FiF Faculty of Arts Disapproved 23. - Media and Communication Studies 01.09.2019 9 Person responsible for the profile courses of the study programme doc. PhDr. Barbora Mesárošová, CSc. mesarosova1@uniba.sk 01.09.2023 2023-09-01 doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk 01.09.2022 2022-09-01 Marketingová komunikácia 2.st doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk 01.09.2022 2022-09-01 Marketingová komunikácia 2.st prof. Mgr. Marián Zouhar, PhD. zouhar1@uniba.sk 01.09.2023 2023-09-01 2026/2027 J mMKa Marketingová komunikácia 2.st II. master level Single degree study mMKa - Marketingová komunikácia 2.st SC Study section A Compulsory courses mMK-A Povinné predmety 157394 B FiF.KMK/A-moMK-401/26 A-moMK-401 Creativity in Marketing Communication 4 1L + 1S H 1 W Banyár M. Banyár 1 P lecturer 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak 2 V seminar supervisor 1357123 Ondrej Kořínek Mgr. Ondrej Kořínek korinek5@uniba.sk Slovak 3 H evaluator 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-001/15 1 FiF.KMK/A-moMK-001/15 FiF.KMK/A-moMK-001/15 - Creativity in Marketing Communication A-moMK-001 - Creativity in Marketing Communication 157395 B FiF.KMK/A-moMK-402/26 A-moMK-402 History of Fine Arts 1 4 1L + 1S H 1 W Beňová K. Beňová 1 P lecturer 1030312 Katarína Beňová doc. Mgr. Katarína Beňová, PhD. benova4@uniba.sk Slovak SK Slovak Slovak (FiF.KMK/A-moMK-006/15 and FiF.KMK/A-moMK-010/15) (FiF.KMK/A-moMK-006/15 - Selected Topics from History of Art 1 and FiF.KMK/A-moMK-010/15 - Selected Topics from History of Art 2) (A-moMK-006 - Selected Topics from History of Art 1 and A-moMK-010 - Selected Topics from History of Art 2) 157396 B FiF.KMK/A-moMK-403/26 A-moMK-403 Management 5 1L + 1S H 1 W P profile courses profile courses of the study programme Kita P. Kita 1 P lecturer 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. kita3@uniba.sk Slovak 2 V seminar supervisor 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. kita3@uniba.sk Slovak 3 H evaluator 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. kita3@uniba.sk Slovak 1 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. SK Slovak Slovak FiF.KMK/A-moMK-002/23 FiF.KMK/A-moMK-002/23 - Management A-moMK-002 - Management 157397 B FiF.KMK/A-moMK-404/26 A-moMK-404 PR in Practice 4 2S H 1 W 1 V seminar supervisor 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak 2 H evaluator 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-041/11 FiF.KMK/A-moMK-041/11 - PR in Practice A-moMK-041 - PR in Practice 157398 B FiF.KMK/A-moMK-405/26 A-moMK-405 Creating an Advertising Campaign 5 2S H 1 S P profile courses profile courses of the study programme Banyár M. Banyár 1 P lecturer 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak 2 V seminar supervisor 1425556 Anna Dzurjaníková Mgr. Anna Dzurjaníková dzurjanikov1@uniba.sk Slovak 3 H evaluator 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak 1 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. SK Slovak Slovak FiF.KMK/A-moMK-008/00 FiF.KMK/A-moMK-008/00 - Creating Advertising Campaigns A-moMK-008 - Creating Advertising Campaigns 157399 B FiF.KMK/A-moMK-406/26 A-moMK-406 Media Communication 4 1L + 1S H 1 S Chudinová E. Chudinová 1 P lecturer 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 2 V seminar supervisor 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 3 H evaluator 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-003/15 FiF.KMK/A-moMK-003/15 - Communication with the Public 3 A-moMK-003 - Communication with the Public 3 157400 B FiF.KMK/A-moMK-407/26 A-moMK-407 Crisis Communication 5 1L + 1S H 1 S P profile courses profile courses of the study programme Chudinová E. Chudinová 1 P lecturer 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 2 V seminar supervisor 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 3 H evaluator 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 1 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. SK Slovak Slovak FiF.KMK/A-moMK-009/15 FiF.KMK/A-moMK-009/15 - Communication with the Public 4 A-moMK-009 - Communication with the Public 4 157401 B FiF.KMK/A-moMK-408/26 A-moMK-408 Corporate Identity 5 1L + 1S H 1 S P profile courses profile courses of the study programme Hajduk Ľ. Hajduk 1 P lecturer 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 2 V seminar supervisor 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 3 H evaluator 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 1 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. SK Slovak Slovak FiF.KMK/A-moMK-013/00 FiF.KMK/A-moMK-013/00 - Corporate Identity A-moMK-013 - Corporate Identity 157402 B FiF.KMK/A-moMK-409/26 A-moMK-409 History of Fine Arts 2 4 1L + 1S H 1 S Beňová K. Beňová 1 P lecturer 1030312 Katarína Beňová doc. Mgr. Katarína Beňová, PhD. benova4@uniba.sk Slovak SK Slovak Slovak (FiF.KMK/A-moMK-016/15 and FiF.KMK/A-moMK-023/15) (FiF.KMK/A-moMK-016/15 - Selected Topics from History of Art 3 and FiF.KMK/A-moMK-023/15 - Selected Topics from History of Art 4) (A-moMK-016 - Selected Topics from History of Art 3 and A-moMK-023 - Selected Topics from History of Art 4) 157612 B FiF.KMK/A-moMK-436/26 A-moMK-436 Consumer Behavior 5 1L + 1S H 1 W P profile courses profile courses of the study programme Hajduk, Masaryk Ľ. Hajduk, R. Masaryk 1 P lecturer 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 2 V seminar supervisor 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 3 H evaluator 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 4 P lecturer 1008299 Radomír Masaryk prof. PhDr. Radomír Masaryk, PhD. masaryk1@uniba.sk Slovak 5 V seminar supervisor 1008299 Radomír Masaryk prof. PhDr. Radomír Masaryk, PhD. masaryk1@uniba.sk Slovak 1 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. 2 1008299 Radomír Masaryk prof. PhDr. Radomír Masaryk, PhD. SK Slovak Slovak FiF.KMK/A-moMK-100/23 FiF.KMK/A-moMK-100/23 - Psychology of consumer behaviour A-moMK-100 - Psychology of consumer behaviour 157403 B FiF.KMK/A-moMK-410/26 A-moMK-410 Analytics and measuring the effectiveness of marketing tools 5 1L + 1S H 2 W P profile courses profile courses of the study programme Hajduk Ľ. Hajduk 1 P lecturer 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 2 V seminar supervisor 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 3 H evaluator 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 1 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. SK Slovak Slovak 157405 B FiF.KMK/A-moMK-412/26 A-moMK-412 Sociology in Marketing Communication 5 1L + 1S H 2 W P profile courses profile courses of the study programme Hajduk Ľ. Hajduk 1 P lecturer 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 2 V seminar supervisor 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 3 H evaluator 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 1 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. SK Slovak Slovak FiF.KMK/A-moMK-005/00 FiF.KMK/A-moMK-005/00 - Personality Psychology A-moMK-005 - Personality Psychology 157406 B FiF.KMK/A-moMK-413/26 A-moMK-413 Seminar on the Thesis 4 2S H 2 W 1 V seminar supervisor 1219258 Tatiana Deptová Mgr. Tatiana Deptová, PhD. deptova3@uniba.sk Slovak 2 H evaluator 1219258 Tatiana Deptová Mgr. Tatiana Deptová, PhD. deptova3@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-020/15 FiF.KMK/A-moMK-020/15 - Master's Degree Thesis Seminar A-moMK-020 - Master's Degree Thesis Seminar 157407 B FiF.KMK/A-moMK-414/26 A-moMK-414 The Semiotics of Advertising 4 1L + 1S H 2 W Banyár M. Banyár 1 P lecturer 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak 2 V seminar supervisor 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak 3 H evaluator 1044251 Milan Banyár doc. PhDr. Milan Banyár, PhD. banyar2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-046/15 FiF.KMK/A-moMK-046/15 - Semiotics of Advertising A-moMK-046 - Semiotics of Advertising 157408 B FiF.KMK/A-moMK-415/26 A-moMK-415 Project Management 4 1L + 1S H 2 W Kita P. Kita 1 P lecturer 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. kita3@uniba.sk Slovak 2 V seminar supervisor 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. kita3@uniba.sk Slovak 3 H evaluator 1360112 Pavol Kita prof. Ing. Pavol Kita, PhD. kita3@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-038/15 FiF.KMK/A-moMK-038/15 - Current Issues in Marketing Communication 2 A-moMK-038 - Current Issues in Marketing Communication 2 157409 B FiF.KMK/A-moMK-416/26 A-moMK-416 Data driven marketing 4 2S H 2 S 1 V seminar supervisor 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak 2 H evaluator 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-021/15 FiF.KMK/A-moMK-021/15 - Public Opinion and Advertising A-moMK-021 - Public Opinion and Advertising 71 B Compulsory elective courses mMK-B Povinne voliteľné predmety 157411 B FiF.KMK/A-moMK-418/26 A-moMK-418 Media Planning 3 2S H 1 W 1 V seminar supervisor 1264593 Viktória Madleňáková Mgr. Viktória Madleňáková madlenakova14@uniba.sk Slovak 2 H evaluator 1264593 Viktória Madleňáková Mgr. Viktória Madleňáková madlenakova14@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-053/18 FiF.KMK/A-moMK-053/18 - Media in Marketing Communication A-moMK-053 - Media in Marketing Communication 157412 B FiF.KMK/A-moMK-419/26 A-moMK-419 Storytelling 3 2S H 1 W 1 V seminar supervisor 1314423 Peter Rajčák Mgr. Peter Rajčák, PhD. rajcak4@uniba.sk Slovak 2 H evaluator 1314423 Peter Rajčák Mgr. Peter Rajčák, PhD. rajcak4@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-047/15 FiF.KMK/A-moMK-047/15 - Content and Form Text Analysis A-moMK-047 - Content and Form Text Analysis 157413 B FiF.KMK/A-moMK-420/26 A-moMK-420 Art direction 3 2S H 1 W 1 V seminar supervisor 1276630 Branislav Mladý PhDr. Branislav Mladý mlady4@uniba.sk Slovak 2 H evaluator 1276630 Branislav Mladý PhDr. Branislav Mladý mlady4@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-024/00 FiF.KMK/A-moMK-024/00 - Language and Style of Advertising 2 A-moMK-024 - Language and Style of Advertising 2 157414 B FiF.KMK/A-moMK-421/26 A-moMK-421 Event marketing 3 2S H 1 W SK Slovak Slovak FiF.KMK/A-moMK-043/15 FiF.KMK/A-moMK-043/15 - Budgeting in Marketing Communication A-moMK-043 - Budgeting in Marketing Communication 157415 B FiF.KMK/A-moMK-422/26 A-moMK-422 Social media marketing 3 2S H 1 S 1 V seminar supervisor 1264593 Viktória Madleňáková Mgr. Viktória Madleňáková madlenakova14@uniba.sk Slovak 2 H evaluator 1264593 Viktória Madleňáková Mgr. Viktória Madleňáková madlenakova14@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-037/15 FiF.KMK/A-moMK-037/15 - Online Marketing A-moMK-037 - Online Marketing 157416 B FiF.KMK/A-moMK-423/26 A-moMK-423 Marketing of Art and Culture 3 1L + 1S H 1 S Hajduk Ľ. Hajduk 1 P lecturer 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 2 V seminar supervisor 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak 3 H evaluator 1338979 Ľudovít Hajduk prof. PhDr. Ľudovít Hajduk, PhD. Slovak SK Slovak Slovak FiF.KMK/A-moMK-048/12 FiF.KMK/A-moMK-048/12 - The Marketing of Art, Culture and Cultural Heritage A-moMK-048 - The Marketing of Art, Culture and Cultural Heritage 157417 B FiF.KMK/A-moMK-424/26 A-moMK-424 Public Service Announcement 3 2S H 1 S 1 V seminar supervisor 1040713 Alena Popovičová Mgr. Alena Popovičová, PhD. popovicova2@uniba.sk Slovak 2 H evaluator 1040713 Alena Popovičová Mgr. Alena Popovičová, PhD. popovicova2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-040/11 FiF.KMK/A-moMK-040/11 - Social Advertising A-moMK-040 - Social Advertising 157418 B FiF.KMK/A-moMK-425/26 A-moMK-425 Strategic Marketing 3 2S H 1 S 1 V seminar supervisor 1357123 Ondrej Kořínek Mgr. Ondrej Kořínek korinek5@uniba.sk Slovak 2 H evaluator 1357123 Ondrej Kořínek Mgr. Ondrej Kořínek korinek5@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-089/15 FiF.KMK/A-moMK-089/15 - Training in Creative Skills A-moMK-089 - Training in Creative Skills 157404 B FiF.KMK/A-moMK-411/26 A-moMK-411 Copywriting 3 2S H 2 W 1 V seminar supervisor 1314423 Peter Rajčák Mgr. Peter Rajčák, PhD. rajcak4@uniba.sk Slovak 2 H evaluator 1314423 Peter Rajčák Mgr. Peter Rajčák, PhD. rajcak4@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-017/15 FiF.KMK/A-moMK-017/15 - Language and Style of Advertising 1 A-moMK-017 - Language and Style of Advertising 1 157410 B FiF.KMK/A-moMK-417/26 A-moMK-417 Fundamentals of Logic 4 1L + 1S H 2 S Zouhar M. Zouhar 1 P lecturer 1017324 Marián Zouhar prof. Mgr. Marián Zouhar, PhD. zouhar1@uniba.sk Slovak 2 V seminar supervisor 1017324 Marián Zouhar prof. Mgr. Marián Zouhar, PhD. zouhar1@uniba.sk Slovak 3 H evaluator 1017324 Marián Zouhar prof. Mgr. Marián Zouhar, PhD. zouhar1@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-101/23 FiF.KMK/A-moMK-101/23 - Basics in Logic A-moMK-101 - Basics in Logic 157419 B FiF.KMK/A-moMK-426/26 A-moMK-426 Špecifickosť prejavu v audiovizuálnych médiách 3 1L + 1S H 2 W Chudinová E. Chudinová 1 P lecturer 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 2 V seminar supervisor 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 3 H evaluator 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-001/17 FiF.KMK/A-moMK-001/17 - Specific Features of Performance in Audio-Visual Media A-moMK-001 - Specific Features of Performance in Audio-Visual Media 157421 B FiF.KMK/A-moMK-427/26 A-moMK-427 Account Management 3 2S H 2 S 1 V seminar supervisor 1425556 Anna Dzurjaníková Mgr. Anna Dzurjaníková dzurjanikov1@uniba.sk Slovak 2 H evaluator 1425556 Anna Dzurjaníková Mgr. Anna Dzurjaníková dzurjanikov1@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-022/15 FiF.KMK/A-moMK-022/15 - Marketing Communication Agencies A-moMK-022 - Marketing Communication Agencies 157422 B FiF.KMK/A-moMK-428/26 A-moMK-428 Case Studies in Marketing Communication 3 2S H 2 S 1 V seminar supervisor 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak 2 H evaluator 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-032/15 FiF.KMK/A-moMK-032/15 - Current Issues in Marketing Communication 1 A-moMK-032 - Current Issues in Marketing Communication 1 19 C Elective courses mMK-C Výberové predmety 157424 B FiF.KMK/A-moMK-430/26 A-moMK-430 Online Marketing in Practice 2 2S H 1 S 1 V seminar supervisor 1075380 Rastislav Bahurinský Mgr. Rastislav Bahurinský Slovak 2 H evaluator 1075380 Rastislav Bahurinský Mgr. Rastislav Bahurinský Slovak SK Slovak Slovak FiF.KMK/A-moMK-054/22 FiF.KMK/A-moMK-054/22 - Digital Marketing Trends A-moMK-054 - Digital Marketing Trends 157426 B FiF.KMK/A-moMK-432/26 A-moMK-432 AI in Marketing Communications 2 2S H 1 W 1 V seminar supervisor 1075380 Rastislav Bahurinský Mgr. Rastislav Bahurinský Slovak 2 H evaluator 1075380 Rastislav Bahurinský Mgr. Rastislav Bahurinský Slovak SK Slovak Slovak 157425 B FiF.KMK/A-moMK-431/26 A-moMK-431 Global PR 2 2S H 1 S 1 V seminar supervisor 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak 2 H evaluator 1020763 Daniela Vunhu Ing. Mgr. Daniela Vunhu, PhD. zelinova2@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-037/00 FiF.KMK/A-moMK-037/00 - Geopolitics A-moMK-037 - Geopolitics 157423 B FiF.KMK/A-moMK-429/26 A-moMK-429 Screenwriting and Dramaturgy 2 2S H 2 W 1 V seminar supervisor 1314423 Peter Rajčák Mgr. Peter Rajčák, PhD. rajcak4@uniba.sk Slovak 2 H evaluator 1314423 Peter Rajčák Mgr. Peter Rajčák, PhD. rajcak4@uniba.sk Slovak SK Slovak Slovak FiF.KMK/A-moMK-030/00 FiF.KMK/A-moMK-030/00 - Script Writing and Dramaturgy A-moMK-030 - Script Writing and Dramaturgy 157427 B FiF.KMK/A-moMK-433/26 A-moMK-433 Political Marketing 2 1L + 1S H 2 S Chudinová E. Chudinová 1 P lecturer 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 2 V seminar supervisor 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak 3 H evaluator 1273294 Eva Chudinová doc. PhDr. Eva Chudinová, PhD. chudinova3@uniba.sk Slovak SK Slovak Slovak 3 SS State exams A Compulsory courses mMK-S Štátna záverečná skúška 102230 O FiF.KMK/A-moMK-099/15 A-moMK-099 Master's Degree Thesis Defence 15 OB 157428 S FiF.KMK/A-moMK-434/26 A-moMK-434 History and Theory of Marketing Communication 6 SS FiF.KMK/A-moMK-991/15 FiF.KMK/A-moMK-991/15 - History and Theory of Marketing Communication A-moMK-991 - History and Theory of Marketing Communication 157429 S FiF.KMK/A-moMK-435/26 A-moMK-435 Forms and Methods of Marketing Communication 6 SS (FiF.KMK/A-moMK-992/15 and FiF.KMK/A-moMK-993/15) (FiF.KMK/A-moMK-992/15 - Creating Promotional Units and FiF.KMK/A-moMK-993/15 - Creating Promotional Materials) (A-moMK-992 - Creating Promotional Units and A-moMK-993 - Creating Promotional Materials) 27 B Compulsory elective courses Days in a semester d Hours in a week h Hours in a year r Hours in a semester s Weeks in a semester t L lecture S seminar P practicals X practice C course E excursion TS training session IW independent work p practical FW fieldwork O other I internship LP laboratory practicals course will not be implemented in the given academic year ! course will not be implemented, perhaps the next academic year + course is implemented for the last time - profile courses of the study programme P