I. - Basic information

I.1 - Surname

Gubíniová

I.2 - Name

Katarína

I.3 - Degrees

doc. JUDr. PhDr., PhD.

I.4 - Year of birth

1984

I.5 - Name of the workplace

Comenius University Bratislava, Faculty of Management, Department of Marketing and Commerce

I.6 - Address of the workplace

Odbojárov 10, 820 05 Bratislava 25, Slovakia

I.7 - Position

university professor, head of department

I.8 - E-mail address

Katarina.Gubiniova@fm.uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/5307?do=filterForm-submit&surname=Gub%C3%ADniov%C3%A1&sort=surname&employment_state=yes&filter=Vyh%C4%BEada%C5%A5

I.10 - Name of the study field in which a person works at the university

Economics and Management

I.11 - ORCID iD

https://orcid.org/0000-0003-0306-6411

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management / College in Sládkovičovo, Janko Jesensky Faculty of Law

II.b - Year

2005 / 2009

II.c - Study field and programme

study field Management, specialization Management of the Organization / study field Law, study programme Law

II.2 - Second degree of higher education

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management / Trnava University, Faculty of Law

II.b - Year

2007 / 2013

II.c - Study field and programme

study field Management, specialization Marketing / study field Law, study programme Law

II.3 - Third degree of higher education

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management

II.b - Year

2010

II.c - Study field and programme

study field Management, study programme Management

II.4 - Associate professor

II.a - Name of the university or institution

Comenius University in Bratislava, Faculty of Management

II.b - Year

2016

II.c - Study field and programme

field Management

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
assistant professor	Comenius University in Bratislava, Faculty of Management	2011 - 2016
associate professor	Comenius University in Bratislava, Faculty of Management	2016 - 2021
professor	Comenius University in Bratislava, Faculty of Management	2021 – up to the present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
English language	State Language School, Bratislava	2008 - 2009
Spanish language	State Language School, Bratislava	2011 - 2015
Exercise Typo3 editor Start	Comenius University in Bratislava	2007
PivotTable, Graphs in Excel	Comenius University in Bratislava	2018, 2019
Student Centered Learning; Quality of Distance Learning; Academic Integrity; Open Our Universities to the World	Slovak Accreditation Agency for Higher Education	2021
How Not to Violate Copyright on the Internet?	CIT, Comenius University in Bratislava	2022
MS Excel	Comenius University Bratislava, Faculty of Management	2023, 2024
MS Word; MS PowerPoint; MS Excel	Comenius University Bratislava	2023, 2024
ChatGPT in Teaching Process – A Help or a Threat?	Comenius University Bratislava, Faculty of Arts	2023

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Marketing (Slovak)	International Management	first degree	Economics and Management
International Marketing (Slovak)	International Management	second degree	Economics and Management
Marketing Management (Slovak, English)	Management	second degree	Economics and Management
Ethical and Legal Aspects of Marketing (English)	Management and Law	first degree	Economics and Management, Law
Marketing (English)	Management and Law	first degree	Economics and Management, Law
Marketing (Slovak)	Sports Management	first degree	Sport Sciences, Economics and Management

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.2.a - Name of the study programme	V.2.b - Degree	V.2.c - Field of study
International Management	first degree	Economics and Management
International Management	second degree	Economics and Management
Management and Law	first degree	Economics and Management, Law
Sports Management	first degree	Sport Sciences, Economics and Management

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.c - Dissertation (third degree)

3 (2 passed the dissertation examination)

V.4.2 - Number of defended theses

V.4.a - Bachelor's (first degree)

117

V.4.b - Diploma (second degree)

129 (rigorous theses: 1)

V.4.c - Dissertation (third degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Ethical and Legal Aspects of Marketing (Slovak, English)	Management	first degree	Economics and Management
Bachelor Theses Preparing Seminar (Slovak)	Management	first degree	Economics and Management
Digital Marketing Innovations (Slovak)	Management	second degree	Economics and Management
Marketing Management (Slovak, English)	Management, Managerial Mathematics	second degree	Economics and Management, Mathematics
Qualitative Methods of the Scientific Research (Slovak)	Management	third degree	Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.a - Overall

29 (Scopus: 24, WoS 16)

VI.1.b - Over the last six years

21 (Scopus: 18, WoS: 10)

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.a - Overall

395

VI.1.b - Over the last six years

273

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

179 (Scopus: 143, WoS: 138)

VI.1.b - Over the last six years

141 (Scopus: 122, WoS: 106)

VI.1.5 - Number of invited lectures at the international, national level

VI.1.a - Overall

0/0

VI.1.b - Over the last six years

0/0

VI.2 - The most significant research/artistic/other outputs

GUBÍNIOVÁ, Katarína (100 %): Aspekty realizácie racionálneho marketingového manažmentu. Trenčín : Inštitút aplikovaného manažmentu, 2016, 224 s. ISBN 978-80-89600-29-8

4 citations

category o1 – 1 citation
category o4 – 3 citations

PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %) – GUBÍNIOVÁ, Katarína (50 %): Udržateľný marketingový manažment. Trenčín : Inštitút aplikovaného manažmentu, 2012. 241 s. ISBN 978-80-89600-08-3

67 citations

category o1 – 13 citations
category o2 – 1 citation
category o3 – 15 citations
category o4 – 29 citations
category n2 – 9 citations

STACHO, Zdenko (34 %) – GUBÍNIOVÁ, Katarína (33 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (33 %): Selected Components of Pricing Strategies of Organizations and Their Perception by Customers in Slovak Republic. In: Economic Annals-XXI. No. 9-10 (2015), s. 78-82.

SNIP (2016) = 0,457

SNIP (2017) = 0,411

Registered in the database: Scopus

11 citations

category o1 – 7 citations
category o3 – 1 citation
category o4 – 1 citation
category n2 – 2 citations

PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %) – BRTKOVÁ, Jarmila (10 %) – HITKA, Miloš (50 %): Actual Trends in the Recruitment Process at Small and Medium-Sized Enterprises with the Use of Social Networking. In: Economic Annals-XXI. No. 3-4 (2017), s. 80-84.

SNIP (2016) = 0,457

SNIP (2017) = 0,411

Registered in the database: Scopus, Web of Science

46 citations

category o1 – 21 citations
category o2 – 1 citation
category o3 – 8 citations
category o4 – 4 citations
category n1 – 6 citations
category n2 – 6 citations

GUBÍNIOVÁ, Katarína (16,67 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (16,67 %) – VILČEKOVÁ, Lucia (16,67 %) – OLŠAVSKÝ, František (16,67 %) – JANTOVÁ, Martina (16,67 %) – GANOBČÍK, Ján (16,67 %): Trendy v spotrebiteľskom správaní – teória a prax. Zlín: Radim Bačuvčík – VeRBuM, 2022, 203 s.

Compiled by: GUBÍNIOVÁ, Katarína (100 %). ISBN 978-80-88356-12-7

VI.3 - The most significant research/artistic/other outputs over the last six years

MELOVIĆ, Boban (15 %) – CIROVIĆ, Dragana (10 %) – BACKOVIC-VULIĆ, Tamara (10 %) – DUDIĆ, Branislav (35 %) – GUBÍNIOVÁ, Katarína (30 %): Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market-Relevance for Sustainable Agriculture Business Development. In: Foods, Vol. 9, No. 11, 2020.

Registered in the database: Scopus, Web of Science

SJR (2019) = 0,661

SNIP (2019) = 1,243

CiteScore (2020) = 2,1

IF (2019) = 4,092 (Q1)

75 citations

category o1 – 5 citations
category o3 – 2 citations
category n1 – 38 citations
category n2 – 30 citations

LUKÁČ, Michal (20 %) STACHOVÁ, Katarína (20 %) – STACHO, Zdenko (20 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (20 %) – GUBÍNIOVÁ, Katarína (20 %): Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums. In: Sustainability, No. 15, 2021.

Registered in the database: Scopus, Web of Science

SJR (2020) = 0,612

SNIP (2019) = 1,242

CiteScore (2019) = 3,9

IF (2019) = 3,251

27 citations

category o3 – 1 citation
category n1 – 13 citations
category n2 – 13 citations

HITKA, Miloš (27 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (5 %) – LORINCOVÁ, Silvia (26 %) – PALUŠ, Hubert (20 %) – PIŇÁK, Andrej (1 %) – LIPOLDOVÁ, Martina (5 %) – KRAHULCOVÁ, Martina (5 %) – SLAŠŤANOVÁ, Nikola (5 %) – GUBÍNIOVÁ, Katarína (5 %) – KLARIĆ, Kristina (1 %): Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company. In: Marketing and Management of Innovations, No. 4 (2019), s. 194-215

Registered in the database: Web of Science

23 citations

category o1 – 5 citations
category o2 – 1 citation
category o3 – 3 citations
category o4 – 1 citation
category n1 – 4 citations
category n2 – 9 citations

GUBÍNIOVÁ, Katarína (60 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (13 %) – MRUŠKOVIČOVÁ, Juliana (13%) – TREĽOVÁ, Silvia (14 %): Appraisal of Driving Forces in the Reverse Distribution Channel in the Slovak Republic. In: TRANSCOM 2017: International Scientific Conference on Sustainable, Modern and Safe Transport: Procedia Engineering. Vol. 192. Amsterdam : Elsevier, 2017, s. 277-282.

Registered in the database: Scopus

3 citations

category o1 – 1 citation
category n1 – 1 citation
category n2 – 1 citation

GANOBČÍK, Ján (25 %) – GUBÍNIOVÁ, Katarína (25 %) – JANTOVÁ, Martina (25 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (25 %): Smart Solutions for an Improved Experience in the Process of Buying Slovak Products.

In: 9^th International Conference on Mobility, IoT and Smart Cities (EAI/Springer Innovations in Communication and Computing). Cham: Springer Nature, 2023, s. 67-81. ISBN 978-3-031-28224-9

SJR – Scopus (2021) = 0,178

SNIP – Scopus (2021) = 0,303

CiteScore – Scopus (2021) = 1,3

Registered in the database: Scopus

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Registered in the database: Scopus, Web of Science

SJR (2019) = 0,661

SNIP (2019) = 1,243

CiteScore (2020) = 2,1

IF (2019) = 4,092 (Q1)

Citations (5/75):

[o1] 2021 Drejerska, N. – Sobczak, W. – Golebiewski, J. – Gierula, W. A.: Does Organic Means Health for Consumers? Selected Issues of Organic Food Market. In: British Food Journal – Scopus, Web of Science

[o1] 2021 Najib, M. – Sumarwan, U. – Septiani, S. – Fahma, F.: Application of SWOT-AHP to Develop Organic Food Marketing Strategy. In: Academy of Strategic Management Journal, Vol. 20, No. 1, 2021 – Scopus

[o1] 2021 Zhang, A. – Jakku, E.: Australian Consumer’s Preferences for Food Attributes: A Latent Profile Analysis. In: Foods, roč. 10, č. 1, 2021 – Scopus, Web of Science

[n1] 2022 Vasiliev, D.: The Role of e-Commerce in Organic Farming in Latvia. In: Yang, X. – Sherratt, S. – Dey, N. – Joshi, A.: Proceedings of 6^th International Congress on Information and Communication Technology. Lecture Notes in Networks and Systems, Vol. 235. Springer, Singapore – Scopus

[n1] 2022 Zhou, Y. – Xia, Q. – Zhang Z. – Quan, M. – Li, H.: Artificial Intelligence and Machine Learning for the Green Development of Agriculture in the Emerging Manufacturing Industry in the IoT Platform. In: Acta Agriculturae Scandinavica, Section B – Soil and Plant Science, 2021 – Scopus, Web of Science

75 citations

category o1 – 5 citations
category o3 – 2 citations
category n1 – 38 citations
category n2 – 30 citations

PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %) – GUBÍNIOVÁ, Katarína (50 %): Udržateľný marketingový manažment. Trenčín : Inštitút aplikovaného manažmentu, 2012, 241 s. ISBN 978-80-89600-08

Citations (5/67):

[o1] 2015 Solarová, P.: Loyalty Programmes of Selective Grocery Retailers in the Czech Republic. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol. 63, Iss. 2, 2015, s. 617-625 – Scopus

[o1] 2016 Csikósová, A. – Čulková, K. – Jánošková, M.: Evaluation of Quantitative Indicators of Marketing Activities in the Banking Sector. In : Journal of Business Research, Vol. 69, Iss. 11, 2016, s. 5029 – Scopus, Web of Science

[o1] 2018 Nosáľová, M. – Loučanová, E. – Parobek, J.: Perception of Intelligent amd Active Packaging with Regard to Packaging from Wood-Based Materials. In: Increasing the Use of Wood in the Global Bio-Economy – Proceedings of Scientific Papers 2018, s. 9-17 – Scopus, Web of Science

[o1] 2018 Szafranska, M.: Selected Buying Behaviours of Cattle Breeders on the Polish Industrial Fed Market. In: Proceedings of the 2018 International Conference Economic Science for Rural Development, č. 48, 2018, s. 401 – Web of Science

[o1] 2021 Musova, Z. – Musa, H. – Matiova, V.: Environmentally Responsible Behaviour of Consumers: Evidence from Slovakia In: Economics and Sociology, Vol. 14, No. 1, 2021 – Scopus, Web of Science

67 citations

category o1 – 13 citation
category o2 – 1 citation
category o3 – 15 citations
category o4 – 29 citations
category n2 – 9 citations

Registered in the database: Scopus, Web of Science

SNIP (2016) = 0,457

SNIP (2017) = 0,411

Citations (5/46):

[o1] 2018 Van Esch, P. – Mente, M.: Marketing Video-Enabled Social Media as Part of Your e-Recruitment Strategy: Stop Trying to Be Trendy. In: Journal of Retailing and Consumer Services, 44 (2018), 2018, s. 267 – Scopus

[o1] 2019 Kucharčíková, A. – Mičiak, M. – Ďurišová, M. – Chodasová, Z.: The Specifics and Criteria of Investment Appraisal for the Investment in Human Capital within the Field of Construction Technology and Management. In: Advances and Trends in Engineering Sciences and Technologies III. Proceedings of the 3^rd International Conference on Engineering Sciences and Technologies, ESaT 2018, 2019 – Scopus

[o1] 2019 Pinho, G. – Arantes, J. – Marques, T. – Branco, F. – Au-Yong-Oliveira, M. The Use of LinkedIn for ICT Recruitment. In: New Knowledge in Information Systems and Technologies. Advances in Intelligent Systems and Computing, Vol. 930, Springer, Cham – Scopus

[o1] 2020 Pavlíček, A. – Syrovátková, J.: Privacy on Social Media – Sharing Information on Different Social Networks. In: IDIMT 2020: Digitalized Economy, Society and Informational Management, 28^th Interdisciplinary Information Management Talks, 2020 – Scopus, Web of Science

[n1] 2022 Singh, K. K. – Srivastava, P.: Analysis of Factor Verification Affecting Recruitment Process Through Social Dynamics. In: Lecture Notes on Data Engineering and Communications Technologies, Vol. 117, 2022 – Scopus

46 citations

category o1 – 21citations
category o2 – 1 citation
category o3 – 8 citations
category o4 – 4 citations
category n1 – 6 citations
category n2 – 6 citations

GUBÍNIOVÁ, Katarína (50 %) – PAJTINKOVÁ BARTÁKOVÁ, Gabriela (50 %): Customer Experience Management as a New Source of Competitive Advantage for Companies. In: Proceedings of the 5^th International Scientific Conference on Trade, International Business and Tourism. Bratislava : Ekonóm, 2014, s. 164-168. ISBN 978-80-225-3994-4

Registered in the database: Web of Science

Citations (5/28):

[o1] 2015 Kachaňáková, A. – Urbancová, H.: Practical Application of Selected Theoretical Knowledge in Human Resources Management. In: Economic Annals-XXI, No. 1-2(1), 2015, s. 48-51 – Scopus

[o1] 2015 Potkány, M. – Stachová, K.: Required Skills and Abilities of Facility Manager on Strategic Level of Managing in Slovak Companies. In: Economic Annals-XXI, No. 3-4(1), 2015, s. 55-59 – Scopus

[o1] 2018 Štarchoň, P. – Vetráková, M. – Metke, J. – Lorincová, S. – Hitka, M. – Weberová, D.: Introduction of a New Mobile Player App Store in Selected Countries of Southeast Asia. In: Social Sciences, 2018, 7(9), s. 172 – Scopus

[o1] 2019 Lorincová, S. – Hitka, M. – Weberová, D.: Evaluating the Effectiveness in Education and Development Activities of Middle Managers. In: Proceedings of the 32^nd IBIMA Conference 2018, 2019 – Scopus, Web of Science

[o1] 2020 Martíšková, P. – Švec, R.: Digital Era and Consumer Behavior on the Internet. In: Lecture Notes in Networks and Systems, Vol, 84, 2020 – Scopus

28 citations

category o1 – 14 citations
category o2 – 1 citation
category o3 – 8 citations
category o4 – 2 citations
category n1 – 1 citation
category n2 – 2 citations

Registered in the database: Web of Science

Citations (5/23):

[o1] 2020 Us, Y. – Bilan, S. – Pimonenko, T. – Ostasz, G. – Seliga, R.: Green Brand for Sustainable Business: Biblimetric Analysis. In: Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development During Global Challenges. 35^th International Business Information Management Association Conference, 2020 – Web of Science

[o1] 2021 Espadinha-Cruz, P. – Fernandes, A. – Grilo, A.: Lead Management Optimization Using Data Mining: A Case in the Telecommunication – Scopus, Web of Science

[o1] 2021 Li, R. C. – Tee, M. L.: Developing an Implementation Framework for Automated Customer Support Service in Collaborative Customer Relationship Management Systems. In: 2021 IEEE International Conference on Industrial Engineering and Engineering Management, 2021 – Scopus, Web of Science

[n1] 2022 Ferrer-Estévez, M. – Chalmeta, R.: Sustainable Customer Relationship Management. In: Marketing Intelligence & Planning, Vol. 41, No. 2, 2022 – Scopus, Web of Science

[n1] 2022 Guerola-Navarro, V. – Gil-Gomez, H. – Oltra-Badenes, R. – Soto-Acosta, P: Customer Relationship Management and Its Impact on Entrepreneurial Marketing: A Literature Review. In: International Entrepreneurship and Management Journal, 2022 – Web of Science

23 citations

category o1 – 5 citations
category o2 – 1 citation
category o3 – 3 citations
category o4 – 1 citation
category n1 – 4 citations
category n2 – 9 citations

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

KEGA 065UK-4/2024 – The Use of Artificial Intelligence in Human Resource Management.

Function: scientific co-worker

Agency, project scheme: Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2024 – 2026

Amount of funds received: 21 085 Euros

VEGA 1/0271/23 – Sustainable Renewal of Spa Tourism in the Slovak Republic in the Context of the Effects of Civilization Crises.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2023 – 2025

Amount of funds received: 16 106 Euros

VEGA 1/0389/22 – The Current Status and Perspectives of the Development of the Market of Healthy, Environmentally Friendly and Carbon-Neutral Products in Slovakia and European Union.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2022 – 2025

Amount of funds received: 15 112 Euros

VEGA 1/0389/22 – VEGA 1/0737/20 – Consumer Literacy and Intergenerational Changes in Consumer Preferences when Purchasing Slovak Products.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2020 – 2022

Amount of funds received: 24 586 Euros

VEGA 1/0646/20 – Diffusion and Consequences of the Green Innovations in the Imperfectly Competitive Markets.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2020 – 2022

Amount of funds received: 34 769 Euros

KEGA 030STU-4/2018 – E-Platform for Improving Collaboration among Universities and Industrial Enterprises in the Area of Education.

Function: scientific co-worker

Agency, project scheme: Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2018 – 2019

Amount of funds received: 15 339 Euros

Developing Project 001UK-2/2016 – Centre for Educational Management – Analytical Workplace for Tertiary Education at FM CU.

Function: principal investigator

Agency, project scheme: Ministry of Education, Science, Research and Sport of the Slovak Republic

Duration of the project: 2016 – 2019

Amount of funds received: 239 999 Euros

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
Advisor to the dean for legislation and preparation of accreditation materials	Comenius University in Bratislava, Faculty of Management	2015 - 2019
Vice-Dean for Accreditation and Legislation	Comenius University in Bratislava, Faculty of Management	2019 - 2023
Advisor to the Dean for Legislative Affairs	Comenius University in Bratislava, Faculty of Management	2023 – up to the present
Head of the Department of Marketing and Commerce	Comenius University in Bratislava, Faculty of Management	2023 – up to the present
Scientific academic board (member)	Comenius University in Bratislava, Faculty of Management	2019 – up to the present
The board of quality (member)	Comenius University in Bratislava, Faculty of Management	2019 – up to the present
Editorial board of the journal Naša univerzita (member)	Comenius University in Bratislava	2015 – up to the present
Scientific council of the journal Herbalism (member)	Państwowa Akademia Nauk Stosowanych w Krośnie Polskie Towarzystwo Zielarzy i Fitoterapeutów	2023 – up to the present
Commemorative letter of Comenius University in Bratislava on the occasion of the celebration of the International Student Day	Comenius University in Bratislava	2021
Board of the study programme International Management (chairperson)	Comenius University in Bratislava, Faculty of Management	2023 – up to the present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Universidade de Coimbra, Faculdade de Economia	Coimbra, Portugal	02. 02. 2009 – 02. 07. 2009	SYLFF Fellowship Mobility Program
Universidade de Coimbra, Faculdade de Economia	Coimbra, Portugal	08. 11. 2015 – 13. 11. 2015	Erasmus+ Teaching Mobility
Universidade de Coimbra, Faculdade de Economia	Coimbra, Portugal	26. 11. 2017 – 01. 12. 2017	Erasmus+ Teaching Mobility
Universidade de Lusófona	Lisabon, Portugal	08. 05. 2023 – 12. 05. 2023	Erasmus+ Teaching Mobility

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Rigorous examination procedure:

2014: Comenius University in Bratislava, Faculty of Management, field of study Management, (academic degree Philosophiae Doctor – PhDr.)

2015: Comenius University in Bratislava, Faculty of Law, field of study Law, (academic degree Iuris Utriusque Doctor – JUDr.)

Participation in conducting (leading) research projects more than the last six years:

Comenius University Grant UK/91/2009 – Strategic Analysis of the Situation of the Textile and Clothing Industry in the Slovak Republic and Trends in the Development.

Function: principal investigator

Agency, project scheme: Comenius University in Bratislava

Duration of the project: 2009

Amount of funds received: 500 Euros

Comenius University Grant UK/523/2012 – Identification of the Significant Value Parameters in the Customer Service Process in the Current Market Environment.

Function: principal investigator

Agency, project scheme: Comenius University in Bratislava

Duration of the project: 212

Amount of funds received: 750 Euros

VEGA 1/4616/07 – Reactions of the Marketing Management of Companies to the Changes in the European Market Environment.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2007 – 2009

VEGA 1/1051/11 – Analysis of Strategic Processes of Brand Building and the Management in the Context of Homogenization and Individualization of Consumer Needs.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2011 – 2013

Amount of funds received: 8 824 Eur

Demand Oriented Projekt ITMS 26240220086 – Comenius University Science Park.

Function: scientific co-worker

Agency, project scheme: European Regional Development Fund

Duration of the project: 2013 – 2015

Amount of funds received: 39 811 056,92 Eur

VEGA 1/0205/14 – The Perspective of the Existence of the Dynamic Service Companies in the Slovak Republic in the Context of Applying the Principles of the Innovation in the Union Initiative.

Function: scientific co-worker

Agency, project scheme: Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences

Duration of the project: 2014 – 2016

Amount of funds received: 9 602 Eur

h-index (Scopus): 5

h-index (WoS): 4

Scopus Author Identifier: 57131141800

Web of Science ResearcherID: AAF-1079-2021

Date of last update

2025-05-30

Name and surname:	doc. JUDr. PhDr. Katarína Gubíniová, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava