Study section

Compulsory courses

Block: Compulsory courses min. 67 credits Subject code Subject title - Teacher Ac. year /Semester Range and form Con- cluding Credits Current  FiF.KMK/A-moMK-002/15  Management - E. Chudinová 1/W    2S     H   4      FiF.KMK/A-moMK-001/15  Creativity in Marketing Communication - P. Horňák 1/W    1L + 1S     H   3      FiF.KMK/A-moMK-003/15  Communication with the Public 3 - V. Konečná 1/W    2P     H   4      FiF.KMK/A-moMK-006/15  Selected Topics from History of Art 1 - D. Bořutová, K. Kolbiarz Chmelinová, J. Garaiová 1/W    2S     H   4      FiF.KMK/A-moMK-008/00  Creating Advertising Campaigns - P. Uličný 1/S    2S     H   5      FiF.KMK/A-moMK-009/15  Communication with the Public 4 - V. Konečná 1/S    2P     H   4      FiF.KMK/A-moMK-010/15  Selected Topics from History of Art 2 - V. Pichaničová 1/S    2S     H   4      FiF.KMK/A-moMK-013/00  Corporate Identity - V. Konečná 1/S    1L + 1S     H   4      FiF.KMK/A-moMK-089/15  Training in Creative Skills - K. Kurečková 1/S    2S     H   3      FiF.KMK/A-moMK-016/15  Selected Topics from History of Art 3 - P. Buday 2/W    2S     H   4      FiF.KMK/A-moMK-017/15  Language and Style of Advertising 1 - T. Deptová 2/W    2S     H   4      FiF.KMK/A-moMK-046/15  Semiotics of Advertising - M. Banyár 2/W    2S     H   4      FiF.KMK/A-moMK-020/15  Master's Degree Thesis Seminar - T. Deptová 2/W    2S     H   3      FiF.KMK/A-moMK-059/15  Final Exams Seminar - T. Deptová 2/S    2S     H   3      FiF.KMK/A-moMK-021/15  Public Opinion and Advertising - V. Repčík, E. Chudinová 2/S    2S     H   3      FiF.KMK/A-moMK-023/15  Selected Topics from History of Art 4 - D. Bořutová, K. Beňová, K. Kolbiarz Chmelinová 2/S    2S     H   4      FiF.KMK/A-moMK-024/00  Language and Style of Advertising 2 - P. Uličný 2/S    2S     H   3      FiF.KMK/A-moMK-022/15  Marketing Communication Agencies - D. Vunhu, E. Chudinová 2/S    1L + 1S     H   4

Compulsory elective courses

Block: Compulsory elective courses min. 20 credits Subject code Subject title - Teacher Ac. year /Semester Range and form Con- cluding Credits Current  FiF.KMK/A-moMK-040/11  Social Advertising - A. Popovičová, P. Horňák 1/W    2S     H   2      FiF.KMK/A-moMK-041/11  PR in Practice - E. Chudinová, M. Slivková Kirňaková 1/W    2S     H   2      FiF.KMK/A-moMK-053/18  Media in Marketing Communication - M. Mihálová 1/W    2S     H   2      FiF.KMK/A-moMK-048/12  The Marketing of Art, Culture and Cultural Heritage - M. Kostelničák, E. Chudinová 1/S    2S     H   2      FiF.KMK/A-moMK-043/15  Budgeting in Marketing Communication - M. Mihálová, V. Konečná 1/S    1L + 1S     H   3      FiF.KMK/A-moMK-047/15  Content and Form Text Analysis - P. Uličný 1/S    2S     H   2      FiF.KMK/A-moMK-037/15  Online Marketing - M. Mihálová 1/S    2S     H   2      FiF.KMK/A-moMK-005/00  Personality Psychology - M. Schraggeová 2/W    2S     H   2      FiF.KMK/A-moMK-001/17  Specific Features of Performance in Audio-Visual Media - V. Konečná 2/W    1L + 1S     H   2      FiF.KMK/A-moMK-032/15  Current Issues in Marketing Communication 1 - D. Vunhu, M. Banyár 2/W    1L + 1S     H   2      FiF.KMK/A-moMK-038/15  Current Issues in Marketing Communication 2 - E. Chudinová 2/S    1L + 1S     H   2     Predmet web design si už študenti nezapisujú.

Elective courses

Block: Elective courses min. 6 credits Subject code Subject title - Teacher Ac. year /Semester Range and form Con- cluding Credits Current  FiF.KMK/A-moMK-082/15  Fashion Marketing - P. Šagát 1/W    2S     H   2      FiF.KMK/A-moMK-037/00  Geopolitics - P. Greksová, V. Konečná 1/S    1L + 1S     H   2      FiF.KMK/A-moMK-030/00  Script Writing and Dramaturgy - V. Repčík, P. Horňák 1/S    1L + 1S     H   2

State exams

Compulsory courses

Block: Subjects of the state exam min. 27 credits Subject code Subject title Credits Current  FiF.KMK/A-moMK-099/15  Master's Degree Thesis Defence   OB   15      FiF.KMK/A-moMK-991/15  History and Theory of Marketing Communication   SS   4      FiF.KMK/A-moMK-992/15  Creating Promotional Units   SS   4      FiF.KMK/A-moMK-993/15  Creating Promotional Materials   SS   4