I. - Basic information

I.1 - Surname

Gunišová

I.2 - Name

Lujza

I.3 - Degrees

Mgr.

I.4 - Year of birth

2000

I.5 - Name of the workplace

Department of Marketing and Commerce, Faculty of Management, Comenius University

I.6 - Address of the workplace

Odbojárov 10, 820 05 Bratislava

I.7 - Position

PhD student

I.8 - E-mail address

gunisova15@uniba.sk

I.10 - Name of the study field in which a person works at the university

Economics and Management

I.11 - ORCID iD

0009-0007-7312-509X

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

Faculty of Mathematics, Physics and Informatics, Comenius University

II.b - Year

2022

II.c - Study field and programme

Managerial mathematics

II.2 - Second degree of higher education

II.a - Name of the university or institution

Faculty of Mathematics, Physics and Informatics, Comenius University

II.b - Year

2024

II.c - Study field and programme

Managerial mathematics

II.3 - Third degree of higher education

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
PhD student	Faculty of Management, Comenius University	12.9.2024 - ongoing

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Short-term mobilities - TRAINEESHIP for PhD. students	NEWTON University, Prague	2026

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Marketing	Management	I.	Economics and management

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.2 - Number of defended theses

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

GUNIŠOVÁ, Lujza and Peter ŠTARCHOŇ, 2025. From Screens to Stays: How Digital and Social Factors Shape Generation Z’s Hospitality Choices. In: Marketing Identity: The Power(s) of Communication. International Scientific Conference Proceedings, Voderady (Slovakia), November 11–12, 2025. 1st ed. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, pp. 221-231. ISBN 978-80-572-0555-5. ISSN 2729-7527. Available from: https://mmidentity.fmk.sk/wp-content/uploads/2025/12/MMI_2025_eng.pdf

Gunišová, Lujza – Štarchoň, Peter: The Marketing Power of Customer Reviews in Hospitality Industry. In: Economics, Management & Business 2025: Searching for Solutions in Times of Global Instability and Uncertainty. Proceedings of the 9th International Scientific Conference, Nový Smokovec, High Tatras, Slovakia, October 2–3, 2025. 1st ed. Prešov: Prešov University Press, pp. 513-518. ISBN 978-80-555-3597-5. Available from: https://managerconf.com/wp-content/uploads/2025/12/EMB-2025-Conference-proceedings.pdf?v=1

Gunišová, Lujza – Rýzková, Sabina: ESG-Driven Purchasing Behaviour and Market Implications in Slovakia and Czechia. In: 20th International AGBRP Conference Proceedings. 2026 (accepted for publication).

Gunišová, Lujza – Kuchtová, Monika: Ethical aspects of digital marketing, perceived fairness and implications for impulse buying and trust. In: Marketing Identity 2026: Conference Proceedings. 2026 (accepted for publication).

VI.3 - The most significant research/artistic/other outputs over the last six years

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

IGS1_2026_014 (GENVIS) – Brand Visibility in the Era of Generative Search: Artificial Intelligence Challenges for Marketing Management and the Transformation of the Marketing Services Market in Slovakia

Function: scientific co-worker

Agency, project scheme: Internal Grant Scheme, Faculty of Management, Comenius University Bratislava (IGS FM UK)

Duration of the project: 2026 – 2027

Amount of funds received: 5 000 Euros

UK/1069/2026 – Representative Research on the Perception of Marketing Trends in Slovakia

Function: principal investigator

Agency, project scheme: Comenius University Grants (GUK), Comenius University Bratislava

Duration of the project: 2026

Amount of funds received: 1 450 Euros

KEGA 065UK-4/2024 – The Use of Artificial Intelligence in Human Resource Management

Function: scientific co-worker / member of the research team

Agency, project scheme: Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic (KEGA)

Duration of the project: 2024 – 2026

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update

2026-10-15

Name and surname:	Mgr. Lujza Gunišová
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava