I. - Basic information

I.1 - Surname

Divišová

I.2 - Name

Luisa

I.3 - Degrees

Mgr.

I.4 - Year of birth

1973

I.5 - Name of the workplace

Faculty of Management of The Comenius University in Bratislava, Department of marketing and commerce

I.6 - Address of the workplace

Odbojárov 10, 820 05 Bratislava 25, Slovakia

I.7 - Position

PhD student

I.8 - E-mail address

divisova6@uniba.sk

I.10 - Name of the study field in which a person works at the university

Economics and Management

I.11 - ORCID iD

0009-0000-1207-8401

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

Faculty of Multimedia Communications, Tomas Bata University in Zlín

II.b - Year

2024

II.c - Study field and programme

Marketing Communications

II.2 - Second degree of higher education

II.a - Name of the university or institution

Faculty of Multimedia Communications, Tomas Bata University in Zlín

II.b - Year

2026

II.c - Study field and programme

Marketing Communications

II.3 - Third degree of higher education

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
PhD student	Faculty of Management, Comenius University Bratislava	2026 – present
Freelancer – PR, content and marketing communication; press spokesperson	Basketball club Žabiny Brno, Kometa Brno swimming club, Veletrhy Brno, GAUTE a.s. and other clients	2020 – 2026
Press spokesperson	University of Veterinary and Pharmaceutical Sciences Brno	2018 – 2020
Press spokesperson	Office for the Supervision of the Management of Political Parties and Political Movements, Brno	2020 – 2022
Director, dramaturg, editor, reporter, producer	Czech Television, Brno Studio	2006 – 2018

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Professional Coaching Program – Certified Professional Coach (CPC), accredited by the Ministry of Education, Youth and Sports of the Czech Republic (ref. 8363-2024-3)	Coachingworld, Prague	2026
Gemini Academy for Students – using Gemini and NotebookLM in study and research, digital skills, artificial intelligence	Google for Education	2026
Data analytics – Advanced Techniques certificate	Credit Corporation s.r.o.	2024
Fundamentals of Digital Marketing – certificate (no. 56W EYZ RX3)	Google Digital Garage	2022

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Marketing	Management	I.	Economics and Management

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.2 - Number of defended theses

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

VI.3 - The most significant research/artistic/other outputs over the last six years

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update

2026-10-12

Name and surname:	Mgr. Luisa Divišová
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava