Study programme - Approved
Academic year:
 2022/2023
Study programme:
 Marketing Communication (moMK)
(Single degree study, master II. deg., full time form)
Study field:
 23. Media and Communication Studies
Person responsible for the delivery, development and quality of the study programme:
 prof. PhDr. Pavel Horňák, CSc.
Person responsible for the delivery, development and quality of the study programme:
 prof. Ing. Pavol Kita, PhD.

Study section
Compulsory courses

Block: Compulsory courses min. 67 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-moMK-001/15  Creativity in Marketing Communication - P. Horňák 1/W    1L + 1S     H   3        
 FiF.KMK/A-moMK-002/15  Management - P. Kita 1/W    2S     H   4   C      
 FiF.KMK/A-moMK-003/15  Communication with the Public 3 - E. Chudinová 1/W    2P     H   4   C      
 FiF.KMK/A-moMK-006/15  Selected Topics from History of Art 1 - D. Bořutová, K. Kolbiarz Chmelinová, J. Garaiová 1/W    2S     H   4        
 FiF.KMK/A-moMK-008/00  Creating Advertising Campaigns - O. Kořínek 1/S    2S     H   5        
 FiF.KMK/A-moMK-009/15  Communication with the Public 4 - E. Chudinová 1/S    2P     H   4   C      
 FiF.KMK/A-moMK-010/15  Selected Topics from History of Art 2 - V. Pichaničová 1/S    2S     H   4        
 FiF.KMK/A-moMK-013/00  Corporate Identity - P. Horňák, M. Danišik 1/S    1L + 1S     H   4   C      
 FiF.KMK/A-moMK-017/15  Language and Style of Advertising 1 - T. Deptová 2/W    2S     H   4        
 FiF.KMK/A-moMK-016/15  Selected Topics from History of Art 3 - P. Buday 2/W    2S     H   4        
 FiF.KMK/A-moMK-020/15  Master's Degree Thesis Seminar - T. Deptová 2/W    2S     H   3        
 FiF.KMK/A-moMK-021/15  Public Opinion and Advertising - V. Repčík, E. Chudinová 2/S    2S     H   3        
 FiF.KMK/A-moMK-022/15  Marketing Communication Agencies - E. Chudinová, E. Tamaškovičová 2/S    1L + 1S     H   4        
 FiF.KMK/A-moMK-023/15  Selected Topics from History of Art 4 - D. Bořutová, K. Beňová, K. Kolbiarz Chmelinová 2/S    2S     H   4        
 FiF.KMK/A-moMK-024/00  Language and Style of Advertising 2 - P. Uličný 2/S    2S     H   3        
 FiF.KMK/A-moMK-046/15  Semiotics of Advertising - M. Banyár 2/W    2S     H   4   C      
 FiF.KMK/A-moMK-059/15  Final Exams Seminar - T. Deptová 2/S    2S     H   3        
 FiF.KMK/A-moMK-083/22  Truth and the "Regime of Truth" - I. Buraj 2/S    2L     H   3   C      
 
Compulsory elective courses

Block: Compulsory elective courses min. 20 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-moMK-040/11  Social Advertising - A. Popovičová, P. Horňák 1/W    2S     H   2        
 FiF.KMK/A-moMK-041/11  PR in Practice - E. Chudinová 1/W    2S     H   2        
 FiF.KMK/A-moMK-053/18  Media in Marketing Communication - M. Mihálová 1/W    2S     H   2        
 FiF.KMK/A-moMK-048/12  The Marketing of Art, Culture and Cultural Heritage - P. Kita 1/S    2S     H   2        
 FiF.KMK/A-moMK-043/15  Budgeting in Marketing Communication - M. Mihálová, M. Banyár 1/S    1L + 1S     H   3        
 FiF.KMK/A-moMK-047/15  Content and Form Text Analysis - P. Uličný 1/S    2S     H   2        
 FiF.KMK/A-moMK-037/15  Online Marketing - M. Mihálová 1/S    2S     H   2        
 FiF.KMK/A-moMK-089/15  Training in Creative Skills - K. Kurečková 1/S    2S     H   3        
 FiF.KMK/A-moMK-005/00  Personality Psychology - M. Schraggeová 2/W    2S     H   2        
 FiF.KMK/A-moMK-001/17  Specific Features of Performance in Audio-Visual Media - E. Chudinová, M. Slivková Kirňaková 2/W    1L + 1S     H   2   C      
 FiF.KMK/A-moMK-032/15  Current Issues in Marketing Communication 1 - M. Banyár, M. Danišik 2/W    1L + 1S     H   2        
 FiF.KMK/A-moMK-038/15  Current Issues in Marketing Communication 2 - E. Chudinová, M. Danišik 2/S    1L + 1S     H   2        
Students no longer enrol in the web design course.
 
Elective courses

Block: Elective courses min. 6 credits
Subject code Subject title - Teacher Ac. year
/Semester		 Range
and form		 Con-
cluding		 Credits Core
course		 Current
 FiF.KMK/A-moMK-082/15  Fashion Marketing - P. Šagát 1/W    2S     H   2        
 FiF.KMK/A-moMK-037/00  Geopolitics - P. Greksová, E. Chudinová 1/S    1L + 1S     H   2        
 FiF.KMK/A-moMK-030/00  Script Writing and Dramaturgy - V. Repčík, P. Horňák 1/S    1L + 1S     H   2        
 FiF.KMK/A-moMK-054/22  Digital Marketing Trends - R. Bahurinský 1/S    2S     H   2        
Students may also enroll in courses from other curricula within this block.
 

State exams
Compulsory courses

Block: Subjects of the state exam min. 27 credits
Subject code Subject title Credits Current
 FiF.KMK/A-moMK-099/15  Master's Degree Thesis Defence   OB   15        
 FiF.KMK/A-moMK-991/15  History and Theory of Marketing Communication   SS   4        
 FiF.KMK/A-moMK-992/15  Creating Promotional Units   SS   4        
 FiF.KMK/A-moMK-993/15  Creating Promotional Materials   SS   4        
 

Such a symbol can occur after the teaching range: d - days in a semester, h - hours in a week, s - hours in a semester, t - weeks in a semester
When none of these symbols are given, expected range of teaching is "hours in a week".
Form: L - lecture, S - seminar, P - practicals, X - practice, C - course, E - excursion, TS - training session, IW - independent work, p - practical, FW - fieldwork, O - other, I - internship, LP - laboratory practicals, LS - lecture + seminar