Research/art/teacher profile of a person
Name and surname:
Mgr. Lujza Gunišová
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Gunišová
I.2 - Name
Lujza
I.3 - Degrees
Mgr.
I.4 - Year of birth
2000
I.5 - Name of the workplace
Department of Marketing and Commerce, Faculty of Management, Comenius University
I.6 - Address of the workplace
Odbojárov 10, 820 05 Bratislava
I.7 - Position
PhD student
I.8 - E-mail address
gunisova15@uniba.sk
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
0009-0007-7312-509X

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Mathematics, Physics and Informatics, Comenius University
II.b - Year
2022
II.c - Study field and programme
Managerial mathematics
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mathematics, Physics and Informatics, Comenius University
II.b - Year
2024
II.c - Study field and programme
Managerial mathematics
II.3 - Third degree of higher education
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
PhD student Faculty of Management, Comenius University 12.9.2024 - ongoing

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing Management I. Economics and management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
5
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
4
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
2
VI.1.b - Over the last six years
2
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

Gunišová, Lujza – Štarchoň, Peter: From Screens to Stays: How Digital and Social Factors Shape Generation Z’s Hospitality Choices. In: Marketing Identity: The Power(s) of Communication. 1. vyd. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2025. ISBN 978-80-572-0555-5. ISSN 2729-7527. Conference Proceedings: Marketing and Media Identity 2025: The Power(s) of Communication, Voderady (Slovakia), 11.–12.11.2025. URL: https://mmidentity.fmk.sk/download/

2

Gunišová, Lujza – Štarchoň, Peter: The Marketing Power of Customer Reviews in Hospitality Industry. In: Economics, Management & Business 2025: Searching for Solutions in Times of Global Instability and Uncertainty. 1. vyd. Prešov: Prešov University Press, 2025. ISBN 978-80-555-3597-5. Economics, Management & Business 2025: 9th International Scientific Conference, 2.–3.10.2025. URL: https://managerconf.com/conference-proceedings/

VI.3 - The most significant research/artistic/other outputs over the last six years
VI.4 - The most significant citations corresponding to the research/artistic/other outputs
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update
2025-02-28