Study programme - Approved
Academic year:
 2024/2025
Study programme:
 Marketing Communication (boMK)
(Single degree study, bachelor I. deg., full time form)
Study field:
 23. Media and Communication Studies
Person responsible for the delivery, development and quality of the study programme:
 prof. Ing. Pavol Kita, PhD.

Study section
Compulsory courses

Block: Compulsory Courses min. 110 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-boMK-001/15  Introduction into the Studies of Marketing Communication - T. Deptová 1/W    2S     H   3        
 FiF.KMK/A-boMK-002/23  Marketing 1 - P. Kita 1/W    2S     H   3        
 FiF.KMK/A-boMK-004/00  Slovak Language: Grammar - T. Deptová 1/W    2S     H   3        
 FiF.KMK/A-boMK-005/15  History of Advertising - E. Chudinová 1/W    1L + 1S     H   5   C      
 FiF.KMK/A-boMK-009/15  Slovak Language: Literary Training - P. Rajčák 1/W    2S     H   4        
 FiF.KMK/A-boMK-007/23  Marketing 2 - P. Kita 1/S    2S     H   4        
 FiF.KFDF/A-boFI-901/22  Basics in Philosophy - R. Maco, M. Nuhlíček 1/S    2S     H   4        
 FiF.KMK/A-boMK-008/15  Theory of Marketing Communication - M. Banyár 1/S    1L + 1S     H   5   C      
 FiF.KMK/A-boMK-011/15  Basics in Creating Art Work - M. Banyár 1/S    1L + 1S     H   3        
 FiF.KMK/A-boMK-012/15  New Trends in Marketing Communication - V. Madleňáková 1/S    2S     H   5   C      
 FiF.KMK/A-boMK-014/15  Advertising Agencies - M. Danišik 2/W    2S     H   5        
 FiF.KMK/A-boMK-015/15  Public Relations 1 - D. Vunhu 2/W    2S     H   3   C      
 FiF.KMK/A-boMK-018/00  Text Analysis - P. Rajčák 2/W    2P     H   2        
 FiF.KMK/A-boMK-055/15  Aesthetics in Advertising 1 - M. Banyár 2/W    2S     H   2   C      
 FiF.KMK/A-boMK-022/15  Public Relations 2 - E. Chudinová 2/S    2S     H   3   C      
 FiF.KMK/A-boMK-026/15  Forms and Means of Marketing Communication - Audio Advertising - T. Deptová 2/S    2S     H   4        
 FiF.KMK/A-boMK-056/15  Aesthetics in Advertising 2 - M. Banyár 2/S    2S     H   2   C      
 FiF.KMK/A-boMK-081/15  Forms and Means of Marketing Communication - Elementary Typography - B. Mladý 2/S    2S     H   4        
 FiF.KMK/A-boMK-085/15  BTL Activities in Marketing Communication - T. Deptová 2/S    2S     H   4        
 FiF.KMK/A-boMK-027/15  Communication with the Public 1 - E. Chudinová 3/W    2S     H   4   C      
 FiF.KMK/A-boMK-030/15  Stylistics - T. Deptová 3/W    2S     H   4        
 FiF.KMK/A-boMK-031/15  Ethical Aspects of Advertising - T. Deptová 3/W    1L + 1S     H   5        
 FiF.KMK/A-boMK-038/17  Bachelor's Degree Thesis Seminar - T. Deptová 3/W    2S     H   3        
 FiF.KMK/A-boMK-050/15  Forms and Means of Marketing Communication - Online Marketing - M. Kajan 3/W    2S     H   4        
 FiF.KMK/A-boMK-101/23  Basics in Argumentation - M. Zouhar 3/W    1L + 1S     H   3   C      
 FiF.KMK/A-boMK-019/15  Psychology in Marketing Communication - M. Jakubek, B. Mesárošová 2/W    2S     H   3   C      
 FiF.KMK/A-boMK-032/17  Methods and Techniques of Marketing Research - P. Kita 3/S    2S     H   3        
 FiF.KMK/A-boMK-034/15  Forms and Means of Marketing Communication - Video Advertising - P. Rajčák 3/S    1L + 1S     H   4   C      
 FiF.KMK/A-boMK-035/15  Communication with the Public 2 - E. Chudinová 3/S    2S     H   5   C      
 FiF.KMK/A-boMK-036/15  Forms and Means of Marketing Communication - Making Print Campaigns - B. Mladý 3/S    2S     H   4        
 
Compulsory elective courses

Block: English min. 12 credits
The student chooses one foreign language (English or German) within 4 semesters.
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KJ/A-boCJ-001/22  English for Specific / Academic Purposes 1 - D. Šulovská, Y. Gordiienko, I. Juríková, D. Mihaľová, M. Hroteková 1/W    2P     H   3        
 FiF.KJ/A-boCJ-002/22  English for Specific / Academic Purposes 2 - D. Šulovská, Y. Gordiienko, I. Juríková, A. Dykstra, D. Mihaľová, M. Hroteková 1/S    2P     H   3        
 FiF.KJ/A-boCJ-003/22  English for Specific / Academic Purposes 3 - D. Šulovská, Y. Gordiienko, I. Juríková, O. Luchenko, M. Hroteková 2/W    2P     H   3        
 FiF.KJ/A-boCJ-004/22  English for Specific / Academic Purposes 4 - D. Šulovská, Y. Gordiienko, I. Juríková, O. Luchenko, A. Dykstra, M. Hroteková 2/S    2P     H   3        

Block: German min. 12 credits
The student chooses one foreign language (English or German) within 4 semesters.
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KJ/A-boCJ-031/22  German for Specific / Academic Purposes 1 - I. Zolcerová, A. Schwarzbacher 1/W    2P     H   3        
 FiF.KJ/A-boCJ-032/22  German for Specific / Academic Purposes 2 - I. Zolcerová, A. Schwarzbacher 1/S    2P     H   3        
 FiF.KJ/A-boCJ-033/22  German for Specific / Academic Purposes 3 - I. Zolcerová, A. Schwarzbacher 2/W    2P     H   3        
 FiF.KJ/A-boCJ-034/22  German for Specific / Academic Purposes 4 - I. Zolcerová, A. Schwarzbacher 2/S    2P     H   3        

Block: Compulsory elective courses min. 42 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-boMK-040/00  Professional Training 1 - D. Vunhu 1/W    3P     H   2        
 FiF.KMK/A-boMK-039/00  Creativity Studio 1 - P. Rajčák 1/W    2P     H   2        
 FiF.KMK/A-boMK-010/15  Basics in Photography - L. Imrichová 1/W    2S     H   3        
 FiF.KMK/A-boMK-041/00  Creativity Studio 2 - P. Rajčák 1/S    2P     H   2        
 FiF.KMK/A-boMK-042/00  Professional Training 2 - D. Vunhu 1/S    3P     H   2        
 FiF.KMK/A-boMK-043/00  Art Work Training - M. Banyár 2/W    2P     H   2        
 FiF.KMK/A-boMK-044/00  Professional Training 3 - D. Vunhu 2/W    3P     H   2        
 FiF.KMK/A-boMK-017/00  Exhibitions and Fairs - P. Kita 2/W    1L + 1S     H   2        
 FiF.KMK/A-boMK-049/15  Photographs in Advertising - A. Škvareninová 2/W    2S     H   3        
 FiF.KS/A-AboSO-35/15  Basics in Sociology for Students not Specializing in Sociology - G. Lubelcová, T. Szabó 2/S    1L + 1S     H   4        
 FiF.KMK/A-boMK-023/00  Author's Training - P. Rajčák 2/S    2S     H   3        
 FiF.KŽ/A-boMK-045/15  Genres in Journalism 1 - P. Kubinyi 2/S    1L + 1S     H   2        
 FiF.KMK/A-boMK-046/00  Professional Training 4 - M. Banyár 2/S    3P     H   2        
 FiF.KMK/A-boMK-029/00  Law and Advertising - V. Repčík 3/W    2S     H   3        
 FiF.KŽ/A-boMK-047/00  Genres in Journalism 2 - P. Kubinyi 3/W    1L + 1S     H   2        
 FiF.KMK/A-boMK-087/15  Culture of Mass Media and Pop Culture - P. Rankov 3/W    2S     H   3        
 FiF.KMK/A-boMK-057/15  Brand Building 1 - M. Halová 3/W    1L + 1S     H   2        
 FiF.KMK/A-boMK-058/15  Brand Building 2 - O. Kořínek 3/S    1L + 1S     H   2        
 FiF.KŽ/A-boMK-028/00  Human Communication in Marketing - T. Deptová 3/S    1L + 1S     H   3        
 FiF.KMK/A-boMK-061/14  Digital Communication - V. Madleňáková 3/S    2S     H   2        
 FiF.KMK/A-boMK-066/18  Internal Communication in PR - M. Danišik 3/S    2S     H   2   C      
Predmet základy sociológie pre nesociológov je náhradou za predmet základy sociológie marketingovej komunikácie.
 
Elective courses

Block: Elective courses min. 4 credits
The Fundamentals of Computer Graphics course is primarily intended for 1st year students due to number limitations.
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-boMK-003/15  Basics in Mass Communication - P. Greksová 1/W    2S     H   2        
 FiF.KMK/A-boMK-091/15  Presentation Tools in Marketing Communication - M. Danišik 1/S    2S     H   2        
 FiF.KMK/A-boMK-092z/18  Basics in Computer Graphics - B. Mladý 1, 2, 3/W    2P     H   2        
 FiF.KMK/A-boMK-092l/18  Basics in Computer Graphics - B. Mladý 1, 2, 3/S    2P     H   2        
Students may also enroll in courses from other curricula within this block.
 

State exams
Compulsory courses

Block: State exams min. 12 credits
Subject code Subject title Credits Current
 FiF.KMK/A-boMK-099/15  Bachelor's Degree Thesis Defense   OB   12        
3rd year students enroll in the course at the beginning of the academic year.
 

Such a symbol can occur after the teaching range: d - days in a semester, h - hours in a week, r - hours in a year, s - hours in a semester, t - weeks in a semester
When none of these symbols are given, expected range of teaching is "hours in a week".
Form: L - lecture, S - seminar, P - practicals, X - practice, C - course, E - excursion, TS - training session, IW - independent work, p - practical, FW - fieldwork, O - other, I - internship, LP - laboratory practicals, LS - lecture + seminar