Study programme - Disapproved
Academic year:
 2026/2027
Study programme:
 Marketing Communication (boMK)
(Single degree study, bachelor I. deg., full time form)
Study field:
 23. Media and Communication Studies
Person responsible for the delivery, development and quality of the study programme:
 prof. Ing. Pavol Kita, PhD.

Study section
Compulsory courses

Block: Povinné predmety min. 110 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-boMK-301/26  Introduction to Marketing Communication - T. Deptová 1/W    1L + 1S     H   4        
 FiF.KMK/A-boMK-302/26  Spelling Workshop - T. Deptová 1/W    2S     H   5        
 FiF.KMK/A-boMK-303/26  The History of Advertising - E. Chudinová 1/W    1L + 1S     H   6   C      
 FiF.KMK/A-boMK-304/26  B2C Marketing - P. Kita 1/W    1L + 1S     H   6   C      
 FiF.KMK/A-boMK-305/26  Theory of Marketing Communication - M. Banyár 1/S    1L + 1S     H   6   C      
 FiF.KMK/A-boMK-306/26  Literary Workshop - P. Rajčák 1/S    2S     H   5        
 FiF.KMK/A-boMK-307/26  B2B Marketing - P. Kita 1/S    1L + 1S     H   6   C      
 FiF.KMK/A-boMK-308/26  Advertisement - M. Banyár 2/W    1L + 1S     H   5        
 FiF.KMK/A-boMK-309/26  Public Relations - D. Vunhu 2/W    1L + 1S     H   5        
 FiF.KMK/A-boMK-310/26  Agencies in Marketing Communications - D. Vunhu, A. Dzurjaníková 2/W    2S     H   5        
 FiF.KMK/A-boMK-311/26  Psychology in Marketing Communication - M. Jakubek, R. Masaryk 2/W    1L + 1S     H   5   C      
 FiF.KMK/A-boMK-312/26  Stylistics - T. Deptová 2/W    1L + 1S     H   5        
 FiF.KMK/A-boMK-313/26  Marketing Research Methods and Techniques - P. Kita 2/S    1L + 1S     H   6   C      
 FiF.KMK/A-boMK-314/26  Text Analysis - P. Rajčák 2/S    2S     H   5        
 FiF.KMK/A-boMK-315/26  Personal Selling and Sales Techniques - P. Kita 2/S    1L + 1S     H   5        
 FiF.KMK/A-boMK-316/26  Sales Support - T. Deptová 2/S    2S     H   5        
 FiF.KMK/A-boMK-317/26  Direct marketing - T. Deptová 2/S    2S     H   5        
 FiF.KMK/A-boMK-318/26  Public Communication - E. Chudinová 3/W    1L + 1S     H   5        
 FiF.KMK/A-boMK-319/26  Basics of Argumentation - M. Zouhar 3/W    1L + 1S     H   5        
 FiF.KMK/A-boMK-320/26  Seminar on the Bachelor's Thesis - T. Deptová, M. Banyár, E. Chudinová, P. Kita, P. Rajčák, A. Škvareninová, D. Vunhu, V. Madleňáková 3/W    2S     H   5        
 FiF.KMK/A-boMK-321/26  Advertising Ethics - Ľ. Hajduk 3/S    1L + 1S     H   6   C      
 
Compulsory elective courses

Block: English min. 12 credits
The student chooses one foreign language (English or German) within 4 semesters.
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KJ/A-boCJ-001/22  English for Specific / Academic Purposes 1 - D. Šulovská, Y. Gordiienko, I. Juríková, D. Mihaľová, M. Hroteková, Z. Hudáková, K. Rybovičová, J. Barrer 1/W    2P     H   3        
 FiF.KJ/A-boCJ-002/22  English for Specific / Academic Purposes 2 - D. Šulovská, Y. Gordiienko, I. Juríková, A. Dykstra, D. Mihaľová, M. Hroteková, Z. Hudáková, K. Rybovičová, J. Barrer 1/S    2P     H   3        
 FiF.KJ/A-boCJ-003/22  English for Specific / Academic Purposes 3 - D. Šulovská, Y. Gordiienko, I. Juríková, O. Luchenko, M. Hroteková, D. Mihaľová, Z. Hudáková, K. Rybovičová, J. Barrer 2/W    2P     H   3        
 FiF.KJ/A-boCJ-004/22  English for Specific / Academic Purposes 4 - D. Šulovská, Y. Gordiienko, I. Juríková, O. Luchenko, A. Dykstra, M. Hroteková, D. Mihaľová, Z. Hudáková, K. Rybovičová, J. Barrer 2/S    2P     H   3        

Block: German min. 12 credits
The student chooses one foreign language (English or German) within 4 semesters.
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KJ/A-boCJ-031/22  German for Specific / Academic Purposes 1 - I. Zolcerová 1/W    2P     H   3        
 FiF.KJ/A-boCJ-032/22  German for Specific / Academic Purposes 2 - I. Zolcerová 1/S    2P     H   3        
 FiF.KJ/A-boCJ-033/22  German for Specific / Academic Purposes 3 - I. Zolcerová 2/W    2P     H   3        
 FiF.KJ/A-boCJ-034/22  German for Specific / Academic Purposes 4 - I. Zolcerová 2/S    2P     H   3        

Block: Povinne voliteľné predmety MK min. 42 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-boMK-322/26  Creativity Workshop - P. Rajčák 1/W    2S     H   3        
 FiF.KMK/A-boMK-323/26  Digital Content Creation 1 - D. Vunhu 1/W    2P     H   3        
 FiF.KMK/A-boMK-324/26  Visual Design in Marketing Communication - M. Banyár 1/S    2S     H   3        
 FiF.KMK/A-boMK-325/26  Digital Content Creation 2 - D. Vunhu 1/S    2P     H   3        
 FiF.KMK/A-boMK-326/26  Presentation Skills - T. Deptová 1/S    2S     H   3        
 FiF.KMK/A-boMK-327/26  Alternative Forms of Marketing Communication - V. Madleňáková 1/S    2S     H   2        
 FiF.KMK/A-boMK-049/15  Photographs in Advertising - A. Škvareninová 2/W    2S     H   3        
 FiF.KMK/A-boMK-328/26  Exhibitions and Trade Shows - P. Kita 2/W    1L + 1S     H   3        
 FiF.KMK/A-boMK-329/26  Professional Internship 1 - D. Vunhu 2/W    2S     H   3        
 FiF.KMK/A-boMK-330/26  Professional Internship 2 - M. Banyár 2/S    2S     H   3        
 FiF.KMK/A-boMK-331/26  Audio advertisement - T. Deptová 2/S    2S     H   3        
 FiF.KMK/A-boMK-332/26  Graphic Design - B. Mladý 2/S    2S     H   3        
 FiF.KMK/A-boMK-333/26  Creative Writing - P. Rajčák 2/S    2S     H   3        
 FiF.KMK/A-boMK-334/26  Online Marketing - V. Madleňáková 3/W    2S     H   3        
 FiF.KMK/A-boMK-335/26  Brandbuilding - M. Banyár, M. Halová 3/W    1L + 1S     H   3        
 FiF.KMK/A-boMK-087/15  Culture of Mass Media and Pop Culture - P. Rankov 3/W    2S     H   3        
 FiF.KMK/A-boMK-336/26  Creating a print campaign - B. Mladý 3/S    2S     H   3        
 FiF.KMK/A-boMK-337/26  Advertising Regulations - V. Repčík 3/S    2S     H   3        
 FiF.KMK/A-boMK-338/26  Video advertisement - P. Rajčák 3/S    2S     H   3        
 
Elective courses

Block: Výberové predmety min. 4 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-boMK-003/15  Basics in Mass Communication - J. Laca 1/W    2S     H   2        
 FiF.KMK/A-boMK-339/26  Journalistic Genres - P. Uličný 2/W    2S     H   2        
 FiF.KMK/A-boMK-340/26  A Spokesperson in the Age of Social Media - E. Chudinová 3/W    1L + 1S     H   2        
 FiF.KMK/A-boMK-341/26  Graphic Design Tools and Skills 1 - Online - A. Škvareninová 1, 2, 3/S    2P     H   2        
 FiF.KMK/A-boMK-342/26  Graphic Design Tools and Skills 2 - Printing - A. Škvareninová 1, 2, 3/S    2P     H   2        
 

State exams
Compulsory courses

Block: Štátna záverečná skúška min. 12 credits
Subject code Subject title Credits Current
 FiF.KMK/A-boMK-099/15  Bachelor's Degree Thesis Defense   OB   12        
 

Such a symbol can occur after the teaching range: d - days in a semester, h - hours in a week, r - hours in a year, s - hours in a semester, t - weeks in a semester
When none of these symbols are given, expected range of teaching is "hours in a week".
Form: L - lecture, S - seminar, P - practicals, X - practice, C - course, E - excursion, TS - training session, IW - independent work, p - practical, FW - fieldwork, O - other, I - internship, LP - laboratory practicals