last six years
0/1
VI.2 - The most significant research/artistic/other outputs
1

ADC Miklošík, Andrej (25%) - Kuchta, Martin (25%) - Evans, Nina (25%) - Žák, Štefan (25%): Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing [elektronický dokument]. In: IEEE Access [elektronický dokument] : practical innovations, open solutions. - Roč. 7, (2019), s. 85705 - 85718 [online]. - ISSN (online) 2169-3536

n1 = 68 citations

n2 = 30 citations

o1 = 15 citations

o2 = 2 citations

o3 = no citations

o4 = no citations

2

ADC Miklošík, Andrej (90%) - Evans, Nina (10%): Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review [elektronický dokument]. In: IEEE Access [elektronický dokument]. - Roč. 8 (2020), s. 101284-101292 [online]. - ISSN (online) 2169-3536

n1 = 41 citations

n2 = 4 citations

o1 = 1 citation

o2 = no citations

o3 = no citations

o4 = no citations

3

ADC Miklošík, Andrej (34%) – Hvizdová, Eva (33%) - Žák, Štefan (33%): Knowledge Management as a Significant Determinant of Competitive Advantage Sustainability. In: Ekonomický časopiss. Roč. 60, č. 10 (2012), s. 1041-1058.

n1 = 1 citation

n2 = no citations

o1 = 11 citations

o2 = 1 citation

o3 = 5 citations

o4 = 15 citations

4

ADC Miklošík, Andrej (25%) - Evans, Nina (25%) - Žák, Štefan (25%) - Lipianska, Júlia (25%): A framework for constructing optimisation models to increase the visibility of organizations' information in search engines [elektronický dokument]. In: Information Research [elektronický dokument]. - Roč. 24, č. 1, (2019), s. [1-13] [online]. - ISSN (online) 1368-1613

n1 = 3 citations

n2 = no citations

o1 = 7 citations

o2 = 2 citations

o3 = no citations

o4 = no citations

5

ADM Miklošík, Andrej (33%) – Kuchta, Martin (33%) – Žák, Štefan (33%): Monetising content through delivery of advertisements: the case of ad blockers. In: AD ALTA [textový dokument (print)] [elektronický dokument]. - Roč. 8 č. 1, (2018), s. [175-179] [online]

n1 = 2 citations

n2 = no citations

o1 = 7 citations

o2 = 2 citations

o3 = 2 citations

o4 = no citations

VI.3 - The most significant research/artistic/other outputs over the last six years
1

ADC Miklošík, Andrej [UKOMAKMR] (25%) - Evans, Nina (25%) - Hasprová, Mária (25%) - Lipianska, Júlia (25%): Reflection of embedded knowledge culture in communications of Australian companies [elektronický dokument]. In: Knowledge Management Research & Practice [textový dokument (print)]. - Roč. 17, č. 2, (2019), s. 172-181. - ISSN 1477-8238.

n1 = 9 citations

n2 = no citations

o1 = 2 citations

o2 = no citations

o3 = no citations

o4 = 1 citation

2

ADM Miklošík, Andrej (90%) - Evans, Nina (10%): Environmental sustainability disclosures in annual reports of mining companies listed on the Australian Stock Exchange (ASX). In: Heliyon [elektronický dokument]. - Roč. 7, č. 7 (2021), s. 1-11 [online]

n1 = 9 citations

n2 = no citations

o1 = no citations

o2 = no citations

o3 = no citations

o4 = no citations

3

ADC Miklošík, Andrej (34%) – Evans, Nina (33%) – Hlavatý, Ivan (33%): Communicating knowledge-focus through websites of higher education institutions. In:       

Journal of information science [elektronický dokument]. - Roč. 49, č. 3 (2023), s. 666-684 [print].

n1 = no citations

n2 = no citations

o1 = no citations

o2 = no citations

o3 = no citations

o4 = no citations

4

ADC Evans, Nina (40%) - Miklošík, Andrej (50%) – Bosua, Rachelle (5%) – Mahmood Ahmed Qureshi, Athar (5%): Digital Business Transformation An Experience-Based Holistic Framework. In: IEEE Access [elektronický dokument]. - Roč. 10 (2022), s. 121930-121939 [online].

n1 = 3 citations

n2 = no citations

o1 = no citations

o2 = no citations

o3 = no citations

o4 = no citations

5

ADC Lorincová, Silvia (60%) - Miklošík, Andrej (50%) – Hitka, Miloš (20%): The role of corporate culture in economic development of small and medium-sized enterprises. In: Technological and Economic Development of Economy [elektronický dokument]. - Roč. 28, č. 1 (2022), s. 220-238 [print]

n1 = 12 citations

n2 = no citations

o1 = no citations

o2 = no citations

o3 = no citations

o4 = no citations

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

ADC Miklošík, Andrej (25%) - Kuchta, Martin (25%) - Evans, Nina (25%) - Žák, Štefan (25%): Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing [elektronický dokument]. In: IEEE Access [elektronický dokument] : practical innovations, open solutions. - Roč. 7, (2019), s. 85705 - 85718 [online]. - ISSN (online) 2169-3536

Ohlasy 5/115

[o1] 2020 ~ Vestias, M. P. - Duarte, R. P. - de Sousa, J. T. - Neto, H. C.. : Moving Deep Learning to the Edge - In: Algorithms, vol. 13, iss. 5, 2020 ; s. 1-33 ;ESCI ; SCOPUS

[o1] 2020 ~ Loyola-Gonzalez, O. - Gutierrez-Rodriguez, A. E. - Medina-Perez, M. A. - Monroy, R. - Martinez-Trinidad, J. F. - Carrasco-Ochoa, J. A. - Garcia-Borroto, M.. : An Explainable Artificial Intelligence Model for Clustering Numerical Databases - In: IEEE Access, vol. 8, 2020 ; s. 52370–52384 ;SCIE ; SCOPUS

[o1] 2020 ~ Arasu, B. S. - Seelan, B. J. B. -Thamaraiselvan, N.. : A machine learning-based approach to enhancing social media marketing - In: Computers and Electrical Engineering, vol. 86, 2020 ; s. 1-9 ;SCIE ; SSCI ; SCOPUS

[o1] 2020 ~ Srikanth Reddy, N.. : Particle Swarm Optimized Neural Network for Predicting Customer Behaviour in Digital Marketing - In: Proceedings of the 2nd International Conference on Inventive Research in Computing Applications, ICIRCA 2020 . -Piscataway : IEEE, 2020 ; S. 70–77 ;SCOPUS

[o1] 2020 ~ Cheng, J.. : An evaluation strategy for commercial precision marketing based on artificial neural network - In: Revue d’Intelligence Artificielle, vol. 34, iss. 5, 2020 ; s. 637–644 ;SCOPUS

2

ADC Miklošík, Andrej (90%) - Evans, Nina (10%): Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review [elektronický dokument]. In: IEEE Access [elektronický dokument]. - Roč. 8 (2020), s. 101284-101292 [online]. - ISSN (online) 2169-3536.

Ohlasy 5/46

[o1] 2020 ~ Wang, Z. - Liao, H.-T. - Lou, J. - Liu, Y.. : Making Cyberspace towards Sustainability A Scientometric Review for a Cyberspace that Enables Green and Digital Transformation - In: CIAT 2020: Proceedings of the 2020 International Conference on Cyberspace Innovation of Advanced Technologies . -New York : ACM, 2020 ; S. 394–400 ;SCOPUS

[n1] 2021 zz ~ Garcia Mendoza, C. - Kishimoto Pinillos, L. - Macarachvili, A.. : Inbound marketing as a strategic approach in the context of technological start-ups aimed at businesses - In: Revista Universidad y Sociedad, vol. 13, iss. 5, 2021 ; s. 526-533 ;ESCI

[n1] 2021 zz ~ Tran-Dang, H. - Kim, D.-S.. : The Physical Internet in the Era of Digital Transformation: Perspectives and Open Issues - In: IEEE ACCESS, 9, 2021 ; s. 164613–164631 ;SSCI ; SCIE ; SCOPUS

[n1] 2022 zz ~ Hossain, E. - Alshehri, M. - Almakdi, S. - Halawani, H. - Rahman, M. M. - Rahman, W. - Al Jannat, S. - Kaysar, N. - Mia, S.. : Dm-Health App: Diabetes Diagnosis Using Machine Learning with Smartphone - In: CMC-Computer Materials and Continua, vol. 72, iss. 1, 2022 ; s. 1713–1746 ;SCIE ; SCOPUS

[n1] 2022 zz ~ Lee, Yu Chi - Han, Wei. : Soccer shoe recommendation system based on multitechnology integration for digital transformation - In: Advanced Engineering Informatics, vol. 51, 2022 ; s. 1-16 ;SCOPUS ; ESCI

[n1] 2021 zz ~ Al-Ghaili, Abbas M. - Kasim, Hairoladenan - Al-Hada, Naif Mohammed. : A secured data transform-and-transfer algorithm for energy internet-of-things applications - In: Telkomnika (Telecommunication Computing Electronics and Control), vol. 19, iss. 6, 2021 ; s. 1782-1883 ;SCOPUS

3

ADC Miklošík, Andrej (34%) – Hvizdová, Eva (33%) - Žák, Štefan (33%): Knowledge Management as a Significant Determinant of Competitive Advantage Sustainability. In: Ekonomický časopiss. Roč. 60, č. 10 (2012), s. 1041-1058.

Ohlasy: 5/43

[o1] 2019 ~ Olah, J. - Virglerova, Z. - Popp, J. - Kliestikova, J. - Kovacs, S.. : The Assessment of Non-Financial Risk Sources of SMES in the V4 Countries and Serbia - In: Sustainability, vol. 11, iss. 17, 2019 ; s. 1-19 ;SCIE ; SSCI

[o1] 2017 ~ Mikušová, Marie. : To be or not to be a business responsible for sustainable development? Survey from small Czech businesses - In: Economic research-Ekonomska istrazivanja, vol. 3, iss. 1, 2017 ; s. 1318-1338 ;SSCI

[o1] 2020 ~ Montero-Lobato, N. - Escobar-Toledo, L. - Galvis-Lista, E.. : Strategic innovation in the last decade: Review and bibliometric analysis - In: 2020 Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI 2020 - Conference Proceedings . -[s.l.] : IEEE, 2020 ; S. [nestr.] ;SCOPUS

[n1] 2021 zz ~ Daňo, F. - Khouri, S. - Drábik, P. - Vernerová, D. - Kukura, M.. : Electromobility as a part of communally beneficial innovations in transport and its perception by Slovak consumers - In: Transformations in Business and Economics, vol. 20, iss. 3, 2021 ; s. 132-150 ;SCOPUS

[o2] Brunet-Thornton, R. - Bureš, V. Interpreting the czech knowledge management experience. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2013. ISSN 0013-3035. 2013, roč. 61, č. 5, s. 468-481.

4

ADC Miklošík, Andrej (25%) - Evans, Nina (25%) - Žák, Štefan (25%) - Lipianska, Júlia (25%): A framework for constructing optimisation models to increase the visibility of organizations' information in search engines [elektronický dokument]. In: Information Research [elektronický dokument]. - Roč. 24, č. 1, (2019), s. [1-13] [online]. - ISSN (online) 1368-1613

Ohlasy: 5/12

[o1] 2020 ~ Strzelecki, A.. : Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites? - In: International journal of environmental research and public health, vol. 17, iss. 4, 2020 ; s. 13 ;SCIE ; SSCI ; SCOPUS

[o1] 2019 ~ Strzelecki, A.. : Google Web and Image Search Visibility Data for Online Store - In: DATA, vol. 4, iss. 3, 2019 ; s. 1-10 ;ESCI ; SCOPUS

[o1] 2020 ~ Grencikova, A. - Kordos, M. - Berkovic, V.. : Impact of Industry 4.0 on labor productivity in the Slovak Republic - In: Problems and Perspectives in Management, vol. 18, iss. 2, 2020 ; s. 396–408 ;SCOPUS

[n1] 2021 zz ~ Kostagiolas, Petros - Strzelecki, Artur - Banou, Christina - Lavranos, Charilaos. : The impact of Google on discovering scholarly information: managing STM publishers’ visibility in Google - In: Collection and Curation, vol. 40, iss. 1, 2021 ; s. 1-8 ;SCOPUS

[n1] 2022 zz ~ Zmija, Dariusz. : Innovation theory and the digital economy - In: The Digital Economy and the European Labour Market . -Abingdon : Taylor and Francis, 2022 ; s. 105-119 ;SCOPUS

5

ADM Miklošík, Andrej (33%) – Kuchta, Martin (33%) – Žák, Štefan (33%): Monetising content through delivery of advertisements: the case of ad blockers. In: AD ALTA [textový dokument (print)] [elektronický dokument]. - Roč. 8 č. 1, (2018), s. [175-179] [online]

Ohlasy 5/13

[o1] 2020 ~ Kordos, M. - Berkovic, V.. : Applying automation in slovak tourism industry - benefits and issues - In: AD ALTA, vol. 11, iss. 1, 2020 ; s. 132-138 ;ESCI

[o1] 2019 ~ Haviernikova, K. - Kordoš, M.. : Selected risks perceived by SMEs related to sustainable entrepreneurship in case of engagement into cluster cooperation - In: Entreprenuership and sustainability issues, vol. 6, iss. 4, 2019 ; s. 1680-1693 ;ESCI

[o1] 2018 ~ Srovnalikova, P. - Kordos, M. - Haviernikova, K.. : Students' Engagement into Family Business in terms of Cluster Cooperation within Family Businesses - In: Vision 2020: Sustainable economic development and application of innovation management . -Norristown : IBIMA, 2018 ; S. 5079-5088 ;CPCI-SSH

[o1] 2021 ~ Hitka, M. - Lorincová, S. - Potkány, M. - Balážová, Ž. - Caha, Z.. : Differentiated approach to employee motivation in terms of finance - In: Journal of Business Economics and Management, vol. 22, iss. 1, 2021 ; s. 118–134 ;SCOPUS

[n1] 2021 zz ~ Pastor, A. - Cuevas, R. - Cuevas, A. - Azcorra, A.. : Establishing Trust in Online Advertising With Signed Transactions - In: IEEE ACCESS, vol. 9, 2021 ; s. 2401–2414 ;SCIE

[n1] 2020 zz ~ Bekh, A.. : Advertising-based revenue model in digital media market - In: Ekonomski Vjesnik, vol. 33, iss. 2, 2020 ; s. 531–543 ;SSCI

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

VEGA 1/0109/23 Framework for systematisation of digital transformation in organisations with the focus on marketing and business processes. Position: Lead Researcher.

2

APVV-20-0004 The Effect of an Increase in the Anthropometric Measurements of the Slovak Population on the Functional Properties of Furniture and the Business Processes. Position: Team Member/Researcher.


3

KEGA 016EU-4/2019 The innovative learning texts from marketing for secondary schools. Position: Lead Researcher.

4

VEGA (S.G.A.) 1/0737/20 Consumer literacy and intergenerational changes in consumer preferences when purchasing Slovak products. Position: Team Member/Researcher.

5

VEGA (S.G.A.) 1/0657/19 The role of influencers in the consumer decision-making process. Position: Team Member/Researcher.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Reviewer Knowledge Management Research & Practice 05/2014 - now
Reviewer Journal of Marketing Management 10/2018 - now
Reviewer International Journal of Knowledge Management 04/2019 - now
Reviewer IEEE Access 04/2019 - now
Reviewer Asia Pacific Journal of Marketing and Logistics. 05/2020 - now

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of South Australia Mawson Lakes Campus, Mawson Lakes Blvd, Mawson Lakes SA 5095 17-18.09.2019 Lectures for students: Information Governance Course a Information Security Consulting Course

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Chairman of the Accreditation Council of FMUK (since 04/2022)

h-index (Scopus): 10

h-index (WoS): 10

Date of last update
2025-02-28