Study programme - Disapproved
Academic year:
 2026/2027
Study programme:
 Marketing Communication (moMK)
(Single degree study, master II. deg., full time form)
Study field:
 23. Media and Communication Studies
Person responsible for the delivery, development and quality of the study programme:
 prof. Ing. Pavol Kita, PhD.

Study section
Compulsory courses

Block: Povinné predmety min. 71 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-moMK-401/26  Creativity in Marketing Communication - M. Banyár, O. Kořínek 1/W    1L + 1S     H   4        
 FiF.KMK/A-moMK-402/26  History of Fine Arts 1 - K. Beňová 1/W    1L + 1S     H   4        
 FiF.KMK/A-moMK-403/26  Management - P. Kita 1/W    1L + 1S     H   5   C      
 FiF.KMK/A-moMK-404/26  PR in Practice - D. Vunhu 1/W    2S     H   4        
 FiF.KMK/A-moMK-405/26  Creating an Advertising Campaign - M. Banyár, A. Dzurjaníková 1/S    2S     H   5   C      
 FiF.KMK/A-moMK-406/26  Media Communication - E. Chudinová 1/S    1L + 1S     H   4        
 FiF.KMK/A-moMK-407/26  Crisis Communication - E. Chudinová 1/S    1L + 1S     H   5   C      
 FiF.KMK/A-moMK-408/26  Corporate Identity - Ľ. Hajduk 1/S    1L + 1S     H   5   C      
 FiF.KMK/A-moMK-409/26  History of Fine Arts 2 - K. Beňová 1/S    1L + 1S     H   4        
 FiF.KMK/A-moMK-436/26  Consumer Behavior - Ľ. Hajduk, R. Masaryk 1/W    1L + 1S     H   5   C      
 FiF.KMK/A-moMK-410/26  Analytics and measuring the effectiveness of marketing tools - Ľ. Hajduk 2/W    1L + 1S     H   5   C      
 FiF.KMK/A-moMK-412/26  Sociology in Marketing Communication - Ľ. Hajduk 2/W    1L + 1S     H   5   C      
 FiF.KMK/A-moMK-413/26  Seminar on the Thesis - T. Deptová 2/W    2S     H   4        
 FiF.KMK/A-moMK-414/26  The Semiotics of Advertising - M. Banyár 2/W    1L + 1S     H   4        
 FiF.KMK/A-moMK-415/26  Project Management - P. Kita 2/W    1L + 1S     H   4        
 FiF.KMK/A-moMK-416/26  Data driven marketing - D. Vunhu 2/S    2S     H   4        
 
Compulsory elective courses

Block: Povinne voliteľné predmety min. 19 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-moMK-418/26  Media Planning - V. Madleňáková 1/W    2S     H   3        
 FiF.KMK/A-moMK-419/26  Storytelling - P. Rajčák 1/W    2S     H   3        
 FiF.KMK/A-moMK-420/26  Art direction - B. Mladý 1/W    2S     H   3        
 FiF.KMK/A-moMK-421/26  Event marketing - FiF.KMK 1/W    2S     H   3        
 FiF.KMK/A-moMK-422/26  Social media marketing - V. Madleňáková 1/S    2S     H   3        
 FiF.KMK/A-moMK-423/26  Marketing of Art and Culture - Ľ. Hajduk 1/S    1L + 1S     H   3        
 FiF.KMK/A-moMK-424/26  Public Service Announcement - A. Popovičová 1/S    2S     H   3        
 FiF.KMK/A-moMK-425/26  Strategic Marketing - O. Kořínek 1/S    2S     H   3        
 FiF.KMK/A-moMK-411/26  Copywriting - P. Rajčák 2/W    2S     H   3        
 FiF.KMK/A-moMK-417/26  Fundamentals of Logic - M. Zouhar 2/S    1L + 1S     H   4        
 FiF.KMK/A-moMK-426/26  Špecifickosť prejavu v audiovizuálnych médiách - E. Chudinová 2/W    1L + 1S     H   3        
 FiF.KMK/A-moMK-427/26  Account Management - A. Dzurjaníková 2/S    2S     H   3        
 FiF.KMK/A-moMK-428/26  Case Studies in Marketing Communication - D. Vunhu 2/S    2S     H   3        
 
Elective courses

Block: Výberové predmety min. 3 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-moMK-430/26  Online Marketing in Practice - R. Bahurinský 1/S    2S     H   2        
 FiF.KMK/A-moMK-432/26  AI in Marketing Communications - R. Bahurinský 1/W    2S     H   2        
 FiF.KMK/A-moMK-431/26  Global PR - D. Vunhu 1/S    2S     H   2        
 FiF.KMK/A-moMK-429/26  Screenwriting and Dramaturgy - P. Rajčák 2/W    2S     H   2        
 FiF.KMK/A-moMK-433/26  Political Marketing - E. Chudinová 2/S    1L + 1S     H   2        
 

State exams
Compulsory courses

Block: Štátna záverečná skúška min. 27 credits
Subject code Subject title Credits Current
 FiF.KMK/A-moMK-099/15  Master's Degree Thesis Defence   OB   15        
 FiF.KMK/A-moMK-434/26  History and Theory of Marketing Communication   SS   6        
 FiF.KMK/A-moMK-435/26  Forms and Methods of Marketing Communication   SS   6        
 

Such a symbol can occur after the teaching range: d - days in a semester, h - hours in a week, r - hours in a year, s - hours in a semester, t - weeks in a semester
When none of these symbols are given, expected range of teaching is "hours in a week".
Form: L - lecture, S - seminar, P - practicals, X - practice, C - course, E - excursion, TS - training session, IW - independent work, p - practical, FW - fieldwork, O - other, I - internship, LP - laboratory practicals