Research/art/teacher profile of a person
Name and surname:
PhDr. Ján Ganobčík, PhD.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Ganobčík
I.2 - Name
Ján
I.3 - Degrees
PhDr., PhD.
I.4 - Year of birth
1995
I.5 - Name of the workplace
Department of Marketing and Commerce
I.6 - Address of the workplace
Odbojárov 10, 820 05 Bratislava
I.7 - Position
Assistant professor
I.8 - E-mail address
ganobcik2@uniba.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/49892
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
0000-0003-1942-8261

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences UCM in Trnava
II.b - Year
2019
II.c - Study field and programme
Public administration
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences UCM in Trnava
II.b - Year
2021
II.c - Study field and programme
Management and economics of public administration
II.3 - Third degree of higher education
II.a - Name of the university or institution
Comenius University Bratislava
II.b - Year
2025
II.c - Study field and programme
Economics and Management
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Assistant professor Faculty of Management of Comenius University Bratislava 22. 09. 2025 - ongoing

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Together as a team Management system certification, Prievidza 2026
English standard course Jezikovni school Nista, Izola 2026
Project development and management using artificial intelligence PDCS 2026
Leisure activities Stageman 2025
Master of Science (MSc.) Jagiellonian University in Toruń – Faculty of Public Administration and Economics 2022

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
0
V.4.b - Diploma (second degree)
4
V.4.2 - Number of defended theses
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Brand building and management process Management I. economics and management
Online marketing tools and applications Management II. economics and management
Comunication in management and marketing Management II. Economics and Management
Social media and content marketing Management II. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
26
VI.1.b - Over the last six years
26
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
5
VI.1.b - Over the last six years
5
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
28
VI.1.b - Over the last six years
28
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
4
VI.1.b - Over the last six years
4
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

V3 [25%]

Ganobčík, J., Halmo, M., Lukáč, M, & Gubíniová, K. (2026). Digital communication strategies in the context of heritage sites. Geojournal of Tourism and Geosites, 64(1), 573–581.https://doi.org/10.30892/gtg.64149-1700.

2

V3 [20%]

Ganobčík, J., Lukáč, M., Čapošová, E., Litomerický, J., Pajtinková Bartáková, G. Influence of Communication Infrastructure on Visitation of Selected UNESCO Locations. (2024). International Journal of Religion, 5(2), 213-233. https://doi.org/10.61707/wcw98a82

3

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the sociodemographic profile of the visitor in the museum's product strategy. In: Journal of Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752-6801. – Roč. 3, č. 4 (2024), s. 913- 928.

4

V3 [25%]

Ganobčík, J. – Lukáč, M. – Chujac, T. – Bartáková, G. P. Quality of marketing communication as a tool for the sustainability of the cultural heritage visitor. In: Quality – Access to Success. 2025, vol. 26, no.207, pp. 1-10. ISSN 1582-2559.

5

V1 [16.666%]

Gubíniová, K., Pajtinková Bartáková, G., Vilčeková, L., Olšavský, F., Jantová, M., Ganobčík, J.: Trendy v spotrebiteľskom správaní - teória a prax. 1. vyd. – Zlín (Česko): Radim Bačuvčík - VeRBuM, 2022. – 200 s. – ISBN 978-80-88356-12-7.

VI.3 - The most significant research/artistic/other outputs over the last six years
1

V3 [25%]

Ganobčík, J., Halmo, M., Lukáč, M, & Gubíniová, K. (2026). Digital communication strategies in the context of heritage sites. Geojournal of Tourism and Geosites, 64(1), 573–581.https://doi.org/10.30892/gtg.64149-1700.

2

V3 [20%]

Ganobčík, J., Lukáč, M., Čapošová, E., Litomerický, J., Pajtinková Bartáková, G. Influence of Communication Infrastructure on Visitation of Selected UNESCO Locations. (2024). International Journal of Religion, 5(2), 213-233. https://doi.org/10.61707/wcw98a82

3

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the sociodemographic profile of the visitor in the museum's product strategy. In: Journal of Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752-6801. – Roč. 3, č. 4 (2024), s. 913- 928.

4

V3 [25%]

Ganobčík, J. – Lukáč, M. – Chujac, T. – Bartáková, G. P. Quality of marketing communication as a tool for the sustainability of the cultural heritage visitor. In: Quality – Access to Success. 2025, vol. 26, no.207, pp. 1-10. ISSN 1582-2559.

5

V1 [16.666%]

Gubíniová, K., Pajtinková Bartáková, G., Vilčeková, L., Olšavský, F., Jantová, M., Ganobčík, J.: Trendy v spotrebiteľskom správaní - teória a prax. 1. vyd. – Zlín (Česko): Radim Bačuvčík - VeRBuM, 2022. – 200 s. – ISBN 978-80-88356-12-7.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the sociodemographic profile of the visitor in the museum's product strategy. In: Journal of Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752-6801. – Roč. 3, č. 4 (2024), s. 913-928.

Ohlasy:

2026

Shestova, M. (2026). The Invisible Facets of Personality: Psychological Profiles of Contemporary Youth Engaging with New Media Art in Museum Spaces, Психология Журнал Высшей Школы Экономики, 23(1), pp. 167–191. https://doi.org/10.17323/1813-8918-2026-1-167-191.

Ohlasy:

2026

Gubíniová, K. et al. (2026). Consumer behaviour when buying Eco-Labelled Products: lesson for public administration,' Central European Journal of Public Policy, 20(1), pp. 130–150. https://doi.org/10.34135/cejpp.363.

2

V3 [20%]

Matušíková, D., Dzurov-Vargová, T., Lukáč, M., Švedová, M., Ganobčík, J. (2024). Natural heritage analytical study of old beech forests and primeval beech forests as a potential for nature tourism sustainable development, Heritage and Sustainable Development ISSN 2712-0554, 6(2), pp. 721–734. https://doi.org/10.37868/hsd.v6i2.767.

Ohlasy:

2026

Carvalho, É.P.B. et al. (2026) 'Microplastic pollution in UNESCO world natural heritage sites: A global integrative review,' Journal of Coastal Conservation, 30(3). https://doi.org/10.1007/s11852-026-01207- 4.

Ohlasy:

2026

Gubíniová, K. et al. (2026). Consumer behaviour when buying Eco-Labelled Products: lesson for public administration,' Central European Journal of Public Policy, 20(1), pp. 130–150. https://doi.org/10.34135/cejpp.363.

3

V3 [50%]

Lukáč, M., Ganobčík J.: Influence of public policy actors on the development of eGovernment in the Slovak Republic and other European countries. Political Preferences. – Katovice (Poľsko): Uniwersytet Ślaski w Katowicach. Wydział Nauk Społecznych. Instytut Nauk Politycznych i Dziennikarstwa. – ISSN (online) 2449-9064. – č. 29 (2021), s. 77-97. DOI 10.31261/polpre.2021.29.77-97.

Ohlasy:

2022

Lukáš, M., Čížková, T., Ulman, M. A novel approach to business process analysis and optimization based on enterprise architecture: A case of local public administration in the Czech Republic. In: IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks / Chroust, G. – 1. vyd. – Linz (Rakúsko): Johannes Kepler Universität Linz, 2022. – ISBN 9783991137580, s. 59-66. DOI 10.35011/IDIMT-2022-59.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

401101C937

Supporting students’ entrepreneurial and innovative potential

2

VEGA 1/0544/26

Digital Strategies for Sustainable Cultural Tourism: Enhancing the Visitor Experience and Protecting Cultural Heritage

3

VEGA:1/0720/19|13

Innovative strategies in regional policy with a focus on the development of cultural institutions

4

VEGA 1/0432/22

What influences the volatility of cryptocurrencies during a pandemic?

5

VEGA 1/0474/23

Diagnostic audit in heritage object management against the background of social and economic processes?

6

KEGA 044UK-4/2024

A digital tool for learning management and marketing terminology

7

KEGA 065UK-4/2024

Use of Artificial Intelligence in Human Resource Management

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
PKS Finanz Sursee, Švajčiarsko 16.11.2022 – 15.12.2022 Erasmus+
PKS Finanz Sursee, Švajčiarsko 20.06.2023 – 19.07.2023 Erasmus+
Nyks GmbH Pfäffikon, Švajčiarsko 16.07.2024 – 14.08.2024 Erasmus+
AT Partner GmbH Rorschach, Švajčiarsko 26.08.2024 – 24.09.2024 Erasmus+
Faculty of Business and Entrepreneurship in Karviná Karviná, Česká republika 4.05.2026 – 7.05.2026 Erasmus+
EKA University of Applied Sciences Pērnavas iela 62, Riga, LV- 1009, Lotyšsko 21.09.2026 – 25.09.2026 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned
  • recipient of the SYLFF scholarship
  • Awarded the UCM Rector’s Medal for active participation (2022)
Date of last update
2026-10-12