I. - Basic information

I.1 - Surname

Chrančoková

I.2 - Name

Martina

I.3 - Degrees

Ing., PhD.

I.4 - Year of birth

1984

I.5 - Name of the workplace

Faculty of Management Comenius University Bratislava

I.6 - Address of the workplace

Odbojárov 10, P.O.BOX 95, 820 05 Bratislava 25

I.7 - Position

Assistent Professor

I.8 - E-mail address

martina.chrancokova@fm.uniba.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/32192

I.10 - Name of the study field in which a person works at the university

Economics and management

I.11 - ORCID iD

0000-0002-27778-2175

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2008

II.c - Study field and programme

Accounting and economic informatics

II.2 - Second degree of higher education

II.a - Name of the university or institution

University of Economics in Bratislava

II.b - Year

2012

II.c - Study field and programme

Statistical Methods in Economics

II.3 - Third degree of higher education

II.a - Name of the university or institution

Slovak University of Technology in Bratislava

II.b - Year

2016

II.c - Study field and programme

Spatial Planning

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistent Professor	Faculty of Management of The Comenius University in Bratislava	2022 - present
Researcher	Institute for Forecasting - Centre of Social and Psychological Sciences, Slovak Academy of Sciences	2013 - present
Assitent Professor	University of Economics in Bratislava	2020 - 2022

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Supplementary Pedagogical Study	University of Economics in Bratislava	2019

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.2 - Number of defended theses

V.4.a - Bachelor's (first degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Statistics	Management	1.	Economy and Management
Statistics methods	Management	1.	Economy and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.5 - Number of invited lectures at the international, national level

VI.2 - The most significant research/artistic/other outputs

ID: 1132251 | Reputation of Slovak universities in the world rankings / Chrančoková, Martina [Autor, 100%] ; Economic policy [05.09.2023-07.09.2023, Frenštát pod Radhoštěm, Česko]. – [recenzované]

In: Proceedings of the international scientific conference ECONOMIC POLICY [textový dokument (print)] [elektronický dokument] / Blaštíková, Marta [Zostavovateľ, editor] ; Bouchal, Tomáš [Zostavovateľ, editor] ; Fabíková, Lenka [Zostavovateľ, editor]. – 1. vyd. – Ostrava (Česko) : Vysoká škola PRIGO, 2023. – ISBN 978-80-87291-34-4. – ISSN 2788-2012. – ISSN (online) 2788-2020, s. 117-128 [tlačená forma] [online]

ID: 2010597 | Analysis of the mobility of international students to Comenius University Bratislava = Analýza mobility zahraničných študentov na Univerzitu Komenského v Bratislave / Chrančoková, Martina (Autor) (30%) ; Apsite-Berina, Elina (Autor) (30%) ; Mitková, Ľudmila (Autor) (30%) ; Peško, Jakub (Autor) (10%) ; Economic policy [03.09.2024-05.09.2024, Ostravice, Česko]. – [recenzované]. – DOI 10.2478/9788367405973-011

In: Proceedings of the international scientific conference Economic policy [elektronický dokument] / Blaštíková, Marta [Zostavovateľ, editor] ; Vontroba, Jakub [Zostavovateľ, editor] ; Fabíková, Lenka [Zostavovateľ, editor]. – 1. vyd. – Varšava (Poľsko) : SCIENDO, 2024. – ISBN 978-80-87291-35-1. – ISBN (elektronické) 978-83-67405-97-3. – ISSN 2788-2012. – ISSN (online) 2788-2020, s. 126-136 [online] [tlačená forma]

Počet všetkých autorov: 4

ID: 2010595 | The impact of digitalization on unemployment of the population in the European Union / Chrančoková, Martina (Autor) (45%) ; Mitková, Ľudmila (Autor) (45%) ; Macková, Tereza (Autor) (10%) ; Economic policy [03.09.2024-05.09.2024, Ostravice, Česko]. – [recenzované]. – DOI 10.2478/9788367405973-012

Počet všetkých autorov: 3

ID: 2007121 | Responsible email marketing in higher education / Vartiak, Lukáš (Autor) (25%) ; Chrančoková, Martina (Autor) (25%) ; Garbárová, Miriam (Autor) (25%) ; Fabuš, Juraj (Autor) (25%). – [recenzované]. – SCO

In: International Review of Management and Marketing [elektronický dokument] . – Mersin (Turecko) : EconJournals. – ISSN (online) 2146-4405. – Roč. 14, č. 6 (2024), s. 55-60 [online]

Počet všetkých autorov: 4

ID: 1996856 | Úspešnosť slovenských univerzít v medzinárodných rebríčkoch = Success of Slovak universities in the international rankings / Chrančoková, Martina (Autor) (50%) ; Mitková, Ľudmila (Autor) (50%) ; Sociální politika 2023 [09.11.2023, Praha, Česko]

In: Sociální politika 2023: prostor pro úsporná opatření [textový dokument (print)] [elektronický dokument] / Barák, Vladimír [Zostavovateľ, editor] ; Krebs, Vojtěch [Zostavovateľ, editor] ; Barák, Vladimír [Recenzent] ; Bartůsková, Lucia [Recenzent] ; Brabec, Petr [Recenzent] ; Krebs, Vojtěch [Recenzent]. – 1. vyd. – Praha (Česko) : Nakladatelství Oeconomica, VŠE v Prahe, 2024. – ISBN 978-80-245-2509-9. – ISBN 978-80-245-2510-5, s. 30-36 [tlačená forma] [online]

Počet všetkých autorov: 2

VI.3 - The most significant research/artistic/other outputs over the last six years

Počet všetkých autorov: 1

Počet všetkých autorov: 4

Počet všetkých autorov: 3

In: International Review of Management and Marketing [elektronický dokument] . – Mersin (Turecko) : EconJournals. – ISSN (online) 2146-4405. – Roč. 14, č. 6 (2024), s. 55-60 [online]

Počet všetkých autorov: 4

Počet všetkých autorov: 2

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 10/005/24

Basic research on new paradigms of social marketing in the context of post-pandemic restructuring of societal values

Project in collaboration with FSEV

The project representative for FMUK is Mgr. Katarína Rentková, PhD.

Annotation:

The current post-pandemic situation is taking shape and stabilizing over time as the next normal state, the so-called next normal. The research concerns the post-pandemic period, which, as a result of the restructuring of society and its reorientation to new societal values, causes changes in consumer preferences, patterns of social behavior, and thus the essence of social marketing. The main goal of the project is to create a proposal for a model of effective social marketing in the conditions of the Slovak Republic. In the process of fulfilling the goal of the project, knowledge regarding the role of social marketing in marketing theory and practice will be respected.

VEGA 1/415/25

Commuting in Slovakia and its impact on the well-being of commuters

Project in collaboration with the Faculty of Economics, MBU

The project representative for FMUK is Ing. Martina Chrančoková, PhD.

Annotation: Traveling is a natural part of people's lives at almost any age. It can be characterized by regularity, but it can also be random. Commuting is an integral part of most of our lives. Commuting is generally considered one of the least pleasant activities during the day. In addition to explicit monetary costs, commuters must also bear implicit, time-related costs and other restrictions. It is already clear that even after the COVID-19 pandemic, mobility not only of the workforce will remain an essential part of society and will continue to have strategic importance in the lives of individuals and households. It is therefore a current issue that has a multidisciplinary character and is a subject of interest for research both at the theoretical and practical level in all developed economies. The project responds to current global challenges and trends in the field of mobility and reflects the level of professional knowledge in Slovakia, which is low compared to abroad.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Masaryk University, Faculty of Economics and Administration	Lipová 507/41a, 602 00 Brno	15.4.2024 - 19.4.2024	mobility scheme

IX. - Other relevant facts

Date of last update

2025-02-28

Name and surname:	Ing. Martina Chrančoková, PhD.
Document type:	Research/art/teacher profile of a person
The name of the university:	Comenius University Bratislava
The seat of the university:	Šafárikovo námestie 6, 818 06 Bratislava