I. - Basic information

I.1 - Surname

Kuchtová

I.2 - Name

Monika

I.3 - Degrees

Dipl. Ing. PhD.

I.4 - Year of birth

1993

I.5 - Name of the workplace

Department of Marketing and Trade, Faculty of Management, Comenius University in Bratislava

I.6 - Address of the workplace

Odbojárov 10, 820 05 Bratislava

I.7 - Position

Assistant Professor

I.8 - E-mail address

monika.kuchtova@fm.uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/32833?do=filterForm-submit&name=monika&surname=kuchtov%C3%A1&employment_state=yes&filter=Vyh%C4%BEada%C5%A5

I.10 - Name of the study field in which a person works at the university

Economics and Management

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2015

II.c - Study field and programme

6209 Accounting, Accounting

II.2 - Second degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2017

II.c - Study field and programme

Accounting, Accounting and Auditing

II.3 - Third degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2020

II.c - Study field and programme

Economics and Management, Marketing and Trade Management

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistant Professor	Comenius University in Bratislava	2024 - now
Assistant Professor	University of Economics in Bratislava	2020 - 2021

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Foreign internship focused on deepening professional knowledge in the field related to the dissertation research	Universidad Complutense de Madrid	2020
Digital Garage	Google	2019

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.2 - Number of defended theses

V.4.a - Bachelor's (first degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

The Impact of Demographic Factors on Seasonal Shopping Sensitivity / Martin Kuchta, Monika Stanková. - VEGA 1/0657/19.

In: Central and Eastern Europe in the Changing Business Environment : Proceedings from 20th International Joint Conference, October 26 - 27, 2020, Prague, Czech Republic and Bratislava, Slovakia / Edited by: Iveta Černá ; Reviewers: Aliya Alghozina, Jarolím Antal... [et al.] [electronic source]. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2020. - ISBN 978-80-245-2395-8. - ISSN 2453-6113. - Pp. 126-137 online.

Marketing Communication Strategy to Develop an Audience on Instagram Social Network / Martin Kuchta, Monika Stanková.

In: Megatrends and Media : Digital Universe / editor: Zuzana Bučková, Lenka Rusňáková. - Trnava, Slovakia : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2019. - ISBN 978-80-572-0015-4. - ISSN 2453-6474. - Pp. 595-614 online.

Competitiveness of Small and Medium – sized Enterprises in the Single European Market.

In: Central and Eastern Europe in the Changing Business Environment [elektronický zdroj] : Proceedings of 18th International Joint Conference : May 25, 2018, Bratislava, Slovakia and Prague, Czech Republic / Edited by: Iveta Černá ; Reviewers: Ilya Bolotov ... [et al.]. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2018. - ISBN 978-80-245-2265-4. - ISSN 2453-6113. - P. 25-34 CD-ROM.

Relationship between World-mindedness and Consumer Ethnocentrism: A Case of Slovakia.

In: Economic review = scientific journal of the University of Economics Bratislava. - Bratislava : University of Economics in Bratislava, 2019. - ISSN 0323-262X. - Roč. 48, č. 4 (2019), s. 388-398 online.

The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior / Monika Matušovičová, Martin Kuchta, Monika Stanková.

In: Market-Tržište : Review for Marketing Theory and Practice : Scientific Semi-Annual Journal. - Zagreb : University of Zagreb. - ISSN 0353-4790. - Vol. 34, no. 1 (2022), pp. 79-92 online. (2022: 0.6 - IF, 0.184 - SJR).

VI.3 - The most significant research/artistic/other outputs over the last six years

The Impact of Demographic Factors on Seasonal Shopping Sensitivity / Martin Kuchta, Monika Stanková. - VEGA 1/0657/19.

Marketing Communication Strategy to Develop an Audience on Instagram Social Network / Martin Kuchta, Monika Stanková.

Competitiveness of Small and Medium – sized Enterprises in the Single European Market.

Relationship between World-mindedness and Consumer Ethnocentrism: A Case of Slovakia.

The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior / Monika Matušovičová, Martin Kuchta, Monika Stanková.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Ritonga, E., Harahap, A., & Pristiyono, P. (2023). Analisis Sarana Promosi Media Sosial Dan E-Wom Sebagai Digital Marketing Yang Efektif Bagi Dunia Bisnis Di Era Society 5.0. EconBank: Journal of Economics and Banking, 5(1), 148-162.

Chong, K. L. (2024). Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication. Tourism and Hospitality Research, 14673584241263009.

Enes, Y. D. S. O., Demo, G., Scussel, F., & Silva, T. (2023). Can i follow you? proposal of a measurement model to assess the relationship between social media brands and their user. REMark, 22(1), 60.

Kuchtová, J. (2021). Vybrané informačné a komunikačné technológie využívané počas pandémie Covid-19. Policajná teória a prax, roč, 29, 5-22.

Wichrowski, M., Bacik, M., & Stelmach, W. (2023). The USAGE OF TIKTOK BY LOW-COST AIRLINES IN COMMUNICATION WITH NEW GENERATION OF CLIENTS. Social Communication, 24(1), 134-150.

ISO 690

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0066/18 Model of Marketing Communication for Health-Oriented Consumer Purchase Behavior

Co-investigator

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Universidad Complutense de Madrid	Av. Complutense, s/n, Moncloa - Aravaca, 28040 Madrid, Spain	JAN. - FEB., 2020	Foreign internship focused on deepening professional knowledge in the field related to the dissertation thesis

IX. - Other relevant facts

Date of last update

2025-02-28

Name and surname:	Ing. Monika Kuchtová, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava