Research/art/teacher profile of a person
Name and surname:
PhDr. Ján Ganobčík, MSc.
Document type:
Research/art/teacher profile of a person
The name of the university:
Comenius University Bratislava
The seat of the university:
Šafárikovo námestie 6, 818 06 Bratislava

I. - Basic information

I.1 - Surname
Ganobčík
I.2 - Name
Ján
I.3 - Degrees
PhDr. MSc.
I.4 - Year of birth
13.01.1995
I.5 - Name of the workplace
Department of Marketing and Commerce
I.6 - Address of the workplace
Odbojárov 10, 820 05 Bratislava
I.7 - Position
Doctoral candidate
I.8 - E-mail address
ganobcik2@uniba.sk
I.11 - ORCID iD
0000-0003-1942-8261

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences UCM in Trnava
II.b - Year
2019
II.c - Study field and programme
Public administration
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences UCM in Trnava
II.b - Year
2021
II.c - Study field and programme
Management and economics of public administration
II.3 - Third degree of higher education
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Doctoral candidate Faculty of Management of Comenius University Bratislava 06. 09. 2022 - ongoing

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Master of Science (MSc.) Jagiellonian University in Toruń - Faculty of Public Administration and Economic Studies 2022

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing Management I. economics and management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
8
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
3
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Brand building and management process Management I. economics and management
Online marketing tools and applications Management II. economics and management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
16
VI.1.b - Over the last six years
16
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
6
VI.1.b - Over the last six years
6
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.1.5 - Number of invited lectures at the international, national level
VI.2 - The most significant research/artistic/other outputs
1

V3 [30%]

Ganobčík, J., Lukáč, M., Čapošová, E., Litomerický, J., Pajtinková Bartáková, G. Influence of

Communication Infrastructure on Visitation of Selected UNESCO Locations. (2024).

International Journal of Religion, 5(2), 213-233. https://doi.org/10.61707/wcw98a82.

2

V3 [23%]

Lukáč, M., Ganobčík, J., Gburová, J., Halmo, M., Pajtinková Bartáková, G. (2024). Anamnesis

of Marketing Processes of Cultural Tourism Departments. International Journal of Multicultural

Education. 2024, Roč. 26, č. 2, s. 187-205. https://doi.org/10.5281/zenodo.13359526.

3

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the

socio- demographic profile of the visitor in the museum's product strategy. In: Journal of

Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752-

6801. – Roč. 3, č. 4 (2024), s. 913- 928.

4

V2 [25%]

Ganobčík, J., Gubíniová, K., Jantová, M., Pajtinková Bartáková, G. (2022). Smart Solutions for

an Improved Experience in the Process of Buying Slovak Products. In: Knapcikova, L.,

Zohrehvandi, S. (eds) 9th International Conference on Mobility, IoT and Smart Cities. Mobility

IoT 2022. EAI/Springer Innovations in Communication and Computing. Springer, Cham.

https://doi.org/10.1007/978-3-031- 28225-6_5.

5

V1 [16.666%]

Gubíniová, K., Pajtinková Bartáková, G., Vilčeková, L., Olšavský, F., Jantová, M., Ganobčík, J.:

Trendy v spotrebiteľskom správaní - teória a prax. 1. vyd. – Zlín (Česko): Radim Bačuvčík -

VeRBuM, 2022. – 200 s. – ISBN 978-80-88356-12-7.

VI.3 - The most significant research/artistic/other outputs over the last six years
1

V3 [30%]

Ganobčík, J., Lukáč, M., Čapošová, E., Litomerický, J., Pajtinková Bartáková, G. Influence of

Communication Infrastructure on Visitation of Selected UNESCO Locations. (2024).

International Journal of Religion, 5(2), 213-233. https://doi.org/10.61707/wcw98a82.

2

V3 [23%]

Lukáč, M., Ganobčík, J., Gburová, J., Halmo, M., Pajtinková Bartáková, G. (2024). Anamnesis

of Marketing Processes of Cultural Tourism Departments. International Journal of Multicultural

Education. 2024, Roč. 26, č. 2, s. 187-205. https://doi.org/10.5281/zenodo.13359526.

3

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the

socio- demographic profile of the visitor in the museum's product strategy. In: Journal of

Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752-

6801. – Roč. 3, č. 4 (2024), s. 913- 928.

4

V2 [25%]

Ganobčík, J., Gubíniová, K., Jantová, M., Pajtinková Bartáková, G. (2022). Smart Solutions for

an Improved Experience in the Process of Buying Slovak Products. In: Knapcikova, L.,

Zohrehvandi, S. (eds) 9th International Conference on Mobility, IoT and Smart Cities. Mobility

IoT 2022. EAI/Springer Innovations in Communication and Computing. Springer, Cham.

https://doi.org/10.1007/978-3-031- 28225-6_5.

5

V1 [16.666%]

Gubíniová, K., Pajtinková Bartáková, G., Vilčeková, L., Olšavský, F., Jantová, M., Ganobčík, J.:

Trendy v spotrebiteľskom správaní - teória a prax. 1. vyd. – Zlín (Česko): Radim Bačuvčík -

VeRBuM, 2022. – 200 s. – ISBN 978-80-88356-12-7.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
1

V3 [50%]

Lukáč, M., Ganobčík J.: Influence of public policy actors on the development of eGovernment

in the Slovak Republic and other European countries. Political Preferences. – Katovice (Poľsko):

Uniwersytet Ślaski w Katowicach. Wydział Nauk Społecznych. Instytut Nauk Politycznych i

Dziennikarstwa. – ISSN (online) 2449-9064. – č. 29 (2021), s. 77-97. DOI

10.31261/polpre.2021.29.77-97.


Ohlasy:

2022

Lukáš, M., Čížková, T., Ulman, M. A novel approach to business process analysis and

optimization based on enterprise architecture: A case of local public administration in the

Czech Republic. In: IDIMT 2022 - Digitalization of Society, Business and Management in a

Pandemic: 30th Interdisciplinary Information Management Talks / Chroust, G. – 1. vyd. – Linz

(Rakúsko): Johannes Kepler Universität Linz, 2022. – ISBN 9783991137580, s. 59-66. DOI

10.35011/IDIMT-2022-59.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
1

VEGA:1/0720/19|13

Innovative strategies in regional policy with a focus on the development of cultural institutions

2

VEGA 1/0432/22

What influences the volatility of cryptocurrencies during a pandemic?

3

VEGA 1/0474/23

Diagnostic audit in heritage object management against the background of social and economic processes?

4

KEGA 044UK-4/2024

A digital tool for learning management and marketing terminology

5

KEGA 065UK-4/2024

Use of Artificial Intelligence in Human Resource Management

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
PKS Finanz Sursee, Švajčiarsko 16.11.2022 – 15.12.2022 Erasmus+
PKS Finanz Sursee, Švajčiarsko 20.06.2023 – 19.07.2023 Erasmus+
Nyks GmbH Pfäffikon, Švajčiarsko 16.07.2024 – 14.08.2024 Erasmus+
AT Partner GmbH Rorschach, Švajčiarsko 26.08.2024 – 24.09.2024 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned
  • recipient of the SYLFF scholarship
Date of last update
2025-02-28