I. - Basic information

I.1 - Surname

Chrančoková

I.2 - Name

Martina

I.3 - Degrees

Ing., PhD.

I.4 - Year of birth

1984

I.5 - Name of the workplace

Faculty of Management Comenius University Bratislava

I.6 - Address of the workplace

Odbojárov 10, P.O.BOX 95, 820 05 Bratislava 25

I.7 - Position

Assistent Professor

I.8 - E-mail address

martina.chrancokova@fm.uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/32192

I.10 - Name of the study field in which a person works at the university

Economics and management

I.11 - ORCID iD

0000-0002-27778-2175

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2008

II.c - Study field and programme

Accounting and economic informatics

II.2 - Second degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2012

II.c - Study field and programme

Statistical Methods in Economics

II.3 - Third degree of higher education

II.a - Name of the university or institution

Slovak University of Technology in Bratislava

II.b - Year

2016

II.c - Study field and programme

Spatial Planning

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistent Professor	Faculty of Management of The Comenius University in Bratislava	2022 - present
Researcher	Institute for Forecasting - Centre of Social and Psychological Sciences, Slovak Academy of Sciences	2013 - present
Assitent Professor	University of Economics in Bratislava	2020 - 2022

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Supplementary Pedagogical Study	University of Economics in Bratislava	2019

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.2 - Number of defended theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Statistics	Management	1.	Economy and Management
Statistics methods	Management	1.	Economy and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

Mazúrová, Barbora (Autor) [UMBEF02] (30%) - Valihorová, Marta (Autor) [UMBEF06] (30%) - Chrančoková, Martina (Autor) [UKOMAKFE] (20%) - Mitková, Ľudmila (Autor) [UKOMAKFE] (20%): Generation Z in higher education : challenges and opportunities for teaching adaptation = Generácia Z vo vysokoškolskom vzdelávaní: výzvy a možnosti adaptácie výučby. – text, graf. – [recenzované].

In: Mladá veda [elektronický dokument] : medzinárodný vedecký časopis. – Prešov (Slovensko) : Vydavateľstvo Universum EU. – ISSN (online) 1339-3189. – suppl. Roč. 13, č. 5 (2025), s. 171-183 [online]

Počet všetkých autorov: 4

[článok]

Lit.: 28

[OV 080 Ekonómia a manažment]

[ŠO 6213 ekonómia a manažment]

Ubrežiová, Iveta (Autor) [KURPEMN] (25%) - Tkačik, Štefan (Autor) [KURPEMN] (25%) - Vartiak, Lukáš (Autor) [UKOFSME] (25%) - Chrančoková, Martina (Autor) [UKOMAKFE] (25%): Cross-cultural adaptation and internationalization in the Slovak hospitality industry. – text. – [recenzované]. – DOI 10.63931/ijchr.v7i1.542.

In: International Journal on Culture, History, and Religion [elektronický dokument] . – Occidental Mindoro (Filipíny) : Dr. Esmeralda F. Sanchez Sablayan. – ISSN (online) 3028-1318. – Roč. 7, č. 1 (2025), s. 586-609 [online]

Počet všetkých autorov: 4

[článok]

Lit.: 27

[OV 080 Ekonómia a manažment]

[ŠO 6213 ekonómia a manažment]

Veteška, Lukáš (Autor) [UKOMAKFE] (50%) - Chrančoková, Martina (Autor) [UKOMAKFE] (25%) - Palkechová, Emília (Autor) [Interný doktorand] [UKOMAKFE] (25%): Diesel price dynamics amid the Russian fossil fuel crisis: insights from Slovakia. – text. – [recenzované].

In: TPM - Testing, Psychometrics, Methodology in Applied Psychology [textový dokument (print)] [elektronický dokument] . – Padova (Taliansko) : Centro per l'Informazione Scientifica Economica Sociale. – ISSN 1972-6325. – Roč. 32, č. S6 (2025), s. 588-598 [tlačená forma] [online]

Počet všetkých autorov: 3

[článok]

Lit.: 24

[OV 080 Ekonómia a manažment]

[ŠO 6213 ekonómia a manažment]

Indikátor časopisu:

IF: 0,9 - 2024

SNIP: 0,505 - 2024

SJR: 0,372 - 2024

CiteScore: 1,4 - 2024

Nordic List: 1 - 2024

AIS: 0,321 - 2024

Kvartil Q:

2024, AIS - Psychology, applied - Q4; 2024, JCI - Psychology, applied - Q4; 2024, JIF - Psychology, applied - Q4; 2024, Scimago - Applied psychology - Q3; 2024, Scimago - Psychology (miscellaneous) - Q3; 2024, Scimago - Social psychology - Q3

Vartiak, Lukáš (Autor) [UKOFSME] (25%) - Chrančoková, Martina (Autor) [UKOMAKFE] (25%) - Garbárová, Miriam (Autor) [ZUZPEDKSP] (25%) - Fabuš, Juraj (Autor) [ZUZPEDKSP] (25%): Responsible email marketing in higher education. – [recenzované]. – SCO.

In: International Review of Management and Marketing [elektronický dokument] . – Mersin (Turecko) : EconJournals. – ISSN (online) 2146-4405. – Roč. 14, č. 6 (2024), s. 55-60 [online]

Počet všetkých autorov: 4

[článok]

Lit.: 25

[OV 080 Ekonómia a manažment - OV 060 Spoločenské a behaviorálne vedy - OV 160 Informatické vedy, automatizácia a telekomunikácie]

[ŠO 6213 ekonómia a manažment - ŠO 7205 mediálne a komunikačné štúdiá]

Chrančoková, Martina (Autor) [EUBFNHKPO] (100%): The present value of education. – WOS CC.

In: Economic and Social Policy [elektronický dokument] : Proceedings of the International Scientific Conference / Nálepová, Veronika [Zostavovateľ, editor] ; Pavlorková, Martina [Zostavovateľ, editor]. – [recenzované]. – 1. vyd. – Ostrava (Česko) : Vysoká škola PRIGO, 2021. – ISBN 978-80-87291-29-0. – ISSN 2571-1776. – ISSN (online) 2694-796X, s. 151-160 [online]

Economic and Social Policy [Čeladná, Česko, 07.09.2021-09.09.2021]

Počet všetkých autorov: 1

[príspevok z podujatia]

[OV 080 Ekonómia a manažment]

VI.3 - The most significant research/artistic/other outputs over the last six years

Počet všetkých autorov: 4

[článok]

Lit.: 28

[OV 080 Ekonómia a manažment]

[ŠO 6213 ekonómia a manažment]

Počet všetkých autorov: 4

[článok]

Lit.: 27

[OV 080 Ekonómia a manažment]

[ŠO 6213 ekonómia a manažment]

Počet všetkých autorov: 3

[článok]

Lit.: 24

[OV 080 Ekonómia a manažment]

[ŠO 6213 ekonómia a manažment]

Indikátor časopisu:

IF: 0,9 - 2024

SNIP: 0,505 - 2024

SJR: 0,372 - 2024

CiteScore: 1,4 - 2024

Nordic List: 1 - 2024

AIS: 0,321 - 2024

Kvartil Q:

In: International Review of Management and Marketing [elektronický dokument] . – Mersin (Turecko) : EconJournals. – ISSN (online) 2146-4405. – Roč. 14, č. 6 (2024), s. 55-60 [online]

Počet všetkých autorov: 4

[článok]

Lit.: 25

[OV 080 Ekonómia a manažment - OV 060 Spoločenské a behaviorálne vedy - OV 160 Informatické vedy, automatizácia a telekomunikácie]

[ŠO 6213 ekonómia a manažment - ŠO 7205 mediálne a komunikačné štúdiá]

Chrančoková, Martina (Autor) [EUBFNHKPO] (100%): The present value of education. – WOS CC.

Economic and Social Policy [Čeladná, Česko, 07.09.2021-09.09.2021]

Počet všetkých autorov: 1

[príspevok z podujatia]

[OV 080 Ekonómia a manažment]

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 10/005/24

Basic research on new paradigms of social marketing in the context of post-pandemic restructuring of societal values

Project in collaboration with FSEV

The project representative for FMUK is Mgr. Katarína Rentková, PhD.

Annotation:

The current post-pandemic situation is taking shape and stabilizing over time as the next normal state, the so-called next normal. The research concerns the post-pandemic period, which, as a result of the restructuring of society and its reorientation to new societal values, causes changes in consumer preferences, patterns of social behavior, and thus the essence of social marketing. The main goal of the project is to create a proposal for a model of effective social marketing in the conditions of the Slovak Republic. In the process of fulfilling the goal of the project, knowledge regarding the role of social marketing in marketing theory and practice will be respected.

VEGA 1/415/25

Commuting in Slovakia and its impact on the well-being of commuters

Project in collaboration with the Faculty of Economics, MBU

The project representative for FMUK is Ing. Martina Chrančoková, PhD.

Annotation: Traveling is a natural part of people's lives at almost any age. It can be characterized by regularity, but it can also be random. Commuting is an integral part of most of our lives. Commuting is generally considered one of the least pleasant activities during the day. In addition to explicit monetary costs, commuters must also bear implicit, time-related costs and other restrictions. It is already clear that even after the COVID-19 pandemic, mobility not only of the workforce will remain an essential part of society and will continue to have strategic importance in the lives of individuals and households. It is therefore a current issue that has a multidisciplinary character and is a subject of interest for research both at the theoretical and practical level in all developed economies. The project responds to current global challenges and trends in the field of mobility and reflects the level of professional knowledge in Slovakia, which is low compared to abroad.

Project name: Towards workplaces without sexual harassment and violence

Project acronym: VIOLET

Project number: 101195098

Call: CERV-2024-DAPHNE

Topic: CERV-2024-DAPHNE

Type of action: CERV Lump Sum Grants

Granting authority: European Commission-EU

Grant managed through EU Funding & Tenders Portal: Yes (eGrants)

Project starting date: 1/5/2025

Project duration: 36 months

Project summary

Project VIOLET by national equality bodies (NEBs), EQUINET, CSOs and university aims to contribute to safe working environment without sexual harassment (SH) and violence on four levels:

(1) organizational - implementation of evidence-based prevention

programmes including complaint mechanisms at workplaces in selected sectors,

(2) institutional/structural - cooperation among equality

bodies, labour inspectorates, trade unions and other stakeholders to achieve increased reporting rate, protect victims and prevent

prevalence of SH,

(3) legal - proposal of stronger legal protection against SH based on legal analyses, case studies and mapping existing

gaps and

(4) individual - increased awareness about available legal measures and sensitivity towards forms of SH by general public.

Official webpage of Project: https://www.snslp.sk/en/project-violet/

Title: STICS – Smart Transformation and Innovation Consortium Slovakia (STICS)

Call: Recovery and Resilience Plan of the Slovak Republic, Call ID: 09I02-03-V01 Transformation and Innovation Consortia (TIK)

Project No.: 09I02-03-V01-00011

Duration: 1 April 2025 – 30 September 2027

Responsible investigators for FM CU:

prof. Ing. arch. Maroš Finka, PhD.

assoc. prof. Ing. Jana Kajanová, PhD.

assoc. prof. Ing. Vladimír Ondrejička, PhD.

Description

Slovak municipalities are influenced by major global and regional trends such as measures to achieve carbon neutrality, fundamental changes in the energy sector, and new mobility patterns. Together with emerging technological advances—including artificial intelligence (AI), the Internet of Things (IoT), and Big Data technologies—and significant societal challenges such as population ageing, the outflow of young talent to other EU countries, and social-media-driven radicalisation, they are expected to undergo substantial transformation.

At both EU and national levels, numerous initiatives aim to address these challenges. The STICS project contributes to this transformation in the following ways:

The STICS project builds on several past and ongoing projects funded through international grant schemes (e.g. Horizon 2020, Horizon Europe, INTERREG).

The main objective of the project is to create an innovation ecosystem around municipalities based on data sharing among diverse actors. This ecosystem will enable the development of advanced domain applications as well as horizontal services built on heterogeneous and large-scale data sources and leveraging emerging technologies (e.g. AI, Big Data, edge computing, distributed ledger technologies).

Official project website: https://stics.umb.sk/sk

Funding: Funded by the EU NextGenerationEU through the Recovery and Resilience Plan of the Slovak Republic under the Smart Transformation and Innovation Consortium Slovakia (STICS), Project No. 09I02-03-V01-00011.

Project Title: Development of Multidimensional Models for Assessing Companies’ Readiness for AI and Adoption of AI Technologies in Relation to Slovakia’s Digital Transformation Strategy 2030

Acronym: AIADOPT

Project Number: APVV-24-0607

Project Duration: 1 September 2025 – 31 August 2028

Type of Research: Basic research

Field of Science and Technology: 050211 – Management

Project Description

The project focuses on examining companies’ readiness to use artificial intelligence (AI) and on AI adoption processes across different economic sectors. Artificial intelligence is currently regarded as one of the key technologies of digital transformation, bringing new business opportunities, improving process efficiency, and fostering companies’ innovation potential. Despite this, many firms face uncertainty when deciding how to implement AI properly, which factors to consider, and what benefits or risks to expect.

The aim of the project is to develop multidimensional models that enable systematic assessment of companies’ readiness to adopt AI technologies. At the same time, the project seeks to identify factors influencing the successful implementation of AI, including technological, organizational, legislative, and sector-specific aspects. The project aligns with Slovakia’s Digital Transformation Strategy 2030, and its outputs are intended to help companies better align their development activities with national and European policies.

The project outcomes will include methodologies, tools, and recommendations to support companies in effectively assessing their readiness, identifying strengths and weaknesses, and strategically planning the deployment of AI technologies. These outputs will support not only innovation and competitiveness of Slovak enterprises, but also their sustainable development and ability to respond to dynamic changes in the digital environment.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Masaryk University, Faculty of Economics and Administration	Lipová 507/41a, 602 00 Brno	15.4.2024 - 19.4.2024	mobility scheme
MENDELU, Faculty of Regional Development and International Studies	třída Generála Píky 2005/7, 613 00 Brno, Česká republika	16.6.-20.6.2025	mobility scheme

IX. - Other relevant facts

Date of last update

2025-02-28

Name and surname:	Ing. Martina Chrančoková, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava